MARIANA RUBIO MONTOYA 26-1102 GUIA 4
Lesson 5
READ
12. Look at the pictures. Match them with the fields of work.
C E A B D
1 2 3 4 5
a. Computer game c. Marketing e. Airline industry
design
d. Information technology
b. Hospitality
13. Read the text quickly and match a-e above with the correct paragraphs.
INCREASE IN DEMAND FOR SECOND LANGUAGE SKILLS
More and more fields of work now require employees to have a second language.
Whatever job you’re aiming for, be it a salesperson or a software developer, a second language is
always an advantage.
1. B
4. E
This includes work in restaurants, hotels and
bars. More and more people travel these Employees in this industry are often expected
days, from all over the world, both for leisure to speak more than one foreign language.
and business. Visitors need somewhere to This is usually English plus another language,
stay, somewhere to eat and some way to depending on which part of the world they
travel around. Making them feel at home by operate in. Cabin crew are often bilingual
communicating with them in their own language or have a very good command of a second
is very important. language. Now it has also become compulsory
for pilots and air traffic controllers to have a
2. D minimum level of English for safety reasons. It
Having a good knowledge of English is very is believed that this will prevent crashes caused
useful in the computer industry because so much by poor communication.
of the technical language is in English. Also,
5. C
many of the large IT companies are
multinationals and have headquarters in the Advertising and marketing is now a global
United States. industry, and jobs in these fields often demand
foreign languages. Advertising agencies usually
3. A work with companies who sell their products all
Computer games companies need to sell their over the world, so need to create advertising
products to people all over the world, so they campaigns which work in many different
need to be translated into lots of different languages.
languages.
Vocabulary Tip Glossary
Many English words are similar to words in software developer: desarrollador de software
Colombia
your language. This can help you guess the headquarters: oficinas principales
meaning of new words, for example, cabin crew: tripulación
air traffic controller = control del tráfico aéreo advertising campaign: campaña publicitaria
How many other words can you find in the
text which are similar in your language? Make
a list.
28
UNIT 2 M
od
ul
14. Read the text again. Answer the questions. e
a. Why is it good to communicate with foreign visitors in their own language?
It makes them feel at home
b. Where do a lot of IT companies have their headquarters?
In the United States
c. Why do computer games need to be translated into different languages?
They sell all over the world
understand
create
Focus on Vocabulary
translate
prevent
communicate
sell
d. What language do air traffic controllers have to speak?
English
e. Why do advertising campaigns have to be created in lots of different languages?
The products are sold all over the World
15. Complete the sentences with the correct verbs. Use the text to help you.
a. It’s nice to communicate with foreign visitors in their own language.
b. You need a good knowledge of English to understand the technical language.
c. You need to translate games into different languages.
d. Pilots need to speak English to prevent crashes.
e. Marketing companies sell their products all over the world.
f. They need to create advertising campaigns for different countries.
16. Match the words to make compound nouns. Look back at the text to check.
1. Computer 3. software
B-C F
2. air traffic 4. advertising Vocabulary Tip
G D-E
5. computer noun or a noun
a. crew + noun. The first word helps specify more clearly
B-C
b. industry the thing or person we are referring to.
6. advertising
c. game
D-E
d. campaign
7. cabin
e. agency
A
f. developer
g. controller
17. Choose the correct compound noun from exercise 16 to complete the sentences.
a. My brother works for a large ADVERTISING AGENCY in Bogotá.
b. I work for a large computer company as a SOFTWARE DEVELOPER .
c. The CABIN CREW all spoke Spanish on my flight to
Buenos Aires.
d. I’ve just bought a new COMPUTER GAME .I
can’t wait to play it.
e. Technology changes so quickly in the COMPUTER INDUSTRY
Write
© MEN Colombia
18. Make a list of other jobs you know which require a foreign language.
Write a short paragraph about one of the jobs saying why foreign language skills are useful.
Use the text on page 28 to help you.
MARKETING DIGITAL 29
Have a good command of English or different languages in the mother tongue, open a world of opportunities in various professional
areas, especially in the area of digital marketing. In the case that you work for large or transnational companies, it allows you to
move up quickly.
Other benefits are that you can interact more effectively with your clients, be aware of trends that exist in other languages, you can
have more clients, etc.
Different branches of the world of marketing or marketing need to properly manage English. Marketing managers, designers.
Community manager, etc., they have to manage English because they are careers in which they speak English, it allows you to
move up quickly.
Speaking perfect English also allows you to be aware of many trends in the world. If you travel frequently, the use of this language
allows you to communicate with more people, without the need to resort to third parties or interpreters.
