1

OPPORTUNITIES FOR
SRI LANKAN TEA IN PAKISTAN

Prepared by:
Consulate General of Sri Lanka, Karachi
Pakistan
December, 2016

1
2
CONTENTS

1. SUMMARY 03

2. MARKET ANALYSIS 03

3. POSITION OF SRI LANKAN TEA IN PAKISTANI MARKET 07

4. ACTIVITIES OF COMPETITION 08

5. CONCLUSIONS AND RECOMENDATIONS 09

6. ANNEXURE 10

Opportunities For Sri Lankan Tea in Pakistan Market Page 2

1. SUMMARY

Tea consumption has a long tradition in Pakistan culture and it is one of the popular
beverages. People of all demographic groups across all the regions of the country regularly
consume tea. Tea consumption of about 1 kg per capita in Pakistan is one of the highest in
the world and continuously increasing due to the increase in demand. Pakistan is one of the
largest tea importing nations in the world. Out of the annual estimated tea consumption of
220,000 - 235,000 tons, around 150,000 tons are channeled legally and the rest finds its way
through informal channels. Total tea imports in 2015-16 rose to 180,790 MT as compared
with 150,538 MT in 2014-2015. Blended tea production increased to 138,422 MT in 2015-16
from 117,270 MT in 2014-15.
During 1970s and early 1980s Sri Lanka was the market leader of tea in Pakistan. The market
share declined with the escalation of auction prices in Colombo with the increased cost of
production. As a result Pakistan importers moved to lower priced CTC teas from Kenya. In
1975 nearly 67 % of Pakistan tea imports were from Sri Lanka. By 1998 the share declined to
7 % and to 2.6 % by 2003. The decline was a result of Kenyan tea gradually making in-roads
to the Pakistan market. The sudden increase of Kenyan tea imports was also a result of an
aggressive marketing campaign to change the preferences of Pakistan consumers from
traditional teas to CTC teas. Under the Pakistan Sri Lanka free Trade Agreement -PSFTA,
10,000 MT of tea per year is allowed duty free to Pakistan whereas 10% custom duty is
applicable for teas from other countries. In order to capture the lost market share using the
new opportunity under the FTA, Sri Lanka needs to engage in an aggressive promotional
campaign to promote Ceylon Tea in Pakistan.

2. MARKET ANALYSIS

a. Demand, Local Supply and Import Trends

The total tea consumption in Pakistan is approximately 235,000 MT per annum. Pakistan
produces a limited quantity of its own tea in KPK province and relies mainly on imports.
Pakistan tea imports were 150,880.76 MT in 2015 with an increase of 10.4% when compared
with 136,657.65 MT imported in 2014. According to the Pakistan Bureau of Statistics, tea
imports have recorded a rising trend since 2013-14. Black tea imports rose to 108,421 tons
valued $326 m in July-January 2015-16 compared with 92,598 MT with a value of $197m in
the same period previous year. The most popular tea brands in Pakistan are Lipton by

Opportunities For Sri Lankan Tea in Pakistan Market Page 3

 Unilever, Tapal and Vital. The market share of Tapal is estimated at 40%, Unilever 32%,
others 28%.
b. Consumer Behavior and Non-price Factors
Pakistan tea consumers are now more taste conscious and look for varieties available in the
market regardless of the price factor. Tea consumption in Pakistan has much significance in
its culture and one of the most consumed beverages in the Pakistan cuisine. Tea is usually
consumed 3-4 times a day. Spending patterns vary from home to home and person to
person but the preference is mostly for strong black tea with milk. A variety of types, such
as green tea, black tea, spiced tea, slim tea, flavored tea and pink tea are used in Pakistan.

c. Standards, Certificates and Registrations

Following standards, certificates and registrations are required to import tea into Pakistan:
 PHYTO Certificate
 Chamber Registration Certificate
 Human Consumption Certificate
 Certificate of Origin
 Three years shelf life of the product
 The importer(s) shall obtain the Quality certificate for the product as mentioned in
Appendix N of Import Policy Order 2016 from Pakistan Standards & Quality Control
Authority (PSQCA) at entry port(s) in Pakistan (as post-shipment inspection).

d. Business Practices (Delivery and payment terms)

Importers, wholesalers and retailers are the dominant trade channels. Importer expects
fastest possible delivery within four weeks. Sight Letter of Credit is considered the best
option since both the exporter and the importer are protected. In case of shipments by air,
100% advance payment is preferred. DAP documents are delivered to the importer through
exporter’s bank upon receipt of invoice value and importer gets the shipment released
against the documents. This procedure however is least practiced. Delivery expectations
vary according to the size of the shipment. Cash Against Delivery (CAD) through banks is
practiced by most traders.

e. Buyer Preferences
Pakistan tea importers are generally not concerned with the requirements of Fair Trade
practices and Sustainable Production process certification etc.

Opportunities For Sri Lankan Tea in Pakistan Market Page 4

 f. Price Situation (Price factor)
There was a recent decline in tea prices in the world market. As a result packers particularly
in Kenya reduced the price of tea by Rs140-150 per kg in March, 2016. Variation in
production of tea in Kenya results in price variations in Pakistan as Kenya is the largest tea
supplier to Pakistan. Consumers witnessed an increase of Rs 60-125 per kg in tea prices in
2015 owing to the increase in Kenyan tea price which went up from $3-3.5 to over $4 per kg.
Following the reduction in prices, good quality Kenyan tea rate has plunged back to $3-3.20
per kg in the last few months. Kenya produces a variety of teas with prices starting from $1.5
to over $4 per kg. Since May 2016, tea prices in Pakistan market recorded a rising trend once
again due to a number of reasons. The authorities of Pakistan have now included tea in the
list of luxury items instead of food items resulting in higher taxes and duties being imposed
on tea imports to Pakistan. This has also resulted directly in an increase in prices of tea in the
market. Local tea blenders have increased prices of all brands of tea, by Rs261 per kilogram
from Rs 595 to Rs 856 in the last quarter of 2016. Price of loose tea has also gone up. The
product shortage experienced in the winter season added to an increase in prices in the last
quarter of 2016.

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 Table 1 - Change of Tea Prices (from November 2015 – October 2016)

Month Price (PKR/Kg) Change

Nov 2015 373.24 -8.95 %
Dec 2015 359.95 -3.56 %
Jan 2016 335.61 -6.76 %
Feb 2016 300.82 -10.37 %
Mar 2016 276.21 -8.18 %
Apr 2016 249.32 -9.74 %
May 2016 259.05 3.90 %
Jun 2016 281.50 8.67 %
Jul 2016 293.72 4.34 %
Aug 2016 288.99 -1.61 %
Sep 2016 311.85 7.91 %
Oct 2016 319.36 2.41 %
Source: http://www.indexmundi.com/commodities

g. Import Tariffs/NTBs

The Quota of 10,000 MT granted by Pakistan for export of tea at zero duty under Pakistan-
Sri Lanka Free Trade Agreement PSFTA was expected to help Sri Lanka to increase its market
share in Pakistan. Although tea exports from Sri Lanka to Pakistan have shown some
improvement, tea quota utilization by Sri Lankan exporters remain at a very low level.
Pakistan importers face difficulties/delays in obtaining quarantine certificates from the
relevant authorities. IN addition to Zero duty facility under PSFTA under the South Asian
Preferential Trade Agreement (SAPTA) too, duty free facility is available for tea exporting
countries like Sri Lanka, Bangladesh and Nepal.

Table II shows the Import Tariff Structure of PSFTA.

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 Table III - General Duty and Tax Structure of Pakistan

General Duty and Tax Structure

Custom Duty 10%
Additional Custom Duty 1.02%
Sales Tax 20.40%
Additional Sales Tax 3.10%
Income Tax 7.34%
Excise & Taxation 1.16%
Shipping, Port, PSQCA & other charges 6.98%
Service charges -
Total 50.00%

3. POSITION OF SRI LANKAN TEA IN PAKISTAN

a. Brief Review of Sri Lanka’s Export Performance.

Tea exports from Sri Lankan to Pakistan was 4675.26 MT in 2012 which drastically declined
to 25.08 MT by 2014. Sri Lanka was able to increase its exports again in 2015 to 3150.17 MT.
Most of the teas consumed in Pakistan are imported from Kenya, India, Uganda, Rwanda
and Tanzania. Currently Sri Lanka’s market share in Pakistan is only 2-3% of total tea
imports. Local packers and traders of Pakistan import 70% of tea from East African countries
to blend with teas imported from other countries.

b. Analysis of Reasons Behind the Failure to Penetrate the Market in comparison with
Competitors
Sri Lanka was the leading supplier of tea to Pakistan until 1984 but lost the market share
over years . Pakistan tea market is dominated at present by Kenya due to the popularity of

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 its CTC (cut, tear and curl) teas. Sri Lanka produces only 10% of CTC tea out of its total tea
production which is not sufficient to cater to the huge Pakistan market. Although Sri Lanka
produces a large quantity of orthodox tea, prices are very high compared with other
orthodox tea exporters mainly due to the increased cost of production. Sri Lanka exports
most of its tea in value added forms while other countries export in bulk. Value added forms
of tea from other countries are offered at lower prices. This has resulted in Sri Lanka’s failure
in the Pakistan market.

4. ACTIVITIES OF COMPETITION

a. Identification of Major Competitive Suppliers /Countries

The table below illustrates the major tea supplying countries to Pakistan:

Table IV - Major Tea Supplying Countries to Pakistan

Origin 2012 2013 2014 2015 Average

Price US$
/Kg for
MT MT MT MT 2015
Sri Lanka 4,675.26 668.38 25.08 3,150.17 3.55
Kenya 69,207.79 78,832.08 90,862.20 101,322.36 3.14
India 20,694.14 16,882.97 16,692.13 17,754.16 1.31
Rwanda 6,191.84 5,822.72 7,268.82 10,785.70 2.82
Tanzania 2,553.57 1,327.36 2,832.59 4,226.49 1.70
Uganda 3,640.66 2,962.41 2,627.81 3,265.99 1.45
Indonesia 5127.87 3,915.11 3,867.91 1,900.31 2.12
Vietnam 6,067.01 5,719.77 1,202.19 1,393.06 1.20
Bangladesh 1,083.12 287.784 2,012.76 306.95 0.95
China 3,208.19 3,992.66 1,511.61 344.40 0.89
Other 6,788.762 5,417.51 7,754.53 6,431.11 -
countries
Total 129238.2 125,828.7 136657.6 150880.76 2.78
Source: Pakistan Tea Association

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Pakistan tea imports were 150,880.76 MT in 2015 recording an increase of 10.4% when compared
with 136,657.65 MT imported in 2014. Tea market of Pakistan is dominated by Kenya as the Pakistan
consumers have developed a preference to the taste of Kenyan tea. The import of tea from Sri Lanka
to Pakistan has marked a significant increase in 2015, at 3,150.17 MT compared with 25.08 MT in
2014 due to the increased average price of Kenyan tea. The average price of black tea imported into
Pakistan varies according to the country of origin and quality. The lowest average price of black tea
from China was recorded at US $ 0.89 per Kg .The highest average price recorded for Sri Lankan tea
was US $ 3.55 per Kg. It is important to note that the average price of Kenyan tea imports has
increased by 30 % to reach US $ 3.14 per Kg in 2015 when compared with US $ 2.41 per Kg in 2014.

b. Competitive Advantages over Sri Lankan Tea

East African countries such as Kenya, Rwanda, Tanzania, and Uganda enjoy a competitive
advantage over Sri Lankan tea. These countries export tea by the name of Original Gardens.
They also produce sufficient quantity of CTC teas to export to the huge Pakistan market
throughout the year at competitive prices.

5. CONCLUSION AND RECOMMENDATIONS

a. Market Progress
Pakistan is one of the largest tea consuming countries in the world. The consumption of Tea
in Pakistan is about 1Kg per capita. This is continuously increasing due to the increase in
demand. Total tea imports to Pakistan increased by 17% from 129,238 MT in 2012 to
150,180 MT in 2015. Tea industry of Pakistan is now at a mature stage. Large players have
established their brands in the market and enjoy huge profit margins. They are now looking
towards product differentiation and multi segmentation because consumers are now more
taste conscious and look out for variety in the tea market. In addition to the organized tea
market, unorganized market captures a good share in Pakistan. Tea is mainly smuggled from
different neighboring countries of Pakistan to the unorganized market. Sri Lankan tea
exporters however should focus on the organized tea market where different companies like
Tapal and Unilever are holding major market shares.

b. Assessment of Opportunities for Sri Lankan Exporters

The quota of 10, 000 MT granted by Pakistan for export of tea at zero duty under Pakistan-
Sri Lanka Free Trade Agreement (PSFTA) was expected to help Sri Lanka to increase its

Opportunities For Sri Lankan Tea in Pakistan Market Page 9

 market share over time. Although tea exports from Sri Lanka to Pakistan have shown some
improvements, tea quota utilization by Sri Lankan exporters still remain at very low levels
since the implementation of the PSFTA. Custom duty on tea imports from other countries is
10%. This is a good opportunity for Sri Lankan tea exporters to promote their products in the
Pakistan market, it is of vital importance to utilize the duty free concessions available under
PSFTA.

c. Recommended Approach Strategy

The price factor is playing a vital role in penetrating the Pakistan tea market. Average price
of Sri Lankan tea is the highest when compared with other sources of supply (Table-III). In
order to reduce the prices to a competitive level, a subsidy scheme to defray the high cost of
production need to be introduced for the Sri Lankan tea exporters to promote their products
to Pakistan. It is also necessary to undertake a series of promotional campaigns such as
inward & outward promotional delegations, participation in international trade fairs.
Seminars/awareness programs could be continuous side events during trade fairs to re-
capture the lost segment of this important market. While capitalizing on the taste factor, Sri
Lankan tea companies should produce quality strong black CTC teas comparable to East
African countries focusing on leaf and liquor in large quantities and offer straight lines such
as Garden Originals. Pakistan consumers are very particular about the appearance of tea and
prefer to drink thick gold color tea. The members of Pakistan Tea Association are highly
concerned about the regular supply of teas from Sri Lanka. It is recommended that Sri Lanka
Tea Board takes necessary steps to re-open its promotion bureau in Karachi which operated
in 1990s for the promotion of Ceylon Tea in Pakistan.

Opportunities For Sri Lankan Tea in Pakistan Market Page 10

 ANNEXURE - LIST OF IMPORTERS OF TEA IN PAKISTAN

Type Of Name Of Authorized

S.No. Company Name Business Address Email address
Biz Representative
Selani Chamber, Room
M/S. A Tea
No.10
Internaional Tea
1 Mohammab Feroze khantea1@hotmail.com Mr. Ismat Nazeen Khan
Certificate No: Importer
Street
307490
Jodia Bazar Karachi.
M/S A.B
Mr 5/136 Thanai Lane
Corporation Tea
2 Street Jodia Bazar bpl@cyber.net.pk Mr. Abdul Basit
Certificate No Importer
Karachi.
307491
M/S A.Qayyum & 511/616 2nd Floor Qasr-
Sons Tea E-Zebr
3 map@cyber.net.pk M. Tariq Paracha
Certificate No Importer Ali Akbar Street, Near
307492 Achi Qabar, Karachi.
M/S. A. S. Trading
Co Tea Katra Neel Chowk
4 ashfaqahmad80@hotmail.com Mr. Ishfaq Ahmed
Certificate No Importer Yadgar Peshawar.
307493
M/S. Abdul Manan
Mr.6/26, M.Feroze
Paracha & Co Tea
5 Street abd.mananparacha@gmail.com Mr. Abdul Manan
Certificate No Importer
Jodia Bazar Karachi.
307494
M/S Abdul Samad Room No 205 2nd Floor
& Sons Tea Sattar
6 assons@cyber.net.pk Mr. Zahid Samad Paracha
Certificate No. Importer Chamber Jodia Bazar
307495 Karachi.
M/S. Abdul Samad
Kudia Tea Thanai Lane, Jodia Bazar
7 abdulsamad786@live.com Mr. Abdul Samad
Certificate No. Importer Karachi.
307496
M/S. Abid
Mr.5/143, 2nd Floor
Corporation Tea m_hassan@cyber.net.pk
8 Thanai Mr. Abid Hassan
Certificate No. Importer flavourtea@hotmail.com
Lane Jodia Bazar Karachi.
307497
Plot Mr.6/31, R.206,2 Flr
M/S.Adler
Tea Sidra Trade
9 Certificate No. info@alphatea.com Mrs. Fasiha Arif
Importer Cent M.Feroz St Jodia
307498
Bazar Karachi

Opportunities For Sri Lankan Tea in Pakistan Market Page 11

 M/S. Agar
International Mr 3-1 G/1, House Of
Tea Mr. Mohammad
10 (Pvt) Ltd Agar Boultan info@agar.pk
Importer Haroon Agar
Certificate No. Market, Karachi.
307499
Office No. 9, 2ns Floor Al
M/S. Ahbaab Impex
Tea Hafiz Mr. Mohammad Shahnawaz
11 Certificate No. ahbaabinternational@yahoo.com
Importer Center Jodia Bazar Azam
307500
Karachi
M/S. Al-Khair
Corporation Tea Haji Yousf Manzil , Zakria Mr.Muhammad Arshad
12 alkhair66@yahoo.com
Certificate No Importer Lane Jodia Bazar Karachi. Paracha
307501
M/S. Al-Mushtaq &
Katra Neel, Chowk
Co Tea
13 Yadgar almushco@pes.comsats.net.pk Mr. Ishtiaq Ahmed
Certificate No. Importer
Peshawar.
307502
M/S. Al-Khyber Tea
&
Shop No. 146, Ashraf
Food
Tea Road
14 Manufacturing alkhyber@yahoo.com Mr. Mohammad Zakria Khan
Importer Katchery Gate,
Company
Peshawar.
Certifiacate No.
307503
Mr. 5/99, Kulsoom
M/S. Aman Traders
Tea Manzil 2nd Floor, Mr. Mohammad Aman
15 Certificate No. aman.paracha@hotmail.com
Importer Thanai Lane Jodia Bazar, Paracha
307504
Karachi.
Off # 15,20,32,33 2nd
M/S. Aims
Floor, Al Hafiz Centre
Enterprises Tea
16 Mr/4/67 Opp, Acchi info@aims.com.pk Mr. Mohammad Arshad
Certificate No. Importer
Qabar
307505
Jodia Bazar Karachi.
M/S. Asif Rehman 2nd Floor, Paracha
Paracha Tea Building,Mr 4/13/14
17 asif.paracha@chai.com.pk Mr. Asif Rehman Paracha
Certificate No. Importer Zakaria Lane,Jodia Bazar,
307506 Karachi
Shop No. 2, Sharjah
M/S. Aslam Impex
Tea House Daryalal
18 Certificate No. Mr. Mohammad Aslam
Importer Street, Jodia Bazar
307593
Karachi.
M/S. Aslam Trading No. 7, 1st Floor Devdas
Co Tea Pradji atcom@cyber.net.pk Mr. Mohammad
19
Certificate No. Importer Building, New Chali atcom07@hotmail.com Aslam Abutalib
307507 Karachi.
M/S. Athar Jamil
Importer &
Tea Katra Neel, Chowk
20 Exporter atharp@brain.net.pk Mr. Athar Jamil
Importer Yadgar Peshawar
Certificate No.
307508

Opportunities For Sri Lankan Tea in Pakistan Market Page 12

 M/S. Awami Tea
House Tea H-1279, Akbari Mundi Mr. Mohamamd Awais
21 awaisparacha87@gmail.com
Certificate No. Importer Lahore. Inayat
307509
M/S. Bakar
Enterprises 5/69, Thanai Lane,Jodia
Tea
22 Certificate No. Bazar, Mr. Abu Bakar
Importer
307510 Karachi.

M/S. Bantvawala
Mr.5/136,Thanai Lane
Corporation Tea Mr. M. Hussain H.
23 Virjee Street bpl@cyber.net.pk
Certificate No. Importer Essa Hussain
Jodia Bazar
307511
M/S. Bantvawala
Mr.5/136,Thanai Lane
(Pvt) Ltd Tea
24 Virjee Street bpl@cyber.net.pk Mr. Haji Abdulrazak
Certificate No. Importer
Jodia Bazar Karachi.
307512
M/S. Beximco
Trading 35, Press Center
Tea
25 Company (Pvt) Ltd Shahrah-E-Kamal beximco@cyber.net.pk Mr. Jalal Aslam Ali
Importer
Certificate No. Attaturk, Karachi.
307513
M/S. Biz Impex Suite # 215,Panorama
Tea
26 Certificate No. Centre Fatima rap_sitaratea@hotmail.com Mr. Shakeel Jan
Importer
307514 Jinnah Road Karachi.
M/S. Central Impex Shop No.8, Soomar
Tea
27 Certificate No. Centreali Akber Street rap_sitaratea@hotmail.com Mr. Riaz Ahmed Paracha
Importer
307515 Jodia Bazar, Karachi.
M/S. Crescent
Shop No. 11, Soomar
Impex Tea Mr. Mohammad
28 Centre Ali Akber Street rap_sitaratea@hotmail.com
Certificate No. Importer Usman Paracha
Jodia Bazar, Karachi.
307516
M/S. East West Flate 1/2,Mr 1/34,1st
Traders Tea Floor Haribai Paragjee
29 aamir68@gmail.com Mr. Aamir Saeed Khawaja
Certificate No. Importer Building Rahbharti St.
307517 Jodia B. Khi.
M/S. Emad Tea Suite No.203, 2nd Flr,
Trading Tea Sttar Chmaber msp1@cyber.net.pk
30 Mr. M. Shoaib Paracha
Certificate No. Importer M.Feroz Street, Jodia teamarketers@gmail.com
307518 Bazar Karachi
M/S. Farooq
Trading House No. 2, New
Tea
31 Company Sarwar Gunj, Soneri fbtraders@hotmail.com Mr. Farooq Ahmed
Importer
Certificate No. Masjid Road Peshawar
307519
M/S. Fayyaz
Ahmed Shop No. 17,
Tea Merchant Tea Mohammad Plaza,
32 siddeek@cyber.net.pk Mr. Fayyaz Ahmed
Certificate No. Importer Naz Cenima
307520 Road Peshawar.

Opportunities For Sri Lankan Tea in Pakistan Market Page 13

 M/S. Forel
Plot No.Mr 6/31,Room
International
Tea No.203 2nd Floor
33 Certificate No. info@alphatea.com Mr. Mohammad Arif Khan
Importer Sidra Trade Centre Jodia
307521
Bazar Karachi
M/S. Grand Tea Shop No. 1,
Company Tea Subhania Mansion, Clerk Mr. Khawaja Mohammad
34 grandtea_com16@ymail.com
Certificate No. Importer Street Shahrah-E-Iraq, Bilal Sethi
307522 Saddar, Khi.
M/S. H. Khalil & Co Mr.5/82, 2nd Floor,
Tea Mr. Mohammad Khalil
35 Certificate No. Virjee St, hkhalilco@cyber.net.pk
Importer Paracha
307598 Jodia Bazar Karachi
hkhalilco@gmail.com
M/S. Haji Hashim &
Shop No. 10, Adam
Sons Tea
36 Building munirhhs@gmail.com Mr. Mohammad Ashraf
Certificate No. Importer
Jodia Bazar, Karachi.
307523
M/S. Habibullah Mr. 5/25-28 Balwani
Paracha Trade Centre
Tea
37 & Co 1st Floor Ali Akbar hpco@cyber.net.pk Mr. Fahad Jawaid Paracha
Importer
Certificate No. Street
307524 Jodia Bazar Karachi.
M/S. Hafiz Abdul
Qader Tea Thanai Lane, Virji Strret
38 haqhope@hotmail.com Mr. Haifz Abdul Qader
Certificate No. Importer Jodia Bazar Karachi
307525
M/S. Haji Khair
Mr 6/19 1st Floor Selani
Mohammad
Chamber,
Faiz Mohammad Tea Mr. Zafar
39 Mohammad Feroze zmp@cyber.net.pk
Paracha Importer Mohammad Paracha
Street Jodia
Certificate No.
Bazar, Karachi..
307526
M/S. Haji Razak Haji
F/16-F, Near
Habib
Tea Philips Electrical Mr. Mohammad
40 Janoo hrazak@cyber.net.pk
Importer Industries, Hanif Janoo
Certificate No.
S.I.T.E, Karachi.
307527
1st Floor, Mr
M/S. Hamid
5/146, Near Adam
Holdings Tea
41 Masjid, hrazak@cyber.net.pk Mr. Sohail Hanif Janoo
Certificate No. Importer
Thanai Lane,Jodia Bazar,
307528
Karachi.
M/S. Hamza Flate 1/2,Mr 1/34,1st
International Tea Floor Haribai Paragjee
42 hamidkhawaja@gmail.com Mr. Hamid Saeed Khawaja
Certificate No. Importer Building Rahbharti St.
307529 Jodia B. Khi.
M/S. Harts
Mezzanine Floor,
Pakistan
Tea Building No.84-C,11th
43 Limited raheel.rahman@hartspakistan.com Mr. Raheel Rahman
Importer Commercial St.Phase Ii
Certificate No.
Ext. Dha Karachi..
307596

Opportunities For Sri Lankan Tea in Pakistan Market Page 14

 Mr 6/20 Ramchand
M/S. Hussain
Pudman Building
Traders Tea chuskatea@yahoo.com
44 A.Rehman Street, Jodia Mr. Mohammad Nasir
Certificate No. Importer fierybird@me.com
Bazar Karachi.
307530
M/S. Idrees 1st Floor, Saya
Corporation Tea Building Mohammad
45 idreescorp@cyber.net.pk Mr. Idrees Janoo
Certificate No. Importer Feroz Street Jodia Bazar,
307531 Karachi.
M/S. James Finlay
Finlay House, 3rd Floor
Limited Tea
46 I.I. ivazeer@finlayskhi.com Mr. Irfan Hussain Ali Vazeer
Certificate No. Importer
Chundrigar Road Karachi
307532
M/S. Jawaid
Ali Paracha Tea 1st Floor, Qasr-E-Zaiba
47 amppk@cyber.net.pk Mr. Jawaid Ali Paracha
Certificate No. Importer Jodia Bazar Karachi.
307533
M/S. Jawaid Iqbal & Mr5/25-28 1st Floor
Co Tea Bilwani Trade
48 hpco@cyber.net.pk Mr. Jawaid Iqbal Paracha
Certificate No. Importer Centre Ali Akbar Street
307434 Jodia Bazar Karachi.
M/S. Jetpurwala
Np 11/76-77, Daryana
Enterprises Tea Mr. Mohammad
49 Street jetpur@cyber.net.pk
Certificate No. Importer Amin Jetpurwala
Jodia Bazar, Karachi.
307535
M-12,Mezzanine Floor
M/S. Ktc
Tea Cornish Bldg. Opp. info@ktcpakistan.com
50 Certificate No. Mr. Haresh Kumar
Importer Bilawal House, Block 2, ktcteacompany@gmail.com
307599
Clifton, Khi.
M/S. Kayaich Flat No. 201, Plot No.
Enterprises Tea 202 Street No 16,
51 khurramhameed@live.com Mr. Khurram Hameed
Certificate No. Importer B.M.C.H.S Sharfabad,
307594 Karachi..
M/S. Khyber Tea
& Food Company Tea Ashraf Road, Katchery
52 khybertfc@gmail.com Mr. Fakhr-E-Alam Paracha
Certificate No. Importer Gate, Peshawar
307536
M/S. Kohinoor
Plot No. S-108, Gulbai
Premium Tea Tea kohinoortea@hotmail.com
53 Shershah Site Mr. Mohammad Siddiq
Certificate No. Importer ktc@cyber.net.pk
Area Karachi.
307537
M/S. Kohistan Tea
250 Razi Market,
Company Tea
54 Dawood Chowrangi, ismail@unitradeimpex.com Mr. Abid Fida Paracha
Certificate No. Importer
Landhi, Karachi..
307538
M/S. M. M.
Brothers 36 Chemical Chamber, A.
Tea
55 Certificate No. A Rehman Street khaledpuri@msn.com Mr. Mohammad Khalid Puri
Importer
307539 , Jodia Bazar Karachi..

56 M/S. M. M. Tea 31, West Wharf Road ispahani@cyber.net.pk Mr. Mirza Kareem Ispahani

Opportunities For Sri Lankan Tea in Pakistan Market Page 15

 Ispahani Ltd Importer No. 04 Karachi.
Certificate No.
307540

M/S. M. Qasim
Mr 5/99, 1st Floor,
Habibullah
Tea Thanai Thanai Lane, Mr. Mohammad Qasim
57 Brothers qasim112233@gmail.com
Importer Near Adam Masjid, Jodia Paracha
Certificate No.
Bazar,Karachi.
307541
M/S. Mohammad
Salim Mr. 5/80/81, Thanai
Tea ktc@cyber.net.pk
58 Mohammad Siddiq Lane Jodia Mr. Mohammad Salim
Importer salwwmktc@gmail.com
Certificate No. Bazar, Karachi.
307542
M/S.Salim Traders N.P.12/105, G.Floor
Tea
59 Certificate No. Daryana St, amppk@cyber.net.pk Mrs. Saima Jawaid
Importer
307543 Jodia Bazar Karachi
M/S. Mohammad
Younus
Sultan Mohammad Tea Chowk Yadgar, Mr. M. Younus Sultan M.
60 savuli@hotmail.com
Savul Importer Peshawar. Savul
Certificate No.
307544
M/S. Maryam 4/37, Abid
Enterprises Tea Chambers,Shahrah-E-
61 ahmed.jamshed21@gmail.com Mr. Ejaz Ahmed Jamshed
Certificate No. Importer Liaquat,
307545 New Chali, Karachi.
M/S. Milan Foods
Tea Ws-21, Block-14, Federal
62 Certificate No. milanfoods@yahoo.com Mr. Obaid-Ur-Rehman
Importer B. Area, Karachi.
307546
M/S. Mohammad
Mr 4/53, Hanif Manzil,
Ebrahim Paracha Tea
63 Virjee Street, unitradeimp@gmail.com Mr. Khurram Salim
Certificate No. Importer
Jodia Bazar Karachi..
307547
M/S. Moinuddin
Mr. 5/148, Shop No. 01
Paracha Tea
64 Thanai Lane, moinuddin-p@cyber.net.pk Mr. Moinuddin Paracha
Certificate No. Importer
Jodia Bazar Karachi..
307548
M/S. Mubarik Sons
Tea Katra Neel, Chowk
65 Certificate No. saeedahmedkhawaja@gmail.com Mr. Saeed Ahmed Khawaja
Importer Yadgar Peshawar
307549
M/S. Mubasher
Hassan
Importer & Tea Katra Neel, Chowk
66 hmhp@cyber.net.pk Mr. Mubasher Hassan
Exporter Importer Yadgar Peshawar
Certificate No.
307550
M/S. Mujtaba
4/12, Maimoona Manzil
Traders Tea mujtaba_safari@hotmail.com
67 Ali Akber Street, Mr. Mujtaba Kassam
Certificate No. Importer mujtabakassim@yahoo.com
Jodiabazar, Karachi.
307551

Opportunities For Sri Lankan Tea in Pakistan Market Page 16

 M/S. Muqeet Shop. No. 2, Mr-5/76,
Brothers Tea Thanai Mr. Mohammad Muqeet
68 muqeetbros@gmail.com
Certificate No. ImporterLane, Jodia Bazar, Khalid
307552 Karachi.
No. 20, Bilwani Centre
M/S. Muslim Tea
Opp. Adam Masjid, Ali
Company Tea
69 Akber muslimtco@hotmail.com Mr. Mohammad Asim
Certificate No. Importer
Street,Jodia
307553
Bazar,Karachi.
M/S. Noble Tea &
Commodities M.R 5/55, Thanai Lane
Tea Mr. Adnan Ahmed
70 Certificate No. Joida imports@noble.com.pk
Importer Paracha
307554 Bazar Karachi

Mr.5/55,Thanai Lane
M/S. Noble Traders
Tea P.O. Box 6961, Jodia
71 Certificate No. traders@noble.com.pk Mr. Abdul Qayyum
Importer Bazar
307555
Karachi
M/S. Noor Tea
F-24, Near Sui Souther
Company Tea
72 Plot # F-24, S.I.T.E Gas noor_tea76@yahoo.com Mr. Mohammad Farooq
Certificate No. Importer
Company Karachi
307556
497/5, Mohammad
M/S. Orient Traders
Tea Feroze orientrade@cyber.net.pk
73 Certificate No. Mr. Ghulam Rasool
Importer Street, Jodia Bazar orientrade497.5@gmail.com
307514
Karachi.
M/S. Oriental Mr 7/32 1st Floor M.
Traders Tea Feroz
74 orientaltraders445@live.com Mr. Abdul Haseeb
Certificate No Importer Street Jodia Bazar
184610 Karachi
Mr-5/24, Shop No. 5
M/S. Pervez
Madina Tea Company ,
Traders Tea
75 Grey Square, Ali Akbar perveztraders@hotmail.com Mr. Pervez A. Sattar
Certificate No. Importer
Street
307558
Jodia Bazar, Karachi.
M/S. Premier
International Mr-5-80-81 Thanai Lane
Tea
76 Certificate No. Jodia nicetea@cyber.net.pk Mr. Mohammad Naeem
Importer
307559 Bazar Karachi

M/S. Premium Tea

Shop # Mr 56, Adam
Company Tea Mr. Ramesh Kumar
77 Masjid premiumtea2000@gmail.com
Certificate No. Importer Kumar
Jodia Bazar, Karachi.
307560
M/S. Quality Plot # 33-B, Street # 10
Products Tea Sector I-9/2,Industrial
78 zaiqatea@gmail.com Mr. Abid Saeed Paracha
Certificate No. Importer Area
307561 Islamabad
M/S. Raay Impex
Tea Mr 5/87, Thanai Lane,
79 Certificate No. raayimpex@gmail.com Mr. Mohammad Arif
Importer Jodia Bazar Karachi
307562

Opportunities For Sri Lankan Tea in Pakistan Market Page 17

 M/S. Raza Ahmed
140/41, Abdul Sattar,
Kudia Tea
80 Virji Street rak@kudia.net Mr. Raza Ahmed Kudia
Certificate No. Importer
Jodia Bazar Karachi
307563
M/S. S. S.
Room No. 2 Mehran
Corporaton
Tea Manzil
81 Certificate No. shani2@cyber.net.pk Mr. Maqsood Anwar
Importer Zakaria Lane Jodia Bazar
307564
Karachi.
M/S. Saddiq Ahmad
Shop No. 17,
Tea
Tea Mohammad
82 Merchant saddiqahmadparacha@gmail.com Mr. Saddiq Ahmed
Importer Plaza, Naz Cenima Road
Certificate No.
Peshawar.
307565
Mr 7-12, Aisha Noor
M/S. Saleem Pervez
Tea Mohammad
83 Certificate No. saleem@ranyal.com Mr. Saleem Pervez
Importer Building, Jodia Bazar
307566
Karachi.
M/S. Salim Traders N. P. 12/105, Duryana
Tea
84 Certificate No. Street abantva@cyber.net.pk Mr. Mohammad Salim
Importer
307567 Jodia Bazar, Karachi
M/S. Shaheen
Shop # 4, Paracha
Paracha
Tea Building, Mr. Abdul Rehman
85 Associates teatrading@paracha.net
Importer Mr.4/13-14 Paracha
Certificate No.
Jodia Bazar, Karachi
307568
M/S. Shahid Samad
Room No 205, 2nd Floor
& Co Tea
86 Sattar Chamber assons@cyber.net.pk Mrs. Maqbool Begum
Certificate No. Importer
Jodia Bazar, Karachi.
307569
Office No.3 , 2nd Floor,
M/S. Shahzad
Marry Chamber
International Tea
87 4/25 Ali Akber St, Jodia shzdintl@cyber.net.pk Mr. Naushad Ali Khaku
Certificate No. Importer
Bazar
307570
Karachi.
M/S.Sheikh Trading
Corporation Tea Mr 7/1 Virjee Street smico@cyber.net.pk
88 Mr. Sheikh Sohail
Certificate No. Importer Jodia Bazar, Karachi. smico_pk@hotmail.com
307571
M/S. Sharif Plot N.P. 5/11 Kundan
International Tea Street, Mr. Sohail Mohammad
89 tmaster@cyber.net.pk
Certificate No. Importer Opp, Lea Market, Ali Rehmani
307572 Khajoor Bazar, Karachi
M/S. Sohail Habib Mr5/25-28,1st Floor
& Co Balwani
Tea reracha708@gmail.com Mr. Sohail Habib
90 Paracha Trade Centre Ali Akber
Importer sohail@hpcopk.com Paracha
Certificate No. Street
307573 Jodia Bazar Karachi.
M/S. Sohail Impex
Tea 76/77, Daryana Street Mr. Mohammad Anwer
91 Certificate No. jetpur@cyber.net.pk
Importer Jodia Bazar, Karachi. Jetpurwala
307574

Opportunities For Sri Lankan Tea in Pakistan Market Page 18

 Suite # 215,Panorama
M/S. Spatco's
Tea Centre
92 Certificate No. rap_sitaratea@hotmail.com Mr. Shakeel Jan
Importer Fatima Jinnah Road
307575
Karachi
M/S. Standard Tea
Shop No. K-1/B, Uk
Co
Tea Square
93 Company standardtea@hotmail.com Mr. Mohammad Arif
Importer Block-16, F.B. Area,
Certificate No.
Karachi.
307576
M/S. Subha
Saweray Tea Np. 6/15river Road,
Tea
94 Company Troup Masjid Mr. Mohammad Zahid
Importer
Certificate No. Joona Market, Karachi.
307577
M/S. Syed C/16/C Opp. Street 1
Fariduddin Aidrus Tea Khayaban-E-Sehar, Mr. Syed Fariduddin
95 fariduddin.aidrus@gmail.com
Certificate No. Importer Phase 5 Aidrus
307597 D.H.A, Karachi.
M/S. T. A. Brothers
Tea 511/3rd Floor, Qasr-E-
96 Certificate No. aqsarif@yahoo.com.au Mr. Mohammad Arif
Importer Zeba
307578
M/S Taj Traders
Mr. 5-77/78, Thanai
Company Tea
97 Lane Jodia taj.danish@gmail.com Mr. Taj Mehmood
Certificate No. Importer
Bazar Karachi .
101901
M/S. Tapal Tea
Plot# 40, Sector 15
(Pvt) Ltd Tea Mr. Mohsin Mansoor
98 Korangi Industrial Area mohsin.saify@tapaltea.com
Certificate No. Importer Saify
Karachi.
307579
Mr5/99 Kulsoom Manzil,
M/S. Tariq Traders 1st
Tea Mr. Tariq Hameed
99 Certificate No. Floor,Thani Lane,Adam tariq_traders@hotmail.com
Importer Paracha
307580 Masjid,Jodia Bazar
Karachi.
Shop # 1, Plot No. Mr
M/S. Tea Master
Tea 4/11, Mr. Mohammad Hashim
100 Certificate No. tmaster@cyber.net.pk
Importer Ali Akber Street, Sumar
307581
Jodia Bazar Karachi.
M/S. T. Suleman &
Np 12/67, Darialal
Co Tea borra@cyber.net.pk
101 Street, Mr. Mohammad Altaf
Certificate No. Importer borra@mobilink.blackberry.com
Jodia Bazar Karachi.
307582
M/S. Tetley Clover Lakson Square, Building
(Pvt) Ltd Tea No. 2, Sarwer Shaheed
102 iqbal.khan@tetleyclover.com.pk Mr. Iqbal Khan
Certificate No. Importer Road
307583 Karachi.
M/S. The Health
Importers Katra Neel, Chowk
Tea
103 & Exporters Yadgar tufail@pes.comsats.net.pk Mr. Mohammad Tufail
Importer
Certificate No. Peshawar
307584

Opportunities For Sri Lankan Tea in Pakistan Market Page 19

 M/S. Trade World
35, Press Centre,
(Pvt) Ltd Tea
104 Shahrah-E- beximco@cyber.net.pk Mr. Jalal Aslam Ali
Certificate No. Importer
Kamal Attaturk, Karachi.
307585
M/S. Unilever
Pakistan Ltd Avari Plaza, Fatima
Tea syed- Mr. Syed Ahmed
105 Certificate No. Jinnha
Importer ahmed.khawaja@unilever.com Khawaja
307586 Road, Karachi.

M/S. Usmania
Shop No. 5, Mr 5/53-54
Traders Tea
106 Ali Akber Street usmaniatraders@gmail.com Mr. Mohammad Afzal
Certificate No. Importer
Jodia Bazar, Karachi.
307587
Np-12/105, Ismail
M/S. Yakin Co
Tea Manzil, Ground
107 Certificate No. abantva@hotmail.com Mr. Asif Amanullah
Importer Floor, Duryana Street
307588
Jodia Bazar Karachi.
M/S. Younus Plot No. 361/1, Flat No.
Traders 110
Tea
108 Company Shahani Street, Ali younuslobania@yahoo.com Mr. Mohammad Younus
Importer
Certificate No. Garden
307595 East, Karachi.
Mr 5/25-28 1st Floor
M/S. Zahid Habib &
Bilwani
Co Tea Mr. Zahid Habib
109 Trade Centre Ali Akbar hpco@cyber.net.pk
Certificate No. Importer Paracha
Street Jodia Bazar
307589
Karachi
M/S. Zahid Samad Mr. 6/40, Mohammad
& Co Tea Feroze Mr. Shahid Samad
110 assons@cyber.net.pk
Certificate No. Importer Street, Jodia Bazar Paracha
307592 Karachi.
M/S. Zia Trading Co
Shop No. 4/1 Ali Akber
Company Tea
111 Street, Jodia Bazar Mr. Mohammad Salim
Certificate No. Importer
Karachi.
307590
M/S. Ziauddin Yousuf Manzil, 1st Floor
Paracha Tea Mohammad Feroze
112 zeeshan@gmail.com Mr. Ziauddin Paracha
Certificate No. Importer Street
307591 Jodia Bazar Karachi.
M/S. Al-Khursheed
Mr- 5/75, Thanai Lane,
Traders Tea Mr. Iqbal Habib
113 Jodia ihparacha@gmail.com
Certificate No. Importer Paracha
Bazar, Karachi.
101903
Off No. 30, 2nd Floor, Al
M/S. Mc Adam Hafiz
International Tea Centre, Mr- 4/67, Mr. Muhammad
114 info@mcadam.com.pk
Certificate No. Importer Oppsite.Acchi Shahbaz Bhatti
101904 Qabar, Jodia Bazar,
Karachi.
M/S. Aqtra Tea Flat No. 711, Chapal Mr. Muhammad Saad
115 info@aqtra.co
Certificate No. Importer Plaza Paracha

Opportunities For Sri Lankan Tea in Pakistan Market Page 20

 101905 Hasrat Mohani Road,
Karahci
M/S. Muhammad
Brothers Tea
116 F-763, S.I.T.E, Karachi muhammadbros@gmail.com Mr. Muhammad Ali
Certificate No. Importer
101906
M/S. Shafiq Sons L-565, Sector 5-C-2,
Tea Mr. Shafiq Ahmed
117 Certificate No. North shafiqsons2020@gmail.com
Importer Vohra
101907 Karachi
M/S. The Paracha
Textile A/22, Maripur Road,
Tea
118 Mills Ltd S.I.T.E akhtar.hanif@mezangrp.com Mr. Akhtar Hanif
Importer
Certificate No. Karachi.
101909
M/S. Mezan Tea
A/22, Maripur Road,
(Pvt) Ltd Tea
119 S.I.T.E akhtar.hanif@mezangrp.com Mr. Akhtar Hanif
Certificate No. Importer
Karachi.
101910

Prepared by:
Consulate General of Sri Lanka, Karachi – Pakistan

Disclaimer:

The Consulate General of Sri Lanka, Karachi – Pakistan, has taken every care in the preparation of
the content of this report, but the Consulate General of Sri Lanka, Karachi – Pakistan cannot be held
responsible for any errors, defects, lost profits, or other consequential damages arising from the use
of any information obtained either directly or indirectly from this report. The Consulate General of
Sri Lanka, Karachi – Pakistan accepts no liability whatsoever.

Opportunities For Sri Lankan Tea in Pakistan Market Page 21