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Personal Care - Industry Analysis

The document discusses trends in India's personal care market. It outlines major categories like body care, hair care, and face care. Within these are products like body wash, lotions, shampoo, and fairness creams. Trends noted include a demand for anti-bacterial and gender-specific products, as well as items that help consumers de-stress. The document also lists competitors in the segment and suggests Palmolive could logically extend into skin care products.

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Raunak Kochar
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258 views2 pages

Personal Care - Industry Analysis

The document discusses trends in India's personal care market. It outlines major categories like body care, hair care, and face care. Within these are products like body wash, lotions, shampoo, and fairness creams. Trends noted include a demand for anti-bacterial and gender-specific products, as well as items that help consumers de-stress. The document also lists competitors in the segment and suggests Palmolive could logically extend into skin care products.

Uploaded by

Raunak Kochar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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https://blog.euromonitor.

com/india-beauty-and-personal-care-market/

https://www.euromonitor.com/premium-beauty-and-personal-care-in-india/report

Major categories in the personal care products market:


1. Body Care
a. Body wash
b. Creams/Lotions
c. Toilet Soaps
d. Deodorants
e. Sunscreen
f. Skin Care/Dermaceuticals
2. Hair Care
a. Oil
b. Shampoo
c. Conditioner
3. Face Care
a. Fairness
b. Male Shaving
c. Lip Care
d. Foundation
e. Other creams
4. Hand Care
5. Colour Cosmetics

https://www.export.gov.il/files/cosmetics/ReportonIndianCosmeticsIndustry.pdf

Some trends in the personal care industry:


1. Kill the germs
More than 33% of adults prefer anti bacterial feature
Fear of communicable features driving demand
2. Bathing as a therapy
Consumers are looking for products to relax body and mind
Opportunity to offer solutions that help consumers heal and de-stress
3. Man in the mirror
Increasing demand for male-centered products
Opportunity to offer gender specific products

https://www.mintel.com/blog/personal-care-market-news/3-trends-shaping-the-indian-soap-a
nd-bath-industry

A few competitors in our segment:


1. Body Shop
2. Forest Essentials
3. Nivea
4. Biotique
5. Bath and Body Works
6. WoW
7. Adidas

https://www.nidm.net/style/skin-care/best-body-wash/

Idea: The most logical extension for Palmolive is to enter into the Skin Care products
category.

https://www.euromonitor.com/beauty-and-personal-care-in-india/report

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