s

School of Management

MAJOR RESEARCH PROJECT REPORT

ON
“ Comparative Study Of Consumer Perception Toward Credit
Card Offered By STATE BANK OF INDIA & HDFC BANK ”

In partial fulfillment of the Degree of

Master of Business Administration
Subject code 409c
(2008-2010)

Submitted to: Submitted by:

DAVV, Indore Heena Dembla

 Enrollment no. 081894620014

ACKNOWLEDGEMENT

I take immense pleasure in completing this project and submitting the major research project
report. I would like to take this opportunity to thank Prof. lecturer of Swami Vivekanand
college of Engineering has been guiding force for our Project Report on “Comparative Study Of
Consumer Perception Toward Credit Card Offered By HDFC Bank & City Bank”.

I am also very thankful to all of our faculties, friends and people who contributed in our survey

for their support and encouragement in finding out the appropriate material and results for this

Project Report, without their support and efforts, making this report would have been impossible

for me. . I also take this opportunity to thank all those people that made this experience a

memorable one.

A successful project can never be prepared by the single effort of the person to whom project is

assigned, but it also demand the help and guardianship of some conversant person who helped

the undersigned actively or passively in the completion of successful project.

I am also thankful to P.K.Saxena, Head of the Department of School of Management in Swami

Vivekanand College of Engineering, Indore for providing us the required facilities in the
department.

Heena Dembla
SWAMI VIVEKANAND GROUP OF COLLEGE, INDORE

CERTIFICATE OF ORIGINALITY BY THE STUDENT

I, HEENA DEMBLA hereby certify that the project titled “ ” has been
undertaken under the supervision of Prof. PRIYANKA MAHESWARI,
Swami Vivekanand Group of Colleges towards partial fulfilment of Degree
of Master of Business Administration (Full Time).

It is further certified that the project report compiled by me is my own work

& to the best of my knowledge, it does not contain any part of any work,
which has been submitted for the award of degree in this University, or any
other University/Deemed University without proper citation.

-----------------------

DATE: HEENA DEMBLA

PLACE: M.B.A (Full Time)

 SWAMI VIVEKANAND GROUP OF COLLEGE, INDORE

CERTIFICATE BY THE SUPERVISOR

This is to certify that the project titled “ ” is a piece of research work

has been done by HEENA DEMBLA under my guidance and Supervision
towards partial fulfilment of Degree of Master of Business Administration
(Full Time). I recommend that the project to be submitted to Devi Ahilya
University, Indore.

----------------------- -----------------------

Prof.PRIYANKA MAHESWARI DR. AlOK Mittal

(Project Guide) (Director)

DATE:

PLACE:

----------------------------------

(Signature of External Examiner)

Date:

Acknowledgement
“Life is full of mystery, where there is something we now & there are
lots to be known. A research work is like that only, where we know
something & lots of things unknown to us. And our prime task as a
researcher is to make these unknown things known. Here, I
acknowledge my gratitude to all whom knowingly or unknowingly,
directly or indirectly helped me a lot to know the unknown things”

I would like to express my sincere gratitude towards the almighty god

for having his blessings on me.

I am highly indebted to Dr. Alok Mittal, the director of SVGC for

conveying the idea of research project. He was the important factor in
speedy development of the project.

I am also very grateful to Prof. PRIYANKA MAHESHWARI with whose

suggestion the completion of the research project was a success. As
She guided throughout my project with his valuable suggestions.

I am also thankful to ... in helping me with relevant books &

newspapers, & ... who helped me at every stage for searching on the
internet & other helps related to the project.

Last, but not the least i am grateful to my parents, friends for helping
me in each & every walk of my life. It is only through their efforts that
today i am in a position to complete this research work & get the
success hats off to them.

HEENA DEMBLA

M.B.A. (FT)
 INDEX

S.No. Particulars Page No.

1 Executive summary 6

2 Introduction 8

3 Company Profile 10

4 Product Profile 13

5 Industry Profile 28

6 How to invest 34

7 Advantages of credit cards 36

8 Disadvantages of credit cards 37

9 Research Methodology 47

10 Data analysis and interpretation 52

11 Limitations 63

12 Findings 64

13 Suggestions 65

14 Conclusion 67

15 Questionnaire 68

16 Bibliography 70
Executive Summary
In the growing global competition, the productivity of any business concern depends upon the
behavioral aspect of consumers. This topic deals with Comparative study of consumer perception
towards credit card offered by State Bank Of India & HDFC Bank. This project report contains 6
different chapters.

The report begins with the introduction of both banks, its area of operation, its organization
structure, its achievements, the introduction to the Advance Product which gives a brief idea
regarding different types of credit cards offered by both the banks. It also contains the Review of
literature, Rational behind study & Objective of study.

The second chapter, methodology adopted in preparing this report is mentioned. It covers the
sample procedure, types of data used and the data collection method.

The third chapter contains result.

The forth chapter comprehensive coverage of forecasting concepts and techniques which shows
the analysis of data through tabulation, computation and graphical representation of data
collected from survey.

The fifth chapter deals with the findings, suggestion & conclusion part which is very much
important after analysis is made.

As we know that only analysis and conclusion is not the end of a research, so in the sixth chapter
the limitation of research, recommendation part is covered which are made after a depth study
of the analysis part of thesis.

In each of the six chapters as described above, every chapter has been scheduled in a manner so
as to enable the reader to appreciate the contents easily. The report is supported by figures and
data wherever necessary with a view to assist the reader in
developing a clear cut understanding of the topic.

I hope this report will be extremely useful for those it is meant. Constructive and healthy
suggestions for improvements of the report will be great fully appreciated.
CHAPTER-1
INTRODUCTION

1. CONCEPTUAL FRAMEWORK
2. REVIEW OF LITRATURE
3. RETIONAL BEHIND STUDY
4. OBJECTIVE OF STUDY
 INTRODUCTION OF CREDIT CARD

A credit card is a small plastic card issued to users as a system of payment. It allows its holder to
buy goods and services based on the holder's promise to pay for these goods and services. The
issuer of the card creates a revolving account and grants a line of credit to the consumer (or the
user) from which the user can borrow money for payment to a merchant or as a cash advance to
the user.

A credit card is different from a charge card: a charge card requires the balance to be paid in full
each month. In contrast, credit cards allow the consumers a continuing balance of debt, subject to
interest being charged. Most credit cards are issued by banks or credit unions, and are the shape
and size specified by the ISO/IEC 7810 standard as ID-1. This is defined as 85.60 × 53.98 mm
(3.370 × 2.125 in) (33/8 × 21/8 in) in size..

Advantages and Disadvantages of Credit Cards

Like most things, there are advantages and disadvantages to credit cards. Knowing some of these
can help you decide if you do or do not want to use credit cards.

Advantages

Purchase Power and Ease of Purchase - Credit cards can make it easier to buy things. If
you don't like to carry large amounts of cash with you or if a company doesn't accept cash
purchases (for example most airlines, hotels, and car rental agencies), putting purchases on a
credit card can make buying things easier.

Protection of Purchases - Credit cards may also offer you additional protection if something
you have bought is lost, damaged, or stolen. Both your credit card statement (and the credit
card company) can vouch for the fact that you have made a purchase if the original receipt is
lost or stolen. In addition, some credit card companies offer insurance on large purchases.

Building a Credit Line - Having a good credit history is often important, not only when
applying for credit cards, but also when applying for things such as loans, rental applications,
or even some jobs. Having a credit card and using it wisely (making payments on time and in
full each month) will help you build a good credit history.

Emergencies - Credit cards can also be useful in times of emergency. While you should
avoid spending outside your budget (or money you don't have!), sometimes emergencies
(such as your car breaking down or flood or fire) may lead to a large purchase (like the need
for a rental car or a motel room for several nights.)

Credit Card Benefits - In addition to the benefits listed above, some credit cards offer
additional benefits, such as discounts from particular stores or companies, bonuses such as
 free airline miles or travel discounts, and special insurances (like travel or life insurance.)
While most of these benefits are meant to encourage you to charge more money on your
credit card (remember, credit card companies start making their money when you can't afford
to pay off your charges!) the benefits are real and can be helpful as long as you remember
your spending limits.

Disadvantages

Blowing Your Budget -- The biggest disadvantage of credit cards is that they encourage
people to spend money that they don't have. Most credit cards do not require you to pay off
your balance each month, so even if you only have $100, you may be able to spend up to
$500 or $1,000 on your credit card. While this may seem like 'free money' at the time, you
will have to pay it off -- and the longer you wait, the more money you will owe since credit
card companies charge you interest each month on the money you have borrowed.

High Interest Rates and Increased Debt -- Credit card companies charge you an
enormous amount of interest on each balance that you don't pay off at the end of each
month. This is how they make their money and this is how most people in the United States
get into debt (and even bankruptcy.) Consider this: If you have a $100 in savings, most banks
will give you at the most 2.0 to 2.5% interest on your money over the course of the year. This
means you earn $2.00 - $2.50 a year on your $100 savings. Most credit cards charge you up
to 10 times that amount of interest on balances. This means that if you have $100 balance
that you don't pay off, you will be charged 20-25% interest on that $100. This means that you
owe almost $30 interest (plus the original $100) at the end of the year. A good way to look at
this is in comparison to what you would earn in interest from a bank or owe in interest to a
bank loan: Savings accounts may pay you around 2% interest; if you have a loan from a bank
you may pay them around 10% interest (5 times as much as you earn off your savings); if
you owe money to a credit card company, you may pay them around 20% interest (10 times
as much as you earn off your savings.)

Credit Card Fraud - Like cash, sometimes credit cards can be stolen. They may be
physically stolen (if you lose your wallet) or someone may steal your credit card number
(from a receipt, over the phone, or from a Web site) and use your card to rack up debts. The
good news is that, unlike cash, if you realize your credit card or number has been stolen and
you report it to your credit card company immediately, you will not be charged for any
purchases that someone else has made. Even if you don't realize your credit card number has
been stolen (sometimes you might not know until you receive your monthly statement), most
credit card companies don't charge you or only charge a small fee, like $25 or $50, even if
the thief has charged thousands of dollars to your card. There are several things you can do to
prevent credit card fraud:

o If you lose your card or wallet, report it to your credit card company immediately.
o Don't loan your credit card to anyone and only give out your credit card
information to trusted companies or Web sites.
o Check your statement closely at the end of each month to make sure all charges
are yours.
 o You can find out more about protecting your personal information by visiting our
Personal Safety course.

Credit cards can make life easier and be a great tool, but if they aren't used wisely they can
become a huge financial burden. If you do decide to use credit cards, remember these simple
rules:

 Keep track of all your purchases.

 Don't spend outside your budget.
 Pay off your balance on all of your credit cards at the end of each month.
 Don't loan your credit or give out your credit card information to anyone but reliable
companies.
 STATE BANK OF INDIA

INRODUCTION

The State Bank of India, popularly known as SBI, is one of the leading banks in India. The bank
traces its origin to the first decade of the 19th century. Later on, it was merged with the Imperial
Bank. In the year 1955, the Government of India nationalized the Imperial Bank along with the
Reserve Bank of India. Ever since that time, the bank acquired its present name that is SBI.

The State Bank of India is India's largest commercial bank. The bank has been striving sincerely
to adhere to the efforts of providing utmost customer satisfaction to the best possible extent.

Information on SBI Credit Cards

I want to do this!

SBI credit cards are the combined work of the State Bank of India, one of the country's largest
banks, and GE Capital Services. The two companies recognized a growing need in the credit
card industry in India and merged to form SBI Cards and Payment Services Ltd. (SBICPSL).
Using the Indian currency of Rupees (Rs.), credit card holders can use a broad range of benefits
and advantages that vary depending on the type of SBI credit card they apply for.

Geography

1. SBICPSL intends their credit cards for use by residents of India, Nepal and Bhutan or
companies doing business in those locations. However, cardholders can use their cards all
over the globe. When your receive your monthly statement, you can make payments at
SBICPSL drop box locations, designated State Bank of India locations, through PayNet, by
using your State Bank of India Debit Card and paying at one of 8,000 SBI ATMs, through
 State Bank of India bill pay, with automatic monthly withdrawals from a bank account, or a
Visa Money Transfer. These options also make paying your statement possible worldwide.

Types

2. The SBI credit card with the most benefits and features is the SBI PlatinumCard,
followed by the SBI Gold & More Card and the SBI Silver & More Card. All of these have
special offers and features specific to their card type. Other card types include the SBI
Advantage Card (for general use with general features), the SBI Card for Doctors, the SBI
Employee Card, and SBI Partnership Cards such as the SBI GoAir Card, the LG SBI Card
and the SBI Railway Card.

Features/Benefits

3. Among the several features offered by SBI Credit Card services is the Rewards Program.
This voluntary program allows cardholders to earn rewards points based upon the purchases
they make using their cards. The SBI Doctors Card and the SBI Employee Card earn one
reward point for every Rs. 100 (100 Rupees) spent. The SBI Gold & More Card earns
cardholders one reward point for every Rs. 75 and the SBI PlatinumCard earns one point for
every Rs. 50 spent. Additional features and benefits are available to cardholders, depending
on the type of card they have. For example, PlatinumCard holders receive a 2.5 percent
discount on shopping purchases, known as the international markup waiver, as well as global
cash access at more than 1 million Visa ATMs worldwide.

Eligibility

4. To receive any of the features and benefits offered with SBI credit cards, your account
must be valid and in good standing. Additionally, an "eligible transaction" for benefits
rewards can't be a cash withdrawal, cash advance or loan, and must be part of the selected
promotion, charged to the credit card successfully and not charged back to the card (such as
a returned item or purchase credit). The SBI Rewards program is available to holders of SBI
PlatinumCards, SBI Gold & More Cards, SBI Doctors Cards or SBI Employee Cards.

Considerations

5. SBI Cards have joining fees, annual fees and renewal fees, which differ depending on the
type of card you hold and the promotion or offer you participate in. The one-time joining fee
can be up to Rs. 5,000 and the annual fee up to Rs. 1,500. There is a 20- to 50-day interest-
free period on retail purchases, but it is only applicable if you pay the previous month's
statement in full. Finance charges can be up to 3.35 percent per month (40.2 percent per
annum) and the minimum payment due each month is 5 percent of the outstanding balance
(minimum of Rs. 200) plus the current government service tax. There are also fees
associated with cash advances and card protection or other bonus programs you may choose
to participate in.

How to Cancel an SBI Credit Card

 As the holder of an SBI credit card, you might one day want to cancel it for some reason. You
might have paid the card and no longer wish to use it, or you might be feeling the interest is too
high and do not want to have the card any longer. There are several steps you have to follow to
cancel your SBI card.

Instructions

1. Pay off your SBI bill. You cannot cancel the credit card until you have paid off the entire
bill. Since the SBI card is from the biggest bank in India, it is very hard to find another card
company that will take on your balance. So the best thing you can do before you cancel the
card is to make sure that the bill is paid off.

2. Request a copy of the SBI statement so you can ascertain that your card is paid off. You
can do this by visiting their website or by calling them via phone. From Delhi, the number is
(800) 180 1290. Anywhere else, the number is 39 02 02 02. You will need to call to request a
statement.

3. Once you are sure the balance is zero, you will need to either call SBI or visit their
website to request that your card be canceled. You can do this at the customer-care center at
their website, or at the phone numbers listed above.

How to Apply for an SBI Credit Card

State Bank of India (SBI) offers a selection of Visa credit card products for residents of India.
Some cards have benefits such as travel rewards or cash back on purchases, while others offer
discounts or make donations to charities. There are also basic credit cards that have lower
interest rates, no annual fees and perks such as concierge services and travel insurance. Applying
for an SBI credit card can be done online through its affiliate website, or directly with the bank
in person at a branch.

Instructions

Things You'll Need:

 Photo identification (if visiting a State Bank of India branch)

1. Visit the State Bank of India website (see Resources section below) if you prefer to
apply for a card at a local branch of their bank. The website has a location finder that you
can use to find the bank closest to you.
2. Visit the SBI branch that you choose, and ask the teller to apply for a credit card. You
will be able to discuss your options with a representative, and fill out an application. Be sure
to have a valid photo identification card with you, and be willing to offer information about
your address history as well as income and assets.
3. Visit the SBI section of the India Credit Cards website (see Resources section) as an
alternative to applying in person.
4. Select the credit card product of your choice from the India Credit Cards website and
click the "Apply now" button.
5. Fill out the online SBI India Credit Cards application completely, providing
information such as your full name, address, telephone number, birth date, residency status
and employment information.

DIFFERENT TYPES OF CREDIT CARD OFFERED BY STATE BANK OF

INDIA THEY ARE:

 SBI INTERNATIONAL CARD

Card highlights

Card Class Standard

Card Type Classic
Issuer State Bank of India
Offered Type Visa

Main features

 Balance Transfer Facility

 Flexipay
 Travel Benefit
 IAPA Membership
 Telerate Facility

 SBI GOLD CARD

Card highlights

Card Class Gold

Card Type Premium
Issuer State Bank of India
Offered Type Visa
Main features

 Gold Select Privileges

 Balance Transfer Facility
 Flexipay
 Lost card protection
 Interest Free Credit for up to 50 days

Credit cards rates

Purchases:

Intro Interest
rate 0% per month
Introductory 0 month
Interest rate 3.1% per month
Balance Transfers:

Intro Interest
0% per month
Rate
Introductory
3 month
Period
Interest Rate 3.1% per month Min.: Rs 5000 per month (The amount transferred should be a
minimum of Rs 5,000 or up to a maximum of 75% of your available credit limit
on the SBI Credit Card, whichever is higher. You could chose between two
different plans to paybackyourbalance.
Plan 1 offers 0% interest for 90 days.
Plan 2 offers 0.99% interest for the first 6 months.
Fee of Rs. 199 will be applicable for every Balance Transfer. Service tax extra, if
applicable.
Processing Fee would be charged as applicable.}
  SBI GOLD MASTER CARD

Card highlights

Card Class Gold

Card Type Premium
Issuer State Bank of India
Offered Type MasterCard

Main features

 24-Carat Concierge* : Personal, Auto and Medical Services

 Access to Golf Courses
 International Mark up Waiver
 24-Carat Power Points
 24-Carat Exciting Offers
 24-Carat Nightlife
 24-Carat Luxuries
 Easy Bill Pay Facility at Zero Charge
 Flexipay Installment Plans
 Easy Money Draft

Credit cards rates

Purchases:

Intro Interest
rate 0% per month
Introductory
period
Interest rate 0 month
3.1% per month
Balance Transfers:

Intro Interest
0% per month
Rate
Introductory
3 month
Period
Interest Rate 3.1% per month Min.: Rs 5000 per month (The amount transferred should be a
 minimum of Rs 5,000 and upto a maximum of 75% of your available credit limit
on the SBI Credit Card, whichever is higher. You could chose between two
different plans to pay back your
balance. Plan 1 offers 0% interest for 90 days.
Plan 2 offers 0.99% interest for the first 6 months.
Processing Fee would be charged as applicable.}

 SBI SOCIAL CARD

Card highlights

Card Class Standard

Card Type Partnership
Issuer State Bank of India
Offered Type Visa

Main features

 Cancer Patients Aid Association

 National Association for the Blind
 SOS Children’s Villages of India
 World Wide Fund for Nature
 Cash on the go
 SBI Card Alerts
 SBI Card Pay Net

Credit cards rates

Purchases:

Intro Interest Rate 0% per month

Introductory Period 0 month
Interest Rate 3.1% per month
Balance Transfers:

Intro Interest
0% per month
Rate
Introductory
6 month
Period
Interest Rate 0.99% per month Min.: Rs 5000 per month
Plan 1 : 0% Interest for 90 days
Plan 2 : 0.99% Interest for 6 months
Fee of 1.5% of the Balance Transfer Amount or Rs 199
(whichever is higher) will be applicable for every Balance Transfer}

 SBI VISHAL MEGHA MART CARD

Card highlights

Card Class Standard

Card Type Partnership
Issuer State Bank of India
Offered Type Visa
Rewards

Main features

Welcome Bonanza: get Rs. 250 discount voucher with your card. The voucher (valid for a
limited period) entitles you for a discount of Rs. 250 against purchase of Rs. 500 or more with
your SBI Vishal Mega Mart Card in Vishal Mega Mart stores.

Maha Meetha Offer: Apply for SBI Vishal Mega Mart Card and get 11 coupons of 1kg free
sugar with your card. The 11 monthly coupon entitles you to get 1 kg free sugar on shopping of
Rs. 500 or more from Food mart section of Vishal Mega Mart stores using your SBI Vishal
Mega Mart Card.

Cash on the go.

  Utility Bill Payment
 Facility Balance transfer
 .Flexi pay Tele draft
 Facility (Easy Money Draft)
 Credit facility SBI
 Card Alerts

Credit cards rates

Purchases:

Intro Interest rate 0% per month

Introductory Period 0 month
Interest Rate 3.35% per month

Balance Transfers:

0% per month
Intro Interest
Rate
Introductory
6 month
Period
Interest Rate 1.75% per month Min.: Rs 5000 per month (To avail this facility, the
amount transferred should be a minimum of Rs. 5,000 and a maximum of 75% of
your available credit limit on your card, whichever is lower.* this is valid for the
first 6 months only. After which the usual rate upto 2.95% p.m. will be levied.}

 SBI PLATIUM CARD

Card highlights
Card Class Platinum/Titanium
Card Type Super Premium
Issuer State Bank of India
Offered Type Visa
Rewards Lifestyle

Main feature

 Cash Back on International Spends: From leading fashion labels to little souvenirs, buy
anything you feel like when you’re traveling abroad using your SBI Platinum Card, and
get 2% Cash Back.
 Platinum Dining
 Concierge Services
 Flower & Gift Delivery: Surprise that special person in your life with beautiful flowers or
gifts or both- One phone call will have the same arranged and delivered.
 Movie Tickets: While in Delhi, Mumbai, Bangalore & Chennai simply call for the
contact details of the best theatres to watch the latest movies.
 Airline Ticket Reservation Assistance: You no longer need to call different travel agents
to find the best airline deals. Simply call our in house travel desk and we would be happy
to book you on an airline of your choice and at a time you desire.
 Car Rental and Limousine Referral and Reservation Assistance: This will take care of
your transportation needs wherever you are in India.
 Hotel Referral and Reservation Assistance: Like a specific hotel, need a specific view
from your room, need to pamper your taste buds? Leave it to us and we will take care of
your hospitality requirements, by referring or reserving hotel rooms wherever in India
you would like.
 Convenience @ the Speed of Technology: Access your account on the net from the
comfort of your office or home. Track your spends through password protected PDF
statements ; get special offers via SMS and e-mails.
 Fuel Freedom: No Surcharge in any city on any pump Simply use your card to buy petrol,
diesel and lubricants at any petrol pump in the World without having to pay any
transaction fee. All you have to do is to purchase fuel for amounts between Rs. 500/- and
Rs. 4,000/- each time.
 Easy Bill Pay Facility at Zero Charge
 Flexi pay Installment Plan
 Balance Transfer at Low Interest Rates: To avail this facility, the amount transferred
should be a minimum of Rs. 5,000 or upto a maximum of 75% of your available credit
limit on the SBI Card, whichever is higher. Processing Fee would be charged as
applicable.
 Easy Money Draft
 Lifestyle Offers
 Live it up in Style: The Platinum Card compliments your taste for the good life. It is
precisely why we have put together a selection of offers especially handpicked for you.
 Go ahead, expand your life and live it up in style.

Credit cards rates

Purchases:

Intro Interest Rate 0% per month

Introductory Period 0 month
Interest Rate 3.1% per month

Balance Transfers:

Intro Interest
0% per month
Rate
Introductory
6 month
Period
Interest Rate 0.99% per month (To avail this facility, the amount transferred should be a
minimum of Rs. 5,000 or upto a maximum of 75% of your available credit limit
on the SBI Card, whichever is higher. Processing Fee would be charged as
applicable.}

 SBI EMPLOYEE CARD

Card highlights

Card Class Standard

Card Type Partnership
Issuer State Bank of India
Offered Type Visa
Rewards

Main feature

 Free Card
 For Life Cash on the go
 Flexi pay
 Tele draft Facility
  Credit facility
 Book your railway tickets online
 SBI Card Alerts

Credit cards rates

Purchases:

Intro Interest Rate 0% per month

Introductory Period 0 month
Interest Rate 3.1% per month

Balance Transfers:

Intro Interest Rate 0% per month

Introductory
6 month
Period
Interest Rate 0.99% per month
Min5000

 SBI ADVANTAGES CARD

Card highlights

Card Class Standard

Card Type Partnership
Issuer State Bank of India
Offered Type Visa
Rewards

Main features

 Cash on the go
 Flexi pay
 Tele draft Facility(Easy Money Draft)
 Credit facility
 Book your railway tickets online
  SBI Card Alerts

Credit cards rates

Purchases:
0% per
Intro Interest Rate
month
Introductory Period 0 month
3.1% per
Interest Rate
month

Balance Transfers:

Intro Interest
0% per month
Rate
Introductory
6 month
Period
Interest Rate 0.99% per month Min.: Rs 5000 per month (The amount
transferred should be a minimum of Rs 5,000 and upto a maximum
of 75% of your available credit limit on the SBI Credit Card,
whichever is higher. You could chose between two different plans
to pay back your balance. Plan 1 offers 0% interest for 90 days.
Plan 2 offers 0.99% interest for the first 6 months.
Processing Fee would be charged as applicable.}

HDFC Bank
INTRODUCTION

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in
the private sector, as part of the RBI's liberalization of the Indian Banking Industry in
1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited',
with its registered office in Mumbai, India. HDFC Bank commenced operations as a
resolved questions.

HDFC Bank Ltd. (BSE: 500180, NYSE: HDB) is a major Indian financial services company
based in India, incorporated in August 1994,owner of Mr. Vinayak Panchal(Business tycoon of
India owner of $55Bn ), after the Reserve Bank of India allowed establishing private sector
banks. The Bank was promoted by the Housing Development Finance Corporation, a premier
housing finance company (set up in 1977) of India. HDFC Bank has 1,725 branches and over
4,232 ATMs, in 779 cities in India, and all branches of the bank are linked on an online real-time
basis. As of 30 September 2008 the bank had total assets of Rs.1006.82 billion.[4] For the fiscal
year 2008-09, the bank has reported net profit of 2,244.9 crore (US$ 509.59 million), up 41%
from the previous fiscal. Total annual earnings of the bank increased by 58% reaching at
19,622.8 crore (US$ 4.45 billion) in 2008-09.

TERMS & CONDITIONS

Terms used in the Monthly Statement

Your monthly statement is a record of all transactions you've made during a particular month.
When you make any transaction, you receive a charge slip or a bill from the Merchant Outlet.
Keep these slips and cross check the amounts stated in your monthly statements. In case you find
a transaction that doesn't match your records, call us immediately on our 24-hour helpline.

Understanding the terms used in your monthly statement

Card member's name and number

Your name as it appears on the card along with your 16-digit card number.

Statement date
The date on which the statement was generated.

Payment due date

The date on which your payment is due.
 Credit limit
The maximum amount that can be outstanding against your credit card at any point of time.

Available credit limit

The unutilised value of the credit at any point of time after taking into account the balance
outstanding billed and unbilled.

Available cash limit

Amount available for cash withdrawal (Subject to Available Credit Limit).

Purchases and Debits

This is the sum total of all retail / cash transactions incurred by you during your statement
period. This also includes the fees.

Finance Charges
This is the charge that is applilcable in cash advances and Revolving Credit facility.

Payments / Credits
These are the details of payments made by you and any credits received during the month
prior to Statement Date.

Transaction details
All purchases that have taken place in India and abroad are listed in this section. It covers the
date on which the transaction took place, brief details on the transaction (including the
registered name of the merchant establishment), the city in which the transaction took place,
the transaction number and the amount of the transaction. The amount column will also show
the currency in which the transaction took place in the case of a transaction done outside
India, Nepal or Bhutan. It is recommended that you check each Card Statement carefully. In
case of any discrepancy, please contact our 24 hour customer call centre.

EMAIL STATEMENT SEND BY BANK

HDFC Bank's Email Statements allow you to manage your Credit Card Bills & payments
better along with the host of other benefits offered.

BENEFITS
With Email Statements you can:
Receive your account statements securely without any time lag
Access your statements without any hassle
Archive easily for future reference
 Save Paper and cut down on paper clutter
Ensure security as Password Protected files in PDF format are sent to you

REGISTRATION

NetBanking : You can request for email statements through NetBanking- Credit Cards
module, if you are a NetBanking user.
Alternatively, you can call your nearest customer service center to request for email
statements.

INSTRUCTIONS

Get updates on your credit card transactions on the move by SMS. Now your statement details,
payment details, transaction details and more are all on your mobile.

The following alerts will be sent by SMS to the mobile number that you register with us

 1. Transaction alerts

 Retail transaction above Rs.2500#

 You can now keep track of large transactions on your card.
 Cash withdrawals
 Get an alert when any cash withdrawal is debited to your card.
 My City benefit
  Alerts whenever the surcharge levied on your petrol transactions is reversed.
 Cash Back
 Your HDFC Bank credit card earns while you spend. Get alerts when Cash Back is credited to
your Gold/Woman's Gold/Value Plus credit cards.

  2. Statement / Payment alerts

 Statement details
 No more waiting for paper statements. Details on Total amount due, minimum due and
payment due date will be sent a day after your  statement is generated.
 Payment confirmation
 Wondering if your cheque has cleared? Don't worry - you will now know when your payment
is credited to  your card account.
 Payment return
 Not sure whether payment has been cleared and credited to your card? Get an update if your
cheque is returned or Direct Debit instructions could not be completed.
DIFFERENT TYPES OF CREDIT CARD OFFERED BY HDFC BANK
THEY ARE:

 PLATIUM PLUS CREDIT CARD

India’s only ‘Platinum Plus’ credit card. A premium offering with fuel surcharge waiver &
attractive Reward Points

FEATURES & BENEFITS

Attractive Reward Points
Your HDFC Bank Platinum Plus Credit Card is now 100% more rewarding!

Earn 2 Reward Points for every Rs.150 for spends up to Rs. 20,000 per statement cycle. For
incremental spends above Rs. 20,000 in a statement cycle, earn 100% more Reward Points i.e.
4 Reward Points per Rs. 150.
0% Fuel surcharge 
You can now fuel up as and when you want, without worrying about the surcharge - enjoy
complete freedom from fuel surcharge when you purchase fuel between Rs 400 and Rs 5000
with your Platinum Plus Credit Card.
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.
Interest free credit facility 
Avail of up to 50 days of interest free period from the date of purchase (subject to the
submission of the charge by the Merchant).
Revolving Credit Facility  
You can enjoy the Revolving Credit Facility of the Platinum Plus Credit Card at an interest
rate of 3.15% per month.
Free Add-on card
You can share these wonderful features with your loved ones too. We offer upto 3 life time free add-
on cards to your spouse, children (above 18 years of age), parents, brother or sister.
Utility bills through your credit card 
Register your Platinum Plus Credit Card with Smart Pay, HDFC Bank's Utility Bill payment service.
Ensure that all your utility bills are paid on time, without any hassle for you.

 PLATINUM PLUS CREDIT CARD WITH CHIP TECHNOLOGY

Platinum Plus Credit Card with Chip Technology for enhanced security

At HDFC Bank, we understand your need for safe and secure transactions. The HDFC Bank
Platinum Plus Credit Card with Card Secure is one such solution. Card Secure is an additional
feature that makes all your Credit Card transactions more secure, convenient and rewarding! Let's
find out how:

  FEATURES & BENEFITS

Safe and secure transactions  

The Chip Card processes your data with unparalleled security and is virtually impossible to copy or
tamper with. It also protects your card against counterfeiting and skimming.
Online Security  
Online transactions are authenticated with an additional password for enhanced security
through Verified by VISA

0% Fuel surcharge
You can now fuel up as and when you want, without worrying about the surcharge. Enjoy
complete freedom from fuel surcharge when you purchase fuel between Rs. 400 and Rs. 5000
with your Platinum Plus Credit Card.

Attractive Reward Points 

Your HDFC Bank Platinum Plus Chip Credit Card is now 100% more rewarding!

Earn 2 Reward Points for every Rs.150 for spends up to Rs. 20,000 per statement cycle. For
incremental spends above Rs. 20,000 in a statement cycle, earn 100% more Reward Point i.e.
4 Reward Points per Rs. 150.

Zero liability on lost card 

If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability for any fraudulent transactions on your Card.

Interest free credit facility

Avail of up to 50 days of interest free period from the date of purchase (subject to the
submission of the charge by the Merchant).

Revolving Credit Facility 

You can enjoy the Revolving Credit Facility of the Platinum Plus Credit Card at an interest
rate of 3.15% per month.
  VI SA SIGNATURE CREDIT CARD
A super premium credit card with special benefits & privileges in India & abroad.

Features & Benefits

Signature Access
Don't let airport transfers wear you out. HDFC Bank Visa Signature Credit card entitles you a
Priority pass that provides you access to exclusive airport lounges across the world. Priority
Pass is the world's largest independent airport lounge program, which gives the cardholder
access to more than 500 airport lounges in more than 275 cities worldwide.
Priority Pass is Priced at Rs. 500/annum.
Signature Rewards
What does one reward a connoisseur for? We reward them for their passion, refinement, taste
and experience. The rewards range from exotic to interesting to measurable. All yours with a
powerful Rewards Program. Earn 2 Reward Points for every Rs.150 spent on your card and
earn 200% more Reward Points (6 Reward Points per Rs. 150) on incremental spends above
Rs. 35,000 per statement cycle.
Experience the power of the HDFC Bank Visa Signature Credit Card. Experience the delights.
Signature Benefits
Superiority of HDFC Bank Visa Signature Credit Card is evident even in everyday use.You
also enjoy an interest free period upto 50 days, the lowest interest rate of 3.05% on revolving
credit facility (36.6% annually)# and petrol surcharge waiver of 2.5% across all petrol pumps
in the country. Enjoy the world at your fingertips.
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.

 World Master Credit Card

HDFC Bank presents the World Master Credit Card - a very premium offering for the truly elite.
A card with tailor-made premium privileges that complement a discerning lifestyle.
Presenting the HDFC Bank World MasterCard Credit Card.

Features & Benefits

World Luxury 
 HDFC Bank World Master Card entitles you to an exclusive "Taj Epicure" membership.
Indulge yourself in the hospitality of Taj hotels and resorts world wide. And there's more!
You can now enjoy the fine culinary delights of the Taj and enjoy a discount on all your
visits through Taj Epicure membership. Taj Epicure Membership is Priced at Rs. 1500/annum.
World Rewards 
What does one reward a connoisseur for ? We reward them for their passion, refinement, taste
and experience. The rewards range from exotic to interesting to measurable - all yours with a
powerful Rewards Program! Earn 2 Reward Points per Rs. 150 spent.

Earn double (2 extra points) per Rs. 150 spent on Departmental Store, Super Markets &
International spends.
World Benefits
Superiority of HDFC Bank World MasterCard Credit Card is evident even in everyday use.
You also enjoy an interest free period upto 50 days, the lowest interest rate of 3.05% on
revolving credit facility (36.6% annually) # and petrol surcharge waiver of 2.5% across all
petrol pumps in the country. Enjoy the world at your fingertips.
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.
Should you need any more information or assistance on the world credit card our customer care
representatives are available round-the-clock for your assistance. Come experience the world of
many contented moments.

 TITANIUM CREDIT CARD

Convenience and savings with fuel surcharge waiver across all fuel stations.

Features & Benefits

Titanium Rewards
Your HDFC Bank Titanium Credit Card is now 50% more rewarding!

Earn 2 Reward Points for every Rs.150 for spends up to Rs. 15,000 per statement cycle. For
incremental spends above Rs. 15,000 in a statement cycle, earn 50% more Reward Points i.e. 3
Reward Points per Rs. 150.
Zero petrol surcharge
Earn while you spend on your fuel !!! As a HDFC Bank Titanium Card customer, you enjoy
not only a full waiver of the fuel surcharge** that would be normally applicable otherwise, you
also get the benefit of earning reward points on these spends !!
 Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.

Interest free credit facility

Avail of up to 50 days of interest free period from the date of purchase (subject to the
submission of the charge by the Merchant).
Revolving Credit Facility
You can enjoy the Revolving Credit Facility of the Titanium Credit Card at an interest rate of
3.15% per month.

 GOLD CREDIT CARD

Internationally valid with attractive Reward Points.

Get an HDFC Bank International Gold Card and get introduced to a whole new world of
privileges.

Gold Credit Card Features & Benefits

Attractive Reward Points 

Your HDFC Bank Gold Credit Card is now 50% more rewarding!

Earn 1 Reward Point for every Rs.150 for spends up to Rs. 10,000 per statement cycle. For
incremental spends above Rs. 10,000 in a statement cycle, earn 50% more Reward Points i.e.
1.5 Reward Points per Rs. 150.
Rewards points redemption 
After earning all those reward points on your HDFC Bank Gold Credit Card, redeem them for
exciting gifts and services! You could even convert them to airline miles with India's leading
airlines through the My Rewards programmed.
Worldwide acceptance 
Accepted at over 23 million Merchant Establishments around the world, including 110,000
Merchant Establishments in India.
Revolving credit facility  
Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total
bill amount or any higher amount whichever is convenient and carry forward the balance to a
better financial month. For this facility you pay a nominal charge of just 3.25% per month
(39.0% annually).
Free Add-on card 
You can share these wonderful features with your loved ones too - we offer the facility of an
add-on card for your spouse, children or parents. Allow us to offer add-on cards to you FREE
OF COST with our compliments.
  WOMENS GOLD CREDIT CARD

A unique offering for today’s Woman, with all the conveniences of a Gold Credit Card.

Features & Benefits

Attractive rewards programme

Your HDFC Bank Woman's Gold Credit Card is now 50% more rewarding!

Earn 1 Reward Point for every Rs.150 for spends up to Rs. 10,000 per statement cycle. For
incremental spends above Rs. 10,000 in a statement cycle, earn 50% more Reward Points i.e.
1.5 Reward Points per Rs. 150.
Wide choice of redemption 
MyRewards gives you an array of redemption opportunities for your Points - From
microwaves to refrigerators, from Barbie dolls to latest Fashion labels, we take pride in giving
you one of the widest options for getting rewarded! You can also redeem your accumulated
reward points for air miles on leading airlines like Jet Airways, Air India, Kingfisher Airlines .
Revolving credit facility
Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total
bill amount or any higher amount whichever is convenient and carry forward the balance to a
better financial month. For this facility you pay a nominal charge of just 3.25% per month
(39% annually).
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.
Interest free credit facility Avail of up to 50 days of interest free period from the date of
purchase

 SILVER CREDIT CARD

The best features you could ask for in a credit card.

Combined with all the services offered by a world-class bank.
Get all with the HDFC Bank International Silver Credit Cards.
Spending money was never so rewarding!

Features & Benefits

All-purpose credit card 

The HDFC Bank Silver Credit Card can be used for all your requirements, be it shopping,
eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any
financial requirement, planned or on impulse.
Earn while you spend* 
With us, money spent is money earned. For every Rs. 200 you spend, you earn 1 reward point.
You can redeem these accumulated points for exciting gifts and offers from our exclusive
rewards program.
Add-on cards 
Get up to 3 add-on cards for your spouse, parents, siblings (own brother/sister), son and/or
daughter (over 18 years) and allow them to enjoy the many benefits of the HDFC Bank
International Silver Credit Card
Zero liability on lost card 
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.
Widely accepted 
Accepted at over 110,000 merchant establishments across India and Nepal and close to 18
million merchant establishments around the world.

 VALUE PLUS CREDIT CARD

It's power packed with a host of unmatched features that provides your family with true Value and
savings.
No wonder we call it the Value Plus Credit Card.

Like the name suggests, the Value Plus Credit Card brings you added value unlike any other card.
It is a Guaranteed Cash Back card which enables you to earn up to 5% Cash Back on your spends.

Features & Benefits

Value Plus Cashback- Anytime Anywhere

Use your Value Plus Credit Card anywhere anytime during the year and avail up to 5%
cashback on retail spends.

Category Cashback *
 Railway, Hospitals, Medical stores 5%
Grocery, Dept Stores, Supermarket, Restaurants 1.50%

*The cashback will be credited to your card account in subsequent statement subject to the
condition that the total amount due in the current statement is Rs 10000 or above. The change
is effective from 15th Jan 2009.

Worldwide acceptance
The HDFC Bank International Value Plus Credit Card is accepted at over 23 million Merchant
Establishments around the world, including 110,000 Merchant Establishments in India.
Cash Advance
Just step into any one of our ATMs or VISA Member ATMs and withdraw cash up to 10% of
your credit limit at a very nominal charge (Please refer to the Schedule of charges).
Revolving credit facility
This feature allows you to pay a minimum amount, which is 5% (subject to a minimum amount
of Rs.200) of your total bill amount or any higher amount whichever is convenient for you.
You can then carry forward the balance to a better financial month, for which you pay a charge
of 3.25% per month.
Interest Free Credit Period
Your Card now gets an Interest Free Credit Period of up to 50 days from the date of purchase
(subject to the submission of the charge by the Merchant). Subsequently, if you carry forward
your outstanding balance you just pay a nominal interest of 3.25% per month.
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.

 CORPORATE PLATIUM CARD

It's Not just a card, It's a designation
Experience the power of HDFC Bank Corporate Platinum Card

HDFC Bank Corporate Platinum Card is a premium offering to provide you with truly world
beating features on your credit card. It comes with a unique 24x7 expense management solution
tool powered by MasterCard Smart Data On-line or Visa Intel link Solutions.

Corporate Features *

24x7 online MIS availablity.

60 MIS reports for better informed business decisions.

  Spending Analysis by category
 Expense reports
 Cost allocation details & summary
 Merchant summary & details
 Account management for detailed transaction information at employee level.

Substantial savings for the business through better negotiations with airlines, hotel chains and
other service providers.

Streamlines accounting procedures by consolidating transaction data from around the world.

Helps in integrating with the existing accounting systems.

Helps in minimizing paperwork and simplifying reconciliation and compliance tasks.

Cardholder Benefit

My rewards
Earn upto 2 reward points for every Rs.150 spent on the card.
Earn upto 4 reward points for every Rs.150 spent on international transactions

Petrol Surcharge Waiver

Offering 0% surcharge on petrol spends across all petrol pumps for transactions between Rs.
400 to Rs.5000 only.

Revolving Credit Facility

Upto 50 days interest free period on your card.

Protection Through Insurance

To show how much we care, we have provided accident insurance cover upto 10 lacs on air
travel and 3 lacs on rail/road travel.

Privileges
Access to Clipper Lounges across India provided by MasterCard

a. International Airports :

 Mumbai Clipper lounge - Terminal 2B

 Kolkata Clipper lounge
  Chennai Clipper lounge
 Bangalore Executive business class lounge

b. Domestic Airports :

 Mumbai - Clipper lounge at 1B ( first floor )

 Mumbai - Clipper Bar & Restaurant at Terminal 1A ( mezzanine floor )
 Kolkata - Top desk restaurant and bar
 Kolkata - Clipper lounge located in the departure area of the Domestic
terminal
 Cochin - Clipper restaurant and bar

 CORPORATE CARD
HDFC Bank Corporate card is the first among few to provide you with truly world beating
features on your credit card. It comes with a unique 24x7 expense management solution, powered
by MasterCard Smart Data On-line or Visa Intelilink Solutions.

We present you the true potential of a corporate card, we present to you HDFC Bank Corporate
card.

Corporate Benefits*

24x7 online MIS availablity.

60 MIS reports for better informed business decisions.

 Spending Analysis by category

 Expense reports

 Cost allocation details & summary

 Merchant summary & details

 Account management for detailed transaction information at employee level.

Substantial savings for the business through better negotiations with airlines, hotel chains and
other service providers.

Streamlines accounting procedures by consolidating transaction data from around the world.

Helps in integrating with the existing accounting systems.

Helps in minimizing paperwork and simplifying reconciliation and compliance tasks.

Cardholder Benefits

My rewards
Earn upto 1 reward points for every Rs.150 spent on the card. Points earned can be redeemed
for exciting gifts and Air miles.
Earn upto 2 reward points for every Rs.150 spent on international transactions.

Petrol Surcharge Waiver

Offering 0% surcharge on petrol spends across all petrol pumps for transactions between Rs.
400 to Rs.2500 only

Revolving Credit Facility

Upto 50 days interest free period on your card along with interest rates of 3.25 % per month.

Protection Through Insurance

To show how much we care, we have provided accident insurance cover upto 10 lacs on air
travel and 3 lacs on rail/road travel.
Privileges
Access to Clipper Lounges across India provided by MasterCard

a. International Airports :
 Mumbai Clipper lounge - Terminal 2B
 Kolkata Clipper lounge
 Chennai Clipper lounge
 Bangalore Executive business class lounge

b. Domestic Airports :
 Mumbai - Clipper lounge at 1B ( first floor )
 Mumbai - Clipper Bar & Restaurant at Terminal 1A ( mezzanine floor )
 Kolkata - Top desk restaurant and bar
 Kolkata - Clipper lounge located in the departure area of the Domestic terminal
 Cochin - Clipper restaurant and bar
  HDFC BANK BUSSINESS PLATIUM CARD

It Makes Perfect Business Sense -The HDFC Bank International Business Platinum card.

The HDFC Bank Business Platinum Card is a premium Business Card that helps you SAVE on
your Business expenses, while keeping in mind your affluent lifestyle.

To know more about the features, services and how you can benefit from the HDFC Bank
Business Platinum Card, read on.

Features of Business Platinum Card

Clipper Lounge Access

Get access to Airport lounges at various Airports in India with your MasterCard Business
Platinum credit card - a unique offer from Master Card Please .
Higher Credit limit
Get up to Rs.20 lacs as credit limit on the card basis the company / business financials.
Attractive Business Savings
Save on your business related spends with our unique features and extensive partner tie-ups.
These smart features include

 1% Cashback on Air spends *

Now buy air tickets through domestic airline websites and enjoy 1% cash back
 1% Cashback on Utility Bill Payments *
Enjoy 1% cashback on utility bill payments (e.g. Electricity, Phone, Mobile etc.)
 Petro Surcharge Waiver
Drive the extra mile with the Business Platinum Card. Enjoy full waiver of the fuel
surcharge across all fuel pumps in India (for transactions between Rs.400 – Rs.5000).
 Surcharge waiver on Rail tickets *
Enjoy surcharge waiver on Rail ticket bookings done through www.irctc.co.in
 Business Savings Indicator **

HDFC Bank
Estimated Annual Business
Spend category Business Card
Expenses Savings Rs.
Offer

Air ticket Rs.50,000 1% Cashback * 500

(10 Air tickets @
Rs.5000 per ticket )

Utility Bill Rs.2,40,000 1% Cashback * 2,400

Payments (e.g.
Electricity Bill,
Telephone Bill etc.)

Rail ticket booked Rs.10,000 Surcharge waiver 180

through (10 Rail tickets @ *
www.irctc.co.in Rs.1000 per ticket.)

Petrol Rs.60,000 Surcharge waiver 1,500

Total Rs. 3,60,000 Rs.4,580

*subject to minimum statement balance of Rs.7500/- and would get credited in the next
statement.

** The above indicator is based on hypothetical expense estimates.

Revolving credit facility  

Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total
bill amount or any higher amount whichever is convenient and carry forward the balance to a
better financial month. For this facility you pay a nominal charge of just 3.15% per month
(37.8% annually).
 Interest free credit facility  
Avail of up to 50 days of interest free period from the date of purchase (subject to the
submission of the charge by the Merchant).
Worldwide acceptance 
Accepted at over 23 million Merchant Establishments around the world, including 110,000
Merchant Establishments in India.
Cash at your fingertips 
In a situation where you need cash, just step into any one of our ATMs or MasterCard
Member ATMs and withdraw cash upto 30% of your credit limit at a very nominal charge.
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card

 HDFC Bank International Business Gold card

It makes Perfect Business Sense -The HDFC Bank International Business Gold card

Welcome to the world of exclusive privileges and world class services. The HDFC Bank
International Business Gold Card is designed to add value to your business, while keeping in
mind the conveniences and lifestyle benefits for BUSINESS OWNERS and the SELF
EMPLOYED community specifically.

To know more about the features, services and how you can benefit from the HDFC Bank
Business Gold Card, read on.

FEATURES & BENEFITS

Higher Credit limit

Get up to Rs.10 lacs as credit limit on the card basis the company / business financials.
Attractive Business Savings
Save on your business related spends with our unique features and extensive partner tie-ups.
These smart features include

 1% Cashback on Air spends *

Now buy domestic air tickets through domestic airline websites and enjoy 1% cashback
 1% Cashback on Utility Bill Payments *
Enjoy 1% cashback on utility bill payments (e.g. Electricity, Phone, Mobile etc.)
 Petro Surcharge Waiver
Drive the extra mile with the Business Gold Card. Enjoy full waiver of the fuel surcharge
 across all fuel pumps.
 Surcharge waiver on Rail tickets *
Enjoy surcharge waiver on Rail ticket bookings done through www.irctc.co.in
 Business Savings Indicator **

HDFC Bank
Estimated Annual Business
Spend category Business Gold
Expenses Savings Rs.
Card Offer

Air ticket 6 Air tickets @ Rs.5000 1% Cashback * 300

per ticket (Total
Rs.30000)

Utility Bill Rs.40000 1% Cashback * 400

Payments (e.g.
Electricity Bill,
Telephone Bill etc.)

Rail ticket booked 6 Rail tickets @ Surcharge waiver 108

through Rs.1000 per ticket *
www.irctc.co.in (Total Rs.6000)

Petrol Rs.48000 Surcharge waiver 1200

Total Rs. 124000 Rs.2008

*subject to minimum statement balance of Rs.7500/- and would get credited in the next
statement.

** The above indicator is based on hypothetical expense estimates.

Revolving credit facility  
Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total
bill amount or any higher amount whichever is convenient and carry forward the balance to a
better financial month. For this facility you pay a nominal charge of just 3.25% per month
(39.0% annually).
Interest free credit facility  
Avail of up to 50 days of interest free period from the date of purchase (subject to the
submission of the charge by the Merchant).
Worldwide acceptance 
Accepted at over 23 million Merchant Establishments around the world, including 110,000
Merchant Establishments in India.
 Cash at your fingertips 
In a situation where you need cash, just step into any one of our ATMs or MasterCard
Member ATMs and withdraw cash upto 20% of your credit limit at a very nominal charge.
Zero liability on lost card
If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card

 PURCHASE CARD
The HDFC Bank Purchase Card is a credit card solution given to corporates by HDFC Bank to
facilitate quick payments for business expenses for corporates and their employees. It helps the
corporate manage business expenses and makes purchase transactions smoother by eliminating
the hassles of cash and cheque payments. It can be used only for official business expense
purposes and records all purchase transactions made by employees.

The HDFC Bank Corporate Purchasing Solution helps reduce purchasing costs considerably as
follows:

Eliminates the delay and cost of traditional purchase transactions.

Enables effective control to track and manage spending.

Automates purchase process for easy account management.

Authority is granted by the bank to designated employees of corporates for official purchases
through the card.

Customizable product - The Purchase card can be restricted at

 The Merchant Category Code (MCC) level

 The HDFC Bank's EDC terminal / Payment Gateway level

The Purchase card can be issued in the name of an Individual / Corporate.

Buisness benefits

Reduces transaction processing time, cost of high volume and low value transactions for the
Corporate.
 Streamlines the payment process and enables account management control.

Reduces the cost of goods by consolidating the supplier base and negotiating more favorable
pricing from preferred suppliers.

Minimizes risks associated with fraud, forgery and theft through a secure, totally mechanized
card programme.

Provides online expense management solutions - minimizing paperwork and simplifying

reconciliation

 DISTRIBUTORS CARD

The Distributor card is a credit card given by HDFC Bank to corporates to give to specific
distributors to facilitate easy and convenient payments to the corporate. It eliminates the use of
cheques and cash and speeds up the turnaround time of transactions. It helps corporates receive
their payment quickly and offers distributors the chance to receive their goods without delay.

Distributor Card Benefits

Benefits to Corporate

 Increases distributor's appetite for the Corporate's products.

 Shorter working capital cycle and improved cash flow management
 Removal of cheque and cash payments and consequent problems for Corporates
 Easy reconciliation of transactions
 Helps quick delivery of goods or services

Benefits to Distributor

 Increases distributor's appetite for goods owing to easy payment option

 Attractive finance charges and interest free credit periods.
 Flexibility of scheduling payments: part payment, pre-payment and post-payments
possible.
 Reduces operational hassles in processing and reconciling transactions.
 Reduces time for procurement of goods
  CITY BENEFIT PROGRAM

Life style top-ups on your credit card.

HDFC Bank’s My City Benefit program.

The My City benefit program comes with unmatched lifelong features like surcharge waiver
across petrol pumps and cashback on utility bill payments.

Features

Petrol Benefit: Enjoy 2.5% surcharge waiver across all petrol pumps for lifetime.
Utilities Benefit : Enjoy 1.5% cashback on utility bill payments (Mobile, landline, Insurance,
electricity), Visa bill pay and SmartPay payments.
How does it Work?

Simple, just call 24x7 customer service or give your contact details below, we will get in touch
with you.
After your request is processed we will enable My City benefit program on your card and you
can start enjoying the benefits.

Fees

One time Fee of Rs.198.

For existing customers* with either of the benefits the other benefit can be availed at a nominal
fee of Rs. 99.

My City benefit One time fee(Rs.)

Petrol 99
Points to note:
Utilities 99
 2.5% surcharge waiver is applicable on transactions between Rs 400 and Rs 2500.
Reward points are not applicable for such transactions.
 Customer can earn a maximum cashback of Rs 500 p.m. on My City Utilities benefit.
 The My City Benefit program doesn't have a separate credit limit.
 My City Benefit program is available for Gold, Woman's Gold, Silver and Value Plus
card members.
  Cashback eligible transactions will not accrue Reward Points.

* Customers who opted for My City Petrol or My City Utility benefit before 1st Jan 2009 can
apply now for the other benefit by paying a one time fee of Rs. 99 only

Get updates on your credit card transactions on the move by SMS. Now your statement details,
payment details, transaction details and more are all on your mobile.

The following alerts will be sent by SMS to the mobile number that you register with us

 1. Transaction alerts

 Retail transaction above Rs.2500#

 You can now keep track of large transactions on your card.
 Cash withdrawals
 Get an alert when any cash withdrawal is debited to your card.
 My City benefit
  Alerts whenever the surcharge levied on your petrol transactions is reversed.
 Cash Back
 Your HDFC Bank credit card earns while you spend. Get alerts when Cash Back is credited to
your Gold/Woman's Gold/Value Plus credit cards.

  2. Statement / Payment alerts

 Statement details
 No more waiting for paper statements.Details on Total amount due, minimum due and
payment due date will be sent a day after your  statement is generated.
 Payment confirmation
 Wondering if your cheque has cleared? Don't worry - you will now know when your payment
is credited to  your card account.
 Payment return
 Not sure whether payment has been cleared and credited to your card? Get an update if your
cheque is returned or Direct Debit instructions could not be completed.
 REVIEW OF LITERATURE

Credit cards, including store cards and bankcards, serve two distinct functions for consumers: a
means of payment and a source of credit (Ausubel 1991; Chakravorti 1997, 2000; Chakravorti
and Emmons 2001; Slocum and Matthews 1970; Stavins 2000). Based on the main use of credit
cards and the benefits sought, credit card users can be segmented into two groups: convenience
users and revolvers (Lee and Hogarth 1999). Convenience users tend to employ credit cards as
an easy mode of payment; typically pay their balance in full upon receiving the statement.
Revolvers, on the other hand, use the card principally as a mode of financing and chose to pay
interest charges on the unpaid balance. According to the consumer behavior literature, consumer
usage behavior and the benefits sought from a product or a service are one of the best predictors
to explain consumer purchase behavior(PeterandOlson1999).

Credit cards also serve as an open-ended, easily available credit source ( Lee and Kwon 2002).
When consumers use credit cards as a mode of financing, credit cards compete with bank loans
and other forms of financing (Brito and Hartley 1995). Credit cards allow consumers to borrow
within their credit limit without transaction costs, which includes all the time and effort involved
with obtaining a loan from a financial institution. This convenience attracts many consumers to
pay high interest on outstanding credit card balances, rather than taking the time to apply for a
loan with a lower interest rate. As a result, credit cards account for a substantial and growing
share of consumers' debt (Canner and Luckett 1992).

The popularity of credit cards as a payment medium has been attributed to the convenience of
not carrying cash and checks, the limited liability of lost/ stolen cards, and additional
enhancements, such as dispute resolution services and perks (i.e., frequent-use awards programs)
(Chakravorti 1997, 2000; Chakravorti and Emmons 2001; Whitesell 1992). They are frequently
used for convenience, telephoneandInternettransactions.

The behavior and the attitude of the consumer towards the use and acceptability of credit cards
differ for psychographic reasons (Yang, James and Lester 2005). Xiao, Noting and Anderson
(1995) devised a 38-item scale to measure affectiveness, cognitive and behavioral attitudes
towards credit cards. Affective attitudes involve emotional feelings (e.g. My credit card makes
me feel happy); cognitive attitudes involve thoughts (e.g. Heavy use of credit cards results in
heavy debt); while behavioral attitudes involve actions (e.g. I use my credit card frequently).

Many consumers value uncollateralized credit lines for making purchases when they are illiquid
(i.e. before their incomes arrive), even at relatively high interest rates. Because of limited
alternatives to short-term uncollateralized credit, the demand for such credit may be fairly in-
elastic with respect to price (Brito and Hartley1995)

Ausubel (1991) suggests that consumers may not even consider the interest rate when making
purchases because they do not intend to borrow for an extended period when they make
purchases. However, they may change their minds when thebillarrives.

Stavins (1996) argues that consumers are somewhat sensitive not only to changes in the interest
rate but also to the value of other credit-card enhancements such as frequent-use awards,
expedited dispute resolution, extended warranties, and automobile rental insurance. However,
she agrees with Ausubel (1991), Calem and Mester (1995) that lowering interest rates may
attract less creditworthy consumers, therefore dissuading some credit-card issuers from lowering
their interestrates.

According to Jeans S. Bowers (1979) longitudinal study, low income users of credit cards tend
to use the cards for the installment feature rather than for service features such as convenience,
safety, or identification. It has been suggested that the installment feature of credit is needed by
the low income consumer to permit purchases such as automobiles, furnishings, and other
consumer durables.

Demographics also seem to play a vital role in making a choice and the use of credit cards as a
convenience user or revolver. Age, income level has been studied previously and suggest some
indication for correlation between demographic and use of credit card. According to the study
conducted by Jean Kinsey (1981) the probability of having credit cards and the number held was
correlated highly with age and occupation. However these two characteristics were less
important than the place of residence, use of checki.

RATIONALE OF STUDY

The research will help in analyzing the customer preference over credit cards & it will also help
in knowing that among both the banks whose services of credit cards are much better for
customer.
 OBJECTIVE OF STUDY
 To know the consumer perception towards credit card offered by State Bank Of India &
HDFC Bank
 To aware the customers about different types of credit cards offered by both banks.
 Comparison of interest rates charged by both the bank.
 To know the consumer perception towards advance products offered banks.
 Aware the bank about the customer problems especially problem related to credit card.
CHAPTER 2
RESEARCH
METHODOLOGY

1.TYPES OF RESEARCH DESIGN

2.RESEARCH DESIGN
3.SAMPLE SIZE
4.TOOLS USE FOR DATA COLLECTION
5.TOOLS FOR DATA ANALYS
RESEARCH METHODOLOGY
Business research is the systematic and objective process of gathering, recording and analyzing
data for aid in making business decisions. It comprises the defining and redefining of problem
formulating hypothesis, collection and evaluating data, making detection and reaching
conclusion.

RESEARCH PROCESS

PROBLEM RESEARCH
IDENTIFICATION DESIGN

REPORT SAMPLING
MAKING PLAN

DATA
DATA
ANALYSIS
COLLECTION

NOTE: This process will continue if the result obtained is not satisfactory else it will end at the
stage of report making.
 RESEARCH DESIGN

A master plan specifying the methods and procedures for collecting and analyzing the needed
information. This research is done with the help of PRIMARY DATA in our survey we had
used the following Research design:

RESEARCH
DESIGN

QUALITATIVE QUANTITATIVE

EXPLORATORY DESCRIPTIVE

SURVEY

HUMAN
INTERACTIVE
MEDIA

PERSONAL
INTERVIEW

DOOR –TO
-DOOR

 QUALITATIVE RESEARCH: This research is done at initial stage. This research does not
give actual result and hence it is doesn’t help in taking decision. This research is not based on
actual facts and figures.

 EXPLORATORY RESEARCH: This is conducted at initial stage and gives preliminary data.
This is non conclusive and hence further research is required. In our research we have
collected the primary data with help of internet and from the experts in insurance industry .

 QUANTITATIVE RESEARCH: This research is statistical and a conclusive research, based

on facts and figure. It is basically done on large sample size. In our research we had used this
to get accuracy in our result.
 DESCRIPTIVE RESARCH: It is also known as statistical research. It describes the data
based on facts and accuracy. It helps in making the effective decision. In our research we had
used this to get actual facts and figure and to come accurate conclusion.

 SURVEY: It is research technique in which information is gathered from a sample of people

using a questionnaire. In our research we had used questionnaire as a research instrument.

 HUMAN INTERACTIVE MEDIA: Personal forms of communication in which a message is

directed at an individual who then has the opportunity to interact with communicator. In our
research we personally communicated to the people and filled the questionnaire asking all the
factors related to our research.

 PERSONAL INTERVIEW: In this information is gathered through face to face contact with
an individual.

 DOOR-TO-DOOR: In our research we interacted to the people at their home. We visited

them and told about our objective of doing this research and ask them to give the required
information.

SAMPLING PLAN
The process of using a small number of items of a larger population to make
conclusion about the whole population .
 POPULATION: All Credit Card users in Indore
 SAMPLE: Credit Card users of HDFC bank & CITY bank
 SAMPLING ELELMENT: Working people & housewives
 SAMPLING UNIT: Residence & offices
 SAMPLE SIZE: 100 respondent of questionnaire.

SAMPLING METHOD

In our research we had used NON PROBABILITY sampling technique. In

this we had chosen-
 CONVINIENCE: We had gone to the people according to our convenience. We went to
relatives, people residing in our locality and shops in our localities and to some insurance
experts as well.

 SNOWBALL: We had also taken references from the people we prior interacted and
then again we approach to those people for survey.

SCALING TECHNIQUE
In our research we used COMPARATIVE SCALING

 NOMINAL: We had asked respondent to tick on any one option.

 ORDINAL: We had given some options to respondents and they have to give their
preferences.
 RANK ORDER: We had asked respondent to rank the option as per their wish.
 CONTANT SUM: We had given constant sum to the respondent and ask them to
distribute that sum in the ratio or percent to the factors given in the questionnaire.

TOOLS USE FOR DATA COLLECTION

PRIMARY DATA

All the people from different business & profession were personally visited and interviewed.
They were the main source of primary data. The method of collection of primary data was direct
personal interview through a structured questionnaire.

SECONDARY DATA

Secondary data is the data which is available in readymade form and which is already used by
people for some purposes. There may be various sources of secondary data such as-newspapers,
magazines, journals, books, reports, documents and other published information.

BANKS ANNUAL REPORTS:-Banks issues there annual reports to get the people informed
with the profitability and growth of the bank. These
annual reports helps us a lot to get the latest data and other related
information for our research. It tells us about the increase or decrease in
profits and other facilities.

JOURNALS AND PUBLICATIONS OF DIFFERENT BANKS :-We also take into

consideration the journals and publications issued by the bank
at different times. we comes to know about different credit cards.

MANUALS AND BROACHERS OF DIFFERENT BANKS:-We take the help of bank staff and
other people who gives us deep information and data which may not be available at anywhere.
They gives us there full co- operation.

INTERNET:-We also take into consideration the internet facility with which we collect lot of
latest information.

The mode of collection of data will be based on survey method and field activity .Primary data
collection will based on personal interview. I have prepared the questionnaire according to the
necessity of the data to be collected.
CHAPTER-3
RESULT
CHAPTER-4
DISCUSION &
INTERPRETATION OF
RESULT
Data analysis and Interpretation
The following information contains the data interpretation of the questionnaires. The
respondent’s responses for the questions have been interpreted and a finding has been made
based on the respondents responses

GRAPHICAL REPRESENTATION OF DATA

Frequency table for the demographic details of the SBI respondent

AGE OF THE RESPONDENTS

PARTICULARS %Age Of Respondent

20-30 yrs 20%
30-40 yrs 50%
40-50 yrs 20%
 CHAPTER-5

SUMMARY, CONCLUSION
& SUGGESTIONS
SUMMARY
CONCLUSION
 SUGGESTIONS

 To make people aware about the benefits of using credit card, following
activities of advertisement should be done through

Print media

Hoardings & Banners

Stalls in trade fares

Distribution of leaflets containing details information .

 Make people understand about various benefits of various credit cards.

 Company should organize the programs in the society, so that people will
be aware about the company & different credit cards offer by the bank.
 Company should open more branches in different cities.
 Company should decrease the interest rates on credit cards.
 Relevant information should be provided to customer time to time.
 CHAPTER-6
IMPLECATION OF STUDY

1. LIMITATION OF STUDY
2. EXPECTED CONTRIBUTION FROM RESEARCH
3.DIRECTION OF FUTURE RESEARCH
 LIMITATION OF STUDY

Every work has its own limitation. Limitations are extent to which process should not exceed.
Limitation of this project are -

 Mindset of people may vary depending upon age, gender, income etc.
 Getting appointment from the concern person was very different.
 People mind set about the survey was an obstacle in acquiring complete information &
positive interaction.
 The area of research was Indore & it was too vast to analyze the people to know about
credit card.
 Respondent were very busy in their schedule so it was very time consuming for them to
answer all the questions properly.
 BIBLIOGRAPHY

BOOKS AUTHORS

Marketing Management (10th Edition) Philip Kotler

Marketing Management (3rd Edition) V.S Ramaswami

Research Methodology (2nd Edition) C.R Kothari

Research Methodology S.P Kasande

NEWS PAPERS

Times of India

Financial express

WEBSITES

www.hdfc bank.com

www.citybank.com

www.google.com
nalysis & Interpretation: From the above study we find that nobody is
below
20 age and 20% respondents are between 20-30 age group, 50%
respondents are between 30-40 age group, 20% respondents is
between 40-50 age group and 10% respondents are between 50-60
age group
PERSONAL DETAIL
AGE
Particulars
Analysis:
From the above result we come to know that out of 100, 62
respondents are
male and 38 are female which is 62% and 38% are respectively.
Interpretation: From the above data we conclude that most of our
respondents are male.
SEX
Particulars
 
Recomendation
Customer awareness programme is required so that more people should attract towards advance
product.
➢ If there are any kind of hidden charges than that must disclose to customer before giving
credit card.
➢ SBI must take some steps so that customers can get their loan in time. Like phone verification
by customer care that one customer is got their loan on time or not .It must be before a certain
date so necessary steps can be taken.
➢ SBI should more concern about physical verification rather than phone verification so I will
avoid fraud or cheating.
➢ Advance product selling agents must not give any type of wrong information regarding
advance product.
➢ For the better service new offers would be require.
➢ SBI customer care should more concern about the fastest settlement of customer problems.
➢ Before deducting or charging any monetary charge SBI must consult with customer.
➢ Agents should be trained, well educated & proper trained to convince the people about
different advance product.
➢ It is the duty of the bank to disclose all the material facts regarding advance product, like
interest charged, repayment period, other types of charges, etc.
➢ Special scheme should be implemented to encourage both customer and agents.
➢ The bank should increase the period for repayment of loan.
➢ SBI should more focus on Retaining existing customers.
➢ SBI must focus on Segmentation based on customer knowledge Product offering based
on customer demand.
➢ SBI must take feedbacks of customers regarding features