Corporate Communication (COM-501)
Faculty Name: Sudhir Kumar Pandey (Course Owner) Sections: 1
Contact: Room-323, GICT Third Floor Office Thursday,3:00PM-6:00 PM
Phone: +91-79-61911323 Hours: Appointment by prior email
Email:
sudhir.pandey@ahduni.edu.in
School: Amrut Mody School of Management
Semester: Monsoon Credits: 1.5
Lecture time & Location: Room-205 GICT Building,
Weekdays: Central Campus
Pre-requisites: None
Course Description: The mature students of MBA are expected to have basic knowledge in
corporate communication. However, communication is one of those basic
skills, which require constant improvement to suit the changing business
environment. To provide the context for the corporate simulation, students
have to join “AMCC Ltd” (a virtual company created for the course). From the
first day of the course, students are expected to perform various, relevant on-
the-job tasks for AMCC Ltd. The course intends to provide the basic skills of
communication such as listening, feedback, email writing, proposal writing,
interpersonal sensitivity and presentations in a corporate culture context.
Course Objectives: To provide opportunities for refining and enhancing communication skills to
effectively perform core managerial functions such as human resource
management, organisation building, finance, marketing, and making strategic
or policy decisions.
Learning Outcomes: At the end of the course students will be able to:
1. Introduce self effectively to the employer; project suitability for the job
and the organisation.
2. Learn a wide range of skills such as interpersonal, interpretive and
presentation
3. Write Analytical Reports and business messages (email, memo etc.).
4. Explain and interpret that communication is the means by which
human beings coordinate actions, create relationships, and maintain
organisations.
Pedagogy: Simulation, Project Based and Flipped Classroom
Expectations from 1. Using the flipped classroom approach, within office hours (class time),
Students: students work on their tasks; get colleagues (classmates) to provide
peer feedback on their written and oral assignments; attend
meetings/workshops on interpersonal, intercultural, and verbal skills as
part of in-house training; collaborate on a company project with other
colleagues (classmates); and receive constructive feedback from a
member of the management team (their tutor) before and after
assignments.
2. Outside office hours (outside class time), students read recommended
online readings and watch YouTube and TED Talks videos to develop
their skills further.
Assessment /
Evaluation:
1. Job Interview: 10%
2. Writing White Paper for AMCC Ltd: 20%
3. Writing Email to Clients for the Project: 10%
4. Peer Review of Email Proposal: 10%
5. Writing Proposal for the Client Company Project: 20%
6. Final Project: 30%
Attendance Policy: Students are expected to attend 100% classes. Grade drop will apply below
80%.
Project / Project details will be provided in the class and on the company (AMCC Ltd)
Assignment Details: website. The final project will be to solve the communication problem of a
company and offer an implementable solution.
Course Material: Course material consists of
1. Cases and readings (provided session-wise in the outline) and
2. HBR Guide to Better Business Writing by Bryan A. Garner
Topic Title Session Topic & Subtopic Readings, Cases, etc. Activities Important
No. Details Dates
Introduction to the 1 What is corporate AMCC Ltd Structure, Students will form
Course and Getting communication About the company, job the groups and pairs
acquainted with the description and tasks for the activities
AMCC Ltd
2-3 Interview with AMCC Managing Oneself by 5 minutes interview Job
Managing Oneself Ltd Peter Drucker. Harvard of each candidate Interview
business review, January evaluation
2005, page 100-109
4 Feedback on the How to Highlight your Students’ will be
Feedback on the Interview Conducted Talent in the Jon Interview asked to select their
Interview Conducted Without Showing Off by communication
Tomas Chamorro project companies
Premuzic, HBR, Dec 2017
5 The transition of Case Discussion
Your first day at work identity from a Amisha Gupta’s First Year
newcomer student at Work, Ivey Case Study
to a professional,
Team presentation 6-7 Sharpen your Each group will get
on the selected client message, persuade Presentations (20 minutes 10 minutes for
companies your audience, manager) HBR Press presentation
Gauge your impact
Guest Lecture on 8 Guest Lecture on
corporate Guest Lecture on Guest Lecture on corporate White Paper
communication corporate corporate communication communication Submission
communication
Communication as a 9-10 Elements of effective Hindustan Petroleum Client
change and a growth organisational Corporation Ltd.: Organization
agent in communication Driving Change Through Email
organisations Internal Submission-
20%
Communication, HBR
Case Study
Preparing 11-12 Making your proposal Peer Review
Communication come out on top. Harvard Submission
Proposal for the Management of the emails
client company Communication Letter
13 Communication as YouTube video: Submission
Constitutive Constitutive element https://www.youtube.c of the
Communication of organization om/watch? Project
v=e5oXygLGMuY&t=4s Proposal
Final Project 14-15 Final Project Final Project Presentations Final Project Final Project
Presentations Presentations Presentations Submission
