CONSUMER OPINIONS AND
ATTITUDES TOWARDS
ONLINE SHOPPING SURVEY
Survey Code
Researchers Name
Date
Survey Questionnaire
Introduction
Online shopping is a popular trend among consumers. We are students
completing this project as part of our marketing research course. The
purpose of our study is to find out online shoppers opinions about their
online shopping experiences. The findings of this survey will be used to
understand the expectation and risks associated with online shopping.
We appreciate the time you have taken to share your opinions about
online shopping. Your responses will be completely confidential. Thank
you for your time.
I.
1.
2.
Online shopping sites used
Which online site do you use? (CHECK ALL THAT APPLY)
a. Amazon.com
d. Bestbuy.com
g. Target.com
b. Walmart.com
e. Frys.com
fh Sears.com
c. Macys.com
f. Newegg.com
i. Other (specify)_________
Out of the online shopping sites you use, which one serves your needs the best?
(CHOOSE ONLY ONE!)
1. Amazon.com
4. Bestbuy.com
7. Target.com
2. Walmart.com
5. Frys.com
8. Sears.com
3. Macys.com
6. Newegg.com
9. Other (specify)_________
II. OPINIONS ABOUT ONLINE SHOPPING
3.
Have you shopped online in the last 12 months?
4.
When did you first start to shop online?
1. Yes
1. Less than 3 months
4. 1 to 2 years
2. 3 to 6 months
5. 2 to 3 years
3. 6 to 12 months
6. More than 3 years
2. No
5.
Using the scale below, please indicate the extent to which you AGREE or Disagree with each
of the statements regarding your opinions about Online Shopping.
SCALE:
1=Strongly Disagree
A.
B.
C.
D.
E.
F.
2=Disagree
3=Neutral
Easy navigation around the site
Free delivery and returns
Fit and sizing information
Quality of photographs to view products
24 hour accessibility
Product suggestions to match
what you are purchasing
1
1
1
1
1
1
III.
OPINIONS ABOUT SECURITY
6.
What is your preferred method of payment?
1. Cash
7.
2. Check
3 .Debit/Credit card
4=Agree
5=Strongly Agree
2
2
2
2
2
2
4
4
4
4
4
4
3
3
3
3
3
3
5
5
5
5
5
5
4. Third party (ex. PayPal)
How important are the following factors in your decision to purchase goods from the
Internet?
SCALE:
1=Not Important at All
2=Not Important
3=Neutral
4=Important
A.
Reputation of the company
B.
Guarantees and Warranties
C.
Privacy of information
D.
Security
5=Very Important
8. How important are each of the following factors keeping you from shopping on the internet.
SCALE:
SCALE:
1=Not Important at All
2=Not Important
3=Neutral
4=Important
5=Very Important
A.
Risk of identity theft
B.
Risk of loss of identity
C.
Risk of loss of privacy
D.
Lack of trust of website
IV.
9.
SHOPPING DEPARTMENTS
Which department do you most often shop for? (CHECK ALL THAT APPLY)
a. Women
d. Home
g. Clearance
j. Health
b. Men
e. Furniture
h. Electronics
k. Other (Specify):
c. Kids
f. Garden
i. Toys
10.
How many things do you order during one visit on each site?
1. Zero
11.
2. 1-2
2. Every second time
5. More than 10
3. Most of the time
4. Depends on return costs
Do you go to a department store to see the things before ordering them online?
1. Never
V.
4. 5-10
Do you return your orders?
1. Never
12.
3. 2-5
2. Every second time
3. Most of the time
OPINIONS ABOUT ONLINE ADVERTISING
4. Depends on the objects
13.
Which advertisements capture your attention the most? (CIRCLE ALL THAT APPLY)
a. Online advertisements
c. Television advertisement
b. Newspaper advertisements
d. Radio advertisements
e. Other (specify)__________________________________
14.
Are online advertisements a good price compared to other sorts of advertisements?
1. Cheaper
15.
4. Dont know
2. 4-7 times
3. 8-12 times
4. 13-17 times
5. 18+
How often do you use online advertisements to help you make a purchase?
1. 1-3 times
17.
3. Same price
How often do you see advertisements for online shopping while using the internet?
1. 1-3 times
16.
2. More expensive
2. 4-7 times
3. 8-12 times
4. 13-17 times
5. 18+
How helpful do you think online advertisements are towards online shopping?
1. Not helpful at all
2. Not helpful
3. Helpful
4. Very helpful
VI.
BACKGROUND INFORMATION
18.
What is your gender?
19.
What is your age?
20.
1. Male
2. Female
1. 18-25
3. 30-40
2. 26-30
4. 40+
What was your income last year before taxes?
1. Less than $20,000
4. $60,001 - $80,000
2. $20,000 - $40,000
5. $80,001 - $100,000
3. $40,001 - $60,000
6. $100,000+
21. What is your ethnicity?
1. Caucasian
4. Asian
2. African American
5. Hispanic/ Latino
3. Pacific Islander
6. Native American
7. Other (specify)_________________
22.
How often do you shop online?
1. Once a week
23.
2. Once a month
3. Once every 4 months
4. Once a year
Do you prefer to shop online or in store?
1. Online
2. In stores
Thank you for your time and participation. We value your responses.
