MARKETING PROJECT TOPICS
Study on creation of luxury brand
Strategies used to build successful Internet based customer services
Conspicuous consumption
Changing trends in FMCG industry in India
Promotion strategies followed in retail sector
Study on changing consumer preference towards organized retailing fromun-organized
retailing.
Study on "impact of advertising in B2B marketing"
Distribution network & general insurance industry
Study on strategies for promoting retailers' brands
The impact of tax on electronic goods & products (industrial marketing)
Merchandising key account management in apparel exports
Marketing in FMCG sector
E-marketing of financial services: Relationship approach
Impact of promotional activities at mall on consumer’s behavior at shoppingmalls
Managing of luxury brands
Role of emotional satisfaction in service encounters - retail sector
Study on factors influencing adaptability & usability of consumer electronics
Future of consumer durables pertaining to standard brands & own brands of retailer like
(next, bigbazar)
Study of consumer behavior related to different soap brands in a location
Influence of branding on consumer purchasing behavior
Analysis of sales promotions ability to prompt brand
Measuring effectiveness of display system for chocolate in retail
Choosing retail locations for shopping in India (retail industry)
Study on "impact of web 20 technologies on B2B marketing"
Integrated marketing communications (IMC)
Analysis of the role of outdoor advertising and establishing strategies for managing
space media
Factors affecting real estate markets in a location
Logistics & Risk management
Impact of customer relationship management in retail industry"
The study of customer perceptions towards Ayurveda health spas"
A study on factors influencing adaptability & usability of consumer electronics"
An analysis of possible strategies for successful internet based customer services"
Impact of promotional activities on consumer’s behavior at retail outlets"
Present and future potential of users generated content and its role in on-line advertising"
Retail outlet mapping of retail stores and shopping malls
Impact of buying factors on the sales of chemical goods"
Analysis of the effectiveness of branding on luxury products
A study of implementation & effectiveness of competence management
A study on changing importance of various media vehicles of advertising"
Study of factors which influence the location of retail outlet"
A study of buyer behavior towards after-sales-service of electronic products”
Effect of big box retail chains on small business"
An analysis of consumer behaviour in upgrading to conspicuous goods inbranded
apparels
Study of consumer behaviour related to different bathing soap brands
The factors affecting and enhancing the brand equity of multinational corporations in
India
Study on consumer behavior with special reference to preference of brands in cellular
phones"
A study of attributes in accepting specialty pharmaceutical products among medical
practitioners
Effects of negative word of mouth communication on brand equity“
A study on motivational significance of various reward and recognitionprograms"
A study on the impact of loyalty programs on consumer purchase behaviorand loyalty"
Marketing strategy adopted for selling different mobile
Market potential for turnkey conferencing
Market feasibility
Effective retail distribution in insurance
Dealership network & effectiveness of distribution system
Customer satisfaction electronic products
Customer behavior
Customer awareness
Customer preference towards promotional activities
Brand image
Comparative study on brand loyalty
Brand awareness
Channel recruitment & development
Brand preference
Customer expectations
Distribution channel
Developing marketing strategies
Distribution & promotional strategies
Effectiveness of rural distribution
Global scenario & market potential
Import consolidation
Logistics operation
Management automation
Marketing mix
Global supply chain mgt & logistics
Customer satisfaction survey
Consumer perception survey
Service quality study
Service blueprinting
Service process mapping – back stage, on-stage
Improving service quality using service blueprinting
Competition analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ dsas) in service delivery
Effectiveness of channels (on-line/ internet) in service delivery
Customer data analysis
Study of institutional markets
Effectiveness of promotion schemes
Measurement of brand awareness and brand perception
Customer loyalty study
Study of purchase influencing factors
Customer profiling
Advertising effectiveness study
Customer satisfaction survey
Consumer perception survey
Service quality study
Service blueprinting
Service process mapping – back stage, on-stage
Improving service quality using service blueprinting
Competition analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ dsas) in service delivery
Effectiveness of channels (on-line/ internet) in service delivery
Customer data analysis
Study of institutional markets
Effectiveness of promotion schemes
Measurement of brand awareness and brand perception
Customer loyalty study
Study of purchase influencing factors
Customer profiling
Advertising effectiveness study
Strategies for marketing agro products
Telemarketing advantages & disadvantages
Customer data analysis
Study of institutional markets
Effectiveness of channels ( online/ internet ) in service delivery
MARKETING PROJECT TOPICS
1. THE STUDY OF MUTUAL FUNDS IN INDIA
2. MUTUAL FUNDS : AN IDEAL INVESTMENT VENUE FOR A COMMON MAN
3. MARKET ANALYSIS AND POSITIONING OF BEER (WITH SPECIAL
REFERENCE TO MOHAN GOLDWATER BREWERIES LIMITED PRODUCTS)
4. INDIAN PHARMACEUTICAL INDUSTRY – AN OVERVIEW
5. PERFORMANCE LINKED (RELATED) PAY - HR
6. PEPSI
7. FINDING BUSINESS OPPORTUNITIES OF SELLING NESTLE PRODUCT AT
IOCL AND INDANE AND FINDING THE CUSTOMER PERCEPTION ABOUT
NESTLE (IB)
8. MARKET POSITION OF T-SERIES COLOR TELEVISION (MKTG)
9. WHAT EFFORTS CAN BE MADE TO MAKE UNION LEADERS, WORK AT
YAMAHA MOTOR INDIA (HRM)
10. TRAINING NEED IDENTIFICATION IN HALDIA REFINERY, INDIAN OIL
CORPORATION LTD
11. PROJECT REPORT ON BPL THREE PRODUCTS
12. HUMAN RESOURCE PRACTICES AT GAIL - HRM
13. A STUDY OF CONSUMER PERCEPTION OF ZEN CAR
14. MARKETING RESEARCH FOR DETERMINING POSITION OF AMUL ICE-
CREAM IN NOIDA
15. PRE-LAUNCH STUDY OF AMUL ICE CREAM IN NOIDA MARKET
16. IN-DEPTH STUDY OF MARKETING MIX OF BANKING INDUSTRY
17. CONSUMER’S PERCEPTION ABOUT AIR SAHARA AMONG ALL THE
MAJOR DOMESTIC AIRLINES IE A COMPARATIVE STUDY OF AIR SAHARA,
JET AIRWAYS AND INDIAN AIRLINES
18. CHANGING FACE OF INSURANCE - ICICI PRUDENTIAL
19. CHECK THE MARKET POTENTIAL FOR 4NEW SALTS (MOLECULES)
20. COMPARATIVE BRAND EQUITY ESSAR - AIRTEL-
21. COMPARATIVE STUDY OF JKWHITE CEMENT
22. A STUDY OF CONSUMER PERCEPTION AND CONSUMER ATTITUDES
TOWARDS USING MATRIMONIAL WEBSITE IN INDIA – A CASE STUDY OF
JEEVANSATHICOM
23. ENTERPRISE RESOURCE PLANNING PROJECT ON BAAN AND RAMCO
24. E-HRM
25. POLAR INDUSTRIES
26. MARKET POTENTIAL OF STANDARD CHARTERED BANK SAVING
ACCOUNTS
27. VARIOUS STRATEGIES OF BUSINESS ACQUISITION IN BANKING
INDUSTRY
28. MARKETING STRATEGIES OF BPL & VIDEOCON
29. COMPARATIVE STUDY OF -STOKE BIKE WITH SPECIAL EMPHASIS ON
YAMAHA CRUX & LIBERO
30. REPORT ON TANISHQ
31. COKE
32. DEMATERIALIZATION OF SHARES & SECURITIES
33. BENCHMARKING BPL CALL CENTER WITH ITS COMPETITORS AND TO
STUDY CUSTOMER RELATIONSHIP MANAGEMENT
34. AQUAFINA (DEVYANI BEVERAGES LTD)
35. A PROJECT REPORT ON PERFORMANCE APPRAISAL AT NATIONAL
HYDROELECTRIC POWER CORPORATION LTD
36. CREDIT CARD BUSINESS IN BANK AND THREATS & OPPORTUNITIES
37. ON CUSTOMER PREFERENCES AND SATISFACTION ON CENTRALLY AIR-
CONDITION SYSTEM
38. COMPETITIVE ADVERTISING
39. CHANGING ROLE OF INDIAN WOMEN BUYING BEHAVIOUR
40. ORGANIZED RETAILING – AN EYE ON THE FUTURE (IB)
41. EFFECT OF MERCHANDISING ON CONSUMER BUYING BEHAVIOR FOR
(FMCG PRODUCTS)
42. GEMS AND JEWELLERY INDUSTRY – HEADING TOWARDS A
GLITTERING FUTURE (IB)
43. ANALYSIS THE NEED OF WORKING CAPITAL MANAGEMENT
44. PS OF THE INDIAN STOCK MARKET PAST PRESENT & PERSPECTIVE
45. SUSTAINING COMPETITIVE ADVANTAGE: AIRLINES SECTOR
46. BRAND PREFERENCE IN REFRIGERATORS
47. GLOBAL BRANDING
48. CREDIT RISK MANAGEMENT IN BANKS
49. ENHANCING SERVICE QUALITY LOOKING BEYOND POSITIONING
50. CUSTOMER EXPERIENCE DYNAMICS IN A RETAIL OUTLET
