Salesprocess.
io Customer Acquisition Machine Schematic
Creator Name Nick Kozmin Lead Generation Conversion Promise Delivery
Last Modified By Nick Kozmin Traffic Trust Building Product, Service,
Last Modified Date Bait/Hook Closing Support
and Time 3/7/2020
Last Modified Date Bait/Hook Closing Support
and Time 3/7/2020
Outbound
Social Ads:
Prospecting:
Facebook,
LinkedIn, Referral Partner Current Audience Organic Paid Search
LinkedIn,
Facebook, Cold
YouTube, Etc.
Email
3%+
15%+ 15%+ 15%+ 15%+ 15%+
Remarketing -
Lead Retargeting On
FB, GDN, Email
5%+ Video Sales
80%+ Letter/Webinar +
15-Minute Phone
Sales
Call
Page/Mid-Funnel
5%+ Content
5%+
40%+
Survey And
Remarketing Free Trial
Booking
60%+
3-5% 3-5%
5-10%
Automated
Demo Remarketing
Onboarding
Demo Remarketing
Onboarding
20%+
Customer
Customer Experiences Value Case Study
Via Solution
80-92% 5-10%
Salesprocess.io Customer Acquisition Machine Schematic
Creator Name Nick Kozmin Lead Generation Conversion Promise Delivery
Last Modified By Nick Kozmin Traffic Trust Building Product, Service,
Last Modified Date Bait/Hook Closing Support
and Time 3/7/2020
Last Modified Date Bait/Hook Closing Support
and Time 3/7/2020
YouTube LinkedIn Facebook
15%+
15%+
15% +
Remarketing
Opt-In (Facebook and
GDN)
5%+ Video Sales
80%+ Letter/Webinar +
15-Minute Phone
Sales
Call
Page/Mid-Funnel
Content
5%+
40%+
Remarketing
Survey And
(Facebook and Free Trial
Booking
GDN, Email)
60%+ 5-10%
Remarketing
Automated
Demo (Facebook and
Onboarding
GDN)
Demo (Facebook and
Onboarding
GDN)
20%+ Update Funnel Using Insights
Customer
Customer Experiences Value Case Study
Via Solution
80%+ 10%+
800 + Contacts
Per Month
3% +
Remarketing
(Facebook and
GDN)
Lead (Expressed
Interest)
Video Sales
15-Minute 8%+ Letter/Webinar +
Discovery Phone Sales
Call Page/Mid-Funnel
Content
8%+ Remarketing
(Facebook, Email,
and GDN)
Survey And
40% + Booking
70% +
Remarketing
Demo (Facebook and
GDN)
20% +
Customer
Customer Experiences Value Case Study
Via Solution
80-90% 10%+
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Channel Partner Funnel
Creator Name Nick Kozmin Lead Generation Conversion Promise Delivery
Last Modified By Nick Kozmin Traffic Trust Building Product, Service,
Support
Last Modified By Nick Kozmin Traffic Trust Building Product, Service,
Last Modified Date Bait/Hook Closing Support
and Time 3/7/2020
Content To
Channel Partner
(Podcast, Guest
Blog/Video, Paid
Promo/Partnerships)
15% +
Remarketing
Opt-In (Facebook and
GDN)
5%+ Video Sales
80%+ Letter/Webinar +
15-Minute Phone
Sales
Call
Page/Mid-Funnel
Content
5%+
40%+
Remarketing
Survey And
(Facebook and Free Trial
Booking
GDN)
60%+ 5-10%
Remarketing
Automated
Demo (Facebook and
Onboarding
GDN)
Demo (Facebook and
Onboarding
GDN)
20%+ Update Funnel
Customer
Customer Experiences Value Case Study
Via Solution
80%+ 10%+
Content To
Channel Partner
(Podcast, Guest
Blog/Video, Paid
Promo/Partnerships)
3%+ Remarketing
(Facebook and
GDN)
Lead (Expressed
Interest)
Video Sales
Letter/Webinar +
Sales
Page/Mid-Funnel
Remarketing Content
(Facebook and
GDN, Email, 5%+
Instagram,
Youtube)
Tripwire/Free Trial
Remarketing
(Facebook and
GDN, Email,
10% +
Instagram,
Youtube)
Update
Upsell 1
Update
Upsell 1
Remarketing
(Facebook and
GDN, Email, 10%+
Instagram,
Youtube)
Upsell 2
Customer
Customer Experiences Value Case Study
Via Solution
80-90%
10%
YouTube LinkedIn Facebook
15%+ 15%+
15%+
Remarketing
Opt-In (Facebook and
GDN)
Video Sales
Letter/Webinar +
Sales
Page/Mid-Funnel
Remarketing Content
(Facebook and
GDN, Email, 5%+
Instagram,
Youtube)
Tripwire/Free Trial
Remarketing
(Facebook and
GDN, Email,
10% +
Instagram,
Youtube)
Update
Upsell 1
Remarketing
(Facebook and
GDN, Email, 10%+
Instagram,
Youtube)
GDN, Email,
Instagram,
Youtube)
Upsell 2
Customer
Customer Experiences Value Case Study
Via Solution
80-90%
10%
