QR CODE AND SERIAL NUMBER GENERATING

SERVICE BLUEPRINT

FACULTY: Faculty of Architecture Planning and Surveying (FSPU)

PROGRAMME: Surveying Science and Geomatics (AP220)
COURSE: Technology Entrepreneurship (ENT600)
SEMESTER: 8
GROUP: AP2208C
GROUP MEMBERS: 1) Muhamad Azri Bin Mohd Sidek 2016490734
2) Muhammad Nazri Bin Hassan 2016208942
3) Mohd Daniel Bin Laili 2016490766
4) Mohamad Zakwan bin Zainal 2016208896
5) Noor Shaidatulmunirah Bt Mohd Sharif 2016208908
6) Nurul Nabilah Binti Mohd Norezan 2016208912

SUBMITTED TO:
Sir Hardi Emrie bin Rosly

SUBMISSION DATE:
12th June 2019
 TABLE OF CONTENTS

TABLE OF CONTENTS 2
1.0 EXECUTIVE SUMMARY 3
1.1 The Target Market and Projections 3
1.2 End Result of the Design 3
1.3 The Competitive Advantages 4
1.4 The Profitability 4
1.5 The Management Team 5
2.0 PRODUCT OR SERVICE DESCRIPTION 6
2.1 Service Description 6
2.2 Application of the Product or Service 6
2.3 Unique Features of the Service 7
2.4 Present State of Service or Product Development 7
2.5 Patents or Other Proprietary Features of the Product or Service 8
2.6 Opportunities for Service Expansion or the Development of the Service 9
3.0 TECHNOLOGY DESCRIPTION 10
4.0 MARKET RESEARCH AND ANALYSIS 14
4.1 Customers 14
4.2 Market Size and Trends 16
4.3 Competition and Competitive Edges 18
4.4 Marketing Strategy 20
6.0 FINANCIAL PLAN 25
6.1 Start-up Cost 25
6.2 Working Capital 26
6.3 Purchase Projections 27
6.4 Start-up and Financing 29
7.0 Project Milestone 30
8.0 CONCLUSION 31
1.0 EXECUTIVE SUMMARY

1.1 The Target Market and Projections

HOUSE CODE provides a QR Code generating service as well as serial number that
can be used to confirm the authenticity of a product. There is more than 10 million
women wearing hijab in the present. However, for the past few years, there has been
an increase in the number of fake and copy items sold in the market. Established brands
such as Neelofar Hijab, dUck scarves and tudung people are also a victim of these
copy items. Due to the increase in number of fake and copy items, our company
provides a service that can aid the consumers in confirming the originality of the
product (hijab) bought. HOUSE CODE ensures customers satisfaction and a clean
revenue for the seller on each purchase.

1.2 End Result of the Design

HOUSE CODE services focus on the top three market segmentation as the target
marketing which are geographic segmentation, psychographic segmentation and
demographic segmentation. In geographic segmentation, our service target market is
in every region of Malaysia's states. This is because the generation of the codes are
done in the office and laboratory and there is no other cost incurred such as shipping
or transport. The transactions as well as discussion regarding the service can be done
online through Skype and email. Ads regarding our service can also be put up on social
media such as Instagram, twitter and Facebook. By utilising technology and the power
of social media, we are positive that we can provide the service according to the target
market.

Next for psychographic segmentation, the target customers are hijab brands such as
Qaira Hijab, ProperHijab, dUck scarves, Diana shawl, Tudung People including other
established scarves company. Then, in demographic segmentation, our target is the X

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and Y generation that has a higher frequency of purchase, fashion fan ship, attitude
and impulse buying than other cohorts. As the hijab fashion grows into a global fashion
trend, there is a need to provide these services that helps to ensure the originality and
quality of a product.

1.3 The Competitive Advantages

HOUSE CODE advantages are the price points and product offerings. Apart from that,
the business has the ability to provide a good customer service. The unique features of
HOUSE CODE are the cost of the service, product/service differentiation where no
other company in Malaysia provides this service, and niche strategies. With much
lesser cost, HOUSE CODE can produce a good or service of equal value at a lower
price or in a more desirable fashion to ensure the credibility and quality of a brand.
These conditions allow the HOUSE CODE to generate more sales or superior margins
compared to other market rivals.

1.4 The Profitability

As income and expenditure significantly influence hijab fashion consumption, a secure

and trusted brand is what consumers are looking for. HOUSE CODE believe that we
can deliver what the consumers want by providing this service. More and more people
are donning the hijab and it has resulted to hijab as a global fashion. In the first year
2019, the estimated profit from the service is about RM50,000 followed by the second
and third year which are RM100,000 and RM200,000 respectively.

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1.5 The Management Team

There are six (6) individuals in our company management team which it is as follow:

i. General Manager: Nurul Nabilah binti Mohd Norezan

ii. Financial Manager: Muhamad Azri bin Mohd Sidek

iii. Marketing Manager: Muhammad Nazri bin Hassan

iv. Admin: Mohd Daniel bin Laili

v. Operational Manager: Noor Shaidatulmunirah binti Mohd Sharif

v. IT Manager: Mohamad Zakwan bin Zainal

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2.0 PRODUCT OR SERVICE DESCRIPTION

2.1 Service Description

HOUSE CODE service utilises the technology-based solution that is adopted to solve
the problem of other sellers that rebrands and copy scarf product - Quick Response
Code (QR code). In other definition, QR codes are square barcodes (two-dimensional
barcodes) that store information in a machine-readable optical label. The idea is to
provide a service of creating a QR-Code for hijab to ensure the authenticity of a hijab
in the market. These codes are generated and processed according to the number of
orders or products as listed by the customer in the office or laboratory by the
programmer and IT manager. HOUSE CODE is capable of generating several hundred
thousand of QR code and serial number. HOUSE CODE will also provide to the client
a list of serial numbers along with the QR code. These codes are going to be displayed
in the clients’ website.

2.2 Application of the Product or Service

This QR-Code can be scanned through certain applications on the mobile. So, users
can scan and verify that the hijab is genuine. Therefore, a consumer of a product will
not be hesitant to buy and be more confident if the authenticity of the item can be easily
checked. It is very quick and easy without the need to type long URLs on the website.
Thus, it as easily reachable by downloading an optical reader application on
smartphones. Once the codes are generated, it will be patch up to the cloth-label of the
scarves. This process however, is done by the brand itself at their production house.

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 Figure 2.1 Product/Service Application

2.3 Unique Features of the Service

As a consumer ourselves, HOUSE CODE acknowledges the needs to ensure the

products bought are authentic and original. Many established companies carry their
name, brand and quality on the product itself hence, originality and quality are their
utmost importance. The service we proposed will help them to ensure that the
consumers especially their loyal customers get the best from their brand and is satisfied
with their purchase. As the market for hijab is getting wider year by year and many
small companies are thriving to promote their brand and product, authentication and
originality is a must to help them grow. Apart from embedding the brands’ label on
the product, our service ensure that the product is truly authentic and not a copy or
fake item. Once the code is scanned, the costumers will be directed to the
brand/company’s website which displays the information on the product purchased.

2.4 Present State of Service or Product Development

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Figure 2.2 below shows the development phase for this service.

Conforms the suitability

Concept Testing
of the service

Product/Service Design Generating the QR code

Research and
Build Prototype
Development (R&D)
Database Design

Distribution of
Test Marketing
Questionnaire

Figure 2.2 Development Phase of the QR code generating service.

HOUSE CODE is now on development prototype state where we are trying our best
to provide and ensure the service is suitable to offer. The IT department are still
selecting the best system to produce and generate the codes as well as the serial number
as well as designing the display on the website. The cost to generate one (1) code is
between RM15-20 including the serial number. This cost incorporates the manpower
and workforce as well as other miscellaneous resources needed to provide this service

2.5 Patents or Other Proprietary Features of the Product or Service

There are four main types of IP we use for the QR code generation such as patents,
trademarks, designs and copyrights. To patent this service rights, we planned to
register with Intellectual Property Corporation of Malaysia (MyIPO). Besides that, the
code generated is ensure to be unique and a database is designed to store all the
information regarding the generated code and serial number. Next, for this service, we
have our own specifications and code for the product depending on its shape, size,
colour and materials or as requested by the client. HOUSE CODE will also sign an
exclusive contract with each and every client to ensure that the same code will not be
used for another client. Lastly, the copyrights notice for this product is any

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infringement of the service and design specialty will be taken into the legal action
within five years from the act.

2.6 Opportunities for Service Expansion or the Development of the Service

A business opportunity involves the sale or lease of any product, service, equipment
and so on that will enable the purchaser-licensee to begin a business. There are a lot of
opportunities we have seen in expanding this service such as the product line and/or
the product development. We also planned to provide other services such as website
maintenance or database update for the clients. For the product line, we target the
loyalty of our customers as they are our business backbone. We will use an email
marketing as a marketing tool for every discount campaign. Then, we will increase the
potential number of customers by setting up booth or branches on each and every state
in Malaysia during innovation fair and other relatable industry.

We will also develop a consumer product survey and take into serious account the
customers comment and opinion to improve the service. Next, we are ambitiously
planning to introduce our services worldwide not only in Malaysia through our website
and variety sources of social media. Besides that, we also want to open our company
branch in nearby Asian countries such as Indonesia, Thailand, Taiwan, etc. Our
development plan on this service is it will continuously be developed and updated
through the new research and we will improvise it for better experience. In the future,
we will add new systems and technology to generate the codes will also be considered
to provide a satisfactory service for our clients in accordance with the upcoming
technology trends in order to fulfil people need and demands. However, we also know
that every part of journey will face the difficulty, but we always be positive and tend
to look for solution on it. This is because as the inventors, we believe that thousands
of inventions fail to become a profitable product.

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3.0 TECHNOLOGY DESCRIPTION

The following descriptions of technologies are the invention used for the product
components:

a. Application Storyboard

The development of the mobile application is for AndroidTM and iOS platform. The
application is using a simple interphase where to implement a minimal theme of
application so that the users won’t be messed up with a complicated interface. Figure
3.1 shows the application storyboard. On the first page of the application, the header
states the brands such as ‘PROPERHIJAB’ and at the bottom of the header state the
‘QR Verification System’ so that the user aware what kind of application do they
access. In the middle then shows the search icon. This is where the user opens up the
camera and scanning the QR codes on the scarves. At the bottom of the first page,
contact of brand management is stated if there is any a difficulty or trouble on the
application or with the products itself. After snapping the QR code on the scarf, the
application will direct the user with the product information from the database server
and verifying the product either original or fake product.

Figure 3.1 Application Storyboard (QR Verification System).

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b. QR Positioning

Positioning of the QR code have two option which the first option, the QR code is
printed on a fabric label then being sew and folded on the back of the hijab. The main
advantage of this option is the QR code can be scan by the user without need to flip
the scarf to scan the QR code. For the second option, the QR code will be printed on
the iron on label at the back of the hijab and user needs to flip their scarf to scan the
QR code. The graphic example on where the QR code being located can be seen on
the figure 3.2 above.

Figure 3.2 QR code that patched onto the Proper Hijab’s – Le Darl scarf.

c. Materials of QR label

For the material selection of the QR code, there are two option of material which is
fabric label and iron on label. The fabric label that being use is a Ribbon Grosgrain &
Satin Polyester fabric which this fabric is durable and looks neater if being sew on the
scarf. The other material is the iron on label which its material is coated. This is the

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cheaper option because it doesn’t have any fabric material. But it is less durable and
neat compared to the fabric label.

d. Concept Testing

Information compiled in this sub-section represented the assertion that this new
product venture qualified enough to be put sell market whilst the industry keeps on
growing and evolving and considering the competition from other existing brands. The
market research and industry analysis as well as the concept testing of this service is
performed by distributing questionnaires consisting of 16 questions that covers several
elements such as the customers, the market size and trends, competitors and suitability
of the products and services.

e. Prototype

The figure 4.3 below shows the example of the QR code that will be sewn on the cloth
label of the scarves. The QR code will redirect the customer to the webpage of the
product – Le Darl by Proper Hijab.

Figure 3.3 QR code that redirects the customers to Proper Hijab’s – Le Darl webpage.

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The figure 3.4 below shows the example of the serial number that will be displayed on
the tags/card once the customers received their purchased goods by Proper Hijab
scarves. The serial number will contain unique codes as ID to the respective goods.

PH 1 Kh 12 4 AG 57/100
Figure 3.4 The example of the serial number

The serial number above shows the ID for Proper Hijabs’ Le Darl scarf in green where,

PH refers to Proper Hijab,

1 refers to the first selection of hijab which is the khimar,
Kh refers to the type of hijab which is the khimar,
12 refers to the twelve alphabet - the letter L in ‘Le’
4 refers to the fourth alphabet – the letter D in ‘Darl’,
AG refers to the colour code which is Apple Green, and
57/100 refers to the product number and the number of outputs of the product.

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4.0 MARKET RESEARCH AND ANALYSIS

Market research defines as an exploration of target markets and customers which the
process of gathering, analyzing and interpreting information about a market, product
or services and about the past, present and potential customers, needs for business
target market and the particular competitors. Meanwhile, market analysis is
highlighting about an exploration of industry, market or niche. Market analysis is about
a quantitative and qualitative assessment of a market typically includes factors such as
market size, growth rate, profitability, cost structure and trends.

4.1 Customers

a. Target customers

Customers act as an individual or business that purchases the goods or services

produced by a business. Marketing ways is an important element in order to increase
the sales of the product or service. Besides, the major contributor to the company’s
profitability is in terms of increasing demand for its product. A successful business
also depends on the market segmentation which will breaks down target market into
smaller and more manageable groups. Market segmentation enables companies to
better serve customers by identifying and marketing products or services to consumer.
Thus, IRS has four segmentations targeted customer which are:

Table 4.1 Segmentation targeted customer

Demographic Psychographic Behavioural Geographic

Segmentation Segmentation Segmentation Segmentation
Age - Environment and Benefit - The target is in
18 and above user friendly. The product every region of
cannot copyright Malaysia’s states.

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 Gender - Every product has This is because this
Male / Female special codes. User status service is will
Entrepreneurs, make products that
Occupation - Useful to secure share partners. produce by
Have their own the originality of company more
business (hijab’s the product Price sensitivity secure.
company and any Affordable
relates) - Device - In advanced state,
independent we would market
our service for
every town in
regions whereas
for less developed
state, we would
focus on certain
town in that state.

b. Major purchasers

Purchasers are important as the company wants to succeed in every sale. Thus,
company must find major purchasers for each of the products or service supply. A QR
Code and serial number generating service as well as serial number to confirm the
authenticity of a product – mainly hijab. Usually, people who produce their own
product have a potential to buy this service which really need it in order to keep their
product more secure and maintain their originality.

c. Place of distribution

House Code is a company that provide services in generating QR Code serial number
(code) of the product that cannot be copyright. Flixarstudio, Whitebean and Minitank

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are the companies that give competition to our company where each company has their
own strengths. Therefore, company need to devise several strategies for raising sales
for each month. QR Code and Serial Number Generating Service is easy to reached
and receptive through House Code official website, House Code office, company
dealer over phone call, fax, email and webpage also directly connect to service hotline.

4.2 Market Size and Trends

Market size is a key component of strategic marketing planning. Knowledge of the

size of company target market allows to fully assessing opportunities and accurately
plan company approach and investments wisely. Market size is a measurement of the
total volume of a given market and it quite challenging while calculating market size.
This is because variables are often dynamic and it is important to be defined.

a. Size of market

The demand market for QR Code and Serial Number Generating Service will increase
within three years. The minimum price for our product is RM20 per unit. We are
predicting that 1500 customers will be attracted to this service.

Table 4.2 Market Size

Market size in Market size in Market size in
2019 2020 2021
Demand increase 2000 2100 2205
5% per year
Total cost (RM) 40,000 42,000 44,100
Total profit in 3 years = RM 40,000+ RM 42,000+ RM 44,100
= RM 126,100

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When this product surpasses the expected target, we would like to expand the market
size so that it can be used by user widely. Drivers of change through an innovation of
technology, is one of the factors that affect market growth. Technological
improvements are something that buyers and users are looking for in a product that
can help them solve problems and ease their burden.

b. Potential annual growth

The purchasers have been identifying which are entrepreneur and share partner. The
purchaser of QR Code and Serial Number Generating Service classifies from 18 years
old and above.

Table 4.3 Potential annual growth

Year Expected number of buyers
2020 800
2021 1200
2022 2000

c. Factors affecting market growth

There are many factors can affect the market growth. The following are some factors
that may affect the market for our product.

 The competitors

Since the service is quite new in market and have fewer competitors, we may not
have a problem to sell and distribute the service. This is because, the features
and added value on QR Code and Serial Number Generating Service is advance
than the other competitors. Therefore, an expected profit will be high and the
growth of the business will be easy.

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  The awareness of people

This QR Code and Serial Number Generating Service are providing services in
generating QR Code serial number (code) of the product that cannot be
copyright. It also can be adjusted according to the requirement of clients.

 Drivers of change

This service has some improvements in its design and end product. Their
improvement is in the materials used attached the QR-Code on product
(especially hijabs), and others categories.

4.3 Competition and Competitive Edges

Competitive edge known as the fact that a company has an advantage over its
competitors such the low overheads of the company gave it a competitive edge over
other retailers. The presence of competitors in the market can have good and bad
impact on the performance of business as they have to share the market size. Therefore,
it is important to identify and analyze the strengths and weakness of competitors. There
are three companies that are producing the similar product such as Flixarstudio,
Whitebean and Minitank.

a. Realistic assessment of the strengths and weaknesses of competitors

Table 4.4 Strength and weakness of competitiors

Competitors Strengths Weakness

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 Flixarstudio - High quality service - Expensive
- Offers variety of design
of output (QR Code)
- High competency
service
Whitebean - High quality service - Offer in limited size of
- Offers variety of design service
of output (QR Code)
Minitank - High quality service - Expensive
- Offers variety of design - Offer in big size of
of output (QR Code) service

b. Compare competing and substitute products

 Market Share

Table 4.5 Competing and substitute products

Year Company Share (%) Sales (units) Profit (RM)

2020 Flixarstudio 68 6800 340,000
Whitebean 37 3700 185,000
Minitank 60 6000 300,000
2021 Flixarstudio 50 5000 250,000
Whitebean 45 4500 225,000
Minitank 58 5800 290,000
2022 Flixarstudio 55 5500 275,000
Whitebean 40 4000 200,000
Minitank 50 5000 250,000

 Quality, Price, Performance, Delivery, Timing, Service warranties

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 The price for this QR Code and Serial Number Generating Service is as low as
RM20. The price is affordable compare to other brands of service where most
prices start from RM50 and above. This service and the end product is high
quality and provide a great deal of convenience when using it.

4.4 Marketing Strategy

a. Overall marketing strategy

There are a lot of opportunities we have seen in expanding this service such as the
service line and/or the service development. For the service line, we target the loyalty
of our customers as they are our business backbone. We will increase the number of
customers through presentable at innovation fair and other relatable industry too. Our
development plan on this service is it will continuously be developed through the new
research and we will improvise it for better experience. In the future, we will add new
characteristics or remodel design with follow the upcoming technology trends in order
to fulfil people needs and demands. However, we also know that every part of journey
will face the difficulty but, we always be positive and tend to look for solution on it.
This is because as the inventors, we believe that thousands of inventions fail to become
a profitable product.

b. Pricing

In pricing strategy, we will ensure that this QR Code and Serial Number Generating
Service are affordable for entrepreneurs and able to meet’s customers need. This
strategy is very important to achieve company sales. Promotional pricing is
temporarily pricing products below the list price, and sometimes even below cost, to
increase short-run sales. The promotional pricing will be only on launching day of QR
Code and Serial Number Generating Service. A 20% discount will be given to

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customers who purchase these service more than two quantities as this service provides
many privilege to consumers. The price of our service also depends on the competitors.
Since there are a lot of opponents in the market, affordable price with high quality
service is our pricing strategy.

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c. Sales tactics

House Code will use to make sales through online sales from official website, sales
representatives and distributors through company dealer over direct call, fax, email
and their official webpage. Next, we ambitiously are planning to introduce our product
worldwide not only in Malaysia through our website and variety sources of social
media. Besides that, we also want to open our company branch in nearby Asian
countries such as Indonesia, Thailand, Taiwan, etc. We also will develop a consumer
product survey and take into serious account the customers comment and opinion by
making the product improvement. By making sales through online, it can save time
and energy used.

d. Service and warranty policy

House Code provides service and warranty policy to the consumers. This is to
guarantee the consumers that our product has high quality and being ensures with the
warranty and services policy.

 Service policy

House Code offers a hotline services operates from Monday to Friday for 24
hours over phone call, fax and email.

 Warranty policy

House Code will provide warranty to QR Code and Serial Number Generating
Service since this product is new in the market. Meanwhile, one years warranty
will be given for the new QR code tag. The warranty will be in the form of card
with a serial number of ID also the warranty will be registered online. The

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 warranty also can be used if the output product is cannot scanned or not
function. If it cannot scan or not function, we will replace the product with a
new one. However, consumers must present the warranty card in order to get
benefits of it.

e. Advertising and promotion

Advertising and promotions are important to publicize the product to the market. Thus,
we deciding to advertise our product through our official website, online shopping
(ecommerce), business card, billboard and innovation fair.

 Official website

Internet is one of the best alternatives to perform the promotion. The official
website will equip with offered service, product list, promotions of the product,
user manuals and others. Moreover, the website provides description and
details about QR Code and Serial Number Generating Service and the benefits
that customers will gain if they buy the product. A great quality of illustration
is displayed on the website to subtly persuade the visitors of the website. The
illustration is based on the real appearance of QR Code and Serial Number
Generating Service. Moreover, customers can directly purchase the product
and make the payment through online banking. Now everything is easier as
customers just need to add the item to the cart and make a payment.

 Business card

Business card can be critical to the development of business even in a small

size. As business cards are often handed to prospects and customers, they can

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 be a highly personalized form of marketing. This is because, easy for customer
to contact our company if they are interested on our service.

 Innovation fair

Innovation fair is a showcase of a something newly introduced with a new

method or technology used. This fair is an exhibition organized so that
companies in a specific industry can showcase and demonstrate our latest
products and services, meet with industry partners and customers, study
activities of rivals, and examine recent market trends and opportunities.

 Billboard

A billboard also called a hoarding is a large outdoor advertising structure,

typically found in high-traffic areas such as alongside busy roads. Billboards
present large advertisements to passing pedestrians and drivers. Billboard
advertisements are designed to catch a person’s attention through the
observation that the billboard content with illustration based on the real
appearance of QR Code and Serial Number Generating Service. Billboard also
has a huge impact on promoting the product.

f. Distribution

Our service and output product will distribute to the client throughout Malaysia. Our
own staff will be delivering the products to places.

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6.0 FINANCIAL PLAN

In order to determine the remains of profitable that obtained by the company, financial
management is the one the best ways for the business setup. In this section, think
through some of the general issues you will have to address in your formal business
plan.

6.1 Start-up Cost

Estimate the cost incurred in conjunction with one-time activities that the venture
undertakes when it opens a new facilities, introduces a new product, conducts business
in a new territory or with a new class of customer or beneficial, initiates a new process
in an existing facilities or commences some new operation after considerable research
and discussion.

Table 6.1 Start-up Cost

HOUSE CODE
Capital Expenditure
Estimated Economic
Types of Fixed Assets Estimated Cost (RM)
Life (years)
Administrative/Organisation
Land & Building
Office equipment 10,000 5
Motor vehicle 50,000 5
Computer 8,000 10
Sales/Marketing
Signboard 1,000 7
Internet 300 10

Operations/Technical
Printer 500 10
Photostat 1500 10
Total 71,300

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6.2 Working Capital

In financial, working capital is the difference between current assets and current
liabilities. Current assets is the money you have in the bank as well as any assets you
can quickly converts to cash if you needed it.

Table 6.2 Working Capital

HOUSE CODE
Pre-Operating & Working Capital Projections
Pre-Operating & Incorporation Costs (one-off) RM
Development cost 10,000
Business incorporation 3,000
Deposit (rent, utilities, etc.) 8,000
Other pre-operating & incorporation costs 1,000
Sales & Marketing Costs (monthly)
Promotions & Advertising 1,500
Salaries, Wages, EPF & SOCSO 4,000
General & Administrative Costs (monthly)
Salaries, Wages, EPF & SOCSO 3,500
Office rent 2,000
Utilities 1,000
Office supplies 500
Operations & Technical Costs (monthly)
Qr Code generator premium account 3500
Carriage Inwards 500
Salaries, Wages, EPF & SOCSO 17,500
Other Expenditure (annually)
Road tax & Insurance 3,000
Renewal license 1,000
Total Pre-Operations & Working Capital Expenditure 60,000

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 Table 6.3 Working Capital (Annual Increase)

Annual Increase in Working Capital (if any)

Year 2 5%

Year 3 10%

Table 6.4 Tax Rates

Tax Rates
Year 1 25%
Year 2 25%
Year 3 25%

6.3 Purchase Projections

Table 6.5 Sale and Purchase Projections

Sales Projections
Year Month RM
2019 January 22,000
2019 February 30,000
2019 March 35,000
2019 April 43,000
2019 May 52,000
2019 June 60,000
2019 July 50,000
2019 August 45,000
2019 September 45,000
2019 October 45,000
2019 November 45,000
2019 December 45,000

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 Total 2019 517,000
Total 2020 620,000
Total2021 800,000

Table 6.6 Purchase Projection

Purchase Projections
Year Month RM
2019 January 25,000
2019 February 22,000
2019 March 20,000
2019 April 20,000
2019 May 20,000
2019 June 20,000
2019 July 20,000
2019 August 20,000
2019 September 20,000
2019 October 20,000
2019 November 20,000
2019 December 20,000
Total 2019 247,000
Total 2020 300,000
Total2021 320,000

Table 6.7 Sale Collection and Purchase Payments

Sales Collections Purchase Payments

In the month of sales 100% In the month of sales 100%
One month after sales 0% One month after sales 0%
Two months after sales 0% Two months after sales 0%

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6.4 Start-up and Financing

Table 6.8 Start-up Capital and Financing

Capital Expenditure Cost Own Contributions Loan Hire-

Cash Existing Purchase
Assets
Land & Building 3,000
Office equipment 10,000 10,000
Motor Vehicle 60,000 60,000
Computer 15,000 15,000
Signboard 2,000 2,000
Working Capital
Sales & Marketing Costs 5,500 5,500
General & Administrative 7,000 7,000
Costs
Operations & Technical 2,000 2,000
Costs
Pre-Operating & 22,000 22,000
Incorporation Costs (one-off)
Other Expenditure (annually) 4,000 4,000
Provision for Contigencies 10,000 10,000
TOTAL 140,50 62,500 75000
0

Table 6.9 Proposed term of hire-purchase

Proposed Terms of Hire-Purchase (if required)

Interest rate 5%
Tenure (years) 5

Table 0.10 Proposed term of load

Proposed Terms of Loan (if required)

Interest rate 5%
Loan tenure (years) 10

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7.0 Project Milestone

A project milestone is a task of zero period that shows a significant accomplishment

in a project. The milestones should signify a clear order of events that incrementally
form up until the project is complete. Project milestones are a way of knowing how
the project is advancing, especially if not familiar with the tasks being executed. They
have zero duration because they symbolize an accomplishment, or a point of time in a
project. Since a milestone’s start and end date depends on a task’s start and end date,
task association is a major feature of a milestone.

Activities Deadlines (Date/Weeks)

Brainstorming about product
specification
Incorporation of the venture
Completion of design and
development
Completion of prototype
Obtaining of sales representatives
Signing of distributors and dealers
Ordering of materials in production
quantities
Market testing
Starting of production or operations

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 Receipt of first orders
Delivery of first sales

They have zero duration because they symbolize an accomplishment, or a point of time
in a project. Since a milestone’s start and end date depends on a task’s start and end
date, task association is a major feature of a milestone.

8.0 CONCLUSION

In a nutshell, House Code is a new company that provides a QR Code generating

service along with serial number that can be used to confirm the genuineness of a
product. The company has intended to propose this service based on the rising urban
issues of increasing fake and copy products sold in the market for the past decade. This
service is particularly made as to satisfy of all the requirements set up by the
stakeholders. In addition, the service is assured that is customer-friendly, comfortable
and not burdensome. However, in doing any kind of business, there will be least profit
for the first year of selling. Although, the company will strived hard that the selling
profit can be used to cover up for the production cost and possibly for the service to
be known more by the customers in the upcoming years. By having the customers to
recognize the service, it is safe to create the brand in the market on a strong spot. By
taking the strategies provided and applied by the staffs, a high hope and expectations
that the service’s image could be sustained on the right track along with the beneficial
efforts to the company. The company assure that the service is unique in its league
compared to the other service existed in the market. Furthermore, the price is
affordable are inexpensive for entrepreneurs and capable to meet’s customers
essential. Last but not least, the company do hope that by providing QR Code
generating service will make the business venture to widely expand and run efficiently
in the local nor global market.

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