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Photography: Art and Communication

The document discusses the history and development of photography. It begins by explaining how photography originated as a technical process for recording visible images through light action, but evolved into an artistic form in the 20th century. It then discusses how photography is a powerful means of communication due to its ability to convey information and ideas immediately and with great detail. The document concludes by highlighting some notable Philippine photographers, including George Tapan who is an award-winning travel photographer, and John K. Chua who is known for his commercial photography but has also showcased Philippine beauty.

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198 views7 pages

Photography: Art and Communication

The document discusses the history and development of photography. It begins by explaining how photography originated as a technical process for recording visible images through light action, but evolved into an artistic form in the 20th century. It then discusses how photography is a powerful means of communication due to its ability to convey information and ideas immediately and with great detail. The document concludes by highlighting some notable Philippine photographers, including George Tapan who is an award-winning travel photographer, and John K. Chua who is known for his commercial photography but has also showcased Philippine beauty.

Uploaded by

Miroi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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X Diamond GROUP 1

Photography
Maceda Alolor
Abejar Dequito
Naval Siat
Gultia Lozano

MAPEH 01
PHOTOGRAPHY

GROUP 1
In its early stages during the late 19th century,
photography was viewed as a purely technical
process, that of recording visible images by light
action on light-sensitive materials. In fact, its very
name—from the Greek “photos” (meaning light) and
“graphos” (meaning writing)—states this process
literally.

In comparison to the highly-regarded arts of painting


and sculpture, then, photography was not
immediately considered art. But it was not long
before the artistry of 20th century photographers
elevated this “light writing” to an aesthetic form in
its own right. 02
Photography as Communication
Photography is also considered one of the most powerful means
of communication.

Next to the printed word, the photographic image is today’s most


important means of conveying information and ideas, expressing
emotions, even championing causes.

This power comes from two distinctive characteristics of


photography: immediacy and detail. The resulting is regarded as
'true to life' and 'of the moment'. Thus the photograph has a
sense of completeness.

For these reasons, photographs are vital tools in communication


fields such as journalism, advertising, education, and even in
courts of law. They have also been used to eloquently speak out
against social and political issues.
04

GROUP 1
Discerning a significant moment or a unique expression, framing it in the
MAPEH camera viewfinder with an eye for composition, and then clicking the shutter
is photography as art.

In a pictorial shoot, the photographer may position lighting, modify the lens
setting, or use filters to create an effect he or she has conceptualized
beforehand.

Today’s photographers, the process goes even further. They may


take the exposed film into a dark room or subject the digital images to
their photo editing software—and there manipulate the images with the
myriad of photo enhancement techniques and tools currently available.

photo enhancement techniques and tools currently available. Whether left


untouched from the instant the image was captured or was digitally or
manually altered, the resulting photographs can be startlingly impactful. It
becomes clear how the photographer has captured the elements of form,
color, light and shadow, texture, and composition to create a true work of art.

03
PHOTOGRAPHER
AS ARTIST
X-DIAMOND MAPEH

Noteworthy
Philippine
Photographers
The Philippines has joined the rest of the world in applying the wonders of modern
photography to every aspect of life—from personal to professional to national to
05 global. And with our country’s natural beauty, a number of local photographers have
taken on the Philippines and our people as a major focus of their lenses.
RPA Summer 2020

BY GENRE BY FOCUS
Presentations are Presentations are
communication tools. communication tools.

GEORGE TAPAN
Into the Green Zone is an award-winning travel
Tapan’s 1st place- photographer who has won two
winning image in the
2011 National
Pacific Asia Tourism Association
Geographic Photo (PATA) Gold awards, an ASEAN
Contest Tourism Association award, and
first place in the 2011 National
Geographic Photo Contest.
JOHN K. CHUA
is best known as an advertising and commercial photographer, with
over 40 years of experience in this field and numerous local and
international awards for his work. At the same time, he has
applied his photo artistry to showcasing the beauty of the Philippines.

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