INDIA’S MOST

ENERGY EFFICIENT FAN

contact@atomberg.com 022-65352777
 ATOMBERG TECHNOLOGIES
Today’s household appliance scenario faces a massive gap. On one hand, there are appliances which
have standard features, but consume a lot of electricity in the process. On the other hand, there are
energy efficient appliances which simply cannot compete with others based on parameters like design,
looks, price, etc. With this, it is also important to bring comfort to the lives of the c onsumer by coming
up with intelligent, smart and connected appliances. Keeping in line with our vision and values, we
have developed India’s most energy efficient fan , Gorilla.
Our dream is to create revolutionary products, which while solving India’s energy crisis, will also give
Indian customers a new level of comfort and make their lives easier.

More than 1Lakh BLDC fans sold in a year!

Jun 2016,
Investment by IDFC -Parampara capital

2015,
Arti group backed for seed funding, Introduction of
Gorilla brand ceiling fan

15th Feb 2015,

R&D team started work on smart and energy
efficient appliances

Jun 2014,
Remote vehicle tracking system launched

Jun 2013,
Worked with few prestigious institutions, helping
them with technologically advanced solutions

Jun 2013,
First Indigenous data aquisition system introduced

Established on 17th April 2012,

By a group of fresh graduates from IITBombay

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PRODUCT
 GORILLA PREMIUM

PREMIUM SAND GREY

Additional Features:::

Superior paint finish. Decorative elements. Metallic Earth brown

and Sand grey.

MRP: INR 4100

PREMIUM EARTH BROWN

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 TECHNICAL SPECIFICATIONS
900 mm 1050 mm 1200 mm 1400 mm

Warranty (Years) 3 Years 3 Years 3 Years 3 Years

Blade Span (mm/inch) 900/36 1050/42 1200/48 1400/56

RPM 450 430 350 270

Service Value 7.1 6.6 7.8 7.7

Input Voltage (V) 140-285 140-285 140-285 140-285

Power Consumption (W) 28 32 28 35

Frequency (Hz) 48-52 48-52 48-52 48-52

Air Delivery (CMM) 200 210 220 270

Power Factor >0.98 >0.98 >0.98 >0.99

No. of Blades 3 3 3 3

Bearing (Double) Deep Groove Double Sided Steel Shielding

Remote Control Speed Control, Boost Mode, Timer and Sleep Mode
(12 Keys)

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 WHAT OUR CUSTOMERS SAY...
Amazon Review

WHAT OUR CUSTOMERS FEEL...

Testimonial by IIT, Hyderabad

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 ATOMBERG BLDC TECHNOLOGY

BLDC stands for Brushless Direct Current. BLDC motor has no mechanical brush for commutation of the
windings. Commutation is deployed with the help of smart electronics. The input voltage provided is 230V AC
which is converted to 24V DC by a SMPS. The fan runs internally at 24V and consumes just 28W at full speed.

ADVANTAGES

• Elimination of friction & associated power loss.

• Better flexibility over controlling motor speed.

• No spark and minimal electrical noise as no slip ring or mechanical brushes are used.

Body
Electronics

Key features of Gorilla’s BLDC design: Stator Rotor

1. Extremely low heat loss

2. Smart motor tuning algorithm

3. Optimized motor design and material Remote sensor &

Gorilla motor LED indicator

4. Optimized stator and rotor design

5. Sensorless design

Expanded view of motor with various parts

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 CASE STUDY
This case study highlights the case of a well-known ceramic factory in the ceramic hub of Thangadh.
The case study of the retrofit of ceiling fans shows that energ y-saving retrofits are practical and profitable
and the recovery period is less than a year.

FACTS

Location Climate Zone Environment Building Area Building Owner No. of Fans
Thangadh, Extremely Hot Dusty, High Voltage 80000 sq Ashok Bhai 500
Gujarat Fluctuation

DETAILS
In the traditional ceramic manufacturing process, there are a lot of sub-processes like milling, batching, mixing
and drying. Drying is the process of removing the water or binder from the formed material. And in small scale
ceramic industries, ceiling fans ar e used for this purpose . The fans are used 24∗7, and are switchedo only
when the plant is shut down for maintenance. Before switching to Gorilla Fans, the entire factory had fans
which were consuming 80 watts at full speed. Apart from this, the ordinary fans could not sustain the hot and
dusty environment and had to be replaced every 12-15 months. But once the ordinary fans were replaced ,
by power saving Gorilla fans, the scenario changed drastically. Gorilla fans, using superior BLDC technology,
consume just 28W at full speed. This resulted in huge savings in electricity bill. And because there is no
heating of the motors, it could sustain the extreme conditions easily.

REDUCTION IN ELECTRICITY BILL

This is the calculation for the monthly savings in the electricity bill
Ordinary Fans Gorilla
Wattage 80 28
Units Consumption (500∗80∗24∗30)/1000 (500∗28∗24∗30)/1000
28800 kWh 10080 kWh
Amount of Bill( in Rupees) 28800∗7 10080∗7
201600 70560
Savings in a month(in Rupees) 131040

THIS IS WHAT ASHOK BHAI HAD TO SAY ABOUT HIS DECISION TO CHANGE THE FANS.
“Being a typical Gujarati businessman, initially, I laughed at the idea of buying such high priced ceiling fans. But once
I did a pilot with 30 fans, I saw the results for myself. The fan actually pays for itself within a year. And more than
the saving, what impressed me was the qualityof the fan. It has been more than 6 months and each one of the 500
fans is running smoothly. The fans run continuously, 24∗7 and are switched o only during weekly maintenance.
I am planningto change the fans for all my 8 factories over the next few months”
– Ashok Bhai, Owner
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OUR CERTIFICATIONS

OUR CUSTOMERS

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 THE PERFECT BLEND OF STYLE AND SAVINGS
A comparison of how much you save annually with Gorilla Fans.

Gorilla Energy Efficient Ceiling Fan Ordinary Fan

Wattage (W) 28 75

Energy use per year∗ 134.4 360

Electricity cost per year in INR∗ 806.4 2160

Saving per year - Rs 1353/ Year∗

∗Usage - 16 Hours a day for 300 days in a year

Savings in Different Scenarios

SAVING IN A BANK SAVING AT IIT/IIM SAVING AT HOME

Largest bank of India

300 days a year, 300 days a year,

No. of branches 13000 Usage Usage
12 hours a day 16 hours a day

Fan runs for 280

10 hours a day Cost of electricity Rs 6/unit Cost of electricity Rs 6/unit
days a year

No. of fans per branch 10 Aprox. no. of fans 2500 No. of fans in a home 05

Saving in 5 years 51.32 crores Saving in 5 years 1.27 crores Saving in 5 years ₹ 33825

∗When compared to a 75W fan

Electricity consumption at top speed, cost of electricity- Rs 6/unit
 PRODUCT PRICE LIST (Only for Indian market)
SWEEP : 900 MM
White
Matt Brown

MRP: INR 3600

Ivory

SWEEP : 1050 MM
White
Matt Brown

MRP: INR 3600

Ivory

SWEEP : 1200 MM
White
Matt Brown

MRP: INR 3600

Ivory

SWEEP : 1400 MM
White
Matt Brown

MRP: INR 3900

Ivory

10
EL-111, Electronic Zone, TTC Midc Industrial Area, Navi Mumbai - 400710
(022) 6535-2777
www.atomberg.com