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Questionnaire

The document is a survey being conducted by students at NIFT New Delhi to analyze consumer behavior for handloom products. It contains 15 multiple choice questions about the respondent's shopping habits and preferences for handloom products. Some of the questions addressed include how often and where the respondent shops for handlooms, what products they are aware of, what features they look for, and their opinions on government initiatives and types of advertising for the handloom industry. The responses will be kept confidential and only used for academic purposes.

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Anamika Singh
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1K views3 pages

Questionnaire

The document is a survey being conducted by students at NIFT New Delhi to analyze consumer behavior for handloom products. It contains 15 multiple choice questions about the respondent's shopping habits and preferences for handloom products. Some of the questions addressed include how often and where the respondent shops for handlooms, what products they are aware of, what features they look for, and their opinions on government initiatives and types of advertising for the handloom industry. The responses will be kept confidential and only used for academic purposes.

Uploaded by

Anamika Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dear Respondent,

We, the students of MFM, NIFT New Delhi, are conducting a survey that intends to analyze the consumer behavior for handloom
products. We would be grateful if you could spare a few minutes answering the same true to your knowledge. Your responses will
be aggregated to come to a consolidated conclusion that will be used purely for academic purpose and its secrecy will be
maintained.

1. How often do you go shopping for handloom products?

[a] Never [b] Seldom


[c] Occasionally [d] Frequently
[e] Regularly

2. Please select the handloom products you are aware of:

[a] Carpets [b] Duster cloth


[c] Dhotis [d] Saris & dress materials
[e] Bed sheets

3. Which of the following best describes you:

[a] It is easy for me to find handloom products that I like


[b] It is challenging to find handloom products that I like

4. Where do you prefer to buy handlooms from?

[a] Online [b] Branded stores


[c] Handloom societies & exhibitions [d] Weavers clusters
[e] Exclusive handloom outlets [f] Local market

5. Who do you like to take along with you when shopping for handlooms?

[a] Family members [b] Colleagues


[c] Friends [d] I prefer going alone

6. Are you aware of the handloom mark which indicates quality?

[a] Yes [b] No

7. Do you regret spending more than your budget when you shop for Handlooms?

[a] Yes [b] No

8. When do you purchase handloom products?

[a] When need arises [b] When salesman approach (door to door)
[c] During festival/occasions [d] During special discounts
[e] During handloom exhibitions [f] Any other (specify):
9. When buying handlooms, I look for the following features:

Parameters Strongly agree Agree Neutral Disagree Strongly disagree


Overall quality
Economic value
Personal
satisfaction
Innovation
Practicality
Popularity
Familiarity

10. Do you follow current fashion trends with respect to handlooms?

[a] Yes, I follow them closely

[b] Yes, but I dont really follow them

[c] No

11. Reasons for buying handlooms?

[a] Status symbol [b] New culture appeal


[c] New product availability [d] Preference for luxury items
[e] Fashion quotient [f] Environmental reasons
[g] Artistic expression [h] Nationalism
[i] Uniqueness/ individuality [f] Any other

12. When a product first enters the market, you are among the,

[a] First to purchase the product [b] Early majority of purchasers


[c] The great majority of purchasers [d] Late majority of purchasers
[c] Last to purchase the product
13. How much are you willing to spend on handlooms products?

[a] Small amount [b] Fair amount


[c] Average amount [d] Above average amount
[e] High amount
14. Do you believe the government initiatives establishing India handloom as a brand will bring in more reliability and standards
in the product category?

[a] Yes [b] No


[c] Cant say
15. What type of advertisement would induce you to buy handloom products more?

[a] Celebrity endorsement on T.V. [b] Infomercials


[c] Print media advertisement [d] Online advertisements
[e] Billboards [f] Product placement (in a movie/show)

Name .. Area of residence ...


Age .. Qualification: ...
Marital status .. Contact number ...
Occupation ... Email ...

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