“ASSESSMENT OF CUSTOMER AWARENESS

FOR DIFFERENT INVESTMENT PRODUCTS”

By

ABHISHEK SHUKLA

June-July 2019

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Assessment of customer awareness for different

investment product

By
ABHISHEK SHUKLA

Under the guidance of

Shri Sumit srivastava Prof. Ranjul Rastogi

Branch Head
Sharekhan Ltd School Of Business
Varanasi UP Galgotias University
Gautam Buddh Nagar

June-July, 2019

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Certificate of Approval

The following Summer Internship Project Report titled " ASSESSMENT OF

CUSTOMER AWARENESS FOR DIFFERENT INVESTNENT
PRODUCT” is hereby approved as a certified study in management carried out
and presented in a manner satisfactory to warrant its acceptance as a prerequisite
for the award of Master of Business Administration for which it has been
submitted. It is understood that by this approval the undersigned do not
necessarily endorse or approve any statement made, opinion expressed or
conclusion drawn therein but approve the Summer Internship Project Report
only for the purpose it is submitted to the Summer Internship Project Report
Examination Committee for evaluation of Summer Internship Project Report

Name Signature

1. Faculty Mentor

2. Industry Mentor

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Certificate from Summer Internship Project Guides

This is to certify that Mr. ABHISHEK SHUKLA , a student of the Master of

Business Administration has worked under our guidance and supervision. This
Summer Internship Project Report has the requisite standard and to the best of
our knowledge no part of it has been reproduced from any other summer
Internship project, monograph, report or book.

Prof. Ranjul Rastogi Mr. Sumit srivastava

Branch Head
School of Business SHAREKHAN
Galgotias University Varanasi
Gautam Buddh nagar
Date- Date-

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Executive Summary

This is an attempt to know the classroom theories can be applied to the

practical. As a student of Master of Business Administration, it is a part for
everyone to undergo summer internship at some organisation. So for this
purpose, I got an opportunity to do my summer internship at SHAREKHAN
LTD. In this comprehensive report, I have discussed about every major aspect
of the company which I have observed and perceived during my internship
tenure.

The first part comprises the detail about Sharekhan from the time of its
incorporation to the current position, along with its processes, policies and
procedures. During internship programme I have mainly worked in Finance
department, evaluating demand of investment product . All the departments
have been discussed in detail.

The main purpose of the internship is to learn by working in practical

environment and to apply the acquired during the studies in a real world
scenario in order to tackle the problems using the knowledge and skills learned
during the academic process. This report covers many important aspects which
are related with operations and financial aspects of the company. In the end of
the learning and observation which I have undergone during my internship
project, I’ve got an idea of the corporate world.

This report also contains my perception, motivation level and the working
environment of the organisation.

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Acknowledgements

I would like to express my special thanks of gratitude to my project mentor Mr.

Ashwarya jain as well as my Industry mentor (Branch head) Shri Sumit
Srivastava who gave me the golden opportunity to do this wonderful project on
the topic “ASSESSMENT OF CUSTOMER AWARENESS FOR DIFFERENT
INVESTMENT PRODUCTS ”, which also helped me in doing a lot of research
and I came to know about so many new things, I am really thankful to them.

Secondly I would like to thank my Professors and seniors who helped me a lot
in finalizing this project within the limited time frame.

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Table of Contents

S. No Particulars No. of Pages

1 Company Profile
2 Internship Profile
3 Products
4 SWOT analysis
5 Key observation
6 Conclusion
7 Bibliography

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About us

Sharekhan Limited

Founded February 2000

Headquarters Mumbai, 

India

Country of origin India

CEO Jaideep Arora

Industry Financial Services

Parent BNP Paribas

Website Sharekhan.com
Sharekhan ltd was founded in 2000 and a subsidiary of BNP Paribas since
November 2016, Sharekhan was one of the first brokers to offer online trading
in India. With 16 lakh customers, 153 branches and more than 2400 business
partners spread across over 575 locations, Sharekhan is one of the largest
brokers in India. Sharekhan offers a wide range of savings & investment
solutions including equities, futures and options. currency trading, portfolio
management, research and mutual funds and investor education. On an average,
Sharekhan executes more than 400,000 trades daily .
Guiding India's retail stock investors for 16 year

 Registered with NSE and BSE for capital market, futures and options and
currency segments and CDSL and NSDL for depository services.
 A full-service stock broking firm providing online services right from
online account opening to trading and investments.
 Created India’s best online trading platforms: Website
(www.sharekhan.com), TradeTiger (the ultimate desktop trading
software), Sharekhan App (available for Android and iOS devices) and
Sharekhan Mini (a low bandwidth website especially for mobile browser.
A strong brick-and-mortar network with over 2600 outlets in 575+ cities
 Research-based financial advice on all asset classes to suit all investing
and trading style
 VISION, MISSION &VALUES

Our vision: To become the largest retail player in India providing wealth
management services with most satisfied customer through unbeatable platform
and services offering yielding superior returns.

Our mission: To educate and empower the individual investor to make better
investment decision through quality advice and innovative products.

Our values:
 we are an equal employment opportunity employer and believe in diverse
work force and gender equality.
 We believe in having a healthy work environment which should enable
employee to work without fear, prejudice and gender bias.
 We also believe that all employees should be treated with respect and
dignity.
 Sharekhan Ltd. lies in Financial services Industry:

It provide the advisory services to their customer and manage the wealth of their
customer. The term "financial services" became more prevalent in the United
States partly as a result of the Gramm-Leach-Bliley Act of the late 1990s, which
enabled different types of companies operating in the U.S. financial services
industry at that time to merger.
Companies usually have two distinct approaches to this new type of business.
One approach would be a bank which simply buys an insurance company or
an investment bank, keeps the original brands of the acquired firm, and adds
the acquisition to its holding companysimply to diversify its earnings. Outside
the U.S. (e.g. Japan), non-financial services companies are permitted within
the holding company. In this scenario, each company still looks independent,
and has its own customers, etc. In the other style, a bank would simply create its
own brokerage division or insurance division and attempt to sell those products
to its own existing customers, with incentives for combining all things with one
company.
Basics services provided by Financial service industry are:

 Brokerage services - facilitating the buying and selling of financial

securities between a buyer and a seller. Stock brokers generally require
commissions or other charges for brokerage services.
 Investment management - the term usually given to describe companies
which run collective investment funds. Also refers to services provided by
others, generally registered with the Securities and Exchange Commission
as Registered Investment Advisors. Investment banking financial services focus
on creating capital through client investments.
 Hedge fund management - Hedge funds often employ the services of
"prime brokerage" divisions at major investment banks to execute their trades
 Intermediation or advisory services -
Theseservicesinvolve stockbrokers (private client services). Stock brokers assist
investors in buying or selling shares. Primarily internet-based companies are
often referred to as discount brokerages, although many now have branch
offices to assist clients. These brokerages primarily target individual investors.
Full service and private client firms primarily assist and execute trades for
clients with large amounts of capital to invest, such as large companies, wealthy
individuals, and investment management fund.
 Product and services offering by Sharekhan BNP paribus

Choice of trading platforms

Desktop App

TradeTiger
Utimate online trading platform with a unified screen for all exchanges. Adavanced charting
and automated alert system.
BEST IN CLASS CHARTING : Make better trading decisions using our numerous charting
feature.

 ADVANCED TOOLS

 Trade quickly at a click, with tools like heatmap and much more
 ADVANCED ORDERS: Place advance orders such as bracket orders, big trades, bulk
orders, etc to trade efficiently
 ONLINE TRAINING: Get access to free online sessions to understand TradeTiger
better

 NEWS AND RESEARCH: Access real-time news & research recommendations from
our expert’s desk

 PERSONALISATION: Customise TradeTiger with shortcuts, charts, multiple screens

and much more

Classic Account
Trade on Sharekhan.com in equities, F&O, commodities and currency. Invest in IPOs,
Mutual Funds, ETFs and Bonds
HASSLE FREE INVESTING ONLINE, ANYTIME ANYWHERE

Presenting the easiest way to control your investments with a click of a button. With live
stock prices, online cash transfer and instant order execution you get complete freedom from
boring paper-work. Our friendly customer service representatives are accessible via toll-free
phone, email and live online chat.

Proven Research, Timely Advice.

Get live analysis before, during & after market hours. From daily intra-day calls to long-term
stock recommendations, you will get timely advice with well-defined profit targets. In
addition, you can invest in the companies that form part of our Top Picks research basket.


 ShareMobile  App

Mobile App for Online Trading. With the new Sharekhan app, trade and invest in stocks, mutual
funds and also keep track of your portfolio.

 ADVANCED SEARCH : The search bar allows you to trade, invest, set alerts, view
quotes and more

 TRACK, TRADE, INVEST: Trade in NSECURR, MCXCURR & MCX invest in

Mutual Funds, track your portfolio on the go with Sharekhan app.

 OPTION CHAIN : Helps you track all your options contracts on a single page

 CHARTS AND STUDIES:Get an in-depth analysis of the market with advanced

charts and studies

 MUTUAL FUNDS SECTION : Invest in MFs easily on the app

 GLOBAL MARKET NEWS : Keep a tab on market indices from around the world

Dial-n-Trade
Trade on Phone
 SHAREKHAN RESEARCH ADVICE: Get advice on all market segments from the
experts at Sharekhan
 GUIDANCE: Discuss and understand market trends with us

 ACCESSIBILITY: Sharekhan offices are spread out pan-India

 SAFE AND SOUND : We’ve got infrastructure to record all the calls

 NO LIMITS : Place unlimited orders through one call

Sharekhan Classroom

Kick start your stock market training online with Sharekhan Classroom! Whether you want to
trade, invest or do both, here are stock market courses online that help you learn the basics of
trading and investing, evaluate your stocks and execute the trades. All the modules are online
and absolutely free. 

For creating the awareness about the products and services of the
SHAREKHAN LTD the company decided and follows 7 ways to engage
with customer which help in making the relation with customer and
understanding the requirement of the customer.ways are as follows
The 7 ways to engage the customer are:
The whole customer journey, from creating awareness of your brand to services
after sales, defines the relationship between you and your client. It is a series of
engagements that decides how deeply you bond with them. Some of the
different ways of engaging with your clients include:

 Adopting multiple communication avenues

 Capitalising on social media
 Tracking life-changing events of clients
 Preparing your customers for the changing times
 Webinar and Google Hangouts for interactivity
 Educating your customers
 Supporting a cause

ADOPT MULTIPLE COMMUNICATION STYLES

A personal handshake or an email? Each client is different, and prefers a unique
way of communication. Those who prefer more of a personal touch may want
you to call, or prefer a meeting over a cup of tea. Many others may not prefer to
be disturbed repeatedly by a phone call. They may want you to leave a message
over SMS, WhatsApp, or email so that they can see it whenever they are free.
Whatever your style be, you need to be sensitive to how your clients want you
to deal with them. From phone to Skype, you should be accessible across all
modes of communication.
CAPITALISE ON SOCIAL MEDIA
Statista projects that in India there will be 370 million social media users in
2022. Financial advisors can use this highly dynamic platform to generate leads,
or to penetrate their awareness about their services. Engagement with your
client begins much before they start accepting your services, i.e., brand
awareness. Adopting a mix of paid and organic campaigns will help increase
your visibility. Each like, share and comment is a potential for leads.
Another way to engage with your customers is chatbots. Chatbots can be used to
provide more information of your services, to educate, to understand what the
user wants and to record grievances. You can add engaging and educational
content on social media - Facebook, Instagram, Twitter, etc. to deepen
engagement with your customers.
LOOK FOR LIFE-CHANGING EVENTS
A Customer Relationship Management (CRM) tool empowers the financial
advisor to serve customers efficiently. It allows you to record client contacts,
products, and schedules. However, you can make this list more effectual by
adding life milestones, preferred mode of payment, risk aptitude, educational
content required, etc. This will help you pitch the right products to them based
on these insights. You can schedule different types of engagements based on the
CRM inputs.
PREPARE YOUR CUSTOMERS FOR CHANGING TIMES
Bank interest rates are falling. India's credit rating was upgraded from Baa2 to
Baa3 by Moody's Investor Service. What does this mean for your customers?
They might not be aware of the implications of these. You have the domain
expertise to understand the consequences of the changing regulations and
technological evolution.
It is not just external and internal circumstances which might require financial
intervention. If your client is reaching an important milestone in life, they might
have to shift to funds which offer less risk. You need to tell your clients and
advise them accordingly.
WEBINAR & GOOGLE HANGOUTS FOR INTERACTIVITY
You can delight your customers by adding video and chat sessions. Choose
webinars or other video sessions to interact with your customers live. Customers
can send their queries so that they can be addressed. This helps you to listen to
their concerns and understand their financial goals better.
HELP YOUR CUSTOMERS LEARN
Customer relationships go beyond selling. Customers appreciate if you can help
increase their learning quotient. You can post product or industry-based
informational content on a regular basis. These can be in the form of videos,
infographics, blog links, tips, quizzes and so on. Alternatively, you can choose
customised informational content as per your CRM database and send them to
different categories of investors.
SUPPORT A CAUSE
Being associated with a social or environmental cause helps to reflect a humane
face of the service provider or the brand. This applies to financial advisors too.
Customers may relate with you strongly and feel more assured.
Partnering with Sharekhan will help make your engagement with your clients
more effective. 
 
 SWOT Analysis of Sharekhan ltd
Strengths :
1. Widerange of innovative financial products 
2.  Intensive research on all industry sectors
3. Strong I.T infrastructure
4. Have one of the largest network of branches across country
5. Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities

Weaknesses :
1. Penetration limited to urban areas
2. Localized presence due to insufficient investment for country wide expansion
3. Lack of customer awareness because of non -aggressive promotional strategies.
4. Lesser emphasis on customer retention

Opportunities :
1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience
4.In the booming capital market it can successfully launch new services and it raise its
client base
5.It can tap the retail investor wih small saving through promotional strategies

Threats :
1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market
3.
Registered Head Office:
SHAREKHAN LIMITED
Registered Office: Sharekhan Limited, 10th Floor
, Beta Building, Lodha iThink Techno Campus
JVLR, Opp. Kanjurmarg Railway Station, Kanjurmarg (East)
Contact: 022-61150000 Fax:022-67481899

Registered Regional Office:

Lucknow Hazaratganj Branch
1st Floor Marie Gold,Shahnajaf Rd
Hazaratganj
Lucknow-226001
Contact -911140132221

BRANCH ADDRESS :

SHAREKHAN Limited
2nd Floor ,Banaras Tvs Bldg,D -58/12, A-7,Sigra
VARANASI (UP)-221010
Tel:0542 -2221073

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 INTERNSHIP DETAILS
The main task assigned to me was to find out How many customers are aware about the investment
products like Mutual Funds and Direct trading, apart from investments in properties, FD etc. This task
was performed on the basis of questionnaire, in which customers have to give their feedback
according to their perception.

I have worked in sales department and investment advisory department as an assistant of sales
executive and investment advisor.

Then after getting this all done I have to schedule the calling process on the existing old lead and new
lead for converting the lead into business and fixing the appointment with customers It help me
understanding the different type of customer and it give a good experience in calling process.

Details of Industry Mentor:

Name- Mr.Sumit Srivastava

Designation- Branch Head
Location- Varanasi, UP 221010
Contact- 8795821444
E-mail- Sumit.srivastava@branch.sharekhan.com

Detail of Task:
Type- Desk, Office and Field visit
Form- Individual
Time Frame:
9 a.m. to 5p.m.

Start Date:
24 June, 2019

Completion Date: July 27, 2019

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KEY OBSERVATION
“Life experience are an important,if not the most important contributor to
financial risk preferences”

Overall Business Functions:-

1. Investment Solutions: Advising the clients about investment and

conversion into final investments
2. Broking & Distribution: Equity Trading and Distribution of Wealth
Products like Mutual Funds, PMS, etc.
3. Investment Education Initiative – Ignite, an online learning tool for
understanding the concept of investments.

INVESTMENT Process:-

1. Prospecting
2. Conversion
3. Documentation
4. Profiling
5. Processing
6. Investment
INVESTMENT HISTORY BY MARKET ENVIRONMENT
Finally, advisers can shed light on the risk profile of investors by putting their investment
history into the context of the markets. As discussed, the markets in an investor’s formative
years can leave a lasting imprint on the investor’s risk profile. Investors who spent their
formative years in the 1970s are likely to be 15 Investor Risk Profiling more averse to bond
investments and more prone to seek inflation protection than investors who spent their
formative years in the 1990s. If an individual’s first stock investments were made in the early
1980s or during the first decade of this century, the individual’s attitude toward stocks might
be very different from the attitude of someone who made his first investments during the bull
market of the 1990s or in the last five years. Most investors today have never experienced a
period of steadily rising interest rates and the impact of such a regime on investments. In
short, the financial history of an investor might show the adviser where the investor might be
overly sensitive to some risks or blind to some risks. All of these tools—financial anamnesis,
investment diaries, and investment histories—should prove useful to advisers in their regular
interactions with clients. Ideally, the results of the discussions would be documented, and
with the help of these and other tools, the adviser can generate more reliable risk profiles in
the future. We are only at the beginning of the development of such tools; unfortunately, the
topic of how risk profiling can be improved in the future must wait for a later time.
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Steps in efficient Inventory Managemrnt:-

1. Classification and coding of Inventory

2. Maintenance of inventory record

3. Control of the cycle flow of material

4. Control of tools

5. Store room management

What is inventory management?

Inventory management or stock management can be broadly
defined as "the activity of checking a factory’s stock". More
specifically inventory management may refer to: In
operations management, logistics and Supply
chain management, the technological system and The
programmed software necessary for managing inventory.
inventory management that is concerned with minimizing the total
cost of inventory while maximizing the ability to provide
customers with product in a timely manner.

Steps in efficient inventory management explained

(A) Classification and Codification of Inventory:

A good system of classification and codification of inventory is essential to

prevent mixing of one type of inventory with the other.
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Inventory is to be classified as per their nature in appropriate categories. For

example, inventory of an engineering concern may be classified as—mild steel,
tool, bronze, copper etc. and each of these categories may further be classified
appropriately. In order to save time and simplifying identification and control,
the various categories of inventory should be given a code number.

Various methods of codification of materials are in use and a few

important ones are discussed below:

(a) Mnemonic Method:

In this method, particular groups of materials are designated by specified letters.
Here the first letter of each word of the materials is used for coding. For
instance, the code word for steel screws is SS, iron screws is IS etc. This helps
in easy memorisation of various codes.

(b) Simple Numeric Method:

Under this method, specific numbers are assigned to denote particular classes of
material. If a new material is added, the next higher number in sequence will be
assigned for the same.

(c) Numeric Method:

In this method, a specific number is assigned to specific classes of inventory
with subsequent digits to indicate the other specification. For example, if the
digit 30 is assigned to steel pipe, then 2″ x 9″ steel pipe will be indicated by
3029. Likewise, if 50 are assigned to brass screw, then 2″ x 3″ brass screw will
be denoted by 5023.

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(d) Combined Method:

Sometimes a few of the above methods may be combined to derive maximum
benefits. For instance, brass screw of 2″ x 5″ may be denoted by BS25, Iron
screw of 1/2″ x 1″ may be denoted by IS 121 etc.

(B) Maintenance of Inventory Records:

Following are the two important methods of maintaining inventory
records:
(i) Periodic Inventory System,

(ii) Perpetual Inventory System.

(i) Periodic Inventory System:

Under this system, quantity and value of inventory is found out only at the end
of the accounting period after having a physical verification of the units in hand.
This system does not provide the information relating to the quantity and value
of inventory on a continuous basis.

In this system, no accounting is done for losses, wastage, shrinkage, theft etc. It
is assumed here that the inventories that are not in stock have been consumed.
That is why cost of inventory consumed is determined here by adding the total
value of inventory pr the value of inventory in hand as opening stock and
deduction the value of inventory at the end as closing stock.

(ii) Perpetual Inventory System:

According to Accountancy “Perpetual inventory is a system of records
maintained by controlling department which reflects the physical movement of
stocks and their current balance.” Perpetual inventory aims at devising the
system of records by which the receipts and issues of stores may be recorded

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immediately at the time of each transaction and the balance may be brought out
so as to show the up-to-date position.

The records that are generally used for perpetual inventory are:
1. Bin card

2. Store ledger account or store ledger cards

3. Adoption of continuous stock taking

1.Bin card

A Bin Card is a card showing quantitative records of the receipts, issues and
closing balances of the material kept in the corresponding bin. Bin means a
rack, shelf, container or space where materials are kept.

The bin card is placed in the bin. Separate bin cards are prepared for each item
of stores and if two different materials are kept in one shelf, two bins cards one
for each, are prepared treating the shelf as two bins.

The following specimen form of Bin Card would help in proper understanding
of the contents of the bin card.

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The receipts are entered as per the G.R.N, the issues are shown on the basis of
store requisitions and the closing balance is shown after each entry is made
therein. In bin cards, all entries i.e., receipts, issues and balances of materials
are expressed only quantitatively.

2. Stores Ledger:
Stores ledger is a record of stores, both in quantity and value. It is maintained
by the stores accountant. It is almost similar to bin card with one important
difference that in stores ledger value of materials is also shown.

That is in stores ledger all entries are expressed quantitatively as well as

qualitatively. These ledgers are generally in loose leaf form and for separate
class of materials separate binders are used. In some concerns, these ledgers are
maintained in bound volumes so as to avoid loss of loose folios.

The specimen form of stores ledger is given below:

3. Adoption of continuous stock taking:

Continuous stock taking is an essential part of perpetual inventory system. This
is done by comparing the physical quantity with the quantities shown in the bin

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card and the stores ledger. This is normally done by an independent internal
audit staff.

Discrepancies between the balance shown by the stores ledger and

the actual balances of stores may be on account of the following
two causes:
(a) Avoidable causes:
These include-over issues or under issues, clerical mistakes, breakage, pilferage,
placing of materials in the wrong bin etc.

(b) Unavoidable causes:

It includes—evaporation, shrinkage etc., of inventory, breaking the bulk i.e.
issuing inventory in small lots, climatic conditions causing deterioration etc.

Uses of the Perpetual Inventory System:

1. It facilitates production planning. The stores record is a means for allocating
material to production orders and it enables the scheduling and release of orders
with full assurances that materials will be available when required.

2. It enables timely procurements of materials with accurate specifications as to

“how much” and “when”.

3. It facilitates allocation of material costs to manufacturing orders or

production departments using the items.

4. It makes it possible to prepare financial statements without taking physical

inventory.

5. It establishes a basis for taking physical inventory and for controlling

misallocation, waste, obsolescence and theft of materials.

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(c) Control of the cycle flow of materials:

An efficient system must be designed so as to control the material from the time
of requisitioning of purchases to the storage of finished goods.

According to John A. Shubin, following are the steps in the material control
cycle:
1. Stores record clerks make out purchase requisitions for the procurement of
needed materials, parts, supplies and tools and transmit the forms to the
purchasing office ; and they file “requests for manufacture” with the planning
office for those parts and tools to be produced in the plant to replenish stocks.

2. The purchasing office procures requisitioned items by placing orders with

vendors and by following up deliveries.

3. The receiving department unloads incoming items and checks the materials
against purchase orders for quantity and condition.

4. The purchasing office audits invoices and (when necessary) takes up with
vendors adjustments for discrepancies.

5. Handling men, move materials received and parts fabricated to the storage
areas. Clerks make appropriate entries on stores records, bin cards or stores
ledger for items placed in the store room.

6. Stores-record clerks in the planning office make out materials requisitions

allocate materials for production orders and make appropriate entries on
perpetual inventory records.

7. Store room clerk issue materials and parts as specified on requisition forms
received from the planning office. The clerks make entries on bin cards and

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send a record of materials issued to the accounting office for cost accounting
purposes.

8. The plant despatchers control the flow of goods in process by means of route
sheets (manufacturing orders) and “move orders” which direct the travel of
work through the plant control boards in the planning office and show the
progress of work m the plant.

9. Despatchers return unused materials and parts to the stock rooms. Clerks (on
the basis of “stores—return slips”) make appropriate entries on bin cards,
perpetual inventory records and cost accounting sheets.

10. Despatchers direct the movement of finished goods to store rooms and (on
the basis of work-completed forms received from the plant, office clerks make
relevant entries on finished-stock records.

(d) Control of Tools:

Tools are of four categories namely:
1. Holding Tools:
These tools are work-holding and work-guiding devices used in conjunction
with machine operations. Examples: jigs, fixtures etc.

2. Forming and Cutting Tools:

These tools are used with machines to change the shape or form of material.
Examples are—dies, milling cutters, drills etc.

3. Measuring Tools:
These types of tools are the devices for checking the conformance of work to
standards. Examples are guages, micro meters etc.

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4. Auxiliary Tools:
There are the devices used for building up or tearing down products or
machines. Examples are screw drivers, wrenches, pillars etc.

Procedure for Tooling and Retooling:

Tooling means the planning and acquisition of tools. Tooling is necessary when
a new product is to be produced. Retooling is required when product-design is
to change or a new model is to be manufactured.

Steps in Tooling:
There are six steps in tooling, they are:
1. Breaking down the product into its sub-assemblies and parts and analysing
the bill of materials, drawings and other specifications so as to determine the
amount of tooling needed.

2. Selecting and studying method of processing and according to the quantity of

goods to be produced determining the type of tooling to be used for each
operation.

3. Designing the necessary special tools for specific operations and selecting the
standard tools needed in production.

4. Procuring or fabricating the tools as per their design drawings.

5. Inspecting the tools for its conformance to specifications.

6. Follow up the performance of tools in manufacture, Keeping the necessary

records of costs of tools, rate of output attained for every tooling method and
using the information for improving the design of tools already made.

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(e) Store Room Management:

John A. Shubin in his business management, has suggested four steps for setting
up of a store room and toolcrib system namely

1. Determining the proper degree of centralisation and selecting appropriate

locations for storage.

2. Selecting an effective arrangement for stores and developing an efficient

layout.

3. Selecting proper storage facilities.

4. Achieving systematic store room operations.

How air curtains are made?

Parts of air curtain:

External Internal

Remote blower

Centre double shaft motor

Top single shaft motor

Nozzle housing

Main panel nuts and bolt

Side panel rocker switch

Sticker gaskit

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Male /female

Assembly of machine
#Chassis and motor assembly

Main plate motor stand motor housing and blower wiring

Body of air curtain

#Iron sheets converted into body of air curtain

(By hydraulic press , lazer cutter)

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Final product:

Model of air curtains:

1. A (060-150)
2. AX(060-150)
3. RX(060-150)
4. C (300-500)
5. D (300-500)
 These numbers are sizes between 3 feet to 5 feet
 They also make curtains on special order according to need like
6 feet 7feet,
 They also make unpowdered coating surface of AX model
known as “SS”.

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Picture of our products

They also manufacture pvc strip curtains

Strip curtain is made of 2 things:

1.pvc sheet

2.metal hanger

Pvc sheets cut into strips as per demand and hanged in metal hangers.

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Factory pictures

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Conclusion

The vocational training enhanced my practical knowledge. Most importantly, I

am oriented to the industrial scenario and its many challenges and subtleties.
The smooth functioning of a company depend to a large extent on the mutual
co-operation among its different wings.

Nevertheless, I did enjoy the training to the fullest and are very sure that this
training will help me in my future endeavours.

Thanking you

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Bibliography

Websites:-
www.google.co.in
www.mitzvah.in

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