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Tata Motors: Vision, Mission & Goals

Tata Motors is a $45 billion global automobile manufacturer known for cars, sports utility vehicles, trucks, buses and defense vehicles. It is part of the $100 billion Tata group founded in 1868. Tata Motors aims to become the most aspirational Indian auto brand by 2024 through superior financial returns, sustainable mobility solutions, exceeding customer expectations, and highly engaged employees. Its mission is to innovate mobility solutions with passion to enhance quality of life. The company's goals include focusing on new product development, expanding internationally, mitigating cyclicality, prioritizing customers, and improving efficiency and cost management.

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845 views3 pages

Tata Motors: Vision, Mission & Goals

Tata Motors is a $45 billion global automobile manufacturer known for cars, sports utility vehicles, trucks, buses and defense vehicles. It is part of the $100 billion Tata group founded in 1868. Tata Motors aims to become the most aspirational Indian auto brand by 2024 through superior financial returns, sustainable mobility solutions, exceeding customer expectations, and highly engaged employees. Its mission is to innovate mobility solutions with passion to enhance quality of life. The company's goals include focusing on new product development, expanding internationally, mitigating cyclicality, prioritizing customers, and improving efficiency and cost management.

Uploaded by

Hrithik Saxena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TATA Motors

Introduction
Tata Motors Group (Tata Motors) is a $45 billion organization. It is a leading global automobile
manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility
vehicles, trucks, buses and defensive vehicles. Tata Motors is one of India’s largest OEMs
offering an extensive range of integrated, smart and e-mobility solutions.
[ CITATION Tat1 \l 1033 ]

Company Profile
Part of the USD100 billion Tata group founded by Jamsetji Tata in 1868, Tata Motors is among
the world’s leading manufacturers of automobiles. We believe in ‘Connecting aspirations’, by
offering innovative mobility solutions that are in line with customers' aspirations. We are India's
largest automobile manufacturer, and we continue to take the lead in shaping the Indian
commercial vehicle landscape, with the introduction of leading-edge powertrains and electric
solutions packaged for power performances and user comfort at the lowest life-cycle costs. Our
new passenger cars and utility vehicles are based on Impact Design and offer a superior blend of
performance, driveability and connectivity.
Our focus on connecting aspirations and our pipeline of tech-enabled products keeps us at the
forefront of the market. We have identified six key mobility drivers that will lead us into the
future – modular architecture, complexity reduction in manufacturing, connected & autonomous
vehicles, clean drivelines, shared mobility, and low total cost of ownership. Our sub-brand
TAMO is an incubating centre of innovation that will spark new mobility solutions through new
technologies, business models and partnerships.
[ CITATION Tat1 \l 1033 ]
Vision Statement
The vision statement for Tata Motors Limited is its strategic plan for the future – it defines what
and where Tata Motors Limited Company wants to be in the future. The vision statement for
Tata Motors Limited is a document identifying the goals of Tata Motors Limited to facilitate its
strategic, managerial, as well as general decision making processes.
By FY 2024, we will become the most aspirational Indian auto brand, consistently winning,
by-

 Delivering superior financial returns


 Driving sustainable mobility solutions
 Exceeding customer expectations, and
 Creating a highly engaged work force
[ CITATION Tat \l 1033 ]
Mission Statement
The mission statement for Tata Motors Limited is a public document that details the values and
strategic aims of Tata Motors Limited. The mission statement of Tata Motors Limited also
identifies the purpose of the organization existence, highlighting the services and the products it
offers. Further, the mission statement also identifies the organization’s operational goals for Tata
Motors Limited, the processes the company uses to achieve those, the target customer groups,
and the region where the company operates.
We innovate mobility solutions with passion to enhance the quality of life.
[ CITATION Tat \l 1033 ]

Goals and Objective Statement


Organizational goals are those business and strategic objectives that define the purpose of Tata
Motors Limited. Organizational goals are strategic targets that Tata Motors Limited wants to
achieve over a period of time. This time period is generally long term. The goals of Tata Motors
Limited help direct its employee behavior, as well as help in directing the operations of the
business in the short term.
 FOCUS ON NEW PRODUCT DEVELOPMENT
 EXPANDING INTERNATIONAL BUSINESS

 MITIGATING CYCLICALITY

 CUSTOMER FOCUS

 ORGANISATION EFFICIENCY AND COST MANAGEMENT


[ CITATION Tat \l 1033 ]

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