Susan Weyfeld: Audience: Persona - Step 2 Andrea Ausmus
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Andrea AusmusSusan Weyfeld: Audience: Persona - Step 2 Andrea Ausmus
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Andrea AusmusAudience: Persona - Step 2
Andrea Ausmus
Susan Weyfeld
Susan Weyfeld is a 23-year-old daughter of two supportive parents. They encouraged her with
her interests in art and design, and even went so far as to buy her a MacBook for graduation. She
started her career in Graphic Design after graduation and has been working for a year gaining
experience through temporary jobs.
The temporary nature of her career thus far has given her the ability to spend lots of time
with her hobby, classic automobiles. Her babies are a 1965 Vespa, 1971 Triumph Bonneville, and
a 1961 Datsun Pick-up truck. This allows her to enjoy the sunshine of her home in Sunnyvale,
California. She loves to take long afternoons cruising down Hwy 1 on the back of her motorcycle
and enjoying the ocean breeze and warm sun.
Susan is so often on her computer at work looking for inspiration and information for jobs
that her home use of the computer is more limited. She will use it to help find information on
replacement parts and tuning techniques for her motorcycles and truck. She can also be found
looking for hair color trends and cuts to complete her overall biker chic style. Susan is not
incapable when it comes to technology, her father has been working for Google as a Senior
Software Engineer and taught her how to program in C, C++, and Perl. In her undergrad program
she also focused on Java to help when it comes to web design jobs she might come across. Mostly
it gives her a greater edge in a flooded market.
When at work Susan looks for stock images, graphic techniques, and other trends in the
marketplace to make sure she stays fresh in the business. She has worked jobs for small local
businesses as she wants to support the local culture, but she really dreams of working for Ntropic.
Their art focus is about the arts and are willing to create instead of only following trends. That
career is not so easy to get into so for now she is willing to take the time to create a name in the
business.
Susan’s nature is always drawing her attention outside and her roommate is always
getting after her for not focusing on keeping the apartment clean enough for company. There is
not enough time in the day though and if she were to stay home and clean Susan would not have
any time for the better things in life.