Poseidon Purified Water Refilling Station

A Feasibility Study Presented to the Faculty of the BSCE Department

Of Saint Joseph College

Presented By:

Robin Arthur F. Sumaya

Carla Mae D. Regino

Joshua Mark D. Rafer

November 15,2019
 Chapter I

INTRODUCTION / BACKGROUND OF THE STUDY

Introduction:

Water refilling station is an alternative source of safe drinking water.

The demand of water refilling station is very high. The quality of purified

water conforms with the national standards for drinking water and is even

better than the quality water produced by traditional water supply systems

(deep well, manual pump, Prime water, etc.) in terms of removed impurities.

Background of the Study:

According to the World Health Organization (WHO), about 3.4 million

people die annually from water-related diseases. About a million Filipinos get sick

with water-borne diseases yearly. And these are diarrhea cases alone. They don’t

include other water-borne disease like amoebiasis, cryptosporidiosis and cholera.

These problems are accredited to the poor water system in the Philippines. Even in

the capital Manila, only about three fourths of the population receives piped water

from the municipal authority. Outside Manila far fewer people have access to clean

water distribution. In both locations, these families must find alternate water sources

if they are to avoid cholera epidemics and other health problems spawned by the foul,

contaminated water available in their neighborhoods. In the provinces, the scenario is

worse. Some people rely on wells or even on rivers for their supply of water for their
 daily consumption. Amidst this uncertainty, a solution has appeared in the thousands

of water refilling stations that now dot the Philippine landscape. These shops began

as privately-run community sources, where consumers would bring containers and

fill them for a per-gallon fee that is a small fraction of commercially bottled water’s

cost. Demand is high that most stores now offer home delivery for regular customers.

(Sanchez,M., Enderez , D., Matidios, L.,Irish Capul, I. 2014)

Not far Maasin City has number of cases submitted to Rural Health Center

relative to diarrhea. Based on the report taken from the office of Sanitary Inspector,

most barangays of Maasin City are using unsafe drinking water. City Chief Executive

and its officials mandated the City Health Officers to augment the system and make

alternative solutions on the problem relative to health risk of its residence on the

availability of safe drinking water. City Health Officer, through its Sanitary

Inspectors, requested the Chairman of Health committee to provide the different

barangays a deep well or manual pump in order to alleviate the problem, but still

found out that water that been taken out from the well is not safe. As of 2018,

through the establishment of purified and distilled water refilling stations, city Health

Officer found an answer to that problem.

Thus, the respondents who are residents of Maasin City, Southern Leyte

conducted this study in order to help Maasin City government alleviating the needs of

safe drinking water, be an active partner to health and sanitation and promote

economic welfare to the residence.

GOAL
 The POSIEDON Purified Water Refilling Station's has its goal to provide

customers with the affordable quality safe purified drinking water. An active partner

of the government program on health and sanitation. Increase economic condition of

the residence.

Objectives

The objectives of Poseidon Purified Water Refilling Station are outlined below:

1. To provide customers with affordable quality safe drinking water.

 With existing competitors management of POSIEDON Purified
Water Refilling station must not go beyond what is offered.
 Management must employ the latest technology in producing
quality and safe drinking water.
 Refilling station must be easy access to the people.

2. An active partner of the government program on health and sanitation.

 Providing safe drinking purified water helps the government

alleviating the problem of diarrhea.
 Increase number of refilling stations that give convenient to the
residence.
 An active alliance to rural health procedures and policies.

3. Increase economic condition of the residence.

 Give job opportunity to the residence where business

establishment is located.
 Help saving the money of the people by safeguarding them from
health risk.
 Help the government in the implementation of its plans and
programs in healthy living.

Locale of the Study

 The water refilling station is situated in R. Kangleon Strees, Ibarra Maasin City,
Southern Leyte. It is one of the 70 barangays of Maasin City. Its population as determined
by the 2015 census was 3,976. This represented 4.65% of the total population of Maasin.
The people of barangay Ibarra are peace loving. Their main source of income is fishing,
farming, employment and businesses. Some of them are working abroad. Ibarra Maasin
City has beautiful beaches that attract tourists, first class hotels with swimming pools and
some lakes and falls that serves as escapade during summer.

Figure 1. Map of the location.

POSIEDON
WATER
RIFFILING
STATION

Target Markets

Our target customers are everyone in the society and even neighboring barangays

who requested for delivery services. Nevertheless despite the fact that there are also water

refilling stations nearby, the researchers intend to target majority of the people as the

water offered will be well purified and it will cater 4 varieties of water which will indeed

cater people’s needs such as to what type of water they prefer to drink.
 In addition, the water refilling station – Poseidon Purified Water Refilling

Station – will be targeting personal contacts as the prospective customers. Management

offers free delivery to prospect customers to gain loyalty to our product. This is an ideal

market segment because a positive relationship already exists with the personal contacts,

making the water refilling station’s job of selling the products significantly easier.

If this segment will continue to progress, the number of customer count in the

refilling station would progress largely. For example, the refilling station originally or

has 5 customers in their first day, if those customers will be satisfied with the service

and the product, they will spread the news about the firm. Let’s just say “the power of

communication”. If they communicate with a large clique of people, that clique will

then be curious and would try the refilling station, if they will also be satisfied, the same

procedure would then occur. This is being practical.

 Chapter II

Plan and Specification

This chapter is very important factor in the

accomplishment of its targeted study. Targeted client must able to
locate the site of the establishments, its development plan insuring
the viability of the place, its design, floor plan, electrical and
plumping. The man-power and rate of return is clearly stipulated.

Site Development:

Figure 2
Floor Plan:

Figure 3
Front Elavation:
Figure 4

Plumbing Layout: Figure 5

Electrical Layout: Figure 6

Perspective: Figure 7

I. INVESTMENT REQUIREMENTS
EQUIPMENT
 Capacity: 3,000 gallons per day
Qt Description Amount
y
1 Reverse Osmosis System, complete P175,100.00
with membrane, stainless housing,
self-standing with gauges
1 Multi-Media, automatic wash with 42,000.00
stainless steel jacket
1 Granular Activated Carbon, automatic 42,000.00
backwash with stainless steel jacket
1 Single softener with bypass, brine 42,000.00
tank resin, stainless steel jacket
1 Ultra violet 33,600.00
1 Ozone Pure 35,700.00
1 Polisher Carbon 4,620.00
1 0.20 Micro with housing 3,328.50
1 Pressure tank with pump 1HP, 12,075.00
stainless steel
1 Storage tank @P7600 480 gallons, 15,960.00
stainless steel
1 Magnetic flow meter 4,410.00
Subtotal P418,793.50

Qt Description Cost
y
1 Delivery Van P400,000.00
Land P100,000.00
Building Renovation P110,000.00
Subtotal P610,000.00

DIRECT COST
a. raw materials
Qty Description Amount
27.31 Impure water @78.60 cu/m P2,253.90
cu/m
or
7,215
gallon
s
Subtotal P2,253.90
 b. supplies
Qt Description Amount
y
1 Slim single filler housing P1,890.00
1 Slim sediment cartridge polyspon 1,470.00
1 Slim carbon cartridge matrix solid 3,570.00
carbon
1 Ionization mix bed 1,470.00
1 Absolute cartridge 2,415.00
1 GPD membrane 1,400.00
1 Membrane cleaning chemical 236.25
1 Membrane housing complete with 1,225.00
end cap and pins
1 Liquid gauge 420.00
1 Spare lamp 813.75
1 Ballast 831.25
1 Mixed bed 1,312.50
1 Water softener cartridge 2,800.00
1 Iron reducer 700.00
Subtotal P20,553.75

c. packaging
Qt Description Amount
y
100 5-gallon container round @175.00 17,500
pcs
100 5-gallon container slim @175.00 17,500
pcs
150 Seal for 5-gallon container round 31.50
pcs @P0.21
150 Seal for 5-gallon container slim 31.50
pcs @P0.21
Subtotal P35,063.00
Total Direct Cost P57,870.65

INDIRECT COST (ANNUALLY)

Particulars Cost
3 Labour cost (P300/day x 30 daysx12months) P324,000.00
1 Supervisor/Cashier (10,000/month x 12 120,000.00
months)
Fuels P52/litre (1 litre per 2 hours/8 hours per 74,880.00
day x 30 days x 12months)
Electricity (2520 x 12 months) 30,240.00
Water (315 x 12 months) 3,780.00
 Taxes and Insurance (6% of the investment) 65,199.85
Equipment Maintenance 8,000.00
Delivery Van Maintenance 40,000.00
Contingency (10% of Direct Cost x 12 months) 69,444.78
Total Indirect Cost P735,544.63

1. Washing of the 5 2.5 minutes

gallons container
2. Refilling of the 2 minutes
bottle
3. Sealing of the 1.5 Minute
bottle
Total 5 minutes

In an hour, we can finish 12 bottle (60minues /5 minutes) x 8 working hours = 96

bottles (average bottles to be refilled per day)

Table 3. Average Sales Projection in a day (refill only)

Condition No. of Bottles Probability Weighted

Sold Amount
High Sales 93 75% 70
Low Sales 20 25% 5
Total 75

Table 4. Average Sales Projection in a day (with pet bottle)

Conditions No. of bottles sold Probability Weighted Amount

High sales 10 50% 5
Low sales 2 50% 1
Total 6

Chapter III
 Computation

Poseidon Purified Water Refilling Station

Projected Statement of Financial Performance
For the Period January-December, 2020

SITUATION 1

Capital Investment: P418,793.50

+ P610,000.00
P57,870.65__
P1,086,664.15

Annual Revenue: (75 containers x P25 x 30 days x 12 mos.)

+ (6 containers x P200 x 30 days x 12 mos.)
10 % of Land (appreciation)___________
P1,117,000.00

Annual Cost: P735,544.65

Net Profit: P1,117,000.00

− P735,544.65__
P381,455.35

P 381,455.35
Rate of Return: × 100=35.10 %
P 1,086,664.15
•
 Bookkeeper

Darlene Enderez

Job Description Job Specification

 Trained in QuickBooks
accounting package
• Maintaining the financial records of the
company using bookkeeping software 
Relevant Bookkeeping
Experience
and
online spreadsheets  Knowledge of Microsoft
Office & Internet
• Maintaining records of
subsidiaries  QuickBooks Accounts
experience
• Preparing and processing payroll/s
 Excellent interpersonal
skills (e.g.; communication,
• Reconciling all accounts
selfawareness, building
periodically trust, questioning &
listening, influencing,
• Preparing monthly, quarterly,
assertiveness, problem
half-yearly, and yearly solving, decision making)
financial statements
• Calculating taxes, collecting bad  Numerate & Literate
debts, paying creditors,
and analyzing financial  Excellent organizational
statements skills
 Able to prioritize
• Producing accounting reports and
income and expenditure  Able to work to deadlines
statements
• Processing sales invoices, receipts  Able to work on own
and returns initiative
• Maintaining a monthly profit and loss  Discreet
statement
 Flexible

 Self Motivated

 Pro-active Team Worker

• Safeguarding and securing all financial records of the company

Administrative Assistant

Lindsey Therese Matidios

Job Description Job Specification

 • Basic reading, writing, and
 Maintains workflow by arithmetic skills required.
studying methods; • Knowledge of Microsoft
implementing cost Office and telephone protocol.
reductions; and developing
reporting procedures. • Excellent communication
skills both written and oral.


• Ability to use initiative to organize
Creates and revises
and prioritize work and meet
systems and procedures
deadlines.
by analyzing operating
practices, recordkeeping • Ability to work as part of a team and
system. use own initiative where applicable.
• Ability to operate data
 Ensures operation of
equipment by management and filing
completing preventive systems, and interpret and analyze
maintenance data.
requirements; calling • Ability to initiate and prepare routine
for repairs. correspondence, reports and memos.
• Reception skills including effective
 Maintains supplies answering of
inventory by checking telephone and face to face contact with the
stock to determine public.
inventory level. • Financial skills with an ability to
understand and analyze figures.
 Maintains professional
and technical
knowledge by attending
educational workshops;
reviewing professional
publications;
establishing personal
networks; participating
in professional societies.

 Contributes to team effort

by accomplishing related
results as needed.
 Technical Assistant

Irish Capul

Job Description Job Specification

• Excellent interpersonal skills to

 Ensure legal compliance provide quality customer service to both
of OEA packaging, both internal and
suitability for purpose
and disposal. external customers.
 Strive to minimize • Ability to interact with different levels of
environmental impact of personnel.
packaging, operations,
and waste management. • Strong organizational and time
management skills.
 Carry out environmental
and personnel swabbing and • Additional experience may
ATP be substituted for lack of formal
evaluation of hygiene degree.
systems. • Has at least vocational 2 year
 Evaluating and trialing diploma.
new machinery for water
processing and improving • Has a good personality.
production processes.
 A person who can work
under pressure.
 A person who knows how
to operate the water
refilling station equipment.
 Knows how to repair
the equipment in case
it’s broken.

• Has a good communication towards people.

• Knows how to deal with customers.
• Efficient at work
 Discreet  Flexible
•
Self Motivated
•
Pro-active Team Worker

Delivery Man

Person # 2

Job Description Job Specification

• Knows how to drive a • At least high school

10wheeler truck or less. graduate
• Knows how to operate water • Hardworking
station equipments. • Has good personality
• Has valid license • Who can work under
pressure
• Contributes to team effort by
• Self Motivated
accomplishing related results
as needed. • Pro-active Team Worker

Front Liner

Person # 1

Job Description Job Specification

• A person who can be all • At least high school

 around in a water refilling
station business (except graduate.  Hardworking
manager, bookkeeper and
• Has good personality
administrative assistant) • Who can work under
• A person who at least pressure
knows how to operate • Self Motivated
water processing • Pro-active Team Worker
equipment. • Efficient at work
• Knows how to deal with
• Contributes to team effort
customers.
by accomplishing related
results as needed.
v. Salary, Benefits and Incentives

Salary Benefits Incentives

 SSS  Service

Technical  Phil Health Incentive

Assistant P250.00/day Leave

 Pag - ibig Fund


13th Month Pay  Meal and
Overtime Pay Rests Period

and Holiday/

Front P200.00/day Christmas
Holiday/Rest
Liner Bonus
Day Pay

Mid-Year
Night Shift 
Bonus
Delivery P200.00/day Differential
Cost of
Man
  Living

Allowances

P16,9000.00/mont Paid Holiday

Total h
and Vacation

Leaves

(Table 3.1)
Chapter IV

The Financial Requirements

i. The Capitalization Aspects

CAPITAL INVE STMENT

1. Water Refilling Machine P 250,000.00

2. Renovation or New Store at least 75,000.00

20sqm. size

3. Delivery vehicle 150,000.00

a) For house delivery

b) Small Tank Truck

4. Business permit & other legal docs 10,000.00

 5. Initial Supplies / Miscellaneous 31,750.00

a) 150 Bottles slim – 18,750.00

b) 50 Bottles round – 7,500.00

c) heat gun – 2,500.00

d) Stickers – 3,000.00

6. Others 8,250.00

Total P 525,000.00

(Table 4.1)
ii. The Company Budget

The company – Alpha Purified Water Refilling Station – has an initial budget of

P700, 000.00 (Seven Hundred Thousand Pesos Only).

The table below shows the money allocation for each area concerned.

MONEY ALLO CATION

1. Water Refilling Machine P 300,000.00

2. Renovation or New Store at least 80,000.00

20sqm. Size

3. Delivery vehicle 200,000.00

4. Business permit & other legal docs 10,000.00

(DTI, Mayor’s permit, Water testing,

etc.)
 5. Initial Supplies / Miscellaneous 50,000.00

a) 150 Bottles slim – 20,000.00

b) 50 Bottles round – 10,000.00

c) heat gun – 10,000.00

d) Stickers – 10,000.00

6. Others 30,000.00

Total P 670,000.00

(Table 4.2)

iii. Estimate of Income and Expenditures for One year and Three Years

SALES:

A. ) First Year of Service

a. First 2 Months [January(27 days) – February(24 days)]

60 containers / day x P 15.00 selling price x 51 days

= P 45,900.00

Remaining Months (March – December) 262 days

120 containers / day x P 15.00 selling price x 262 days

= P 471,600.00

GROSS SALES = P 517,500.00

B. ) Second Year of Service

a. (January – December) 313 working days

 150 containers / day x P 15.00 selling price x 313 days

GROSS SALES = P 704,250.00

C. ) Third Year of Service

a. (January – December) 300 working days

125 containers / day x P 15.00 selling price x 310 days

GROSS SALES = P 581,250.00

Gross Sales for One Year up to Three Years

First Year of Service

Second Year of Service
Third Year of Service

(Fig. 4.1)
EXPENSES:
First Second Year Third

Year Year

1. Manpower / Salaries P 203,450 P 203,450 P 195,000

Technical Assistant

– P250/day

Front Liner

– P200/day

Deliver Man

– P200/day

2. Electric Bill 18,000 30,000 24,000

3. Phone Bill 6,000 7,200 4,800

4. Transportation / Gas 18,000 12,000 12,500

Allowance

5. Consumables and Others 12,000 12,000 12,000

GROSS EXPENSES P 257,450 P 264,650 P 248,300

(Table 4.3)
 Gross Sales and Gross Expenses for
Three Years
8

4 Gross Sales
Gross Expenses
3

0
First Year Second Year Third Year

(Fig. 4.2)

Note: Numbers in the left are in hundred thousand.

Profits for Three Years

1st Year(P260,050.00)
2nd Year(P439,600.00)
3rd Year(P332,950.00)

(Fig. 4.3)
 Chapter V The Marketing Mix

A. Nature of the Product

i. Variety

Alpha Purified Water Refilling Station caters 4 products. These are the

following:

• Mineral Water

• Purified Water

• Alkaline Water

• Pi Water

In addition, each of this type of water has different characteristics. Yes, water has

also characteristics. It is said that our immune system works accordingly to what

type of water we will intake. The Alpha Purified Water Refilling Station caters all

this 4 products to ensure that they will provide whatever type of water their

customers would prefer. Also, this will give them the advantage in terms of

competition because 1 of this product – which is the “Pi Water” – is not available

in its nearby competitors.

ii. Design

(Fig. 5.1)

The design of this product is actually based on its container since water (liquid)

has only one face and has an indefinite shape.

Alpha Purified Water Refilling Station accepts all kinds of containers such as

those commonly used water containers, small / large water bottles and etc. As for

the pricing, Alpha Purified Water Refilling Station priced the product according to

its volume.

(For more details, please refer to our Pricing Scheme on page 40).
iii. Quality & Features

Mineral Water

- Is water from a mineral spring that contains various minerals,

such as salts and sulfur compounds. Mineral water may

be effervescent (i.e., "sparkling") due to contained gases.

Purified Water

- Is water that is mechanically filtered or processed to be cleaned

for consumption. Distilled water and deionized (DI) water

have been the most common forms of purified water, but

water can also be purified by other processes including

reverse osmosis, carbon filtration, microfiltration, ultra

filtration, ultraviolet oxidation, or electro dialysis.

Alkaline Water

- Alkaline water, also known as ionized water, is a beverage that

is neither acidic nor neutral on the pH scale, having a level

above 7.

Pi Water

- Is the water that is very similar to your body water (Living

Energy). Living energy means “the energy to live.” Pi Water

has the same function (energy) that your body water has.
iv. Brand Name

(Fig. 5.2)

APWRS stands for Alpha Purified Water Refilling Station. The logo represents

water and nature.

Water is a basic necessity for life. Without water, we humans will never survive

the ever changing occurrences of life.

B. Price and Pricing Scheme of the Product

i. Price

Here is the list of products with prices of Alpha Purified Water Refilling
Station:
 Mineral Water - P 10.00

 Purified Water - P 15.00

 Alkaline Water - P 20.00

- P 150.00 – P
 Pi Water 200.00
Pi Water has the highest price since Pi Water is a type of water which is through

thorough experimentation to satisfy customers.

(For details about Pi Water, please refer to page 38)

ii. Price Strategies

As for the pricing strategies, like any other firm, Alpha Purified Water

Refilling Station, gathered information through surveying 100 people from the

area where the firm will be located at. The survey was about the type of water

people in the area most likely used in drinking, nearby refilling stations, and the

pricing scheme of the nearby refilling stations. Based from the survey, the

researchers concluded prices that are not that high so that it can compete with the

nearby stations. In addition, the survey also included comments and suggestions so

that the outcome of the refilling station will attract more customers and that it can

reassure the owners that the customers are satisfied with their service.
iii. Price List and Brochure

Alpha Purified Water Refilling Station

Sangi Road, Lapu-Lapu City

Email Address: APWRS@gmail.com

We cater 4 types of water which will definitely quench your

thirsts.

• Mineral Water - P 10.00

• Purified Water - P 15.00
• Alkaline Water - P 20.00
 Pi Water - P 150.00 – P 200.00

Come and be part of our customers and enjoy a

refreshing treat for a new lifestyle.

Visit us at Sangi Road, Lapu-Lapu City or contact us at

APWRS@gmail.com.

(Fig.5.3)

iv. Payments Scheme and Terms

Alpha Purified Water Refilling Station accepts payments through BDO, BPI or

check, applicable only if the customer orders in bulk such as our sister companies.

As for the walk-in customers, APWRS strongly implements “Pay as you Order

Policy”. As for our sister company, the stockholders of APWRS and the
stockholders of the other party, agreed to have a 5 year contract in the water

distribution scheme.

C. Place

i. Location

The water refilling station is situated in Sangi Road, Lapu-Lapu City,

Cebu.

In Sangi Road, there are few water refilling stations thus giving us

competitive advantage as there is no other water refilling stations catering

the 4 varieties of water which is stated in Chapter 5 (Nature of Product . i)

 (Fig. 5.4)

ii. Channels of Distribution

Here is the list of our sister companies:

• Aqua Jam Refilling Station , Lapu-Lapu City

• Shiloh Water Station, Kagudoy Lapu-Lapu City

• Angelo’s Purified Water, Consolacion, Cebu City

• MD Wing Refilling Station, Lapu-Lapu City

• Aqua Shen Station, Mandaue City

• Tomorrow’s Life Water Station, Mandaue City

• Thirsty Water Purified Station, Lapu-Lapu City

• Sam’s Purification Station, Cebu City

Our sister companies do communicate with us for water distribution. Alpha

Purified Water Refilling Station acts as their distributor. Our sister companies also

distributes water on their selective area of coverage,

In result, our sales increase by 30% every year. The minimum distribution

of water in volume to our sister companies is approximately 1,000 Liters per

month. Due to personal contacts, Alpha Purified Water Refilling Station gradually

increases number of sister companies.

iii. Coverage

This is another map site of the water refilling location. As you can see, there is a

circle in the middle of the figure. The circle represents our coverage for water

distribution. This includes the, Super Metro, Myshing- Hair and Nail Studio, La

Nueva Supermarket, Pajo National High School and other houses located inside

the distribution area. Unfortunately, Alpha Purified Water Refilling Station does

not cater water distribution (for delivery of per gallon) outside the distribution

area. The firm only delivers water outside the distribution area if the order is in

bulk (1000 L – 3000 L).

 (Figure 5.5)

iv. Transportation

Old Bridge

To Mercado To Pusok / Mepz 1

Gaisano
Mactan

Petron

To MECO To MBEAB Gate

To Tamiya / Mepz 2

(Fig. 5.6)

The figure above is a sketch of the location of the firm; this is for the walkin

customers. As for the home deliveries, the firm owns a small delivery truck that

can hold up to 20 containers of water. As for the sister companies, the firm owns a

small tank truck that can also hold 1000 L – 3800 L.

D. Promotion

i. Advertising

As for the advertising of the firm, Alpha Purified Water Refilling Station focuses

on personal contacts. The people nearby the location of the firm will technically

talk about the new company established. Through personal communication, the

number of customers will increase annually. But APWRS doesn’t completely

depend on personal contacts only. Somehow, the stockholders of the firm came

up with an advertising strategy.

Since water refilling stations don’t usually have discounts, the company owners

come up with the “Buy 10 + 1” water discount. To ensure that the customers

bought water that day or so, the customers will be given a card. Every time they

buy water, the boxes inside the card will be marked or signed by the front liner or

the technical assistant depends on which of the two of them is available. When all

of the 10 boxes are fully signed, it is the customer’s choice whether to claim

his/her free 1 container of water. After claiming the free item, the box intended for

the free item will be marked so that the customer will not use it for another free

item. This advertising strategy is only applicable on special occasions declared by

the firm.

Another idea of advertising is through display advertising, specifically through

brochures.
ii. Sales Strategy

The sales strategy is to concentrate on the segment of the sales advertising, most

easily captured by the following sales feature: increase of sales and customers

annually. In addition, the fastest way to reach the sales goal for the first several

years is by actively working to develop a dealership network specifically, sister

companies.

Having a large number of sister companies mean increase of sales. At this point,

the goal of the firm is to have a large number of sister companies for function.

iii. Sales Promotions

In order to promote sales is through strategic alliance. The relationship between

water service companies (sister companies) and water distributors (APWRS is

one) could be called a strategic alliance. These water service companies have an

extensive customer base. Most of the customers have needs such as well purified

water and some may ask for varied water types however, many water

distributors’ customers have needs as well. At present, these water service

companies must direct their own needs to the water distributors in order for them

to cater their customer’s needs. Forming a relationship between water service

companies and water distributors would quickly result in substantial sales

increases for the water distributors and would result in increased prestige and

profits for the water service companies.

 BIBLIOGRAPHY

Online Sources:

• http://www.bplans.com/water_purification_business_plan/strategy_and_im

plementation_summary_fc.php

• http://en.wikipedia.org/wiki/Alkali

• http://www.pi-water.com/new/en_water_DrPi_WhatIsPi.html

• http://en.wikipedia.org/wiki/Purified_water

• http://en.wikipedia.org/wiki/Mineral_water

• http://bizfil.com/starting-a-water-refilling-station-business/

• http://www.ehow.com/info_8164329_equipment-used-water-

refillingstations.html

• http://businessdiary.com.ph/tag/sample-feasibility-study-for-water-

refillingstation/