JOJI ILAGAN BIAN COLLEGE OF BUSINESS AND TOURISM
LESSON PLAN
MEDIA AND INFORMATION LITERACY
Course Description: The course introduces the learners to basic understanding of media and information as channels of
communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical
thinkers as well as responsible users and competent producers of media and information.
It covers core competencies, namely: 1) Describe how much media and information affect communication; 2) Identify the similarities
and differences of media literacy, information literacy, and technology literacy; 3) Editorialize the value of being literate in media and
information; and 4) Share to the class media habits, lifestyles and preferences.
The preliminaries of this course include the following: 1) discussion of the relevance of the course, 2) explanation of key concepts
relative to the course, and 3) exploration of career opportunities.
At the end of the course, the student should be able to:
1. Define the nature and extent of media and information.
2. Identify types of media and information resources available.
3. Locate or access information resources on topic.
4. Evaluate media and information resources being found.
5. Use the information found ethically to satisfy the information needed.
WEEK NO.: 1
SESSION NO.: 1
LEARNING TEACHING
TOPIC/CONTENT LEARNING OUTCOMES ASSESSMENT ASSIGNMENT RESOURCES
ACTIVITY
At the end of the session, Preparatory Activity The students will Search about the Introduction to
1. Check students students should be able - Prayer be graded base definition of Media and
and knowing to: - Getting to Know on the accuracy “media,” Information
oneself You of their answers “information” and Literacy
2. School and Introduce themselves based on their “communication.” YouTube
Classroom among their classmates Getting to know each application. May be a Channel: Arniel
Policy and and create rapport. other. dictionary Ping
discipline definition or a Retrieved
3. Grading Understand school and Direction: Each student definition taken October 26,
System classroom policies and will introduce their selves from online 2016 from
4. Course discipline to to the class. They will sources. https://www.yout
objectives distinguishing sense of share their course ube.com/watch?
5. Course self-discipline. expectations and To be typewritten v=b-Y6LRIppU4
requirements teachers’ expectations. in a one short
Recognize and bond paper and
understand teacher’s A. Activity submitted on the
classroom policies. next meeting.
Each student will provide
Know and understand on a one-fourth (¼) sheet of
how they were being yellow paper indicating
graded for them to their full personal
develop as well contact information.
competitiveness within They will be introducing
themselves to aim a high their selves to the class.
grade.
B. Analysis
Determine the course
objectives and to let them How will they be able to
understand the confidently introduce
importance of passing their selves in front of
the Media and the class?
Information Literacy
Course. C. Abstraction
-What are your
expectations for
this course?
-What are your
expectations to
your teacher?
D. Application
The students will be
going to answer the
teacher’s follow-up
questions during their
self-introduction.
Show a video
presentation introducing
the Media and
Information Literacy
course.
WEEK NO.: 1
SESSION NO.: 2
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media On successful Preparatory Activity Assignment: Students will Wilson,
and Information completion of this - Prayer definitions of enter the MIL Carolyn;
Literacy (Part 1A) chapter, the students will - Attendance “media”, Portal Facebook Grizzle, Anton;
be able to: - Submission of “information” and group by Tuazon,
The learner assignment “communication” entering the Ramon;
demonstrates an Create a log that - Brief overview and . group through Akyempong;
understanding of media reflects their current idea about the - Worth 5 points their Facebook Kwane;
and information use and interaction course. per complete accounts. Cheung, Chi-
sources, and values with media and definition (15 Kim (2011).
them as part of information. Direction: Students will points total). Students will Media and
communication tools. Define the key interact to their teacher also “like” and Information
concepts (media, about their idea on the Class activity: “share” the Literacy:
Discussion of the information, topic. Write student’s Facebook page Curriculum
different technology literacy, media usage “JIB Senior High for Teachers.
communication models. and media and A. Activity per week (5 Media and UNESCO Press
information points), with Information
literacies). Direction: The students recitation Literacy”.
Compare and relate will be asked to get ½ activity (5
the media and crosswise sheet of yellow points)
information literacy paper and record their
framework to their use and interaction of
own understandings different media and
and competencies. information sources and
how many hours do they
spent on each one per
week. The figures to be
provided do not have to
be exact, just a rough
estimate.
B. Analysis
- Which media
provider did they
spend most of the
time?
- Ask the learners to
imagining one day
they find no
Internet, libraries,
newspapers,
phones, etc. How
would it affect on
how they live?
- Why do we
communicate?
C. Abstraction
- Slide show
discussion on the
definition of
“communication”
- Discuss the
different models of
communication.
D. Application
“Oral Recitation”
A few students will be
called randomly and
going to present their
report about what they
have written on the
paper.
WEEK NO.: 2
SESSION NO.: 3
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media On successful Preparatory Activity Group task: Students will Wilson,
and Information completion of this - Prayer - Create a also register for Carolyn;
Literacy (Part 1B) chapter, the students will - Attendance model showing an Edmodo Grizzle, Anton;
be able to: - Ice breaker the account. Tuazon,
The learner - Brief review on the communication Ramon;
demonstrates an Identify the previous topic process in Akyempong;
understanding of media similarities and Facebook. (5 Kwane;
and information differences of media Ice Breaker: Students points) Cheung, Chi-
sources, and values literacy, information perform a parody of the Kim (2011).
them as part of literacy, and “Pen-Pineapple-Apple- - Briefly explain Media and
communication tools. technology literacy. Pen” song using the the different Information
Editorialize the value Media and Information components Literacy:
of being literate in Literacy concept. (e.g. sender, Curriculum
media and receiver, for Teachers.
information. Direction: The students channel, UNESCO Press
Share to the class will interact on the events,
media habits, previous sub-topic and feedback, etc.) Media and
lifestyles and relate to the current sub- in your Information
preferences. topic. communication Literacy
model (5 points) Curriculum
A. Activity Guide by
Slide presentation Essay: How is DepEd
- Review of the communication
definition of affected by
communication media and
and information in
communication your
models. communication
- Definition of media model
literacy,
information literacy
and technology
literacy.
Performance task
- Create a model
showing the
communication
process in
Facebook.
B. Analysis
- How media has
affected the way
we communicate?
C. Abstraction
- Differentiate media
literacy,
information
literacy, and
technology
literacy.
D. Application
Recitation:
communication being
affected by Facebook.
Sign-up/enroll online in
the MIL Portal as the
class learning
management system.
WEEK NO.: 2
SESSION NO.: 4
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media Learners will be able Preparatory Activity The students will Performance Media and
and Information to: - Prayer be graded base task: Students Information
Literacy (Part 2) identify the - Attendance on the will write an Literacy
characteristics of - Brief overview and responses of the essay about the Curriculum
Discussion of the responsible users idea about the students value of being a Guide by
responsible and and competent topic. participating in media and DepEd
competent use of producers of the recitation. information
media information media and A. Activity literate Responsible
information; and Direction: During the Performance individual. Use of Social
- Characteristics of a editorialize the slide presentation, work rubrics: Media THINK
Media and Information value of being a students will interact to * Introduction – 5 To be by Projonmo
Literate Individual media and their teacher about the pts. typewritten in a Agami
information posters and images * Main argument one short bond https://www.you
- Importance of Media literate individual. being flashed on the – 5 pts paper and tube.com/watch
and Information screen. * Conclusion – submitted on the ?v=qKxJA7bE-
Literacy (MIL) 5pts. next meeting. xw
B. Analysis
Students will answer the
following question on Dos and Don'ts
each image: when using
social networks
- What is the By
message of this leadinginnovati
poster? on
- Do you agree with https://www.you
the message? tube.com/watch
Why or why not? ?v=hqezbib5qp
Q
C. Abstraction
Direction: Students will
watch two videos about
the responsible use of
social media.
After which, students will
be asked to complete a
table on the
characteristics of a
responsible and
competent user of media
information.
D. Application
Recitation: Students will
be asked: Do you
consider yourself as a
media and information
literate individual? Why or
why not?
WEEK NO.: 3
SESSION NO.: 5
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media Learners will be able Preparatory Activity Performance Take pictures to Media and
and Information to: - Prayer Task: be used for the Information
Identify and - Attendance The students will poster. Venue Literacy
Literacy (Part 3A) - Submission of be graded base must be strictly Curriculum
explain basic
design elements assignment on the following within JIB-CBT Guide by
Design Elements and and principles; - Brief review about criteria: premises only. DepEd
Principles discuss how the the previous topic The pictures
discussed design about being a Content (10 may be sent on Design
- Discussion on elements and media and points) the MIL Elements and
the foundations principles are information literate - Be a Facebook chat Principles
of design. used in posters; individual. responsible user box, the MIL https://designsc
- Brief overview of and producer of Edmodo page or hool.canva.com
the lesson. media through e-mail. /design-
Performance Task: information elements-
Digital Poster Project A. Activity Concept and principles/
Direction: Slide show Graphic (10 topic to be https://designsc
(Concept) discussing the points) chosen for the hool.canva.com
fundamental design - Relevance and post must be /blog/visual-
elements and principles. Citation recited on the design-
next meeting. composition/
B. Analysis Design and
- What makes a Layout (10
good and effective points)
design?
- Analyze samples Work Ethics (10
of digital posters. points)
C. Abstraction - Cooperation
- What are the
fundamental
principles of
design?
- What is the design
principles that
make a media
output effective?
D. Application
Performance Task:
Digital Poster project
(group of 3 students)
MATERIALS / TOOLS
-Computer
-Smartphone Camera
- Conceptualize the
poster. (Message
and Design)
- Take pictures to
be used for the
poster. Venue
must be strictly
within JIB-CBT
premises only.
WEEK NO.: 3
SESSION NO.: 6
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media Learners will be able Preparatory Activity Performance - Create the Media and
and Information to: - Prayer Task: digital poster Information
create a text and - Attendance The students will using Canva. Literacy
Literacy (Part 3B) - Brief review about be graded base Curriculum
visual digital
poster which will the previous topic on the following - Students are Guide by
Design Elements and influence high on design criteria: allowed to use DepEd
school students to principles additional tools.
Principles
be a responsible Content (10 Design
user and A. Activity points) - Submit the Elements and
Performance Task: competent Direction: Each group of - Be a digital poster in Principles
Digital Poster Project producer of media 3 students presents first responsible user the Edmodo https://designsc
information; and their concept, then they and producer of account and hool.canva.com
(Application) produce and will be assigned on one media Facebook /design-
evaluate a PC units to use Canva information group. elements-
creative text and online software to create principles/
visual the digital poster. Graphic (10 - Print a copy of https://designsc
presentation using points) the poster in a hool.canva.com
design principle B. Analysis - Relevance and short bond /blog/visual-
and elements. - Analyze the Citation paper and design-
concept being submit next composition/
chosen by each Design and meeting.
group. Layout (10
C. Abstraction points)
- How will the
chosen topic be Work Ethics (10
relevant to both points)
senior high and - Cooperation
college students?
D. Application
Performance Task:
Digital Poster project
(group of 3 students)
Create a digital poster
which will influence high
school and college
students to be a
responsible user and
competent producer of
media information
MATERIALS / TOOLS
-Web tool : Canva
(www.canva.com)
-Photo editing software
or applications
-Computer
-Smartphone Camera
The selected digital
poster will be shared on
the JIB MIL Facebook
page.
WEEK NO.: 4
SESSION NO.: 7
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media Learners will be able Preparatory Activity The students will Research on Media and
and Information to: - Prayer be graded base facts or statistics Information
Identify and - Attendance on the accuracy about media Literacy
Literacy (Part 4) - Brief overview and of their answers usage in the Curriculum
explain the key
concepts in media idea about the and how deep Philippines. (i.e. Guide by
Key Concepts in Media analysis; topic. are their television, print, DepEd
Analysis Discuss key understanding radio, Internet,
questions to ask A. Activity about the topic. social media, Media and
Discussion of key when analyzing etc.) Information
concepts and questions media messages; Direction: Students will Media Analysis Literacy by
when analyzing media and first watch a video about performance Maria Jovita E.
messages. Apply the the “Top 10 Misleading task: Zarate, Ph. D.
discussed Marketing Tactics”. 1. Who made (Rex Book
strategies in the ad? On what Store)
analyzing and B. Analysis purpose? (2
deconstructing points) Top 10
media messages. Activity: Students will 2. Who do you Misleading
then watch a video clip think is the Marketing
“Instagram vs Real Life” target audience? Tactics
by BuzzFeed Violet Why? (2 points) by
3. What is this watchmojo.com
Photos will be displayed ad about? (2 https://www.you
throughout some of the points) tube.com/watch
key points. 4. What ideas, ?v=M-
- What valuable values, HrTC8QCbM
lessons can we information,
learn from the and/or points of Instagram Vs.
video? view are overt? Real Life
Implied? (2 By
C. Abstraction points) BuzzFeedViolet
- How is being a 5. What is left https://www.you
media and out in the ad that tube.com/watch
information literate might be ?v=zgWIxv5_6
related to being a important to SE
wise consumer? know? (2 points)
- How can media 6. What is your JolliSavers
and information conclusion about Meals
literacy make this ad after By Jollibee
producers or answering Philippines
companies be questions no. 1- https://www.you
more honest in 5? (5 points) tube.com/watch
their ?v=0Wh-
advertisements? nrEkBD8
D. Application “Behind the
“Oral Recitation” Scenes at a
The students will be McDonald's
going to answer the Photo Shoot” by
questions that the McDonald's
teacher will be asking Canada
with regards to their (YouTube
understanding on the Channel)
discussion. https://www.you
tube.com/watch
Performance Task: ?v=oSd0keSj2
Media Message Analysis W8
Students will be group by
3’s and will be asked to
watch two advertising
video clips:
- Jollisavers Meals
by Jollibee
Philippines
- Behind the Scenes
at a McDonald’s
Photo Shoot by
McDonald’s
Canada
Analyze both
commercials by
answering the given
questions.
WEEK NO.: 4
SESSION NO.: 8
LEARNING LEARNING TEACHING
TOPIC/CONTENT ASSESSMENT ASSIGNMENT RESOURCES
OUTCOMES ACTIVITY
Introduction to Media Learners will be able Preparatory Activity The students will Search about Media and
and Information to: - Prayer be graded base key concepts of Information
Share media - Attendance on the accuracy analyzing media Literacy
Literacy (Part 5) - Brief overview and of their answers messages. Curriculum
habits, lifestyles,
and preferences idea about the and how deep Guide by
Media Habits, to other people; topic. are their DepEd
Lifestyles, and Value the understanding
Preferences importance of A. Activity about the topic. Media and
working together Information
in achieving a Direction: Students will Media Analysis Literacy by
common goal. first watch a video about performance Maria Jovita E.
the “Top 10 Misleading task: Zarate, Ph. D.
Marketing Tactics”. 1. Who made (Rex Book
the ad? On what Store)
B. Analysis purpose? (2
points) Top 10
Activity: Students will 2. Who do you Misleading
then watch a video clip think is the Marketing
“Instagram vs Real Life” target audience? Tactics
by BuzzFeed Violet Why? (2 points) by
3. What is this watchmojo.com
Photos will be displayed ad about? (2 https://www.you
throughout some of the points) tube.com/watch
key points. 4. What ideas, ?v=M-
- What valuable values, HrTC8QCbM
lessons can we information,
learn from the and/or points of Instagram Vs.
video? view are overt? Real Life
Implied? (2 By
C. Abstraction points) BuzzFeedViolet
- How is being a 5. What is left https://www.you
media and out in the ad that tube.com/watch
information literate might be ?v=zgWIxv5_6
related to being a important to SE
wise consumer? know? (2 points)
- How can media 6. What is your JolliSavers
and information conclusion about Meals
literacy make this ad after By Jollibee
producers or answering Philippines
companies be questions no. 1- https://www.you
more honest in 5? (5 points) tube.com/watch
their ?v=0Wh-
advertisements? nrEkBD8
D. Application “Behind the
“Oral Recitation” Scenes at a
The students will be McDonald's
going to answer the Photo Shoot” by
questions that the McDonald's
teacher will be asking Canada
with regards to their (YouTube
understanding on the Channel)
discussion. https://www.you
tube.com/watch
Performance Task: ?v=oSd0keSj2
Media Message Analysis W8
Students will be group by
3’s and will be asked to
watch two advertising
video clips:
- Jollisavers Meals
by Jollibee
Philippines
- Behind the Scenes
at a McDonald’s
Photo Shoot by
McDonald’s
Canada
Analyze both
commercials by
answering the given
questions.
