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SOP - Sales Correspondence Policy Setup in Banquet: Introduction Letter

This document outlines the sales correspondence policy for banquet services. It details the different types of letters that should be sent to clients during various stages of the sales process, including an introduction letter sent after first contact, an accompanying letter to accompany printed materials, a standard general quotation sent upon request for information, and a specific quotation tailored to a client's event request that is used as a contract once signed. It also covers confirmation letters, thank you letters, and specifies that all correspondence must be answered within 48 hours and spell-checked before sending to clients to ensure professionalism.

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Husam Mohamed
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83 views3 pages

SOP - Sales Correspondence Policy Setup in Banquet: Introduction Letter

This document outlines the sales correspondence policy for banquet services. It details the different types of letters that should be sent to clients during various stages of the sales process, including an introduction letter sent after first contact, an accompanying letter to accompany printed materials, a standard general quotation sent upon request for information, and a specific quotation tailored to a client's event request that is used as a contract once signed. It also covers confirmation letters, thank you letters, and specifies that all correspondence must be answered within 48 hours and spell-checked before sending to clients to ensure professionalism.

Uploaded by

Husam Mohamed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SOP – Sales Correspondence Policy setup in

Banquet
SOP Number: F&B - 24 ( SOP serial number and department code )
Department: Food and Beverage Service – Banquet
Date Issued: DATE THE DOCUMENT WAS CREATED
Time to Train: 45 Minutes
Introduction letter:
This letter shall be sent after the first contact, usually by the Sales Department. It
shall introduce the hotel and the facilities available, and can be complemented by
a hotel brochure.
Accompanying letter:
This letter shall be a standard letter which will always accompany any printed
material given or sent to a potential customer.
Standard general quotation:
This letter shall be sent to any new or potential customer upon request or
whenever there is interest from the customer in receiving detailed information on
the banquet facilities. Along with the accompanying letter, this
information package will consist of a banquet folder with a banquet brochure
detailing all the different services which the Banquet Department offers.
A standard general quotation shall never be sent by fax. The size and price of
these kind of quotations is important, so the distribution of it should be justified.
Specific general quotation:
This letter shall be sent to potential customers who have approached the hotel
for detailed information on a specific topic concerning the banquet facilities, e.g. :
meetings, weddings, luncheons, etc.
These customers shall receive a banquet folder with a banquet brochure and the
relevant inserts of their topics of interest, as well as an accompanying letter.
For specific general quotation requests sent by fax, only the accompanying letter
and the relevant inserts will be sent to the customer by mail.
Specific quotation:
This letter shall be sent to customers who have contacted the hotel with a precise
request and details, such as the kind of function, the date, the number of
persons, the available budget, etc. This correspondence will be sent mainly by
fax or mail. In the event the quotation is hand delivered, it will be presented in a
banquet folder. The construction of these quotations should be standardized
and cover all details of the function.
This quotation shall be used to send the final confirmation to the guest and will
be used as a contract after signed approval / agreement from the customer is
received.
Confirmation letter:
Normally, the confirmation letter shall hold the same updated information as the
specific quotation previously sent to the guest. The structure of the confirmation
shall be standardized in order to cover all aspects of the function and will be used
as the final contract.
To confirm a function, the customer has either to sign this document  and send it
back, or to draft her/his own confirmation letter which holds identical information.
Except in the case of last minute bookings or repeat business, the confirmation
letter shall always be preceded by a quotation.
Thank you letter:
After each function, a thank you letter shall be sent to the organiser. For
convention files, this letter will be sent by the Sales Department.
Files of past functions can only be closed or deactivated when the thank you
letter has been sent. Different standard thank you letters will be made (to avoid
repetition).
For any functions problem occurring, a tailor made thank you letter must be
made.
Correspondence rules:
 All mail must be answered within 48 hours.
 All mail sent to customers must be printed. Hand-written letters are not
allowed.
 Spelling mistakes are frowned upon as giving an unprofessional
impression; therefore all letters must be spell-checked by the computer
before being printed.
Training Summary questions:
Q1. What type of letter should be sent to the client immediately after the first
contact?
Q2. When should you send a standard general quotation?   
Q3. Examples for specific general quotations?
Q4. When is a confirmation letter sent to the client?
Q5. Why it is important to perform a spell-check by the computer before sending
it to client?

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