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Final Project Report: Marketing Stratigies Adopted by Maruti Automobile Dealers and Its Impact On Customer Satisfaction

This document is the final project report on the marketing strategies adopted by Maruti automobile dealers in India and their impact on customer satisfaction. It includes an introduction, literature review on customer satisfaction, industry profile of Maruti, research methodology used in the study, analysis and interpretations of results, limitations of the study, key findings, questionnaire used, and bibliography. The abstract summary highlights that effective marketing is important for companies to sell products in the market and earn revenue. It also notes that customers now demand value and products tailored to their needs, so marketing plays a key role in understanding customers through research.

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87 views5 pages

Final Project Report: Marketing Stratigies Adopted by Maruti Automobile Dealers and Its Impact On Customer Satisfaction

This document is the final project report on the marketing strategies adopted by Maruti automobile dealers in India and their impact on customer satisfaction. It includes an introduction, literature review on customer satisfaction, industry profile of Maruti, research methodology used in the study, analysis and interpretations of results, limitations of the study, key findings, questionnaire used, and bibliography. The abstract summary highlights that effective marketing is important for companies to sell products in the market and earn revenue. It also notes that customers now demand value and products tailored to their needs, so marketing plays a key role in understanding customers through research.

Uploaded by

chauhanbrothers3423
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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1

FINAL PROJECT REPORT


ON
MARKETING STRATIGIES ADOPTED BY
MARUTI AUTOMOBILE DEALERS AND ITS
IMPACT ON CUSTOMER SATISFACTION

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE


MASTERS OF BUSINESS ADMINISTRATION
(PUNJAB TECHNICAL UNIVERSITY JALANDHAR)

DR IT BUSINESS SCHOOL, BANUR


2009-2011

PROJECT GUIDE: - SUBMITTED BY:


Miss.TARUNA GURWINDER SINGH
MBA 4th SEM
94462236757
2

TABLE OF CONTENTS

Chapter CONTENTS Page No.


No.

ABSTRACT SUMMARY

1 Introduction To Project

2 CUSTOMER SATISFACTION

3 Industry Profile

4 Research Methodology

5 Analysis & Interpretations

6 LIMITATIONS

7 RESULTS &FINDINGS

8 Questionnaire

9 Bibliography
3

ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom routine can
substitute which is possible while working in real situations. Application of theoretical
knowledge to practical situations is the bonanza of this survey.

Without a proper combination of inspection and perspiration, it’s not easy to achieve
anything. There is always a sense of gratitude, which we express to others for the help
and the needy services they render during the different phases of our lives. I too would
like to do it as I really wish to express my gratitude toward all those who have been
helpful to me directly or indirectly during the development of this project.

I would like to thank my project guide MISS.TARUNA who was always there to help and
guide me when I needed help. His perceptive criticism kept me working to make this
project more full proof. I am thankful to her for his encouraging and valuable support.
Working under her was an extremely knowledgeable and enriching experience for me.

Above all I shall thank my friends who constantly encouraged and blessed me so as to
enable me to do this work successfully.

GURWINDER SINGH
MBA
4

ABSTRACT SUMMARY

Marketing and Promotion

In today’s scenario the marketing has become one of the most important aspect of any company
because marketing department is the department which brings the most of the revenues to the
company. If a company is manufacturing a product, it is very good in quality and performance
but is not purchased by customers in the market then that product is of no benefit to the
company. So after production it is must that the products are sold properly in the market. This is
possible through using effective marketing strategies. Also nowadays customers are very much
aware, they want value for the money, so they demand only the products which are suitable to
their needs. So again the marketing department comes into play for effective research like what
exactly the customers want, from where they prefer to purchase, what modifications are required
etc.
5

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