Quickmove Logo & Brand Identity Guidelines

Logo Identity Guidelines

Prepared by Designbull — Andy Fuller Date: 17/06/18

Quickmove Logo & Brand Identity Guidelines

C ON T E N T

01. Quickmove Logo

0 2. Logo Options

03. Logo in Use - Business Card

04. Typography

0 5. Colour Specifications

0 6. Logo Best Practices

Prepared by Designbull — Andy Fuller 01

Quickmove Logo & Brand Identity Guidelines

Quickmove Logo

P O S T IO N IN G
Grey stripped area indicates Safe Zone. Other
graphical and visual elements can be safely
positioned up outside this space. Blue indicates
Clear Space. The blue area must be kept free of all
other graphical and visual elements. The minimum
required Clear Space is defined by the
measurement ‘X’ (equal to the height of the
uppercase letters, known as the ‘cap-height’. The
width is equal to the height.)

L OG O T A G LIN E
Below is shown with optional tagline spacing.

Prepared by Designbull — Andy Fuller 02

Quickmove Logo & Brand Identity Guidelines

Logo Options

The centred, vertical logo on white or reversed

out of blue is to be used wherever possible.

A secondary horizontal logo is also available.

These can be used in headers or footers in
documents or on websites, or designs that work
with this logo lockup.

Social Media icon

There 2 versions of the Social Media profile image.
Each are saved with Transparent backgrounds.
This can be used for all round & square cornered
profile destinations, such as: Twitter, Facebook
etc, and is placed within a container (shown as
magenta keylines).

Prepared by Designbull — Andy Fuller 03

Quickmove Logo & Brand Identity Guidelines

Logo In Use

Preparedby
Prepared byDesignbull
Designbull—— Andy
Andy Fuller
Fuller 04
Quickmove Logo & Brand Identity Guidelines

Business cards A5 flyer A4 Letterhead

Planning Your
Next Move?
Bob Monkhouse
Director 7 Harris Road Mr N. E. Surname 1
T: 01249 888888 Porte Marsh Trading Estate
23 Anystreet
E: bob@qmremovals.co.uk Calne, Wiltshire
Anytown
W: qmremovals.co.uk SN11 9PT
Anycountyshire
POST CODE

5th November 2016

Dear Mr Harley,

Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus.
scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis
Bob Monkhouse
atque novos? Excludat iurgia fi nis, Est vetus atque probus, centum qui perfi cit annos. Quid,
Director 7 Harris Road
qui deperiit minor uno mense vel anno, inter quos referendus erit? Veteresne poetas, an quos
T: 01249 888888
E: bob@qmremovals.co.uk
Porte Marsh Trading Estate
Calne, Wiltshire
Removals Storage Shredding et praesens et postera respuat aetas. Est vetus atque prbus,centum qui perfi cit annos. Est
vetus atque probus, centum qui perfi cit annos.
W: qmremovals.co.uk SN11 9PT
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget
annus. scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an
inter vilis atque novos? Excludat iurgia fi nis, Est vetus atque probus, centum qui perfi cit
annos. Quid, qui deperiit minor uno mense vlanno, inter quos referendus erit? Veteresne poetas,
an quos et praesens et postera respuat aetas. Si meliora dies, ut vina, poemata reddit, scire

We’ll get you We take the time to understand your removals

or storage needs. We match our best service
velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit, inter
perfectos veteresque referri debet an inter vilis atque novos?
arrangements to our customers’ requirements so
moving just the that our well trained crews will ensure a smooth
and successful move.
Excludat iurgia fi nis, Est vetus atque probus, centum qui perfi cit annos. Quid, qui
deperiit minor uno mense velanno, inter quos referendus erit? Veteresne poetas, an quos et

way you want.

praesens et postera respuat aetas. Est vetus atque probus, centum qui perfi cit annos. Est
Quickmove has been in local removals, storage and vetus atque probus, centum qui perfi cit annos.
Bob Monkhouse
Director 7 Harris Road
PLANNING YOUR
Þ©¬×׬Ĥ£ËÚËõ™ÚƪƧü™‚ÚÞDzËą™Ú¬Ä¤æ©ËêނĕÞË£
T: 01249 888888 Porte Marsh Trading Estate NEXT individuals
families, MOVE?and businesses a professional Yours sincerely,
E: bob@qmremovals.co.uk Calne, Wiltshire and reliable service.
W: qmremovals.co.uk SN11 9PT

Jill Sharp
Managing Director

Call us today or view our website to

REMOVALS, STORAGE AND INTERNATIONAL SHIPPING
book a FaceTime viewing

Tel: 01249 818951 s™‚Ú™×ÚËê•æËŽ™£ê½½üĉ™•¤™•ÙΙÚÞË£橙Ú¬æ¬Þ© Registered as a company in England and Wales: Number 9423891. VAT No. 246 7935 66. Directors D P J Monk and Mrs J Sharp.

www.qmremovals.co.uk ÞÞˏ¬‚æ¬ËÄË£Y™ÃËõ™ÚÞȅYȆǷ

Prepared by Designbull — Andy Fuller 05

Quickmove Logo & Brand Identity Guidelines

Typography

TYP E F A CE F AMIL Y
Only THREE font styles are to be used for the
Quickmove identity design, and they are : Rubik which
can be downloaded from:
The spectacle before
fonts.google.com/specimen/Rubik. Desyrel can be us was indeed sublime.
downloaded from:
https://www.fontsquirrel.com/fonts/desyrel
Looking down into the dark gulf below,
The Rubik font family contains 10 fonts: 5 weights and 5 I could see a ruddy light streaming
italics. Rubik regular or light can be used for body text through a rift in the clouds.
but the huge variety of font weights and widths will
ensure immenense flexibility, and can be used for all Apparently we had reached a great height in the
other forms of standard body text to keep consistency atmosphere, for the sky was a dead black, and the stars had
for the future growth of the Quickmove identity. ceased to twinkle. By the same illusion which lifts the
horizon of the sea to the level of the spectator on a hillside,
Rubik Bold Italic is similar to the Quickmove logo type the sable cloud beneath was dished out, and the car seemed
and can be used on headings when stronger emphasis is to float in the middle of an immense dark sphere, whose
needed, such as in: stationery, website headings, upper half was strewn with silver. Looking down into the
brochures and all forms of general correspondance. dark gulf below, I could see a ruddy light streaming through
a rift in the clouds.
The Desyrel hand-written font style consists of only one
typeface style. The tag-line uses Desyrel. It can be used
on pull-out quotes, or testimonials to give a human feel.

Prepared by Designbull — Andy Fuller 06

Quickmove Logo & Brand Identity Guidelines

Colour Specifications

P RI M A R Y C O LO U RS C OMP LI MENTAR Y C OL OUR S

CMYK C60 M50 Y50 K40 CMYK C65 M0 Y28 K0 CMYK C50 M40 Y40 K25 CMYK C15 M10 Y15 K0
SCREEN R88 G88 B88 SCREEN R50 G205 B205 SCREEN R119 G119 B119 SCREEN R221 G221 B221
WEB HTML #595857 WEB HTML #32cdcd WEB HTML #777777 WEB HTML #dddddd

75% 75%

50% 50%

25% 25%

Prepared by Designbull — Andy Fuller 07

Quickmove Logo & Brand Identity Guidelines

Logo Best Practices

To ensure your brand logo is not the victim of

aesthetic vandalism, the general rule to abide by
is: do not change, alter, modify any part of the
logo.

Some examples of logo missuse are shown here.

Positioning. DO NOT resize or change the
position of the logomark. Only use logos specified
Positioning Colours
in these guidelines. DO NOT resize or change the position of the logomark. Only use logos DO NOT change the colours even if they look similar. Use the official colour
specified in these guidelines. specifications detailed in these guidelines.

Colours. DO NOT change the colours even if they

look similar. Use the official colour specifications
detailed in these guidelines.

Fonts. DO NOT use any other font for the main

logo, no matter how close it might look.

Sizing. DO NOT stretch or squash the logo. Any

resizing must be in proportion.

Fonts Sizing
DO NOT use any other font for the main logo, no matter how close it might DO NOT stretch or squash the logo. Any resizing must be in proportion.
look to Keep Calm.

Prepared by Designbull — Andy Fuller 08