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Study of Vanheusen

The document provides information about Van Heusen store located in Iscon Mall in Ahmedabad, India. It describes the product range including menswear, womenswear, and accessories. Details are given about various clothing items under each category such as shirts, trousers, denim, blazers, and more. It also outlines the target consumer profile for menswear and womenswear in terms of demographics, occupation, and shopping preferences.

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Amey Joshi
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0% found this document useful (0 votes)
687 views15 pages

Study of Vanheusen

The document provides information about Van Heusen store located in Iscon Mall in Ahmedabad, India. It describes the product range including menswear, womenswear, and accessories. Details are given about various clothing items under each category such as shirts, trousers, denim, blazers, and more. It also outlines the target consumer profile for menswear and womenswear in terms of demographics, occupation, and shopping preferences.

Uploaded by

Amey Joshi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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VANHEUSEN

STORE LOCATION: ISCON MALL (S.G HIGHWAY, AHMEDABAD)


PRODUCT RANGE:

MENS WEAR WOMEN’S WEAR ACCESSORIES

MENS WEAR

SHIRT T-SHIRT TROUSER BLAZER JACKET

 SHIRTS:-

1. FORMAL SHIRT COMFORT FIT

2. CASUAL SHIRT ITALIAN FIT

3. PARTY WEAR: SLIM FIT AND MODERN FIT

 T-SHIRT:-

1. V-NECK

2. ROUND NECK

3. POLO

 TROUSER:-

1. FORMAL:

a. COTTON: PLEAT AND WITHOUT PLEAT TROUSER

b. COUDROUY

2. CASUAL:

DENIM
 BLAZER:

1. REGULAR FIT

2. SLIM FIT

 JACKET:

WINTER JACKET

WOMEN’S WEAR

SHIRT T-SHIRT TROUSER SKIRT BLAZER

 SHIRTS:-

1. OFFICE WEAR: FULL AND HALF SLEEVES

 T-SHIRT:-

1. ROUND NECK WITH & WITHOUT

2. POLO STYLISATION

 TROUSER:-

1. FORMAL: PLAIN AND WITH LINING

c. COTTON: PLEAT AND WITHOUT PLEAT TROUSER

 SKIRT:-

1. OFFICE WEAR
 BLAZER:

1. REGULAR FIT

2. SLIM FIT

ACCESORIES (men & women)

NECK TIE SOCKS HANKERCHIEVES BELTS BAGS

MENS WEAR
1. FORMAL SHIRTS/CASUALS
FABRIC TYPE 2 Ply Supreme Cotton, Easy Care Compact Cotton, 100%
Egyptian Cotton, polyester/cotton blend
SIZE 39’’, 40’’, 42’’,44’’
TRIMS/FINDINGS 7 to 9 Buttons Placket, 1-2 Cuff Button, 2 Extra Buttons(1
small+1 big)
LABELS Brand Label, Size Label, Style Label, Wash Care Label, Brand
Logo, Hand Tag, Price Tag With barcode and colour type
SILLHOUTTES/STYLE Comfort Fit, Italian Fit, Double Placket, Straight Cuff, Regular
Cuff
COLOUR True Blue, Pink, Mellow Yellow, light colours with Stripes.
PRICE RANGE INR 1399/- , 1649/- , 1899/- , 2000/-

1. PARTY WEAR SHIRTS


FABRIC TYPE Linen/Wool blend, Linen/Cotton blend 100 % Premium Cotton,
polyester/cotton blend
SIZE 38’’, 40’’, 42’’, 44’’
TRIMS/FINDINGS 7 Buttons Placket,1-2 Cuff Button,
LABELS Brand Label, Size Label, Style Label, Wash Care Label,
Brand Logo Hand Tag, Price Tag With barcode and colour.
SILLHOUTTES/STYLE Slim Fit, modern Fit , Slim Fit, Biased Placket Stripes,
Single Layer placket. Stylish Cuff
COLOUR Blue, black, brown, gray, dark red shades with dots
PRICE RANGE INR 1499 /- , 1599 /- , 1999 /-

T - SHIRTS
FABRIC TYPE Polyester/cotton blend Knitted
SIZE S , M, L.
TRIMS/FINDINGS 3-button placket,
LABELS Brand Label, Size Label, Wash Care Label, Brand Logo
Hand Tag, Price Tag With barcode and colour.
SILLHOUTTES/STYLE Polo T-Shirt, ‘V’ Neck, Round neck, plain, Rubber print

COLOUR Blue, black, brown, gray, white,


PRICE RANGE INR 699/- , 799 /- ,

TROUSERS
FABRIC TYPE 100%Cotton,
SIZE 30 inches, 32 inches, 34 inches,36 inches,38 inches
TRIMS/FINDINGS Zippers, 1 Waist Band Button, Rivets
LABELS Size label , Wash Care Label ,Brand label, Waist Band with
Brand Logo
SILLHOUTTES/STYLE Flat Front, Front with 2 pleats Straight Fit , Zipper With One
Inside Button, Cross Pocket, boot cut corduroy.
COLOUR Black ,Regular Grey, Brown, Mellow Yellow
PRICE RANGE INR 1399/- to 2000/-

DENIM

FABRIC TYPE Stretchable denim,100% cotton


SIZE 30 inches, 32 inches, 38 inches
TRIMS/FINDINGS Zippers, Metallic Buttons, Embroidery Pocket
LABELS Brand Label, Size label, Wash Care label, Leather Brand Logo
on Waistband
SILLHOUTTES/STYLE Low Waist Club Denim, Slim Fit, Straight Fit.
COLOUR Navy Blue, Slate Black, Light Blue
PRICE RANGE INR 1599/- to 1999/-

BLAZERS

FABRIC TYPE Terylene/Rayon blend, Polyester interlining, Velvet,


SIZE 36 inches to 42 inches
TRIMS/FINDINGS 4 button at cuff, 2 large button at front,
LABELS Wash Care Label and fabric composition, Brand Label,
Size Label, Hand tags
SILLHOUTTES/STYLE Regular fit and slim fit Cuff Sleeve And Without Cuff
Sleeve, Cross Front Pocket , Front Pocket With Flap
COLOUR Black , Metallic Grey, brown, White
PRICE RANGE INR 6995/- to 7995/-

JACKETS

FABRIC TYPE Terylene/Rayon blend, Polyester interlining, Velvet,


SIZE 36 inches to 42 inches
TRIMS/FINDINGS 4 button at cuff, 2 large button at front,
LABELS Wash Care Label and fabric composition, Brand Label,
Size Label, Hand tags
SILLHOUTTES/STYLE Regular fit and slim fit Cuff Sleeve And Without Cuff
Sleeve, Cross Front Pocket , Front Pocket With Flap
COLOUR Black , Metallic Grey, brown, White
PRICE RANGE INR 6995/- to 7995/-

WOMEN’S WEAR

FORMAL SHIRTS

FABRIC TYPE 2 ply Premium Cotton, Premium Egyptian Cotton,


polyester/cotton blend
SIZE S, M, L,L+
TRIMS/FINDINGS 7 Buttons Placket, 1-2Cuff Button,
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE 3/4th Sleeve, Full Sleeve, Half Sleeve, Straight Cuff,
COLOUR Ruby White, Pink
PRICE RANGE INR 1095/- to 1600/-

FORMAL TROUSERS

FABRIC TYPE 100% Cotton, polyester/wool blend


SIZE S, M, L,L+
TRIMS/FINDINGS Zippers, 1 Waist Band Button,
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Straight Fit , Zipper With One Inside Button, Plain And
Stripes
COLOUR Black, Gray,
PRICE RANGE INR 1195/- to 1500/-

SKIRT

FABRIC TYPE 100 % Cotton, cotton/wool blend.


SIZE S , M , L , XL
TRIMS/FINDINGS Zipper at side seam.
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Formal office wear, with pleats, plain.
COLOUR Black, gray.
PRICE RANGE INR 795/- to 1295/-

T - SHIRTS

FABRIC TYPE Polyester/cotton blend Knitted


SIZE S , M , L , XL
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Bateau and Round neck with Gathers and Tuck darts at
neck
COLOUR Blue, White, Red, Yellow,
PRICE RANGE INR 5990/ to 799/-

BLAZERS

FABRIC TYPE Terylene/Rayon blend, Polyester interlining,


SIZE S , M , L , XL
TRIMS/FINDINGS 4 button at cuff, 2 large button at front,
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Slim fit, office wear
COLOUR Gray, white
PRICE RANGE INR 3495/- to 5000/-
ACCESSORIES (men & women)

NECK TIE:

 SIZE: 140 to 148 cm.

 Colour: bright colour with white dot, bias stripes.

 Price Range: 795/- to 2000/-

HANKERCHIEVES

 3 Pieces per Packet


 Price Range : 149/-

SOCKS

 Size:

25 cm length, 37cm stretch

 Price Range : 104/- to 149/-

BELTS

 Leather belts

 Price range : 599/- to 1299/-

BAGS

 Leather bags

 Price Range: 499/- to 1299/-

CONSUMER PROFILE

Age Group 25-40 Years

MEN’S WEAR

Age -25 Years

Education: Engineer, MBA

Occupation: Software engineer, BPO Manager


Income: 3,00,000 to 4, 00,000/- INR

Status: Unmarried

1) Office Wear
2) Comfortable
3) Occasions: - office , Corporate Parties
4) Sophisticated
5) Trendy & stylish
6) Economical price
7) Smart look for other activities.

Age - 35 years

Education: Engineer, Marketing

Occupation: Manager, Director

Income: 3, 50,000 to 5, 00,000/- INR

Status: Married

1. Main use is Office Wear


2. Comfortable
3. Impressive
4. Blazers to attend meetings and seminars.

WOMEN’S WEAR

Age -30 Years

Education: Engineer + MBA

Occupation: H.R Manager, Executive Officer

Income: 2, 50,000 to 3, 50,000/- INR

Status: Unmarried

1) Office Wear & Casual Wear


2) Comfortable
3) Occasions: - office , Party , Casual
4) Sophisticated
5) Trendy & stylish
6) Economical price

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