A L E T A , Eugene Sean M.
PORTRAIT OF A LADY ON FIRE
                               1     [Movie Poster 1]
                                     Attention Element was used in this movie poster
                                     of Portrait of a Lady on Fire. At first glance, you
                                     will immediately notice the beauty of nature
                                     that surely catches the attention of nature lovers.
               PORTRAIT OF A LADY ON FIRE
                           [Movie Poster 2]            2
   Interest Element was used in this movie
   poster. It clearly gives us the incentive of what
   is this film all about, a story of two women
   who fell in love with each other.
                                             PORTRAIT OF A LADY ON FIRE
                                      3      [Movie Poster 3]
                                             Appeal Element and a little bit of
                                             Iconography Element were used in this
                                             movie poster. It is easy to draw and invite
                                             moviegoers especially Celine Sciamma fans
                                             by adding her name on the poster. This is
                                             an important element to boost the appeal
                                             of the poster. A scene on the film actually
                                             had the lady in the poster burn her gown
                                             by accident, which makes the film iconic
                                             and a film that one could easily associate
                                             every time they see a gown on fire.
                                            TO THE STARS
                                            [Movie Poster]
                                            Attention element was used in this movie
                                            poster. Sometimes you don’t have to present a
                                            complicated poster. Doting on simplicity
                                            oftentimes is enough to catch the attention of
                                            passersby. It’s raw and straightforward but
                                            conveys a lot.
                                            We could also see the Style Element, since the
                                            film was set during 1961, the referential style of
                                            the 60’s makes it easy to recall.
                   DREAMKATCHER
                     [Movie Poster]
DreamKATCHER used the element of
being Recognizable, in which the
design is versatile for different formats
such as DVD format.
                                                  DREAMCATCHER
                                                  [Movie Poster]
                                                  On the other hand, DreamCATCHER
                                                  used Iconography. This is a strong
                                                  way to have a good poster by just
                                                  showing iconic objects such as mask.
                                                  Its borders the hint of mystery and
                                                  revelation.
                                               1
    MORE BEAUTIFUL FOR HAVING
                  BEEN BROKEN
                 [Movie Poster 1]
More Beautiful for having been Broken
used the old cliché type of poster this
element is Interest element. This is similar
to ‘Portrait of a Lady on Fire’ which also
gives an incentive to the audience what
this film is all about.
                                           2
                                               MORE BEAUTIFUL FOR HAVING
                                               BEEN BROKEN
                                               [Movie Poster 2]
                                               Another poster version of More
                                               Beautiful for having been Broken
                                               features Recognizability by using the
                                               wheelchair of one of the main cast,
                                               suggesting hints to the audiences on
                                               what the film conveys.