new book
PRISMA
FRANK HAASNOOT
The great Dutch master chef
presents Prisma, his first book,
published by so good.. magazine
‘I always tell myself to keep an open mind, to take             Then a title had to be chosen. ‘Rainbow’ or ‘Colorful’ were
everything in perspective and to be playful.’ In this spirit,   quickly rejected because they sounded too juvenile. And
the well-known and renowned Dutch chef Frank Haasnoot           the word ‘prisma’ surfaced, a term shared by the Spanish
has been living the pastry trade intensely since an early       and Dutch languages, and which identifies an object that
age, almost a quarter of a century ago. And with this spirit,   is capable of refracting, reflecting and decomposing light
he has developed one of the most exciting projects of his       in the colors of the rainbow. ‘It’s a strong word and the fact
brilliant career, the realization of his first book.            that it has of all these colors made it just feel right,’ says
Haasnoot is one of the chosen ones, one of those who            the author. A striking logo was created, and the six colors
have achieved that when we see some of his creations,           chosen were situated.
we immediately know it is either his or an impersonator’s.      It must be said that Haasnoot makes responsible usage of
A style that has been built from his imagination and ta-        color, with elegance and good taste, and without falling
lent, with the noble intention of designing something that      into a harsh or gratuitous and unnecessary excess.
nobody has done before, by using his hands and his own          Through his Prisma, Frank Haasnoot shows us his most
resources.                                                      symbolic creations, and others that are all complete-
While reviewing his plentiful production over recent years,     ly unpublished, fresh, suggestive and full of life. It is the
Haasnoot realized that color is an omnipresent element in       work of a Creator with capital letters in which he shows
almost all of his work. And he asked himself: Why not use       the beauty of his patisserie, but he also shares his recipes,
it as a common thread in the book?                              his techniques and his resources. Because, as he himself
The next step was to establish the colors that would form       confesses, if something does not go as planned, it should
his palette, and how to combine them with the flavors he        not be a problem, ‘if something happens by mistake look
works with. Six colors for six chapters. White because of       at how you can turn it into an advantage.’
its balance, elegance and lightness. Yellow for being the
color of ideas and spontaneity. Red because it represents
the necessary passion for a trade like that of a pastry chef.
Green for being the color of nature and freshness. Purple
because it symbolizes magic, imagination, inspiration, and
creativity. And finally, black for its sobriety and nobility.
WHITE
YELLOW
GREEN
RED
PURPLE
BLACK
                PRISMA
          Author: Frank Haasnoot
                 Pages: 332
Language: English version and Spanish version
              Price: 80 euros
             by so good.. magazine
                  grupoVilbo