Questionnaire
CUSTOMER
a) Booth No. _________________
b) Address of booth. __________________________
__________________________
c) Date ____/____/2002 Timing ___:___AM/PM
d) Sex Male Female Child
e) They carry Poly bag Cloth bag Nothing
f) Income group Low Medium High
g) Name ______________________________
h) Address ______________________________
______________________________
i) Phone No. ______________________________
j) Purchase which type of milk.
Gold Lite Standard Smart Toned
k) Quantity of milk purchased? _______________________Liters
l) You are buyer? Regular Casual
m) Purchase in a day? Once Twice
n) No of family members? _________
o) Why do you purchase Saras milk?
Hygiene Quality Easily available
Adulteration Other __________________________
p) Are you satisfied with Saras milk?
Highly satisfied Satisfied Un-satisfied
q) If the milk is delivered you at home, would you use this service?
Yes No
r) How much can you pay per half liter for delivering milk at home?
Nothing Rs. 0.25 Rs. 0.50
s) If Amul milk is supplied to you would you go for it?
Yes No
t) How much can you pay extra to get it?
Nothing Rs. 0.25 Rs. 0.50
RETAILOR
a) Name ______________________
b) Booth No. ________
c) Address ______________________
______________________
d) Infrastructure Light Telephone Fridge Capacity____
e) Timings of Booth Morning ____ to ____ Evening ___ to ___
f) Daily Sales ________ In Rs. __________
g) Supply by Truck Auto Others ______________
h) Product range
Gold Lite Standard Smart Toned
i) Highest selling product
Gold Lite Standard Smart Toned
j) Generally milk purchased by
Man Woman Child
k) Is there problem of leakage? Yes No
l) Are the leak pouches easily replaced? Yes No
m) Representative come for inspection in a month?
Once Twice Not come
n) Other selling products
Bread Butter Egg Biscuit
Other saras products Others___________________________
o) Are you satisfied with saras? (As in every corner there is a booth.)
Yes No
p) Is the delivery of milk is on time?
Yes No
q) Any thing, which you want that can increase sales?
Light Fridge Telephone Concrete booths
Other________________
For shop owners
r) Do you sell other branded or Un-branded milk?
Yes Branded Un-branded
No
What is the sale of the loose milk as well as branded milk in liters?
Loose milk____________ Branded milk__________
s) Do you sell Amul products? Yes No
t) If provided, would you sell Amul milk? Yes No
SARAS
For Dairy
1) Governing body and its working?
2) Hierarchy/ management?
a. HO
b. Dairy
c. Depot
3) Saras plants in Rajasthan?
4) Products of Saras?
5) Total capacity of plant? (Milk)
6) Area covered under Jodhpur dairy? (Villages etc.)
7) Market share of Saras milk?
8) Process of collecting milk?
a. From where the milk is collected? In a day. (Drums, min. supply, payment terms)
Area Qty. (approx.) Price
Jodhpur city.
Villages.
Other cities
States
b. Testing?
c. Transportation
i. Transportation is born by whom distributor or saras?
ii. Cost per liter of milk per Km.?
iii. Vehicle used?
iv. Any difficulty?
d. Max. And Min. Collection of milk per day?
e. How long the collected milk can be kept?
9) Processing of milk?
a. How long it takes to bring out the processed milk after it reached dairy?
b. Machinery used?
c. No. Of employees at plant?
d. Steps of processing?
e. Production capacity per day (currently)?
f. Packaging? (Manual or Automatically)
g. Cost %
i. Raw milk-
ii. Transportation-
iii. Processing-
10) If needed how extra milk procured and from where?
11) If there is excess production then where is it used?
12) Distribution System
a. Is there any contractor or Saras’ own transportation? (Terms and conditions)
b. What is time period of contract?
c. They use normal vehicle or refrigerated vehicle? (Size of vehicle)
d. No of distributors (In Rajasthan and jodhpur)?
e. No of retailers (In Rajasthan and jodhpur)?
f. Selection procedure for appointing distributor and retailers? (Terms and conditions,
security, period, any other formality)
g. Collection of payment from retailers and distributors?
h. Do u provide infrastructure to retailers & distributor? (Fridge, light)
i. In what cases u take back the booth?
j. Charges paid to UIT or Municipal cooperation for booths?
k. Do you directly supply to hotels, restaurants?
i. Is payment collected monthly or daily?
ii. What is the min. requirement for supplying directly?
13) Replacement rules and regulation? (For leakage etc.)
14) Report sent to HO daily, weekly, monthly?
15) Do strikes happen? In that cases how do you handle that situation, what happens to raw or
processed milk?
16) What kind of promotional schemes on Saras milk? (Currently / previously)
17) Who are your major competitors?
18) Future planning? (New products)
19) Strengths of Saras milk?
20) Cost of establishment of plant?
21) Annual report?
22) Do you have cold rooms or other storage system at saras?
23) Role of Operation Flood & NDDB?
