DHARMISHTHA MEHTA
: +91 9405351601 : dharmishthamdn@gmail.com
LinkedIn: linkedin.com/in/dharmishtha-mehta-54a33329/ Skype: dharmistha.mehta
Digital Marketing Manager
SUMMARY
Highly skilled and dynamic professional with over 8 years of experience in Digital Marketing
Expertise in social media advertising and business management with a documented record of success in
increasing online presence, brand awareness, and exceeding sales objectives
Proficient in managing and developing client relationships to lead business growth to the next level
Skilled in exploring the product in market through client acquisition and develop creative solutions to surpass
the highest deadlines
Effective communicator with a wide spectrum of sales and marketing knowledge devise marketing strategies in
real time sales environment
SKILL SET
Market Research Customer Retention Content Management
Team Management Product Marketing Social Media Marketing
Sales Management Competitive Analysis Search Engine Optimization
Vendor Management Planning and Execution Customer Relationship Management
CERTIFICATIONS
Online Entrepreneurship certification program in 2016 from UpGrad
Certified Digital Marketing Master from Digital Vidya
Online Marketing Fundamentals from Lynda.com
EDUCATION
Bachelor's Degree, Botany/Plant Biology, Poona college of Arts, Science and Commerce - 2009
EXPERIENCE
Marketing Manager Jul 2016 -Present
Tulips Ambbience Pvt. Ltd. Pune, India
Collaborate with various departmental personnel in planning marketing strategies
Increase social media ROI to the maximum extent with a limited budget
Enhance digital marketing lead generation by 120%
Launch first concerted e-mail marketing strategy and grew contact database by 50%
Build marketing team to generate revenue within 7 months through social media and email marketing
Establish in-house marketing team resulting in annual saving of more than 10 lakhs
Launch company’s first social media presence and build awareness by creating/sharing engaging content and
building a sense of community
Direct creative development and production of all marketing collaterals, PR articles etc.
Implement loyalty programs for channel partners resulting in average transaction increase of 15-20%
Lead marketing department and build internal team to replace reliance on expensive external agency
Provide strategic and tactical guidance to team of 4 with accountability for social media channels along with
company blog, email marketing campaigns, and SEO/SEM strategies
Digital Marketing Manager Nov 2015 - Jul 2016
Seagull Advertising Pune, India
Designed and customized brand strategies, marketing campaigns for healthcare and real estate clients
Managed existing accounts by upgrading promotional campaigns with modern solutions to exceed client
expectations
Presented key findings to clients and the internal account teams
Identified and qualified leads while building and maintaining pipeline of prospects and new clients
Functioned as a main point of contact for all Digital media accounts
Led the development of the agency's comprehensive approach to digital marketing
Managed digital advertising accounts and grew several key accounts by 30%
BombayHues Apr 2015 - Oct 2015
Group Head (Digital) Pune, India
Led a team of 5 personnel for business development, content writing, graphic designing\, and digital marketing
Developed and implemented plans for digital marketing and content management solutions
Launched new brand for intercity logistics
Managed digital marketing campaigns and diverse social media strategies
Implemented modern innovative techniques to identify potential clients through networking, events
Managed digital ad sales by acquiring new clients and upgrading advertising portfolio with existing clients
Business Development Manager Oct 2010 - Apr 2013
BrainBees Solutions Pvt. Ltd. FirstCry.com Pune, India
Headed product inventory and content supervision
Collaborated with the founder & cofounder in establishing brand presence across India
Organized website launch and site redesign to increase brand awareness and improve conversion
Reviewed competitive websites on product range, marketing functionality and customer offerings
Conceptualized customer service model and managed online orders from vendors
Planned and executed tie ups with diverse institutes related to schools and hospitals across the country
Interviewed 50+ mothers in Pune and devised exclusive loyalty program for mom’s
Trained 25+ customer service representatives on products and deliverables
Reduced complaint rate by 15% by resolving customer queries
Senior Customer Service Representative Nov 2008 - Sep 2010
HOV Services Ltd. Pune, India
Outbound Predictive Dialer for Bay Area Credit Services Ca USA
Managed 500 to 600 inbound and outbound calls per day on debt collections and payment handling
Compliant with Fair Debt Collections Practice ACT USA
