Daffodil International University Library

Digital Institutional Repository

Real Estate Project Report of BRE

2014

An internship report on apartment sales

& marketing activities of Ambition
Development & Construction Ltd.

Al-Amin, Md.
Daffodil International University

http://hdl.handle.net/20.500.11948/1205
Downloaded from http://dspace.library.daffodilvarsity.edu.bd, Copyright Daffodil International University Library
 An Internship Report

On

APARTMENT SALES & MARKETING ACTIVITIES OF

AMBITION DEVELOPMENT & CONSTRUCTION LTD

Submitted To:

Prof. Dr. M. Mizanur Rahman

Department of Real Estate
Daffodil International University

Submitted By:

Md. Al-Amin
ID: 102-27-182
BRE-7th Batch
Department of Real Estate
Faculty of Business & Economics
Daffodil International University

Fall 2014
Department of Real Estate
Daffodil International University

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 Letter of Transmittal

Dr. M. Mizanur Rahman

Professor
Department of Real Estate
Daffodil International University
Dhaka-1207.

Subject: Application for submitting the Internship Report.

Dear Sir,

With due to inform you that I would like to submit my Internship Report entitled: “Apartment
Sales and Marketing Activities of Ambition Development & Construction Ltd” I am grateful
to you for giving me the opportunity to prepare this report. I strongly believe that this practical
knowledge about Real Estate Business is very useful asset in my life. I have tried to put my best
effort to prepare this report according to the rules and regulations of the Internship Report of
Daffodil International University.

Sir, I am highly encouraged about the total procedures of your teaching and sincerity of your
duty that would help me in my future life.

I hope that you would be kind enough to consider for any mistake in preparing this Internship
report.

Thanking You.

Sincerely Yours,

………………………………
Md. Al-Amin
ID.102-27-182
7th Batch
Department of Real Estate
Daffodil International University

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 ACKNOWLEDGEMENT

Deep gratitude is expressed to Professor Dr.M.Mizanur Rahman of Daffodil International

University for supervising me to prepare this report & also special thanks to him. I have received
continous supports from him during the internship period.
During the internship period I worked under direct supervision of Mehedi Hossain (Farhad)
Managing Director, Manager (Marketing & Sales) of Ambition Development & Construction
Ltd. I gather initial knowledge many things about real estate business from him.

Thanks to Almighty Allah, for giving me enough strength to prepare & submit this report.

…………………………………
Md. Al-Amin
ID.102-27-182
7th Batch
Bachelor of Real Estate
Daffodil International University

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 Certificate of Supervisor

This is to certify that Md.Al-Amin is a student of the Department of Real Estate (BRE) and the
Faculty of Business & Economics (ID: 102-27-182 Batch No: 7th) at Daffodil International
University has been completed successfully in the practical Internship program at “Apartment
Sales and Marketing Activities of Ambition Development & Construction Ltd” with
excellent performance under my supervision. I believed that this is an original works and he
fulfilled partial requirement of the degree of Bachelor of Real Estate.

I wish him every success in his career.

Sincerely,

………………………………………..
(Prof. Dr. M. Mizanur Rahman)
Department of Real Estate
Faculty of Business and Economics
Daffodil International University

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3.9 Project feasibility Study, FAR Calculation material Analysis 32-38

3.10 Objectives of the Study 38

3.11 Loan Procedure strategy of Bank 38-40

Chapter IV: Findings & Recommendations

4.0 Findings of the Study 41

4.1 Recommendations 41-43

Chapter V: Conclusions
5.0 Conclusions 44
References 45

Appendices01: Deed of Joint Venture Agreement 46-60

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 CHAPTER ONE
INTRODUCTION

1.0 Introduction
Bachelor of Real Estate (BRE) program of Daffodil international University (DIU)
requires each student to complete an internship for at least three months with an
organization and submit a report based on internship assignment. The scope of the
application of theoretical knowledge of Real Estate gathered from BRE program has
widened by interacting with the customers of Ambition Development & Construction
Limited and other company during internship program. Emerging competitors are
fighting to gain substantial market share, though Ambition Development &
Construction Limited is considered as a leader in real estate sector. In the arena of
competitive market environment it has become significantly important for any
company to analyze its performance of different marketing strategies in order to
survive in the volatile market environment as well as to manage companies’
operations efficiently and effectively for achieving its objectives. This report is
tailored to focus on the marketing activities of Ambition Development &
Construction Limited that is performing to retain market share and uphold the growth.

1.1 Back ground of the Report

This paper is entitled “Private sector Housing in Bangladesh and Business operation
of Ambition Development & Construction Limited” Originate from the fulfillment of
my internship program. I completed my internship program at “Ambition
Development & Construction Limited” During my internship Program I had to
prepare a report under the supervision of Prof. Dr. M. Mizanur Rahman, Department
of Real Estate, in Daffodil International University.

1.2 Objectives of the Study

I. Broad Objectives
The broad objective of this report is to understand the marketing activities performed
by the “Marketing & Sales Department of “Ambition Development & Construction
Limited”
II. Specific Objectives:
The specific objectives of this report are:

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1. To take a closure looks on the activities, policies and practices of Ambition
Development & Construction Limited.
2. To identify the target market and market segmentation of Ambition Development
& Construction Limited
3. To identify the buyers status and their level of satisfaction.

1.3 Scope of the Study

This internship report mainly focus on the activities of “Marketing & Sales
Department” of Ambition Development & Construction Limited In this report, I
discussed the things those I have observed at the time of my internship in that
department. I have reviewed the overall marketing and sales activities of Ambition
Development & Construction Limited and at the end I give a recommendation for
“Marketing & Sales Department” of Ambition Development & Construction Limited
Though this is not a research type report, I do not include any findings in it. My
internship period was from 4th April, 2014 to 27th August, 2014 and all of my report
focuses all those activities that I had observed at that time.

1.4 Methodology
The study is carried out using both primary and secondary data. Primary data
collection: To prepare this report, the primary data was collected mainly through the
survey as official assignment during the time of internship. Other methods are-
a. Direct Observation.
b. Interviewing.
c. Telephone Interview.
d. Personal Interview.
e. Key information
f. Field Survey in real estate sector
g. Note taking
h. Discussion with officer and customers
i. Oral & Informative interview with the officers and employees of the
“Marketing & Sales Department” of Ambition development & Construction
Limited.

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1.5 Sources of data collection
The secondary data have been collected from different publications of REHAB,
different journals of Ambition Development & Constriction Limited. And Real estate
related magazines and journals. I have used data collected from company publications
with a view to observe the Ambition Development & Constriction Limited marketing
activities, policies and company practices. This overall process of methodology is
giving the following page in the form in the flowchart that has been followed in the
study.

Selection of the Topics

Identifying Data Source

Collection of Data

Classification, Analysis, Interpretation and Preparation of Data

Finding of the Study

Final Report Preparation

Figure1.0: Flow Chart of methodology

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1.6 Operational Definitions

a) Apartment facilities / Utilities: The attributes of the apartment that provide

satisfaction to the customers.
b) Apartment: One or more rooms including a kitchen and bathroom Especially,
One such set in a building.
c) Apartments Industry: Group of firms who are building apartments & selling
them commercially.
d) Builder/Developer: A firm that constructs and sells apartments on a
commercial basis.
e) Competitor: Number of builder in apartment market who is, attempting to
increase their profits at the expense of their rivals.
f) Customers: The buyers of apartment.
g) Family Income: Family income refers to, husband/wife/sons/daughters
income that will be the co-applicant (If any) or the guarantor if the applicant
needs so.
h) Family: Any group of people related by blood or marriage specially parents
and the children.
i) Industry growth (in terms of competitors): Yearly rate of increase in the
total number of builders operating in the apartment industry.
j) Industry growth (in terms of volume): Yearly rate of, increase in the total
amount of outlays in the apartment industry.
k) Industry Size (in terms of competitors): Total number of builders working
in the apartment industry.
l) Industry size (in terms of volume): Total amounts of outlays in the
apartment industry.
m) Market demand: The number of apartment demanded, by the customers in a
given period.
n) Market share: The fraction of the apartment industries output accounted for
by an individual builder or group of builder.
o) Target customer: Individuals who are willing and able to purchase
apartments from the builders.
p) Turnover: The total amount of sales made by a builder over a year.
q) Zone: Specific geographic area in Dhaka Metropolitan City.  

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1.7 Limitations of the Study

There were some limitations which have made my work a little bit harder. The
limitations may be termed as follows-

• The time duration was not enough to know the entire marketing activities of
Ambition Development & Construction limited properly.
• I am in the learning stage so it is not able to present a lot of things in the report
due to lack of my experience and practical exposure.
• Relevant data and document collection was difficult because of the
confidentiality of the Ambition Development & Construction limited.
• I did not get sufficient information about the real estate sector of Bangladesh.
• Lack of written data in this sector has created crucial problem to write this
report more systematically.
• Since the company personnel were busy they could not give enough time.
• Lack of previous report as like as it is one. It was difficult to understand the
standard and level.
• As the field works so scattered, if was difficult to understand the marketing
actual activities.
• Lack of adequate financial support.
• The web resources were also not ample to get sufficient help

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 CHAPTER TWO
PRIVATE SECTOR HOUSING IN BANGLADESH
2.0 Overview
Beyond providing physical shelter, housing may have significant impact on the lives
of the dwellers in terms of skills enhancement, income generation, increased security,
health, self-confidence and human dignity. Nordberg has clearly demonstrated that in
most regions, housing has the potential of becoming an engine of economic
growth because of its high yield on invested resources, a high multiplier effect, and a
host of beneficial forward and backward linkages in the economy. Both the
Constitution of the People‘s Republic of Bangladesh and the UN Declaration on
Fundamental Rights recognizes shelter as one of the fundamental human rights.
Making shelter available to all is increasingly becoming a significant challenge
in Bangladesh. The economic development is far from satisfaction and the GDP per
capita in 2010-11 is Tk. 26019 (Economic Trend, Bangladesh Bank). Moreover, a
large portion of the population lives below the poverty line and are deprived of
habitable shelter along with other basic services. Bangladesh, like many other
developing countries faces an acute shortage of affordable housing both in the urban
and rural areas (Md. Maksudur Rahman Sarker, 2011). Moreover, housing
affordability is being eroded by poor land administration policies, which have resulted
in very high land prices that make urban housing prohibitive for lower-income
groups; and in infrastructure that is inadequate for expansion into pier urban and
rural areas. There is no active secondary market for real estate, mainly because of
the high transfer taxes and an uninterrupted long-term increase in land prices
(World Bank Document, 2010). With 147.9 million people (Bangladesh Economic
Review, 2011), Bangladesh is one of the most densely populated countries in the
world. Land prices are high and permanent housing is rare—barely 2% in rural
areas and 23% in urban centers. Estimates suggest a shortage of about 5 million
houses in Bangladesh, with as many as 500,000 houses added annually in urban
areas and 3.5 million added in rural regions (World Bank Document, 2010).
Statistics show that Bangladesh will need to construct approximately 4 million
new houses annually to meet the future demand of housing in the next twenty
years. Estimates for annual requirements for housing in urban areas vary from
0.3 to 0.55 million units. The share of urban population in Asia is 37% at present and

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is projected to be 45% by 2015. In Bangladesh 25% of the population now live in
urban areas; this proportion will be 34% by the year 2015 (Strengthening the
Role of Private Sector Housing in Bangladesh Economy: The Policy Challenges,
2003). Dhaka, with a total population of over 10 million, is the 9th largest city in the
world and also 28th among the most densely populated cities in the world
(Wikipedia, 2012). While comparing the growth of the real estate and housing,
and the construction sector with that of GDP, it was found that growths in the two
sectors are the period 1992-2002 were 4.8 and 7.5% is much higher than the trend
growth in GDP of 4.6% for that period. The shares of the real estate and housing
sector and the construction sector in the GDP were quite high in the year 2002
and accounted for 8.3 and 8.0% respectively. However, the incremental
contributions of these two sectors in the same year were also considerably high
at 6.0 and 12.8% respectively (Strengthening the Role of Private Sector Housing
in Bangladesh Economy: The Policy Challenges, 2003). The real estate sector is at
present creating employment for about one million people who are directly or
indirectly involved in the sector. According to the Labour Force Survey (LFS), in
1999-2000, 2.1% of the labour force was engaged in construction, whereas for
1995-1996 the figure was 1.8% respectively (Strengthening the Role of Private
Sector Housing in Bangladesh Economy: The Policy Challenges, 2003).
According to Labour Force Survey (LFS) 2005-2006, conducted by Bangladesh
Bureau of Statistics (BBS), projected labour force engaged in construction
sector is 4.4 percent. This scenario actually implies a consistent growth in the
involvement of the labor force in the construction sector which makes this
sector critical from the perspective of employment generation in Bangladesh.
Recent information concerning investment in the housing sector shows steady growth
both in absolute terms and as a percentage of total private investment and
GDP. Private investment in housing and construction has more than doubled
during the Fourth Five Year Plan period, from US$ 11.66 million in 1989-1990
to US$ 264.83 million in 1994-1995. During the first three years of the Fifth Five
Year Plan period, the average investment in housing and construction was US$
1273.65 million. As a share of total private investment, private investment in
housing and construction in the 1997-1998 to 1998-1999 period accounted for
47.3% which far exceeded the target of 16.35% for this period. The proportion
of investment in housing and construction in the national GDP increased from

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3.4% in FY 1997 to 4.1% in 1999 (Strengthening the Role of Private Sector
Housing in Bangladesh Economy: The Policy Challenges, 2003). These data
portrays the incremental attraction of this sector to the private investors of
Bangladesh. This sector is also facilitating the growth of around 300 different linkage
industries. Real Estate business, especially apartment projects, took off in the Dhaka
City in the late 1970s. From the early 1980s the business started to flourish and
showed robust growth. At present, more than 1500 companies are active in the real
estate business in the country. The market is highly segmented, primarily based on
location, price of the land and size of the apartments. The main reasons for the
development of real estate business in Dhaka city are:
• Scarcity of open spaces in important parts of the city.
• Hazards of purchasing land.
• Rapid increase in the population of Dhaka.
• Increase in remittance flows in recent years which financed the sector.
Experts opine that, Bangladesh will encounter high levels of urbanization by 2015 and
by that time Dhaka will need to house about two crores people to become the
fifth largest city in the world. So mitigation of this huge demand requires a long-term
plan to be formulated so that a collective effort from both the private sector
developers and individual developers may adequately provide for the huge
demand (Strengthening the Role of Private Sector Housing in Bangladesh
Economy: The Policy Challenges, 2003).
2.1 Emerge of Real Estate Company
The housing situation in Bangladesh has never been satisfactory. In Bangladesh, real
estate is a recent experience, although such activities started sometime in 1964.
Ispahani Group was the pioneer in this sector (Hossain, 2001). During 1970s there
were fewer than five companies in Bangladesh engaged in this business. . But in early
1980s with the inception of Eastern Housing Ltd. the apartment project started
flourishing. Now this is a booming sector of the economy. Since late 1980s, it came
within the purview of business field. As a fast growing city of Bangladesh, such
business was initially concentrated in Dhaka.
In 1988, there were 42 such developers working in Dhaka and in 2011 there were
about 1081 companies engaged in this business (REHAB, 2011).

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At present, there are about 1500 firms operating apartment business and they have
apartment projects in Dhaka City as well as in some other cities. Over the last 15
years, the real estate development sector has made significant contribution to many
sectors in our economy.

2.2 Real Estate Housing Association of Bangladesh (REHAB)

REHAB goes for Real Estate and Housing Association of Bangladesh. It’s an
association that has been introduced in 1991 with eleven (11) members only.
Currently the total affiliated members of REHAB are 1081. This association works as
the spokesperson for the real estate sector in Bangladesh. All major institutionalized
developers are members of this organization. REHAB is also the “A –class “member
of the Federation of Bangladesh Chamber of commerce and Industry (FBCCI). In the
recent years REHAB has played a very significant role in nation building through
Real Estate Development by its members. The members of REHAB contribute a large
amount of revenue to the Government exchequer in times of registration cost, Income
tax And Utility service Charges.

REHAB organizations it’s most colorful annual event REHAB housing Fair each year
in Bangladesh for the number developers, financial institutions and buildings material
providers. To foster the growth of real estate sector REHAB plans to organize
Housing Fair abroad for the Bangladeshi individuals who are living different
countries of the world to buy apartment, land and commercial spaces in their home
country. Accordingly, the first- ever Housing Fair abroad organized by REHAB on
August 2004 at Quality Hotel Hempstead, 80 Clinton Street, new York, USA.
Besides exhibiting our excellence and attainments in quality of products in REHAB
weak 2005 “with a pragmatic slogan” “PARIBASH BANDHAB SAPNIL
ABASHAN” REHAB fair in home and abroad is undoubtedly an opportunity for our
real estate Development as well as valued clients to make closer relationship under
one roof through exchange of views and ideas.

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 REHAB at a Glance:

Name of the Association : Real Estate & Housing Association of

Bangladesh

Year of Establishment : 1991

No. of Member in 1991 : 11

No. of Member in 2010 : 1081

No of Member in 2014 More then 1300

No of Apt. units Delivered by the : 100,000

Developer in last 20 years

No. of Apt. units Delivered by : 9,000-10,000 Units

REHAB Members per year

No. of Plot units Delivered by the : 5,000-6,000 Units

Developer per year

Approx. turnover per year : BDT 28,000 m

Revenue to Govt : BDT 2,000 m

Direct Employment- Real Estate Sector

Architects : 500 nos

Graduate Engineer : 3,000 nos

Diploma Engineer : 10000 nos

Management Official : 20,000 nos

Direct Labor skilled & unskilled : 12 -15 %

Contribution to GDP : 2.5 m

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 CHAPTER THREE
COMPANY PROFILE OF AMBITION DEVELOPMENT &
CONSTRUCTION LIMITED

3.0 Background of the Organization

Ambition Development & Constructions Limited is estate of the art builder and one of
the fastest growing real-estate developers in Bangladesh since 2010. The company
allows the members to serve the nation ultimately in a different angle very smartly.
It is just a matter of long term planning on any environment friendly geographical
location. Of course it involves so many factors in deciding about that Ambition
Development & Constructions Limited is little a bit slow but steady in persuasion of
its goal. The management personnel, managers, executives, architects, engineers and
staffs members are serving for the enhancement of efficiency of the company so that
the company serves the clients better. Departmentalization is specially taken care for
systematic and coordinated operation of the company activities. A panel of advisors,
consultants and patrons are also continuously working for its enrichment of products
and services.

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3.1 Company Profile

Company Profile

Company Name Ambition Development & Construction

Limited

Corporate office House No# 14/A (2nd Floor),

Road No# 1/A, Block-J,
Baridhara, Gulshan, Dhaka-1212

Year of Establishment 2010

Registered Office House No# 14/A (2nd Floor),

Road No# 1/A, Block-J,
Baridhara, Gulshan, Dhaka-1212

Authorized Capital N/A

Paid Up Capital N/A

Nature of Business Real Estate Development & Construction

Product line Apartment( Commercial and Residential)

Number of Employee 60

Market segment • High Class

• Higher Middle Class
• Middle Class

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 Organogram

  Board of director

MD. CEO

Director

Head of Admin Chief Engineer

G. M. Marketing G. M. Finance & Civil Engineer Electronic

& Sales  Marketing 

P. Manager Electrician
Assistant G.M Assistant

Senior Executive P. Engineer Welder

Accountant

Executive Supervisor Welder Helper

Machine Operator Mechanic

Construction Mechanic
Helper

Architecture Logistic & Land 

Procurement 
Structural Engineer Manager

Auto CAD Executive

Figure: Organ gram of Ambition Development & Construction limited

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About Ambition Development & Construction limited

Ambition Development & Constructions Limited is a sister concern of Ambition

Group. Highly devoted to construct your space of living or business with utmost care
we see and nourish it with integrity and highest level of safety measures. We have the
best architectural support with modern technologies to construct your space. We value
our customers believing that your satisfaction is an effective source of our success and
will eventually lead us to achieve our goal to be the best in this kind.

3.2 Mission
We are highly committed to build our projects with highest level of professionalism
and provide services to our customers in order to create a lifelong relationship with
them throughout the process. We consider safety first while constructing, as we know
safety is the ultimate need of our customers. And eventually we will climb the ladder
of success by gaining your trust.

3.3 Vision

¾ To build the dream you see for safer living.

Logo:

Slogan: Ambition Development &Constructions Ltd.

… .….luxurious dwelling with security

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3.4 Different Types of Building:
Depending upon the type of use, different type of buildings has been classified in
following groups as per national building code:

a) Residential Buildings
b) Educational Buildings
c) Institutional Buildings
d) Health care Buildings
e) Assembly Buildings
f) Business Buildings
g) Mercantile Buildings
h) Industrial Buildings
i) Storage Buildings
j) Hazardous Buildings

Residential Buildings: These shall include one or two private dwellings, apartment
house (Educational Buildings flats) dormitories, hotels etc.
Educational Buildings: These shall include any building used for school, college or
day-care purposes involving assembly for instruction, education or recreation.
Institutional Buildings: These shall include any building or part thereof which is
used for purposes such as medical or other treatment or care of persons suffering from
physical or medical illness or disease. It includes hospitals, sanatoria, nursing homes,
orphanages, jails, prisons, mental hospitals, reformatories etc.
Health care: These shall include any building or part of a building where group of
people
Assembly Buildings: These shall include any building or part of a building where
group of people gather for amusement, recreation, social, religious, periodic, civil,
travel and similar purposes, for example, theaters, motion picture houses, assembly
halls, auditoria, museums, gymnasiums, restaurants, places of worship, dance halls,
club rooms, passenger stations, and terminals of air, surface, marine and public
transportation services.
Business Buildings: These shall include any building or part of a building which is
used for transaction of business, for the keeping of accounts and records for similar
purposes, city halls, town halls, court houses, libraries etc.

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Mercantile Buildings: These shall include any building or part of a building which is
used as shops, stores, market, for display and sale of merchandise either wholesale or
retail.
Industrial Buildings: These shall include any building or part of a building or
structure, in which products or materials of all kinds and properties are fabricated,
assembled or processed, for example, refineries, gas plants, mills, dairies, industries
etc.
Storage Buildings: These shall include any building or part of a building primarily
for the storage or sheltering of goods, wares or merchandise, like warehouses, cold
storages etc.
Hazardous Buildings: These shall include any building or part of building which is
used for the storage, handling, manufacture or processing of highly combustible
explosive materials or products which are liable to burn with extreme rapidity and / or
which may produce poisonous fumes or explosions; for storage, handling,
manufacturing or processing which involve highly corrosive, toxic or noxious alkalis,
acid or other liquids or chemicals producing flame, fumes and explosive, etc.
In this time, Ambition Development& Construction limited is develops Residential
and Business Commercial Buildings. In near future, Ambition Development &
Construction will develop other Buildings.

3.5 Marketing Mix Ambition Development & Construction Limited

The marketing mix is the product, price, communication, distribution and services
provided to the target market. It is the combination of these elements that meets
customer needs and provides customer value. The marketing mix known as the Four
P's, the marketing mix elements are price, place, product, and promotion. Marketing
Mix refers to the set of controllable tactical marketing tools-Product, Price, Place and
Promotion that the organization blends to produce the response in the target market.
Ambition Development & Construction Ltd. is an organization that is involved in
various features for the Real Estate sector. Massive experience and expertise is
required in the development of high-quality, lower cost living for middle class people
and upper class people who are seeking luxury apartment. An area of intense training
and attention is the importance of strong customer service.
Apartments/Flats
Commercial Spaces

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 Commercial cum Residential Buildings.

1. Product:
Product is the most important element to Ambition Development &.Construction
Limited for gaining client satisfaction Ambition Development &.Construction
Limited is a developing company. So its products include Residential building, and
Ambition Development &.Construction Limited all time delivers quality products to
their clients.

The Homes business caters to 3 segments of the residential market –

• Luxury
• Super Luxury
• Premium
2. Price:
Pricing is one of the most important elements of the marketing mix, as it is the only
mix, which generates a turnover for the organization. It costs to produce and design a
product; it costs to distribute a product and costs to promote it. Pricing is difficult and
must reflect supply and demand relationship. Pricing of a product too high or too low
could mean a loss of sales for the organization.
Ambition Development &.Construction Limited sets it pricing into account the
following factors:
• Fixed and variable costs.
• Competition
• Company objectives
• Proposed positioning strategies.
• Target group and willingness to pay.
Ambition Development &.Construction Limited is superior and unique in this field of
pricing which is actually depends on the area and the location. For the price of their
services it’s high as because their giving high quality product and their targeted
market is also upper class and upper middle class peoples in society. They facilitate a
high pricing range because of its quality products. They believe that they have the
most quality products compare to others, so they charge high price compare to others.

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Pricing strategy
Pricing decision should take considering account profit margins and probable pricing
response of customer and competitor. Ambition Development & Construction Limited
generally follows the pricing policy in a standard way. The most elementary piecing
method is to add a standard mark up to the project cost.

ƒ Ambition Development & Construction Limited is using “Competitive

pricing” strategy.
ƒ Most of the time flat or product price is determined by location or area.
ƒ Product price or flat price is also determined by quality.
ƒ Price changes occurred when raw materials price is increase.

3. Place
Although figures vary widely from product to product, roughly a fifth of the cost of a
product goes on getting it to the customer. Getting the right product to the right place
at the right time involves the distribution system. The choice of distribution method
will depend on a variety of circumstances Ambition development & construction
Limited has established their different projects at different locations based on
customer choices and preferences. Places are convenient for their clients living hood.
Their locations are given below:

• Badda
• Gulshan
• Nutunbazar
After extensive research and development this company has earned the credibility and
reputation from all concerned. Now the Company has got the capability of to design
and construct big budgeted ultra modern high-rise apartments and commercial
buildings as well. The company builds the sculptures with modern elevators and
facilities and proceeding with most experienced professionals to give the ultimate
service to the customers. Suitable locations for the different clients are their aim to
gain client satisfaction
4. Promotion
Ambition Development & Construction Limited runs its promotional activities for
introduce its projects to customer. Promotional activities have major impact to

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increase sales volume. Ambition Development & Construction Limited has
promotional activities done that illustrate below-

• Bill boards:
In the every project’s location and beside the road are hanging “Bill-board” for
Advertising.
• Print Media:
For increasing sales Ambition Development & Construction Limited are
published Ads through Brochure, Magazine and news paper such as Prothom-
alo, Bangladesh protidin,
• Electronic Media:
Ambition Development & Construction Limited some time use “Electronic
Media” for the Ads such as CD, DVD for some project, animation, any other
presentation, multimedia presentation, E-mail, website etc.
• Price less Offers:
Ambition Development & Construction Limited some time gives price less
offer 10%-20% of the total price. Ambition Development & Construction
Limited also has Email campaigns to reach prospective clients or to up sell to
current clients which is really a fast, easy and inexpensive ways.

3.6 Departments of the Company

 

Ambition Development and Construction limited Corporate Branch contains major

departments. The name of those departments & activities are given below
1. Sales & Marketing Department
2. Purchase Department
3. Architecture Department (Design) ;
4. Construction Department;
5. Administration Department (HRM);
6. Account /Finance Department;
7. Logistic & Land procurement Department;
8. Customer Services Department
1. Sales and Marketing department:
This particular area of the company deals with making marketing plan, implementing
and executing the plan carrying out promotional activities etc. Every working day at

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morning Marketing Manager gives delivery valuable marketing related space to Joiner
and Senior Executive. Marketing Manager takes a customer list from every Joiner and
Senior Executive before the each working day.

Function of marketing department:

1. To search potential customers.

2. To prepare a list of the most potential customers.

3. To maintain regular relationship with most potential customers.

4. To convince the most potential customers with explaining all positive features.

5. To prepare attractive sales toolkits.

6. Advertising in newspaper, magazine etc.

7. Participating in different trade fare in home.

8. Provide necessary information to the clients.

9. Sending those publishing to the clients.

10. in office briefing to the clients about the architectural design.

11. To satisfy the customers with maintaining the commitment.

Target Market
Ambition Development & Construction Limited target customers are business
persons, Bangladeshi people those are employed in foreign countries and service
holders from social class community who will benefit from the apartment’s
incomparable level of quality, location and technological amenities. These customers
will be looking for safe, high-quality environments that can advance the type of
atmosphere they are needed.

The Segmentation of Market

Ambition Development & Construction Limited dividing there market into different
income groups, for example; higher class people are first target, Higher-middle class
people are second target and Middle class people are third target.

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Target Market Segment Strategy
Ambition Development & Construction Limited believes that their incomparable level
of quality, good location and technological amenities put Ambition Development &
Construction Limited into a position of its own. This will be the major point of all
their marketing and advertising efforts. These two segments are also easily reached
through newspapers and website, as well frequent office premises displays. It is
essential for Ambition Development & Construction Limited to understand that
customers need and their priority.

Market Needs
Each of Ambition Development & Construction Limited project targeting needs the
quality, convenience, service, safety, comfort and technological facilities that can only
be found at Ambition Development & Construction Limited living apartments.

• The service holder segment needs a quiet safe atmosphere that encourages a
secure environment. They also need the convenience of location.
• The business person segment needs a living environment that separates them
from the noisy, dirty inconvenience of average apartment living. Most
business persons are on their way to home ownership or movement to a larger
city, so they need housing that will let them feel like they are getting the
quality that they need.

Positioning Statement:
For people who desire high-quality, good environment and good location Ambition
Development & Construction Limited can be able to fulfill their needs and desires an
affordable price. Ambition Development & Construction Limited is committed to
guaranteeing customers full satisfaction and handles all complaints immediately.
Product
Ambition Development & Construction Limited is an organization that is involved in
various features for the real estate sector. Massive experience and expertise is
required in the development of high-quality, lower cost living for middle class people
and upper class people who are seeking luxury apartment. An area of intense training
and attention is the importance of strong customer service.

Competitive Comparison

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Ambition Development & Construction Limited competitive advantage is as follows:

ƒ Ambition Development & Construction Limited offer a higher level of quality

apartments than the average apartments found on city. This allows for those
residents who do not want their living situations to hamper their comfort and
enjoyment of urban life.
ƒ Ambition Development & Construction Limited marketing and advertising
costs are low due to simple marketing strategies. However, the owner’s
expertise in visual layout and communications is helpful to create a unique and
artistic product for the customers. The main competition Ambition
Development & Construction Limited is encountering the average lower cost
apartment units.
ƒ Ambition Development & Construction Limited follows national building
code, RAJUK Rules and Regulation, FAR, and save natural environment to
protect earth quake.

Architecture department:
Drawing, Design collect: Before starting the work collecting the drawing, design and
required for a consultant.
Quality controlled: Quality of the materials is to be check before application of
construction.
Construction structure: Structure of the building make by all time supervision, by an
engineer.

The specific responsibilities are:

a) Lay out planning for the building design.

b) Developed the design layout.
c) Supervising/monitoring progress regularly
d) Proper demarcation of the land based on the size of the lot.
e) FAR Calculation.

Account department
Accounts division is very crucial and for the company because of the nature of the
business. Because the business does requires very frequent financial transaction. Most

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of the financial dealings are being done by the prior approval of the director of the
company. The specific tasks are:

1) Keeping, maintaining, and restoring financial data.

2) All of the banking transactions are finished by account department.
3) Maintaining financial inflows made by the buyers.
4) To financial outflows are maintaining.
5) Make payment to the employees.
6) Expedite payments of requisition made by the other department.
7) Regular updates of financial information.
8) Follow up expenditure.
9) Co-operate with the auditors for let them audit.
10) To different parties are making necessary payments.

Land procurement department

Land selection: Before select the land company take decision based on some factors
as-

Customer Demand: First identify the customer’s demand which customers like best.
The luxurious and aristocrat area like Gulshan, Badda and Banani is the most
demandable area for customer.
Good communication: It is the place where easy to go any place of the city without
traffic jam and also a short time. Where shopping center, office, hospital etc is a short
distance is the more choice able area for land selection.
Well Environment: Well environment means the hazardless and crowd less area is
suitable for land selection. Survey the rate of other company: Surveying must be done
for analysis the other competitive company around the area. It has to give more
facilities by cheap rate compared to others. These depend on sharing the flats with the
landowners.
Survey the rent of the apartment: Consider the rent of the flat for landowner. If house
rent is high than company will try to get benefits from the landowner. House rent also
depends on fixing the price per square fit.
Soil test: Soil test is important for the decision about the structural condition of the
building. This is also done before agreement with landowner.

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Submission the report of soil test: After submission the soil test report company
knows how many storey’s building that that they can build and about the foundation
of the building.
Proposing number of storey: Proposing the number of storey and type foundation such
as piling, mat, raft etc.
Consulting the rules and regulation of that area: Must be obeying the rules of
the“RAJUK” Other hand, if the building is more than ten storied, then need
permission from WASA, DESA, DESCO, TITAS, and DMP.
The names of the legal documentation before purchasing a land or real estate product:
1) Main registered documents.
2) Via Documents.
3) Mutation.
4) Up to date rent receipts.
5) Different types of parcha-
a) C.S= Catastral Survey (1940)
b) S.A= State Acquisition (1956-1960)
c) R.S= Renisional Survey (1960)
d) City/Bangladesh Survey (1998-99 & Continue)
6) Legal observation.
Deed of agreement Land owner and Ambition Development & Construction Limited
it is mainly two parties Deed of agreement.

Construction department:
Construction department is the heart of Ambition Development & Construction
Limited. Main works of Construction department are describe in below-
Site fencing: After purchasing the site fencing, hanging the signboard to be required.
This work mainly completed by general labor.
Foundation: Foundation is the lowest part of a structure which provides a base for the
super – structure proper. This term includes the portion of the structure below the
ground level as well as artificial arrangement of concrete block, piles, raft, grillage,
etc provided to transmit the loads on the structure including the dead weight of the
structure itself to the soil below.
Mainly two kind of foundation:
1) Shallow foundations and
2) Deep foundations

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Shallow foundation: When the foundation is placed immediately beneath the lowest
part of the super structure, it is termed as shallow foundation. The object of this type
of foundation is to distribute the structural loads over a wide horizontal area at
shallow depth below the ground level. The various types of foundations which can be
included under shallow foundation are:
i. Spread footings
ii. Grillage foundation
iii. Eccentrically loaded footing
iv. Combined footings
v. Mat on raft foundation.
Mainly Raft foundation is available in our country from Shallow foundations.
Raft foundation: In made – up ground, soft clay or marshy site having low value of
bearing capacity, heavy concentrated structural loads are generally supported by
providing raft foundation. It provides an economical solution to difficult site
conditions, where pile foundation cannot be used advantageously and independent
column footing becomes impracticable.
Deep foundation: The strata of good bearing capacity is not available near the
ground, the foundation of the structure has to be taken deep with the purpose of
attaining a bearing stratum which is suitable in all respects. In addition there may be
many other conditions which may require deep foundations for ensuring stability and
durability of a structure. There are three kinds of deep foundation:
i. Piles
ii. Cofferdams
iii. Caissons
Mainly Piles are available in our country from Deep foundations.
Piles foundations: In compressible soil or water-logged soil or soil of made-up type,
piles are used with advantage for providing safe foundation for any type structure;
Piles are used for foundation for buildings, bridges and water friend installations. In
general, pile foundation provides a common solution to all difficult foundation site
problems.
Materials stock: Materials stock like rod, cement, sands, bricks, stone, tiles, etc an
estimated amount.

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3.7 SWOT Analysis of Ambition Development & Construction Limited
SWOT analysis enables an organization to have a comprehensive insight about
position in the industry compared to its competitors. It provides the organization a
scope to strategically improve its position in the market. Here, I discuss the internal
strength and weakness of Ambition Development & Construction Limited as well as
the external opportunities and threats.
Strength (S) Weakness (W)
  i. Lack of service experience
i. Well known Brand
ii. Lack of efficiency in employees
ii. Long experienced service system
iii. Rapid decision change for both
iii. Dedicated and experienced
designed administration
associates
iv. Rules and regulations are not
iv. Strong distribution channel
followed properly.
iv. Young and hardworking workforce
v. Less number of associate in the sales
v. Strong relationship with customers
department with lot of pressure.
vi. Safety assurance.
vi. High price of their products.
vii. Maintaining good relationship with
 
ix. The new and old clients
x. Their products quality
Opportunities (O) Threats (T)
  i. Growing competition in the market
i. Growing market.
ii. Political instability
ii. Located in the business area
iii. Rising price of dollar
iii. More penetration into new markets
iv. High price of their products
iv. With existing products
 
v. Introduce new high quality
products and market with the help
of their
vi. Strong networks 
 
 

Table No.3.1: SWOT Analysis of Ambition Development & Construction Ltd.

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3.8 Operation of the Business in Ambition Development & Construction Limited
There is a standard and organized procedure of operation of the real estate business in
Bangladesh. It is true that in some cases the business procedure may differ from
company to company. However, most of the companies operate real estate
development in most similar manner.
The first stage of real estate development is land procurement in most of the cases
developers do not purchase land. They negotiate with individual land owner to
construct building through joint venture initiative. If land owner and developer come
to a consensus, the project is started. A number of steps are to be complete to procure
the land.
1. Project procurement:
2. Building Design Preparation
3. Design Approval
4. Building Construction
5. Apartment Sale
6. General terms and conditions of allotment
7. Installment Collection
8. Customer Service
8.1 Handling Customer Complaint
8.2Optional Extra Work
9. Utility Connection
10. Project Handover
11. Registration:

1.Project procurement:
At the very first step land information is collected through two different sources such
as primary source and secondary source. Primary source involves publication of
advertisement in national dalies and electronic media. Secondary source involves
references of different personnel direct commutation of land owner with company
representative
All land information is primarily recorded. The information is then sorted out for
preliminary land fis
2. Building Design preparation

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After completion of the land procurement the company starts to prepare architectural
design by the architects. In most of the cases real estate developers engage
consultancy firm in building design. However some renowned companies prepare
their building design by in-house professional architects. Every real estate company
follows a specific standard in building design. Nonetheless company representative
always consider the opinion of the land owner. If the landowner wants to incorpotate
his idea design, a responsible developer tried to reflect the idea onto the design. In
case of building design, developer companies are to follow the statutory rules and
regulations. The most important regulations are Building Construction Rules, 2008
and Bangladesh National Building Code, 1993

3. Design Approval
After completion of building design it is submitted to concern authority for approval.
Development Control Authority (e.g. RAJUK,in case of Dhaka) is responsible to
assess the design standard. If the design complies with the concerned rules and
regulations. Development Control Authority gives approval of the design for building
construction. In some cases, they may ask the developer to modify the design standard
to comply with the building regulations.

4. Building Construction
Construction works of the project is started after approval of the building design.
Company involves professional engineers to supervise and monitor the construction
works. Project staff coordinates with head office of the company in case of any
requirement. During the construction period all types of safety measures are taken,
such as, fencing, arrangement of safety-net,helmet,safety-belt etc. On an average the
construction work takes 2-3 years to complete

5. Apartment Sale
After starting the building construction and setting the final price of the apartments,
company’s sales team undertakes various promotional activities to sale the
apartments. Such activities usually differ from company to company. The most
common one is advertisement on print and electronic media.
Consequently, the Sales personnel receive various queries from interest persons. The
sales representatives along with the prospective client arrange site visit. While clients
visit the project side, they select the desired apartment. The price of the selected

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apartment is fixed through negotiation between company personnel and the client.
However, some renowned companies sale their apartments in fixed price. After
discussion on the price matter, the payment schedule is finalized with the consensus
between the company and the client.

6. General terms and conditions of allotment

1. Application for allotment of apartment should be made on the prescribed

application form accordingly signed by the client along with the earnest
money. The company reserve the right to accept or reject application
according to the rules and regulation of the compaty
2.On acceptance of an application, the company issues a allotment letter to the
client on which the client starts payment as per the schedule of the project
.Allotment of apartments is generally made on first come first serve basis
3. Payments of installments and all other changes are to be made due dates
according to the schedule. The company may issue reminders to the allottee,
but notwithstanding the issues of reminders, the allottee must adhere to the
schedule to ensure timely completion of construction.
4. Delay in payments beyond the schedule date will make the allottee liable to
pay delay change (amount varies from company) for every 30 days on the
amount of the payment delayed. If the payment is delayed beyond 60 days the
company shall have the right to cancel the allotment. In such an event,the
amount paid by the allottee will be refunded after deducting the earnest money
and after allotment of the cancelled apartment.
5. Connection fees/changes securtity deposits and other incidental expenses
relating to gas, water, sewerage and electric connections are excluded in the
price of apartments. Company collects those changes from the apartment
owner when the construction works are very close to finish.
6. The company may cancel an allotment for non-payment of installments in
disregard in disregard of reminders and after final intimation to the allottee by
registered post at the address given in the application form.
7. The possession of the apartment shall be duly handed over to the allottee on
completion and full payment of installments and other changes and dues. Till
then the possession will rest with the company. If the project is completed

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 before the stipulated time, the allottee shall have to make full payment before
taking possession.
8. After handover of the project, the allottee will become equally separable
undivided and unmaked shareholders of total acres of the scheduled land of
the project in respective apartment. After all the dues and installments are paid
by the purchaser accordingly, the vendors shall execute a registered sale deed
in faver of the purchaser transferring share of land of the project in the
demised apartment.
9. After taking over of apartment of the project, the allottee (s) must consult
the company prior to undertaking any structural of layout changes within the
apartment complex. Failure to do so will be at the sole risk of the allottee.
10. Company is not liable if the completion period of the construction of the
projects is affected by unavoidable circumstances beyond the control of the
company, like natural calamities, political disturbances, strikes and changes in
the fiscal policy of the state etc.

7. Installment Collection
In most of the cases, people buy apartment on installment basis. However, they are to
pay the full amount prior to apartment delivery. Similarly, apartment buyers require to
pay the installment on due time. The buyers often face the difficulty of maintaining
schedule of payment. In this situation, responsible developer companies give reminder
to the particular client to recall the time of payment. Moreover concerned
representatives of renowned companies always pursue to collect installment as per
payment schedule.

8. Customer service
In recent days, there is an additional opportunities for the clients to get customer
service facilities. These facilities include:
8.1 Handling Customer Complaint
Customer Service Department monitors the customer complaints. the customer
complaints are recorded by the customer service. After recording they communicate
with the concerned technical professionals to solve the matter. Technical persons
analyze the nature of complaints and initiate to take the corrective action. Any type of
similarity in accordance with the agreement is solved through customer service.

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 8.2 Optional Extra Work
After the completion of first slab casting of the building, customer service department
sends a letter informing the opportunity of optional extra work on additional payment.
Through this process apartment buyer can decorate their apartment according to their
requirement without changing external architectural view. For Example, If any client
willing to set high quality marble tiles instead of company standard, he can do this
with extra payment. This provides the opportunity to the clients who want some
enhancements of their apartments, which can be much expensive once the
construction is completed

9. Utility Collection
Company arranges utility connection to the apartment owner. Company
representatives communicate with different authorities concerning the supply of
electricity, gas, water, telephone etc. company fulfills all the necessary requirements
of various authorities to ensure timely connection of all utility services. The apartment
owners just get the output on payment of utility connection charges.
10. Project Handover
After completion of total construction work of each individual apartment, company
initiates to handover the apartments to the respective apartment owners. Before the
handover company representatives thoroughly verify the construction works whether
the products are sufficient to satisfy the apartment owners or not. If there is any
anomaly, concerned engineers take necessary steps to make the project ready for
delivery. For the purpose of effective management and maintainance of the building
the purchasers of the apartments forms a mutual benefit cooperative society under the
Co-operative society Act 1940. The society is entrusted with the management and
maintenance of the building. The rules regulations and by laws of the co-operative
society relating to management and maintenance of the building are binding upon all
the purchasers/owners of the apartments. In this case, company plays the role of chief
coordinator to form the society.
11. Registration:
Finally the company arranges apartment registration and mutation for individual
apartment owner. The owners achieve legal right to avail the apartment units through
this registration. The registration cost is determined by the government. In general this
expenditure is borne by the apartment owner.

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3.9 Project feasibility Study, FAR Calculation and Material Analysis
Determine physically a proposed land is feasible in Ambition Development &
Construction Limited
Selected Area :
Location: Badda
Road No:Ka-42,Shahid Bir Uttam Rafiqul Islam Avenue, Progoti Sharani, Gulshan,
Dhaka-1212

House:

Area of Land: 4.85Katha

4.85 Katha land
Measurement of Land:

i) East Side : 25 Road

ii) West Side : 12 Road
iii) North Side : 60 Road
iv) South Side : 25 Road

Width of road (Front side) &other side it exists with sketch: 30 ft.

Orientation of Land:

i) East Side : Suvastu Shopping complex, Cambrian School

and College, UITS University,Baridhara J-Block.
ii) West Side : Embassy of USA ,Embassy of Thai,
Embassy of Canada,
iii) North Side : BDDL Housing project, Baridhara Residential Area,
Kuril Flyover Jamuna Future Park
iv) South Side : Home Décor,

Facing : North

Are there any negative sides of the land: No Negative side in the project land area?

Distance/Location of H.T Electric line, WASA water & sewerage line, Gas line
Garbage collection sport etc. Near the project Area.

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Why do you thing this proposed land is viable Yes, I think this project is viable.
Because every requirement is fulfill the project area. So, this projects us viable.

FAR Calculation of Ambition Rahman Complex

Total Construction Area =Total Land Area × FAR
FAR= Total Construction Area/Total Land Area
Land area = 4.85Khata
Floor Area Ration (FAR) = 3.75
Maximum ground coverage (MGC) = 62.5%
Land area =4.85Khata
= 3492 sft
FAR = 3.75
MGC =62.5%
Total Construction area = Total Land Area× FAR
= 3492×3.75
= 13095sft
Extra for balcony 5% = 655
Total=13095+655) = 13750 sft
Maximum Ground Coverage = 3492×62.5%)
= 2183sft
Total no of floor= Construction area÷MGC
= 13750÷ 2183 sft
= 6.30 or 6 floor
G+ 6 floors
= 6 storied Building
Each floor area (MGC) = 2183sft
Two (02) unit apartment = 2183/2
= 1092sft
Common space = 150sft
Each flat area total = (1092+150)
= 1242sft

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Design drawing approval from RAJUK requirement document:
1. 8 set architectural drawing
Sheet1
a) Ground floor plan
b) Semi basement
c) Basement
d) Layout plan
e) Site plan
f) Section of building
g) FAR analysis and occupancy type
h) Typical floor plan
i) Roof top plan
Sheet 2
a) Four side elevation
b) FAR analysis and occupancy type
2. Land clearance from RAJUK
3. Land clearance of specialized project
4. Rajuk fees payment slip
5. Legal all land document photo copies
6. Soil test report
7. For apartment
(Floor wise no’s of apartment)

Analysis of Material
Concreting and Brick Work

1 cft Concrete

Costing Proportion: 1:2:4

⁄ = 0.5

Material dray Volume:

Total Volume = (1×1.5) cft

= 1.5 cft

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Requirement of materials
.
1. Stone Chips = cft

= 0.857 cft
.
2. Sylhet Sand = cft

= 0.428 cft
.
3. Cement =
.

= 0.1714 Bags

Water: = 0.5

= C× 0.5 (1 Bag Cement = 50 kg)

= 50 kg× 0.5

= 25 Liter

Analysis of Material
Brick Volume
Standard size of Brick:

9 ×4 ×2

1 sft Brick Work

The Standard size o bricks

9 ×4 ×2 with meter it comes

10 5 3

Volume of one brick: ×

= 0.2083 sft

For 1 sft of Brick work, Brick requirement

0.2083 sft = One no brick

1 sft =
.

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 = 4.80 No’s bricks

5% wastage = 0.24 Nos

Say = 5.04 Nos

For 1 sft brick work = 5 Nos bricks

Brick Work/ Masonry work

Brick Work/ Masonry work is basically known as wall materials. Masonry wall can
be divided into following categories:
1. Load bearing walls
2. Non- load bearing walls
3. Retaining walls
Load bearing walls: A wall designed to carry superimposed loads from floor, beam,
column and roof termed as load bearing wall.
Non- load bearing walls: partition wall boundary wall, curtain wall.
Retaining walls: This type of wall built to resist the pressure of earth granular
materials a liquid sound etc.
Test methods of 1st class bricks
i. Take a brick and try to make on the surface by mail if you can make it, it is not
a good bricks, if not it is very hard and
ii. Take a brick and strike it with another brick or with hammer. If it gives clear
ringing or metallic sound, it is a good brick, it not if is bad brick.
iii. Take two brick and forma tee (T) and drop from a height of 5-6 ft on a more or
less solid surface. If brick they are not good brick .If they remain unbroken,
they are good bricks.
Standard size Brick

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Reinforcement (Rod)

Quantity of concrete: 5000 cft

Considering 2.5% Reinforcement

5000 × 2.5% = 125 cft

125 cft× 490 lbs = 61250 lbs

= ( 1 lbs = 2.204kg)
.

= 27,790.38kg

.
= ( 1 TON = 1000kg)

= 27.80TON

= 5.56 kg

1 cft = 5.56kg

Construction materials
A. Coarse aggregates:
1. Stone chips (Boulder)
2. Shingles
3. Brick chips
B. Coarse Sand:
1. Sylhet Sand
2. Fire sand (local sand)
3. Veti sand (filling sand)
C. Cement:
1. Ordinary post land cement (OPC)
2. Composite Port land cement (PCC)
3. Sulphet resistant cement
4. Rapid hardening Portland cement
5. Clay cement ( for marine use)
6. Arc Entraining cement ( for action against freezing )

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 7. Pazalanic silica cement ( against corrosive water and fire resituates
D. Ad mixer:
1. Pogo lit
2. Sika
3. Fosrock
4. Foam-Lub
E. Heat Related chemical
F. Water

3.10 Objectives of the Study

The objectives of my study are focus from broader aspect as well as specific object
that are given below:

Broad objective:
The objective of the study is to gather practical knowledge regarding Real Estate
business as well as analysis of marketing mix of the Ambition Development and
Construction Limited.

Specific Objectives
The specific objectives of the study are as follows:
i) To investigate and find out the various products of Ambition Real Estate;
ii) To find out the product mix and line of the company;
iii) To know the pricing strategy of this company
iv) To know the advertising policy of this company;
v) To identify the distribution channel of this company;
vi) To find out the problems (if any) relating to the marketing activities of
this company; and
vii) To recommend some suggestions based on findings

3.11 Loan Procedure strategy of Bank

There are many document submissions in Bank such as:
1.0) Eligibility for getting loan:
1. Ownership of Land/Plot.
2. Ability for primary investment (at least 20% of estimated cost).
3. Bangladeshi National.

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2.0) Deeds and documents required to be submitted with loan application:
(A) The following documents are required for the Application of a loan in case of
land allotted by the Government/ National Housing authority/ RAJUK/ CDA/ KDA/
RDA/Cantonment Board/Housing Society (land allotted by the Govt.) etc.

1. Original allotment letter (If there).

2. Possession transfer letter (If there)...

3. Original lease deed along with a photo copy of the deed (duly attested by a
class one gazette officer). If original lease deed is not available from the sub-
registrar’s office then original receipt (given by the sub-registrar’s office) and
a certified copy of this lease deed is required.
4. No objection certificate (N.O.C)/Mortgage permission letter in favour of the
Corporation is required.

(B) In case of Non Government/private owned land:

1. Land owner’s original title deed (Sub kabla/ gift/ partition deed)
2. Certified copy of C.S, S.A & R.S khatian.
3. Mutation Khatian, D.C.R, Recent Rent payment Receipt.
4. Attested copy of chain of documents from S.A/R.S record for gradual
ownership.
5. Non encumbrance certificate (including 12 years search) issued by district
registrar’s office is needed.

(C) Necessary documents in case of both kind of ownership patterns:

1. Two copies of building plan/layout plan approved by the competent authority

along with approval letter.

2. In Dhaka and Chittagong Metropolitan city Soil test report of the land on
which the proposed building will be constructed.
3. (a) In case of multi storied building two copies of structural design of the
proposed building is required along with a certificate issued by a graduate civil
engineer/Executive
4. Engineer/ Engineering consulting firm with at least 5 years of experience in
this field.
(b) In case of a building having 7 storied or over, a certificate is needed to be

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 issued by a experienced graduate civil engineer/Executive Engineer/
Engineering consulting firm with at least 10 years of experience.
5. Two copies of route map signed by the applicant.
6. Three copies of attested passport size photograph and two copies of attested
specimen signature of the applicant.
7. Applicant’s income certificate, Income tax identification number and
certificate of income tax payment (in case of taxpayer).
 
 
 
 
 
 
 
 
 
 

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 CHAPTER FOUR
FINDINGS & RECOMMENDATION

4.0 Findings of the Study

The findings of the study are as follows:

• Lack of effective new product development policy: Lack of the product
quality and the technological use for their promotional and advertisement
activities. Ambition Development & Construction Limited are promotional
activates done by limited print media and electronic media.
• Lack of standard pricing strategy: Product pricing policy is very high to
another Real Estate or Developer Company. Policy is not very much friendly
for customer. So customer are feeling hesitate to invest in this company.
• Lack of effective advertising policy: Lack of the international and local TV
ads, print media, electronic media, and many types of advertising offer.
Ambition Development & Construction Limited hasn’t done different type of
promotional activates such as; Seasonal offer, Mega offer, Occasional offer.
• Lack of smooth distribution channel: Lacks of product distribution are not
proper time, in many times.
• Lack of skilled manpower: Education qualification of Ambition Development
& Construction Limited maximum employs is not Real Estate based that
reason, sometimes they cannot able to correct answer to the customer’s
questions.
• Lack of sophisticated technology: Lack of advance technology or machineries.
A sophisticated machine, device, or method is not more advanced or complex
than others.

4.1 Recommendation
During my tenure as in “Intern” An Ambition Development & Construction Limited.
My placement was in “Sales & Marketing Department”. I worked there for three
months where I encountered some issues that I thought should catch the Ambition
Development & Construction Limited management’s attention to re-examine.
Ambition Development & Construction Limited is one of the topmost developers in
the country and it has been operating quite successfully. Although it has a healthy and
steady growth in sales development of apartment & shopping complex, the

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organization needs to address some of the bottlenecks found at the time of internship
program. In an attempt to solve various problems so far identified in this study, the
following recommendations can be put forward:

Ambition Development & Construction Limited should implement the best service
providing strategy that will ensure more value for the existing and target customers.

• When the Ambition Development & Construction Limited should implement

internet marketing then their existing client and potential client will be very
effective in this regard.
• “Marketing and Sales Department” should run in the most efficient and
effective way. For ensuring better service Ambition Development &
Construction Limited should recruit more people in this department.
• Marketing Team (Direct Sales Agents) is less motivated in their job. They are
not satisfied with their sales commission. Ambition Development &
Construction Limited should provide them a fixed sales commission and some
rewards like the best performers to be rewarded annually.
• The managers and executives of “Sales & Marketing Department” should give
more sincere attention to solve the customers’ problems.
• “Sales & Marketing Department” should encourage its employees for career
development. By doing so, Ambition Development & Construction Limited
will be able to increase the performance of the employees.
• Ambition Development & Construction Limited should take protective
measures so that it can be ensured that the services provided by its employees
are free to get in its highest limit. This will help clients to come out from the
fear of false transaction.
• Ambition Development & Construction Limited should wishes to the clients
on different occasions. It will create an extra value for the clients and make
them more pleased and positive about the company.
• Before selling apartments or commercial spaces, “Sales & Marketing
Department” should meticulously verify the applicant’s income from salary,
status and other required particulars because many clients have a tendency to
furnish erroneous information in their applications.

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 • Ambition Development & Construction Limited direct marketing effort must
be implemented more precisely and elaborately to ensure maximum market
coverage both for existing and proposed clients.
• Arrangement for offering attractive gifts & prizes for the clients and target
clients should be made so that the numbers of clients may increase day by day.
• They should apply some promotional activity to raise its sale.
• Evaluation for the good performance of the employees by introducing award
and incentives.

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 CHAPTER FIVE

CONCLUSIONS

Conclusions
The Real Estate sector of Bangladesh is a rising sector. The sector is growing very
rapidly and increase competition day by day. Without follow a specific target and
work schedule it’s very difficult to make above average return from market.
Though it’s the rapid growing sector, still its activities are limited to the higher class
people. A few number of middle class people who get a healthy amount of pension
fund after retirement or can manage bank loan, may buy apartment; but the price of
the apartments are excessive for them. If it’s possible to decrease apartment’s price it
may helpful both for customers and firm. In this way firm can able to enhance their
sales volume by decreasing the price of apartments respectively.
Though some problems and weakness are found in Real Estate sector can stand in a
strong position by creating trustworthy, decrease price, regulation of collecting
installment, developing product etc. The Government should give all kinds of support
to achieve the goal of this sector.

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 REFERENCES

Chopra S.2003 Supply Chain Management, 2nd Edition. Page No: (8, 49, 50, &
71.) India: Pearson Education
Dr.Toufiq M. Seraj (2012).Private Sector Housing 1st Edition Page No :( 22-
30&71), Dhaka: Pearl Publications
Kotler P. Keller K. Lane, 2006, Marketing Management, 12th Edition, Page
No: (138, 534-603, 632-695.) India, Prentice Hall
Kotler P. 2004. Principles of Marketing, 10th Edition, Page no: (69, 274, 275
& 565.) India: Pearson Education pet Limited
Kumar, Sushil (2005). Building Construction (Treasure of R.C.C. Design and
Engineering Materials), 20th Edition, India.
Annual report of Ambition Development & Construction Limited (2012-2013)
Different circulars of Ambition Development & Construction Limited (2014)
Different manuals of Ambition Development & Construction Limited (2014)
Prospects of Ambition Development & Construction Limited (2012-2014)

Internet

http://www.wikipedia.com
 http://www.rajukdhaka.gov.bd
http://www.rehab-bd.org
http://www.worldrealestste.com

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 APPENDIX 01:
DEED OF JOINT VENTURE AGREEMENT

This JOINT VENTURE AGREEMENT for construction of apartment Building is

made and executed on this 7th November, 2009 of the Christian era.

BETWEEN

(1) Firoza Begum, Age: 55, Husband Name: Late, Abdul Rahman, Father Name:
Late, Md.Hossain,Permanent Add: vill- Khathaldia, P.O: Beraid, P. S: Badda, Dist:
Dhaka Present Add: KH-42 Shahajadpur, P.S-Gulshan,Dist.-Dhaka,-1212.
Professions: Housewife, by faith Muslim, Nationality: Bangladeshi, as ``THE FIRST
PARTY/ LANDOWNER”(Which expression where the context so admits shall
mean and include his legal heirs, representatives and assigns) of the ONE PART.

AND

Ambition development and construction Ltd represented by its Managing Director

Mehedi Hossain (Farhad) son of Md. Alhajj Abdul Hafiz,Mother Name- Hamida
Begum,, Dhaka Present Add: KH-42 Shahajadpur, P.S-Gulshan,Dist.-Dhaka,-1212.
Professions: Business, by faith Muslim, Nationality: Bangladeshi, A private Limited
Company incorporated under the companies Act, 1994 (Act No. 18 of 1994)
registration No C- 83808/10 having its hereinafter referred to as `` THE SECOND
PARTY/DEVELOPER.” (Which expression unless otherwise excluded shall include
its successors in interest and assigns) of the OTHER PART.

WHEREAS THE FIRST PARTY/ LANDOWNER is the absolute owner and in

peaceful possession paying rents & taxes of the scheduled land more or less 600 sq.
yards = 04.87 Khata, Situated in the District- Dhaka, P.S – Badda, Mouza-Vatara ,
Plot# KH-42,Shahid Bir Uttam Rafiqul Islam Avenue, Progoti
Sharani,Gulshan,Dhaka-1212 more fully described in the schedule below and
hereafter referred to as the Scheduled land.

WHEREAS The Promoter/ Developer that is the party of the second part, who is
engaged in the business of construction/ raising of multi storied building and selling
flats to different persons, has proposed construction of a 07(seven) storied building on

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the land in schedule `` A” with their own money and materials and the said proposed
construction is mentioned in schedule `` B” of this Agreement.

AND WHEREAS: The land owner that is the first party has appointed and
authorized he Promoter/ Developer that is the Second Party to construct the said
Schedule `` B” building / Apartments on the Schedule `` A” land and to sell through
allotment the apartments except Landowner’s apartments to other parties and collect
money against the respective sale/ allotments from the allot tees for construction of
the said building/apartments.

AND WHEREAS the FIRST PARTY/ LAND OWNER being desirous to develop
the scheduled land by constructing apartments building thereon and as such
approached the SECOND PARTY/ DEVELOPER to do it.

AND WHEREAS the SECOND PARTY being property developer and after physical
inspection of the schedule land, agreed that an 06(six) storied apartment building as
per RAJUK Rules with the ground floor reserved for car parking space and 07(seven)
floors on top of it for apartments shall be constructed under Joint Venture program on
the scheduled land on apartment sharing basis at the cost of second Party/ Developer.
The FIRST PARTY/ LAND OWNER will 50% of the total Apartments/Floor Space
and the SECOND PARTY/ DEVELOPER will own total 50% Apartment /Floor
space and proportionate car parking space, undivided & undemarcated land of the
building.

AND WHEREAS on the day of singing the Joint Venture Agreement and power of
Attorney in favor of AMBITION DEVELOPMENT AND
CONSTRUCTIONLTD.Represented by its Managing Director Mededi
Hasan(Farhad). The LAND OWNER/ FIRST PARTY will hand over the Certified
Copies of all title Deeds and supporting documents/papers relating to the schedule
land to the SECOND PARTY/ DEVELOPER. If the second party/ Developer have to
procure the documents from concern govt. offices, the land owner First party shall
bear the expenses for the same.

NOW THIS JOINT VENTURE AGREEMENT WITNESSETH THE FOLLOW

TERMS & CONDITIONS:

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 1. That, in addition to the FIRST PARTY/ LAND OWNER’S Proportionate 50%
of the total apartments/Floor space including car parking space, undivided &
undemarcated land the SECOND PARTY/ DEVELOPER will pay to the
FIRST PARTY/ LAND OWNER Tk. …25,000,00……………. (Twenty five
lac) only as Financial Consideration, which is not refundable & the amount
will be paid as per following schedule.

Tk. …2, 00, 000, 00……………. (Two lac) only for house rent as Financial
Consideration. Which is not refundable & the amount will be paid Consult with
Managing Director of AMBITION DEVELOPMENT AND
CONSTRUCTION LTD.

(i) Tk. 2, 00,000.00 (Two lac) only at the time of singing Deed of Agreement
& Power of attorney.
(ii) Tk. 13, 00,000.00 (Thirteen lac) only at the time after plan approval by
RAJUK and possession handover.
2. That the First party relinquish title 50% land ( developers portion) against total
consideration of agreed built up apartments and said TK. 25,00,000.00
3. That the FIRST PARTY/ LAND OWNER shall hand over vacant possession
of the schedule land to the SECOND PARTY/ DEVELOPER after plan
approval by RAJUK favor of Second Party/ Developer.
4. That a seven storied apartment building as per RAJUK rules will be
constructed on the Schedule land by the SECOND PARTY/ DEVELOPER
with the ground floor reserved for car parking space and 06 (Six) floors on
top of it for apartment as per lay out approved by RAJUK.
5. That the project building will be named as `` AMBITION RAHMAN
COMPLEX” and the developer shall include this name apartments selling
agreements to any third party and shall make it a condition to retain the said
name
6. That the SECOND PARTY/ DEVELOPER shall construct a seven storied
apartment building ( As per RAJUK rules) at their own cost and shall own
50% of total apartment’s Floor space i.e. Nos. apartments, proportionate car
parking space, divided & undemercated land and the FIRST PARTY/ LAND
OWNER shall own 50% apartments/Floor space i.e. No’s, apartments & car
parking space including divided & undemercated land

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Apartments Location in the building for (A) FIRST PARTY/ LAND OWNER and
(B) SECOND PARTY/ DEVELOPER are out lined below:

(A) Apartments of the First Party/ Land Owner:

SL.No Apartment Size/sft. Floor Location

1 Ground 50%
2 A1+B1 1st floor Total space
th
3 A4+B4 4 floor Total space
4 A6+B6 6th floor Total space

(B) Apartments of the Second Party/ Developer:

SL.No Apartment Size/sft. Floor Location

1 Ground 50%
2 A2+B2 2nd floor Total space
3 A3+B3 3rd floor Total space
4 A5+B5 5th floor Total space

7. That the SECOND PARTY/ DEVELOPER shall have the right to select the
prospective buyers and sell, transfer their proportionate owner 50% of total
apartments at the price fixed by the SECOND PARTY and shall receive the
sale proceeds and will adjust/ get reimbursement of cost of construction of the
seven storied building as mentioned above.
8. That the prospective Buyers of Develop proportionate owned 50% apartments
have the opportunity to get Finance/Land from Banks or Lenders as per its
own interest and shall be liable for repayment of their loan. The FIRST
PARTY shall be liable for any of their Financial and Legal execution.
9. That the DEVELOPER/SECOND party shall mortgage the scheduled land or
any portion thereof to any Banks or Financial Institution or person for any
purpose.
10. That the construction of the apartment building will be made, under the head
STANDARD FEATURES (Annexure `A’ ) If the FIRST PARTY wishes to
do other additional work outside the STANDARD FEATURES in their

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 apartments , then the FIRST PARTY will make an application in writing
indicating details of the optional features or particular requirement to the
SECOND PARTY. Then the SECOND PARTY will the give and estimate to
the FIRST PARTY regarding the required works as mentioned above after
deducting the amount of the STANDARD FEATURES and FIRST PARTY
shall make advance payment of the extra amount and the work will then be
done accordingly by the SECOND PARTY.
11. That the SECOND PARTY/DEVELOPER shall transfer their proportionate
owner 50% apartments & car parking spaces including divided and
undemarcated portion of land of the SCHEDULED LAND, to prospective
buyers through constituted power of ATTORNEY executed by the First Party/
Land Owner.
12. That the FIRST PARTY/ LAND OWNER shall appoint nominate and
constitute AMBITION DEVELOPMENT AND CONSTRUCTION LTD
.represented by its Managing Director Mehedi Hasan (Farhad) The
SECOND PARTY/DEVELOPER AS his true and lawful attorney by a
registered irrevocable power of attorney authorizing empowering the
following
i) To prepare plan and design for construction of building and apartments
on the scheduled land accepted by both parties and to get them
approved by the authorized officer of Rajdhani Unnayan Kartripakka,
(RAJUK) Dhaka
ii) To construct seven- storied apartment building on the scheduled land
as per plan approved by the relevant authorities e.g. RAJUK.
iii) To negotiate with the intending buyers for the sale of Developers
proportionate owned 50% of total apartments of the building to be
constructed on the scheduled land and to receive advance & proceeds
against said apartments of the SCHEDULED LAND from the buyers
against issuance of allotment letter.
iv) To advertise for sale of 50% of total apartments/flats of the scheduled
land in the Newspapers, television, Display Sign Board or other media.
v) To execute and register the sale deeds. Handover the possession of
Developer proportionate owned 50% of total apartments in favor of

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 prospective buyers and sign all or any documents in this connection,
excluding those owners’ apartments owned by the FIRST PARTY.
vi) To install/affix or display the name plate, Billboard/sign board in the
name of the SECOND PARTY at the site of the SCHEDULED
LAND to facilitate the property development venture.
vii) To apply and take out certified copies of any document or documents
from any Government offices or quasi judicial offices etc.
viii) To pay all kinds of Taxes, Duties of Government, semi- Government
offices, City Corporation etc. in respect of second parties proportionate
50% Apartments.

13. That the FIRST PARTY/LAND OWNER assure/guarantees that the said land is
free from all encumbrances and on lien, charges, mortgage or agreement for sale has
been made on the schedule land and further undertake that he shall not transfer the
scheduled land to any person in contravention of this deed of agreement. However, if
the FIRST PARTY in future, as long as this agreement is not officially terminated,
creates any liability of any kind on the SCHEDULED LAND, the FIRST PARTY
will stand liable for all damages arising out of it.

14. That the construction of the proposed 07 (Seven) storied apartment building (as
per RAJUK rules) shall be fully financed by the SECOND PARTY and FIRST
PARTY in future shall have nothing to do in this regard, all financial involvement in
the matter of development and construction shall be on the SECOND PARTY’S
account.

15. After handover of vacant possession of the land, the construction of the 07
(Seven) storied building as per RAJUK rules will be complete within a period of
24(Twenty Four) months and 06 (Six) months will be taken as grace period and that
for any reason beyond the control of the SECOND PERTY/DEVELOPER such as
acts of Allah, natural calamities, political disturbances, strikes, and changes in
policies of the state, the construction work of the building may be delayed. In the
event of such occurrence the DEVELOPER shall immediately notify FIRST PARTY,
and both the parties will extend for a period mutually agreed upon, so that he
construction work may be completed successfully. But delay after 30 months (as
stated above) for the cause of SECOND PARTY/ DEVELOPER, The Second party

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will compensate the Land Owner at the rate of 09 Tk. Per square feet per month on
the landowners 50% share of apartment to be schedule land.

16. That the FIRST PARTY shall update the payment of all taxes and rates any other
bills in respect of the scheduled land, before the handover of the land to the SECOND
PARTY. There after second party will bear all bills, Levi taxes, rates etc.

17. That in carrying out the work of construction by the Second Party in regard to the
specifications set out in annexure `A’ hereto and job, work or specification not
covered by the Annexure `A’ shall be done at of agreed standard with consultation
with FIRST PARTY.

18. That if any incident occurs during construction works at the site of the project the
FIRST PARTY shall not be held liable.

19. That all owners of apartments shall abide by all rules of conduct and bye laws of
the Society/Owners association to be formed by all the apartments’ owners Every 100
square feet of apartment shall have I vote and decision on the association/society shall
be taken on that basis.

20. That the FIRST PARTY and the buyers of apartments shall be jointly responsible
through a cooperative society or owners association for the operation, maintenance
repairs and replacement of lifts, water-lifting motors and pumps, water reservoirs,
sewerage mains, electric line, drains, culverts, internal roads and passages, driveway,
gardens, common corridors, stairs, landing, common adjuncts, fittings and fixtures
and other common parts and common properties in the building and each apartment
owner shall bear his proportionate share of the maintenance expenses of the above
common properties.

21. That in case of any dispute between the FIRST PARTY and SECONT PARTY
reparsing meaning of any clause of his agreement, it is agreed that it will be resolved
amicably between to two parties and supplementary agreements may be subsequently
made to mitigate the matter.

22. That if the two parties cannot resolve the dispute amicably, in that case it is agreed
by both the FIRST and SECOND PARTY that it will be resolved by way of
arbitrators and both parties shall appoint one Arbitrator each and the Arbitrators shall

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mutually appoint an Umpire. If they are not unanimous, the decision of the Arbitrators
or the Umpire will be final and binding upon the parties and the provisions of the
arbitration Act. 1940 and Rules there under shall be applicable thereto.

23. This Deed of Joint venture Agreement will remain valid & buildings upon the
parties heirs, legal, successor in interest & assigns.

24. This deed of Joint Venture agreement is executed in 2 (two) counter parts, each is
an original, but all of which together constitute one and same deed.

SCHEDULE OF THE LAND

Dist. Dhaka, P.S: Gulshan, Sub-Registration office- Gulshan, Mouza- Vatara, C.S.
Khatian No.-313, S.A.-Khatian No-3, Mutation Khation No- 3/168, City jorip Khation
No- 1020, C.S & S.A. Plot No- 739, R.S. Plot No- 1683, CDhaka City corporation
Holding No. KH-42 Shahajadpur, P.S-Gulshan,Dist.-Dhaka,-1212.. Area of lands
4.85 (Four point eighty five) kathas Bounded by:-

One the South : Md. Arfan Munshi

One the West : Boishakhi sarani & Md. Amir Ali and other’s.
One the North : Md. Heal Uddin Khan
One the East : Md. Mubbat Ali.
SALIENT FEATURES OF THE COMPLEX

Building Entrance

• Decorative Prestigious Main Gate (SS) with Lampposts as per elevation &
perspective of the building.
• Security provision through guardroom to control incoming and outgoing
persons, vehicles and goods.
• Comfortable & functional internal driveway made of concrete with best
Quality designed pavement locks/floor tiles(Mirpur Ceramic/Unique approved
quality or Equivalent)
• Designed boundary walls all around of at least 5 heights with necessary
security protections to prevent unauthorized entrance.
• Project Name with address logo of the developer in brass on an attractive
polished Marble Granite bases as per design of the Architect

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Reception Lobby
• Reception desk with Marble Top.
• Homogeneous Tiles floor in the reception area.

Lift
• One international Standard 04 (Four) passengers Lift (LG-Otis, Sigma-Otis or
Equivalent) of standard.
• Fast & Reliable service to residents in all floors.
• Intercom line & Emergency Alarm provision.
• Adequate lighting & Fan provision.

Lift Lobbies & Staircases

• Best quality marble in Ground Floor lift lobby and lift walls.
• Homogeneous Floor Tiles in all other lift lobbies (RAK/Equivalent)
• Best quality matching sized Glazed Ceramic Tiles in other floor lift walls
(RAK/Equivalent)
• Spacious stair case with easy-to-climb steps properly fitted with metal- toe
(brass) on each step, a selective combination of comfort & convenience.
• Best quality Homogeneous Nosing Stair Tiles in all staircases
(RAK/Equivalent)
• Designed Stair Railings (SS) along with decorative & polished Wooden
Handrail and post.
• Provision of adequate day light & ventilation in the stair case through use of
large glass windows, fitted with good quality 5mm tinted glass.
• Stair case Windows/Ventilators will e protected with strong grills made of
square bars.

Generator
• International Standard Generator (Kohler/FG Wilson/Perkins/SDMO or
Equivalent)
• KVA capacity to cover Lift, Pumps, Common Lights & One light, One fan per
unit.

Water Pumps

• 2 Units (One standby)

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 • European Origin Pedrollo or Sear or Equivalent
Floors

• Homogeneous floor tiles (RAK or Equivalent)

Painting & Polishing

• Best quality very well finished soft colored Plastic paint in all internal walls
and ceiling (Berger/Elite/Asian paints)
• Exterior walls will to be painted by best quality weather proof plastic paint
(Weather Coat of Berger).
• French polish in all door frames &shutters
• Best quality Synthetic (Super-gloss) enamel paint (Berger) on grills, verandah
railings and all other metallic (except SS) surfaces.

Electrical
• Foreign electrical switches, plug points, light point and other various power
points or Equivalent.
• All Power Outlets to have properly installed Ground Connection.
• Electrical distribution box with main circuit breaker & other required circuit
breakers in each line.
• All cables e.g. electrical wirings, telephone, cables, Dish connection, Intercom
connection etc. will be of good quality adequate capacity Cables will be
collected directly from the Manufacture.
• All cables will be of concealed type and rigged through best quality PVC
conduits embedded properly in the roofs/walls.
• The building should have proper Earth (Ground) Connections as well as
Lightning protection system.

Utility lines
• Electricity supply will be individual Apartment-wise connection for the
project.
• Telephone line connections provision along with PABX lines from the
security Guard Post.
• Internet connection & Satellite connection lines to each floor.

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 • Water supply and sewerage will have common meter connection for the
project.
• GAS supply will be of individual apartment-wise Double Burnet Connection
• Connection cost will be borne by the Developer for the landowner’s spaces.

Note: Items specified in this annexure will e supplied as per market availability. In
case of non-availability or shortage of supply of any specified item(s) equivalent item
(in terms of price and quality) will be used as per AMBITION DEVELOPMENT
AND CONSTRUCTION LTD. Selection in consultation.

STRUCTURAL & GENERAL ENGINEERING FEATURES

• The building will be planned & designed by reputed professional architects

and structural design engineers.
• Structural design parameters will be based on American Concrete Institute
(ACI) and American Standard of Testing Material (ASTM) codes, as well as
Bangladesh National Building Code (BNBC)
• Developer will arrange necessary soil tests of the building site and analysis of
the relevant soil samples by the BUET laboratories. Design of foundation and
super structures of the building will be based on the soil test report.
• The building will comprise or foundation, column beams and flat floor slabs
made of heavily Reinforced Cement, concrete (RCC) with good quality
crushed stones & 100 sylhet of ratio 1:2:4.
• Systematic structural combination of steel reinforce concrete frames and shear
wall core will be employed using modern design concept/ methodology
(Computer software) All parts of the structure will be interconnection by Ties
& Beams with shear core wall.
• Water proofing material shall be used in correct proportion in the foundation
for better protection of structure/concrete from dampness.
• Structural design will cater for earthquakes ut to 07 Richter scale and wind
intensity up to 210 kilometer per hour as per Bangladesh National Building
Code (BNBC)
• Comprehensive & systematic checking and testing of the concrete & steel
reinforcements at every stage and other completed work samples will be
conducted by professional Design & Supervising engineers of the Developer

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 and relevant samples will be analyzed from BUET laboratory to ensure
highest quality of workmanship.
• Land owner or his representative will have the right to get involved in these
cheeks/tests.
• All materials including steel, cement, Bricks, Stone, Chips, Sylhet Sand &
other finishing materials etc. will be of highest standard and screened for
quality.
• All underground sanitary & sewerage pipes will be good quality PVC pipes of
designed thickness & sizes.
• All construction site equipments/tools e.g. vibro-hammars, vibrators,
mechanical rollers, steel cutting & bending equipments, welding equipments,
concrete mixers, concrete vibratos, water pumps, material handling
equipments, leveling instruments, hand tools etc will be arranged by the
developer.
• Ground Floor Level (plinth) will be higher than the highest previous flood
level of 1988/1998/2004.
• The building site will be given appropriate Termite Protection & Pest control
Treatment by the relevant experts/professionals.

MAJOR STRUCTURAL MATERIALS

Steel
• 60/40 Grade Deformed Bar.
• Manufactured by.
1. Bangladesh Steel & Re-Rolling Mills Ltd. (BSRM)
2. Rahim Steel mills Ltd.
3. Anwer steel.

Cement
• Holcim Cement.
• King Brand Cement.
• Lafarge surma.
• Or Equivalent.

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Aggregates
• Stone Chips for all columns, beams, foundations & other will be
Bricks chips.
• High strength Bricks chips.
Bricks

• First Class Bricks of approved quality

Sand
• 2.5 FM Coarse Sand
• 1.5 FM Medium

After Sales service

• Preparation of Bye-Laws and formation of Apartment Owners
Association.
• 6 (Six) months free repair & maintenance of technical problems.
• Supervision of Complex and repair/ rectification of technical defect by
an Engineer for 2 (Two) months.

GENERAL AMNITIES OF THE COMPLEX

• Reserved Car parking in covered & protected Ground floor for residents with
comfortable Driveways.
• Electricity supply approx 220V/440V from DESA source with separate main
cable (Eastern Cable) and LT panel/Distribution board.
• Water supply connection from WASA sufficient as per total calculated
consumption.
• Underground water reservoir (72 hours) with one main lifting pump and
standby pump.
• Sewerage system planned for long-term requirement.
• Gas pipeline connection from TITAS distribution system as per total
calculated consumption, adequate safety measures incorporated.
• Termite protection treatment of ground.

The Developer will provide all services including:

• Documentation and Legal matters etc.

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 • Architectural Plans, Structural Plans, Soil- Testing.
• Sanitary & Electrical Drawings.
• Site Mobilization.
• Materials Procurements Labor Contacts.
• Work Supervision of al Civil Works including Super Structure and Finishing
work.
• Arrangements of installation of Lifts, Generator, Intercom.
• Electrical & Sanitary works.
• Engineering supervision and quality control.
• Obtaining permission and connection from TITAS, WASA &DESA etc.
• Apartment handing over and Transfer formalities.

IN WITNESS WHEROF the FIRST PARTY/LAND OWNER and the SECOND

PARTY/DEVELOPER have executed & signed this Deed of Joint Venture
Agreement on this 2nd June 2010 of the Christian era.

Witness

…………………..
Firoza Begum

SIGNATURE OF THE FIRST PARTY

……..………………………..
Mehedi Hossain (Farhad)
Managing Director
Ambition Development and Construction Limited

……………………………………………………………
SIGNATURE OF THE SECOND PARTY/DEVELOPER

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 APPENDIX 02:
BEFORE THE OFFICE OF THE SUB-REGISTRER, BADDA,
DHAKA

AFFIDAVIT

We (1) Firoza Begum, Age: 55, Husband Name: Late, Abdul Rahman, Father Name:
Late, Md.Hossain,Permanent Add: vill- Khathaldia, P.O: Beraid, P. S: Badda, Dist:
Dhaka Present Add: KH-42 Shahajadpur, P.S-Gulshan,Dist.-Dhaka,-1212.
Professions: Housewife, by faith Muslim, Nationality: Bangladeshi.. Do here by
solemnly affirmed and Says as follows:-

1. That we are Bangladeshi Citizen by birth.

2. That we are swear this Affidavit as required by Article 4 of the Bangladesh
Transfer of Immovable property ( Temporary Provision) order, 1972 (P.O.
No-142 of 1972).
3. That the Scheduled property is not under attachment under the Bangladesh
Collaboration
4. That the scheduled property is not and abandoned property within the meaning
of the Bangladesh Abandoned property ( control Management and disposal
Order, 1972 (P.O. No-16 of 1972).
5. That the schedule property has not been vested in or does not stand forfeited to
the Government under the law for the time being in force in Bangladesh.
6. That the Sale Deed for the Scheduled property is not liable to be void under
article 5A of the Bangladesh property Holding (limitation) Order, 1972 (P.O.
No-98 of 1972).

The statements made herein above are true the best of my knowledge and belief and
in whereof we are swear this affidavit this the day of 02 the June 2010 of the Christian
era.

Identified By:

Deponent:

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