GENERAL MANAGEMENT PROJECT ON

REAL ESTATE INDUSTRY WITH RESPECT TO CHAURANG BUILDERS

Submitted in partial fulfilment for the award of the degree of

MASTER OF MANAGEMENT STUDIES
BATCH 2017-2019
(Under University of Mumbai)

SUBMITTED BY
GAURAV KISHOR JAIN
MMS (FINANCE)
ROLL NO: 171119

UNDER THE GUIDANCE OF

DR. ANJALI BHUTE

MAHATMA EDUCATION SOCIETY’S

PILLAI INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
NEW PANVEL, NAVI MUMBAI- 410206
 DECLARATION

I hereby declare that this project report, prepared by me under the guidance of Dr. Anjali Bhute
is a bona fide work undertaken by me and it is not submitted to any other University or
Institution for the award of any degree / diploma / certificate or published any time before.

Name: Gaurav Jain

Roll No: 171119 Signature of the student

 CERTIFICATE OF APPROVAL

This is to certify that the project titled “Real estate industry with respect to Chaurang Builders”
as a part of curriculum of Masters of Management Studies by Gaurav Jain, a student of Pillai
Institute Of management Studies And Research has been approved.

Dr. Anjali Bhute Signature of faculty guide

Faculty Guide
 ACKNOWLEDGEMENT

I would like to take this opportunity to thank the Mumbai University for having projects as a
part of the MMS curriculum.

It gives me great pleasure and satisfaction for the successful completion of this project. Every
successful piece of work has many invisible helping hands with their invaluable support and
inspiration. For the completion of my project report many people directly or indirectly
assisted me. I wish to express my heartfelt gratitude to my esteemed Director Sir Dr. Satish
K. Nair and my guide Dr. Anjali Bhute for their kind initiative and guidance and valuable
suggestions without which the completion of this report would not have been possible.

Finally, I would like to thank all my colleagues and family for their co-operation and support.
 EXECUTIVE SUMMARY

It presents an introduction to the report and throws light on the introduction to Real estate
Sector. Further the chapter gives an overview of company name Chaurang Builders.
The project mainly carries the brief of the industry and company profile. Various types of
analysis have been carried out in order to analyze the company’s and industry position in the
market.

Initially report consists of brief industry profile. Further the report explains about
company profile, vision, mission and objectives of the company.

Then next section consists of industry analysis, where the detail study about the real
estate sector has done. As the government has high influence on the real estate industry, thus
Government policies affect the real estate sector as a whole. A growing population is good for
real estate sector.

The next section includes the company analysis, like the strength, weakness, opportunity
and threats of Company. Further 7s framework, value chain analysis and Ansoff matrix is
explained in detail regarding the company.

Final part of the study in this project gives a conclusion of the project.
TABLE OF CONTENT
SR NO. CONTENTS PAGE NO.
1 INTRODUCTION TO THE PROJECT (PART A)
2 COMPANY PROFILE
2.1 ORGANIZATION HISTORY
2.2 DETAILS OF THE PARTNERS
2.3 VISION AND MISSION OF THE
ORGANIZATION
3 INDUSTRY ANALYSIS
3.1 PESTEL ANALYSIS
3.2 PORTER’s FIVE FORCES ANALYSIS
3.3 PORTER’s GENERIC STRATEGY
4 COMPANY ANALYSIS
4.1 SWOT ANALYSIS
4.2 7S FRAMEWORK
4.3 VALUE CHAIN ANALYSIS
4.4 ANSOFF’S MATRIX
5 CONCLUSION
6 REFERENCES
 PART A:
1. Introduction to the Project

Real Estate Sector

The real estate is one of the globally recognized sectors. In India, real estate is the second largest
employer after agriculture and is slated to grow at 30 percent over the next decade.

The Indian real estate has become one of the most preferred destinations in the Asia Pacific as
overseas funds accounted for more than 50 per cent of all investment activity in India in 2014
compared with 26 percent in 2013.

The real estate comprises four sub sectors- housing, retail, commercial and hospitality. The
growth of this sector is well complemented by the growth of corporate environment and demand
for office space as well as urban and semi urban environment.

It is also expected that sector will incur more Non Resident Indian (NRI) investments in both the
short term and long term. Bangalore is expected to be the most favoured property investment
destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and Dehradun.

Market Size

Real estate sector in India is expected to reach a market size of US$ US$ 1 trillion by 2030 from
US$ 120 billion in 2017 and contribute 13 per cent of the country’s GDP by 2025. Retail,
hospitality and commercial real estate are also growing significantly, providing the much-needed
infrastructure for India's growing needs.

Sectors such as IT and ITeS, retail, consulting and e-commerce have registered high demand for
office space in recent times. Commercial office stock in India is expected to cross 600 million
square feet by 2018 end while office space leasing in the top eight cities is expected to cross 100
million square feet during 2018-20. Gross office absorption in top Indian cities has increased 26
per cent year-on-year to 36.4 million square feet between Jan-Sep 2018. Co-working space
across top seven cities has increased sharply in 2018 (up to September), reaching 3.44 million
square feet, compared to 1.11 million square feet for the same period in 2017.

During the first nine months of 2015, PE funds invested about US$ 2.4 billion in the real estate
sector, across 53 transactions compared US$ 1.3 billion across 57 transactions in the same period
last year. Deal sizes have also increased in 2015, and residential projects both luxury and
affordable have attracted a substantial amount of capital.

Private Equity (PE) funds and Non-Banking Financial Companies (NBFCs) in India are seen
increasingly investing jointly in real estate projects, in order to hedge risk and undertake bigger
transactions.

Mumbai is the best city in India for commercial real estate investment, with returns of 12-19 per
cent likely in the next five years, followed by Bangalore and Delhi-National Capital Region
(NCR). Also, Delhi-NCR was the biggest office market in India with 110 million sq. ft., out of
which 88 million sq. ft. were occupied. Sectors such as IT and ITeS, retail, consulting and
ecommerce have registered high demand for office space in recent times.

India's office space absorption stood at 35 million sqft during 2015, which is the second highest
figure in the India's history after 2011, and was driven by corporate implementing their growth
plans.

India had the strongest activity in office leasing space in Asia and accounted for half of Asia’s
total office leasing in third quarter of 2015, with Delhi being the most active market3.

Delhi’s Central Business District (CBD) of Connaught Place has been ranked as the sixth most
expensive prime office market in the world with occupancy costs at US$ 160 per sqft per annum.

The Government of India enacted the Real Estate (Regulation and Development) Act 2016 on
26thMarch 2016 and all its provisions came into effect, from May 1, 2017.

Developers were given time until the end of July 2017, to register their projects under RERA.
Likewise, real estate agents, who also fall under its ambit, are still in the process of registering
themselves. Several states still need to notify the rules under the Act and most importantly for
buyers, developers/promoters need to register their projects under RERA.

TOP LISTED PLAYERS IN REAL ESTATE MARKET

Current Scenario

Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of
the economy, Indian real estate business has taken an upturn and is expected to grow from the
current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed
to favourable demographics, increasing purchasing power, existence of customer friendly banks
& housing finance companies, professionalism in real estate and favourable reforms initiated by
the government to attract global investors.
 2. Brief company profile

2.1. Organization History in brief.

-ABOUT THE GROUP

Chaurang Group is a Mumbai based real estate development organisation formed
in 2009, with the intent to become a touchstone of quality and excellence in the
redevelopment and construction space.

Chaurang Group has completed various projects in residential sector. Keeping in

mind the need of Mumbai city, they are well focused and experienced in executing
affordable luxury projects.

They strive relentlessly to offer only the best service by understanding customers
and working with the industry´s best architects and consultants, to plan for each
and every need and luxury. Using state - of - the -art techniques, it has repeatedly
offered superior quality projects on time, winning trust and earning reputation in
the real estate industry. The group is managed by highly experienced and
professionally qualified personnel having thorough knowledge of the real estate
sector in Mumbai.
-ABOUT THE FIRM

M/s Chaurang Builders

Chaurang Builders was formed as a partnership firm in July 2013 promoted by Mr.
Kishor Jain and Mr. Gautam Aggarwal. The firm is into the business of real estate
development majorly in central part of Mumbai – Chembur.

The office is located at 204, Akshaya Plaza, 1st Road, Near BMC ‘M’ Ward
Office, Chembur, Mumbai – 400 071. The partners are having wide experience of
real estate development and are keen to provide state - of - the - art facilities in its
projects.

The firm believes in carving a niche for itself and being better than the competition
by providing affordable luxury projects with utmost quality.

The firm has started its business with luxury project ‘Sunshine’ located in
Govandi. The project is 13 storey architectural marvel offering new age premium
designed 3 BHK homes coupled with bountless spaces and state of the art
amenities. The concept of single residence per floor blends breathtaking views
with precise planning right at the top of desire scale.

M/s Chaurang Developers

Chaurang Developers is one of the leading property developers in Mumbai’s
Central suburbs. The firm offers value-for-money propositions to buyers across all
sections of the society. The firm was formed as partnership firm in 2010 with a
dream to provide luxurious affordable homes in Central Mumbai. Its office is
situated at 204, Akshaya Plaza, 1st Road, Near BMC ‘M’ Ward Office, Chembur,
Mumbai – 400 071. The partners are having wide experience of real estate
development and are keen to provide state-of-the-art facilities in its projects.

Chaurang Aastha is a prestigious project from Chaurang Developers based on a

progressive model that stretches the boundaries of design dynamics and provides
an ingenious peace of living. The project is situated at Plot No. 8, MD Keni Marg,
Bhandup (east), Mumbai – 400042.

It is strategically located just 5 minutes walking distance from Nahur station and
10 minutes from Eastern Express Highway and topographically inspiring with all
good schools, parks, malls and hospitals in close vicinity of the project. The new
generation homes offer affordable 1 BHK and 2 BHK apartments with a perfect
blend of tradition and modernity. The project is Stilt + 7 Storey Tower with 21
flats and garden area, childrens’ play area and ample car parking.

Chaurang Shraddha is an affordable housing project from Chaurang Developers.

The project is situated at F-49, Charai Village, Near Telephone Exchange, R.C.
Marg, Chembur Naka, Chembur, Mumbai – 400 071. The new generation homes
offer 1 RK and 1 BHK apartments with a perfect blend of tradition and modernity
for buyers who are looking for affordable living. The project is Stilt + 7 Storey
Tower with 21 flats and ample car parkings for each flat.

M/s Chaurang Construction Company:

Chaurang Construction Company is one of the leading property developers in
Mumbai’s Central suburbs. The firm offers value-for-money propositions to buyers
across all sections of the society. The firm was formed as partnership firm in 2009
with a dream to provide luxurious affordable homes in Mumbai. Its head office is
situated at 204, Akshaya Plaza, 1st Road, Near BMC ‘M’ Ward Office, Chembur,
Mumbai – 400 071. The partners are having wide experience of real estate
development and are keen to provide state-of-the-art facilities in its projects.

Chaurang Heights: Chaurang Heights is a prestigious project from Chaurang

Construction Company based on an inspiration derived from every dreamer who
wants to own an apartment that truly reflects the lifestyle preferences. The project
is situated at 9th Cross Road, Near D. K. Sandu Udyan, Chembur, Mumbai – 400
071.

It is an 8 storey residential project with 1 flat on each floor designed to make your
apartment look like an exclusive penthouse with each level having a dedicated 3
BHK flat ensuring maximum privacy. Chaurang Heights is designed by the
renowned architect 3D Architecture Pvt. Ltd. offering breathtaking 280 degree
view; overlooking the bustling cityscape on the other side to enjoy optimum
solitude and bliss of serene living. The project offers great inter-city connectivity
through the newly built Eastern Freeway and India’s first monorail connecting
central and south Mumbai. The location of project also provides easy access to
Navi Mumbai, Pune and South Mumbai. The project is also in close proximity with
nearby schools, temples and malls and also nearby prestigious Golf Course.
2.2 Brief Detail of the Partners:

1. Kishor V. Jain - Founder/Partner

2. Paras C. Bamboli - Founder/Partner
3. Sushil K. Dabholkar - Founder/Partner
4. Aditi K. Gupte - Founder/Partner
5. Vinayak V. Nevrekar - Founder/Partner
6. Siddharth Aggarwal - Founder/Partner
7. Sanjeev Aggarwal - Founder/Partner

2.3 Mission and Vision of the Organization:

Our mission is to provide an outstanding level of service, excellence and expertise in the real
estate market to our clients.
The satisfaction of our customers is the main priority and to achieve the highest possible
standards of the real estate market.

2.4 Size of the Organization :

Chaurang group is a Mumbai based real estate organisation. Currently Chaurang group
geographically covers Mumbai and Navi Mumbai.

2.5 Objective of the Study:

 To know about Real Estate Sector.
 To understand the real estate sector from the developers point of view.
 To study the Real estate sector in detail with industry analysis.
Industry Analysis

3.1. PESTEL

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing
an organisation. The letters stand for Political, Economic, Social, Technological, Environmental
and Legal. Depending on the organisation, it can be reduced to PEST or some areas can be added
i.e. International.

Political Factors

Political factor includes government rules and regulations on business environment. Factors such
as law, terrorist attracts, threats and competitive regulations also impact operations of business
regardless whatever the status. The Indian government is always being supportive on the front
line for the growth Infrastructure. Government is coming up with various act such as RERA and
scheme such as PMAY (PradhanMantriAwasYojana) which is referred as housing for all.
Demonetization and GST has hit the industry from past 2 years and hence the market is low now
but for future the market seems good.

Economic Factors

India has recorded a high economic growth in the previous year which has led to the increased
inflow of foreign investments in its construction sector. The government allowed 100% foreign
direct investment in the sector which has contributed to widespread infrastructure development.
According to Shanu (2015), gross domestic product (GDP) and inflation too pushed the real
estate sector to perform better. Thus, macroeconomic factors have led to the increased demand
for real estate in India.

Social Factors

India has soared to the reputation of an attractive investment destination globally. Real estate is
the second largest employer in the country, after the agriculture industry with an anticipated
growth rate of 30 per cent over the next decade.In the recent past, real estate has created a
skyrocketing demand due to diverse factors such as an increase in purchase power, availability of
banking facilities, consumer-friendly financial organizations, better government reforms, and
others. As a result, it is expected to double up to $180 billion by 2020, from the recorded $93
billion in 2014.The primary players in the real estate sectors are developers, landlords, tenants,
buyers, sellers, builders, real estate agents, etc. Over 250 ancillary industries such as cement,
iron, steel, brick, timber, etc. are dependent on the real estate industry.

Four subsectors, including housing, retail, hospitality, and commercial, formulate the real estate
industry. The housing sector alone contributes over 5-6 per cent to the country’s GDP, as per
records released by Indian Brand Equity Foundation (IBEF).
Technological Factors

The real estate sector in India is affected by many factors like demographics, government
policies, and interest rates. Similarly, another factor that has played an important role in bringing
the disruption in the real estate market is technology. In the digital era, with the help of
smartphones and technology, the house hunting process has become much easier. Many real
estate companies are pushing technology to next level by providing virtual tours of potential
properties to save time and cost. The virtual tour experience is almost equal to visiting a
property. Hence Technological advancement is an added advantage to the Real Estate Industry.

Environmental Factors

This real estate growth has triggered various environmental concerns ranging from increased air
pollution to declining annual agricultural & fishery yield. Each year has seen the continuous rise
of carbon concentrates in the atmosphere, particularly in populated urban sprawls like Mumbai,
Pune and Kolkata where air quality measure has fallen far below the safety standards. In
response to this alarming trend, the Indian government has in place several regulations, the most
important of which has been the requirement of complying to the monitoring standards while
procuring an Environmental Clearance (EC) with an Environmental Impact Assessment (EIA)
for construction projects in India listed as Category ‘B’ in Item 8 of the Schedule
(Construction/Township/Commercial Complexes /Housing). An EIA is basically an assessment
of the potential impact a particular project or activity may have on both the natural and social
environment. It’s been a while now that India has been implementing this system with the hope
of reducing the environmental damage. This requirement has been met with a few negative
reactions coming from developers as they consider this condition an added imposition on their
business in the form of another window-clearance to the existing multiples. Nonetheless, Indian
government has remained steadfast in making sure that compliance is met.
Legal Factors

Legal factor in Real Estate Industry have both external and internal sides. There are certain laws
that affect the Real Estate Industry environment in country while there are certain policies that
Real Estate companies maintain for themselves. For example, RERA(Real Estate rules and
regulatory act), GST(Goods and Services TAX), Demonetisation etc. These were some of the
laws enforced by government which had a great impact in the Industry. Because of these Laws
we have seen a decline in the real estate industry growth in the past 2 years. However seeing the
current Government schemes of PMAY we can expect a boom in normal housing sector this
year. But there’s not that much vision of progress in Luxurious housing sector if we focus on
current market conditions. 
3.2. Porter’s Five Forces Analysis

Michael Porter (Harvard, Competitive Strategy 1980) developed the so called 5 Five Forces
Analysis model to better identify factors that shape the character of competition, to assess the str
uctural attractiveness and business value of any industry and to pinpoint strengths and
weaknesses in a company. In addition to and in combination with the SWOT analysis, the Five
Forces model by Michael Porter provides another analysis tool to identify opportunities and risks
when entering untapped territory in any industry or market.

Porter's Five Forces model, other than a SWOT analysis, provides clear action and thus does not rely
solely on subjective judgment. If the actions that derived from the Five Forces model are
synchronized with business requirements and goals it can become a substantial business driver in
the competitive environment

Porters Five Forces Model is used for analysis of an industry or pure competition within a
market. It is likely the best model to be used indecisions of entry or change within a market,
and should always be considered during the business planning stage in a company life cycle.

The Porters Five Forces model proposes that an industry is influenced by five forces. An
executive can use the model to understand the industry competitive landscape, to determine how
and where the firm should operate. The model is also used to analyze the attractiveness of an
industry structure.

 Porters Five Forces Model is also known as Porter's Competitive Forces model, probably one of
the most often used business strategy tools.

It has proven its usefulnesson numerous occasions. Porter's model is particularly strong

in thinking in a competitive mindset - from external forces to inside the company.
COMPETITIVE RIVALRY

This one seems to be quite high. There is a ton of competitive rivalry right now. There are quite a
few dominant players in Real Estate Market in Mumbai.

THREAT OF NEW ENTRANTS

This one seems to be very low. It is not so easy for someone to just go out and build a structure
in Mumbai. There are innumerable regulations and other obligations to be dealt with. Chaurang
group was established in 2009 and still Trying to establish themselves better every day.

THREAT OF SUBSITUTE

This one seems to be quite low. It is difficult to come up with a substitute to this product as there
is only one Mumbai. One could argue that living in Navi Mumbai is a “substitute”, and there is a
slight element of that; however, overall I would say this threat is a low one in view of how we
have defined the industry. Another possible “substitute” could be renting instead of buying;
however, that also doesn’t seem quite applicable at the top end of the luxury market.

BARGAINING POWER OF BUYERS

This one seems to be high as there are many customers in Mumbai who bargain for reduction in
amount. Already in Mumbai there are many other builders which provide same type of flats with
less cost.

BARGAINING POWER OF SUPPLIERS

This one seems to be very high as well since one of the problems in making a profit in this
market is it is taking longer to obtain the necessary supplies, plus the pricing has risen for these
supplies. Indeed, workers, to my mind, are also technically suppliers too; and due to the
construction boom, the cost of workers is much higher.

So to sum up: -Competitive Rivalry: High

Threat of New Entrants: Low

Threat of Substitutes: Low

Bargaining Power of Buyers: High

Bargaining Power of Suppliers: Low

3.3. Porter’s Generic Strategies

Porter's generic strategies describe how a company pursues competitive advantage across its
chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or
focus. A company chooses to pursue one of two types of competitive advantage, either via lower
costs than its competition or by differentiating itself along dimensions valued by customers to
command a higher price. A company also chooses one of two types of scope, either focus
(offering its products to selected segments of the market) or industry-wide, offering its product
across many market segments. The generic strategy reflects the choices made regarding both the
type of competitive advantage and the scope. The concept was described by Michael Porter in
1980. These three are: cost leadership, differentiation and focus.

1. Cost Leadership
In cost leadership, a firm sets out to become the low cost producer in its industry. The sources of
cost advantage are varied and depend on the structure of the industry. They may include the
pursuit of economies of scale, proprietary technology, preferential access to raw materials and
other factors. A low cost producer must find and exploit all sources of cost advantage. If a firm
can achieve and sustain overall cost leadership, then it will be an above average performer in its
industry, provided it can command prices at or near the industry average. 
2. Differentiation
In a differentiation strategy a firm seeks to be unique in its industry along some dimensions that
are widely valued by buyers. It selects one or more attributes that many buyers in an industry
perceive as important and uniquely positions it to meet those needs. It is rewarded for its
uniqueness with a premium price. 

3. Focus
The generic strategy of focus rests on the choice of a narrow competitive scope within an
industry. The focuser selects a segment or group of segments in the industry and tailors its
strategy to serving them to the exclusion of others.

As per the analysis, Real estate sector falls under differentiation in which firm seeks to be
unique in its industry along with some dimensions that are widely valued by buyers and they get
rewarded for uniqueness with a premium price.
4. Company Analysis

4.1. SWOT

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to

evaluate a company's competitive position and to develop strategic planning. SWOT analysis
assesses internal and external factors, as well as current and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths
and weaknesses of an organization, its initiatives, or an industry. The organization needs to keep
the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on
real-life contexts. Companies should use it as a guide and not necessarily as a prescription.
Strengths:

1. Strategic location in Mumbai and Navi Mumbai

2. Highly lucrative market in Navi Mumbai

3. Strong CSR activities in and around Mumbai and Navi Mumbai

4. Ability to response to consumer requirements

5. It is one of well known real estate developer based in Mumbai and Navi Mumbai

6. Raising population is a key factor for the company.

Weakness:

1. Less brand recognition in Mumbai and Navi Mumbai

2. Lesser presence in social media has branded Chaurang group as an ordinary brand as
fewer players in the market are aware of its existence.
3. Limited business expansion outside Mumbai area.
4. Restrictions in high value cash transactions.

Opportunities:

1. Scope for expansion outside Mumbai area.

2. There is an immense growth in this sector due to increase in population.

Threats:
 1. Market instability and uncertainty may create a slight flutter in this industry.
2. New government regulations which directly affect this sector.
3. Competition from top competitors in the market.

4.2. 7S framework to analyze the different aspects of the organization.

The McKinsey 7S Framework is a management model developed by business consultants Robert

H. Waterman, Jr. and Tom Peters (who also developed the MBWA-- "Management By Walking
Around" motif, and authored In Search of Excellence) in the 1980s. This was a strategic vision
for groups, to include businesses, business units, and teams. The 7 Ss are structure, strategy,
systems, skills, style, staff and shared values.
 STRATEGY
The strategy used is B2C as the company is a real estate industry which is purely into
service sector. It is trying to reach out to more customers in urban areas.

 STRUCTURE
The hierarchy followed is vertical where there is proper flow of communication. Each
position is mapped according to their verticals.

 SYSTEMS
The system is formally structured and a proper performance review is done periodically
to evaluate the employee’s performance. A proper appraisal is done on a quarterly basis.

 SHARED VALUES
Employees are adhere to the values of the company. They out as the brand pillars of the
company that is accepting no limits, driving positive change and alternative thinking.

 STYLE
The style followed here is autocratic as being in the service industry. The management
prefers to follow a particular pattern which otherwise could affect their customers.

 STAFF
 The employees working in the organisation are very talented. Some are expert in
accounts & finance while some in marketing but all come together and help each other to
complete the task. Team spirit is observed amongst them. The common trait in all the
employees which is observed is “Client Is First”.

 SKILLS
Employees are skilled as majority of them are graduates and has good years of
experience. Proper training are given time to time so that the employees improve at every
stage and a better result is expected.
4.3. Value Chain Analysis

Primary Activities

 Inbound logistics –Accessibility and relationships to supplier locations

 Operations – Efficient, functional workspace, access to workforce

 Outbound logistics –Access to transportation to reach distribution system

 Marketing and sales – Real estate serves promotion and advertising purposes, direct
selling environment

 Service – Customer convenience and access to service facilities and service

team.

Support Activities

 Human resource management – Strategic decisions concerning place and space

have profound implications for work experiences and indeed can represent a primary
corporate real estate strategy

 Technological development – Decisions concerning place and space

configurations conducive to innovative work are integral to value additivity sought via
technology development

 Infrastructure - Place location and space attributes largely, influence effectiveness of

administrative support functions and operations
4.4) Ansoff’s Matrix

Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on
whether it markets new or existing products in new or existing markets. The output from the
Ansoff product/market matrix is a series of suggested growth strategies which set the direction
for the business strategy.

For real estate company like Chaurang Builders, there is only 1 product which are buildings
which will come under Market penetration as there are already other players in the existing
market with the same product which is provided by Chaurang builders.

5. Conclusion:

Real estate has proved to be a real engine of growth. The real estate sector in India is
emerging as the next engine of economic growth going by the fact that it is the second
largest employer next only to agriculture. It has significant linkages with several other
sectors and over 250 associated industries. According to estimates, every rupee invested
in this sector results in 78 paisa being added to the GDP. Accordingly, a unit increase in
expenditure has a multiplier effect and the capacity to generate income is as high as five
times. The sector size is close to $12bn and grows at 30% per annum. Presently, it is
contributing 5% of the country's GDP and is expected to rise up to 6% within three to
four years. The present project has been carried out with the objective of analyzing the
financial aspects related to the real estate.

Mumbai is no way behind when it comes to a talk on property. The Mumbai real estate is
in its growth orbit and attracts investors from major multinationals in the recent times.
Such is the potential of the city's infrastructure that it is known to be spearheading most
cities as far as property market is concerned. With Mumbai serving as the entertainment
city, even the organized retail sector here is fast flourishing. Purchasing real estate in
Mumbai requires a significant investment, and each piece of land in the city has unique
features, so the property market in Mumbai has evolved into several different fields.
Having the potential to leverage high returns, a large number of real estate projects are
financed everyday in Mumbai. Mumbai is also the fashion capital of India, so it is one of
the foremost cities to be hit by the retail buzz.
6. Reference:
 https://www.ibef.org/industry/real-estate-india.aspx
 http://chaurangbuilders.com/
 https://en.wikipedia.org/wiki/Real_estate
 https://www.ebsco.com/
 https://www.ebsco.com/search?search=real%20estate%20value%20chain&f
%5B0%5D=content_type%3Aresource&f%5B1%5D=content_type
%3Asuccess_story&f%5B2%5D=content_type%3Avideo
 https://www.moneycontrol.com/
 https://www.scribd.com/doc/29308699/ Real-Est-Page-1