I N STAG RA M

LAYOU TS
FOR YOUR BRAND

SARAH DESHAW
 H ey t h e re !
I’m Sarah DeShaw. I LOVE to share
all the things that have made my
business and life better, like
minimalism, mindset, marketing,
how to DIY gorgeous photos for
your brand and more!

My hope in sharing all this great

stuff with you is that you’ll walk
away with something that will help
you live in alignment with the life you
want most (and that your business
would be as profitable, impactful &
beautiful as you’re imagining it could be)!

I’m excited to share my 6 favorite Instagram layouts with you! Creating amazing
Instagram layouts that stay true to your brand not only help your aesthetic, but
they give your brand a polished, professional look that potential followers love.
Adding a layout to my feed helped me have a clear vision of what I should post
next; I hope they’ll help you too!

Enjoy!

INSTAGR AM | @ S A R A H D E S H AW
YOUT UBE | Y OUTUB E .COM/SARAHDESHAW
WEB | WWW.SARAHDESHAW.COM
 W hat is a n I n st a g ra m L ayo u t ?

An Instagram layout is a methodical way your photos are displayed to create a

stylized look to your Instagram grid. Combined with a clear brand aesthetic, an
Instagram layout can help give your brand a sense of credibility +
professionalism.

B u t f i r st …

The ONE must-have aesthetic that every single brand should have regardless on
if they have a layout or not is a strong, consistent color theme. In the examples
I’ll share with you in the following pages, you’ll notice each layout has a clear
color theme. 

If you want my tips and ideas on how to pick the right color theme for your
brand, check out my blog post and YouTube video on choosing a color theme
here.

If you want to take your brand further, you’ll want to go the extra mile and find a
layout that works for your brand.As we go through these examples, try to
imagine them with your brand’s colors and your brand’s style of graphics or
photography. This will help you choose which layout is going to work best for
you.

Okay. Let’s get to it!

© S A R A H D E S H AW | W W W. S A R A H D E S H AW. C O M
 C H E C K E R B O A R D L AYO U T



To create this look, you’ll need to choose two distinct post styles that align with your
brand’s aesthetic. Once you have your two distinct styles, every other post should
be in each of the styles. In the example above, the pattern goes: photo, quote, photo,
quote, photo (and so on).

One important thing to note is that you don’t have to include quotes to use this
Instagram layout. You could just choose to use two distinct photography styles, or
even two distinct graphic styles. Apps like Unum and Planoly, can help you arrange
your posts in a checkerboard fashion before you post them.
 C O L L A G E L AYO U T



To create this look, you'll need two distinct border styles: one that crops your photos
horizontally with a white background, and one that crops your photos vertically with
a white background.

If you choose to use this layout, it’s really important to keep the 2 border styles each
consistently the same size. Because of this, I like using Canva's free online design
software to set up templates with each crop style. Once you set up and use your
templates, download the finished photos from Canva and use apps like Unum and
Planoly to arrange your photos in a pattern of horizontal, vertical, horizontal, vertical
(and so on) prior to posting.
 H O R I Z O N TA L L I N E S L AYO U T



To create this layout, you'll need at least 2 distinct post styles (though, you could do
more if you wish), and you’ll need to use a feed planning app like Unum or Planoly to
drop your photos in and rearrange them to create a style with horizontal lines. This
is a fairly quick and easy layout to do.
 V E R T I C A L L I N E S L AYO U T



To create this look, you’ll need 2 or more distinct post styles, and a feed planning
app like Unum or Planoly. Drop your photos into whichever app you choose, and
drag and drop to create a style with vertical lines.
 B O R D E R L AYO U T



To create this look, you'll need to select a border style and color that aligns with
your brand's aesthetic. Then, you'll need to find an app like Instasize, PicFrame or
Lighto that will help you add your desired border before posting. It’s really important
that you use a consistent border color and size to make this theme look as clean cut
and professional as possible. 
 S H A P E L AYO U T


 To create this super memorable look, pick a shape that aligns with your brand's
aesthetic. The feed in the example is basketball themed, so it’s only fitting that the
shape picked here is a circle (like a basketball). 

Once you’ve picked a shape that aligns with your brand, use an app like Lighto or
Picsart to help you cut your photo into your desired shape before posting. I typically
recommend keeping a white background for this Instagram theme to keep it from
becoming too busy and cluttered. But, if you have an on-brand reason to do
otherwise, go for it!
Ta ke Act ion!

With these six layout options combined with your brand’s color theme and all your
content, you can create endless, on-brand layouts. So, what’s next?! Download the
apps that correspond with the looks you like most and experiment with it! 

If you liked this resource, be sure to subscribe to my newsletter to get access to my

library of FREE resources for entrepreneurs (and first access to any new free
content I create!) at this link: http://www.sarahdeshaw.com/free-resources

And, I'd love if you’d find me on Instagram + check out my YouTube videos. If you
want to connect via email, head to my website and fill out the contact form.

INSTAGR AM | @ S A R A H D E S H AW
YOUT UBE | Y OUTUB E .COM/SARAHDESHAW
WEB | WWW.SARAHDESHAW.COM