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Tows Matrix

This TOWS matrix analyzes the opportunities, threats, strengths, and weaknesses of a company in the mobile device sector. Some key opportunities include the growth in smartphones, tablets, and smart TVs. Threats include intense competition, declining prices, and foreign exchange risk. The company has strengths in market position, brand value, and R&D. Weaknesses include patent litigations and dependence on Android. The matrix provides alternative strategies to pursue opportunities using strengths, defend against threats using strengths, pursue opportunities to overcome weaknesses, and minimize weaknesses and threats.

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manisha acharya
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98 views2 pages

Tows Matrix

This TOWS matrix analyzes the opportunities, threats, strengths, and weaknesses of a company in the mobile device sector. Some key opportunities include the growth in smartphones, tablets, and smart TVs. Threats include intense competition, declining prices, and foreign exchange risk. The company has strengths in market position, brand value, and R&D. Weaknesses include patent litigations and dependence on Android. The matrix provides alternative strategies to pursue opportunities using strengths, defend against threats using strengths, pursue opportunities to overcome weaknesses, and minimize weaknesses and threats.

Uploaded by

manisha acharya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOWS MATRIX

Opportunities Threats

 Positive outlook  Intense competition


for Smartphone and increasing
and tablet market commoditization in
 Robust outlook the mobile sector
for smart TV  Declining average
 Growing selling prices may
adoption of 3D strain margins
flash memory  Foreign exchange
risk

Strengths

 Strong market SO Alternatives ST Alternatives(Stability


position and (Growth Strategies) Strategies)
brand value
 Consistent
emphasis on  Should invest in  Intensive
research and
R& d work on 3D Promotions
development
flash Memory (Attractive events),
 Diversified
geographic domain and for survival in the
presence launch new competitive market
products. using strong market
position and brand
 Should Introduce
value.
new product lines
Smart TV,  . R &D and other
enhanced tablets
marketing team
and smart phones
and promote should focus on
them in their declining average
diversified selling prices for
network. increasing the
finances of the
company.

Weakness

WO Alternatives (Stability WT
Strategies) Alternatives( Retrenchment
 Patent
Strategies)
litigations  Should promote
 Dependence on android Smart
Android phones and tablets
heavily.  Not to invest
further as
 Spending less in there is
litigating patents foreign
and to focus more exchange risk.
onto selling their
own products which  Closing down
in demand in the the (dog)
market. Product line,
i.e. the
products
which are non
profitable.

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