Dear Respondent,
We, the students of MFM, NIFT Kolkata, are conducting a survey that intends to analyze the consumer behavior for handloom products. We would
be grateful if you could spare a few minutes answering the same true to your knowledge. Your responses will be aggregated to come to a
consolidated conclusion that will be used purely for academic purpose and its secrecy will be maintained.
1. How often do you go shopping for handloom products?
[a] More than once a month [b] Monthly
[c] Once every 3-4 months [d] Once every 6 months
[e] Rarely- only on special occasions [e] Never
2. Please select the handloom products you are aware of:
[a] Carpets [b] Duster cloth
[c] Dhotis [d] Saris
[e] Bed sheets [f] Towels
[g] Curtains [h] Pillow covers
[i] Lining cloth
3. Which of the following best describes you:
[a] It is easy for me to find handloom products that I like
[b] It is challenging to find handloom products that I like
Where do you prefer to buy handlooms from?
[a] Online [b] Branded stores
[c] Handloom societies & exhibitions [d] Weaver’s clusters
[e] Exclusive handloom outlets [f] Local market
4. Who do you like to take along with you when shopping for handlooms?
[a] Family members [b] Colleagues
[c] Friends [d] I prefer going alone
5. Are you aware of the handloom mark which indicates quality?
[a] Yes [b] No
6. Do you regret spending more than your budget when you shop for Handlooms?
[a] Yes [b] No
7. When do you purchase handloom products?
[a] When need arises [b] When salesman approach (door to door)
[c] During festival/occasions [d] During special discounts
[e] During handloom exhibitions [f] Any other (specify):………………………
8. When buying handlooms, I look for the following features:
Parameters Strongly agree Agree Neutral Disagree Strongly disagree
Overall quality
Economic value
Personal satisfaction
Innovation
Practicality
Popularity
Familiarity
9. Do you follow current fashion trends with respect to handlooms?
[a] Yes, I follow them closely
[b] Yes, but I don’t really follow them
[c] No
11. Reasons for buying handlooms?
[a] Status symbol [b] New culture appeal
[c] New product availability [d] Preference for luxury items
[e] Fashion quotient [f] Environmental reasons
[g] Artistic expression [h] Nationalism
[i] Uniqueness/ individuality [f] Any other
12. When a product first enters the market, you are among the,
[a] First to purchase the product [b] Early majority of purchasers
[c] The great majority of purchasers [d] Late majority of purchasers
[c] Last to purchase the product
13. How much are you willing to spend on handlooms products?
[a] Small amount [b] Fair amount
[c] Average amount [d] Above average amount
[e] High amount
14. Do you believe the government initiatives establishing India handloom as a brand will bring in more reliability and standards in the product
category?
[a] Yes [b] No
[c] Can’t say
15. What type of advertisement would induce you to buy handloom products more?
[a] Celebrity endorsement on T.V. [b] Infomercials
[c] Print media advertisement [d] Online advertisements
[e] Billboards [f] Product placement (in a movie/show)
Name …………………………….. Area of residence ……………………………...
Age …………………………….. Qualification: ……………………………...
Marital status …………………………….. Contact number ……………………………...
Occupation ……………………………... Email ……………………………...
