ACTS COMPUTER COLLEGE

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4009 Sta. Cruz, Laguna

DEPARTMENT OF COMPUTER STUDIES

ENG1-Purposive Communication

MODULES

Module 1- Introduction to Purposive Communication

Communication Processes, Principles and Ethics

Week 1

Learning Outcomes

At the end of the lesson, the students will be able to describe the nature, elements, and functions of
verbal and non-verbal communication in various and multicultural contexts.

LO1 Describe the nature, elements, and functions of verbal and non-verbal communication in various
and multicultural contexts

Activities Duration Delivery Assessment Support Services

1. The teacher will… Identify Recommended for performance-based online library and
the Lecture assessment subscriptions
The student will... duration of
activities
2. Discussion
Asynchronous offline (e.g. portfolio, guidance and
THE NATURE OF COMMUNICATION activities research papers, counselling
automated exams
 Communication is derived from the
with pool/bank of
Latin word ”common” which
questions, video
means,“belonging to many” and The use of digital online technical
recorded student
“communico” means to confer platform or the HEIs’ support staff/ help
reports/laboratory)
with others. It is the mutual LMS desk
project-based or
exchange of information, ideas,
 and understanding by any task based
effective means. assessment
 In other words, communication Content/learning online assessment
materials: and grades
is a process by which people send
monitoring
messages or exchange ideas or Learning Objects (LOs) use of assessment
thoughts with one another in a rubrics
verbal or non-verbal manner. printed or electronic
 Communication is the interaction of modules, video, audio,
words from a society and thus podcasts, webcasts,
gives pleasure and an increased OERs
understanding of life.

COMMUNICATION PROCESS
Supplemental Site

(identify supplemental
site, links)

Laboratory

ELEMENTS OF COMMUNICATION (identify software

packages, simulation
1. Sender (encoder) and others)
 The sender also known as
the encoder decides on the
message to be sent and the Project-based with work-
best/most effective way that from-home (WFH)
it can be sent.
 It is the sender’s job to
CONCEPTUALIZE (form a
concept of idea).
2. Medium (Message)
 The medium is the immediate
form which a message takes.
For example, a message may
be communicated in the form of
a letter, an email or face to face
in the form of a speech.
 Medium is also known as the
MESSAGE.
3. Channel
 The channel is responsible for
the delivery of the chosen
message form. For example:
post office, internet, television
 and radio.
4. Receiver (decoder/listener)
 The receiver or the decoder is
responsible for
extracting/decoding meaning
from the message.
 The receiver is also responsible
for providing feedback to the
sender.
 It is his/her job to INTERPRET
5. Feedback (response)

This is
important as
it
determines
whether or
not
the decoder
grasped the
intended
meaning
and
whether the
communicat
ion
was
successful
 This is important as it
determines whether or not the
decoder grasped the intended
meaning and whether the
communication was successful
6. Context

The context
of any
communicat
ion act is
the
environmen
t
surrounding
it.
● It is also
known as
the
setting of
the
communicat
ion
 The context of any
communication act is the
environment surrounding it.
 It is also known as the setting of
the communication.
7. Noise( also called as interference)

This is the
factor that
inhibits
the
conveyance
of a
message.
● Noise is
anything
that
interferes
with
communicat
ion.
 This is the factor that inhibits
the conveyance of a message.
 Noise is anything that interferes
with communication.

PRINCIPLES AND CHARACTERISTICS

OF COMMUNICATION

1. Communication is Schemata-driven

 It begins with yourself, you

begin with what you have
already stocked in your brain or
with what you have already
known or understood about the
subject matter of the
communicative act.
Transmitted messages become
understandable or meaningful
because of your background
knowledge about the
messages.
2. Communication is an Interpretive
Act
 The only person who knows the
exact or full meaning of the
message transmitted is the
sender or speaker. Being the
creator or source of the ideas,
he has the absolute knowledge
about his message.
 It was called interpretive act
because the role of the receiver
or the listener is just to
interpret, infer, or guess the
meaning of things appealing to
his sense of hearing.
3. Communication does not guarantee
a direct or automatic link between
two minds
  This form of knowledge
becomes meaningful only to
others when you initiate
communication with them.
4. Communication is active, powerful,
or forceful
 Communication is said to be
active because messages
have varied effects on all
participants in any
communicative event. It
engages speakers and
listeners inaction of giving and
receiving information.
 Communication is powerful
and forceful for it elicits
different meanings or
reactions; these messages are
prone to changes. Subjected
to the changeable and
continued existence of the
world, communication is
dynamic ( a process or system
characterized by constant
change) as life that goes on
and on like a river. Nothing
remains permanent or fixed in
the world of communication.

Communica
tion is
symbolic
Symbols,
signs, or
marks like
letters,
words,
sentences,
graphs,
pictures,
and other
concrete
objects
represent
or stand for
ideas that
you intend
to
convey
verbally.
5. Communication is Symbolic
 Symbols, signs, or marks like
letters, words, sentences,
graphs, pictures, and other
concrete objects represent or
stand for ideas that you intend
to convey verbally.
 For non-verbal
communication, you resort
bodily actions (gestures, eye
movements, posture, facial
 expressions) voice quality,
space and time elements to
stand for the ideas you want to
express.
6. Communication always results in
something
 It refers to two or more
persons participate in any
communicative act. The first
expresses or sends a
message; the second
responds or reacts to the
message.
7. Communication is irreversible
 You are free to talk to about
anything under the sun. But
once you utter something, the
things you have said remain
as it is susceptible to different
interpretations or meanings.
8. Communication is contextual
 An exchange of views, ideas,
or feelings doesn't only involve
the sender and receiver, but
also other aspects of the
communication setting like
type, place, topic, occasion,
purpose, and manner of
communication.
9. Communication is developmental
or progressive
 To communicate ideas to go
through the different stages of
language learning that begins
from birth to elementary, high
school and college levels. it is
not a one-time learning
towards communicative
competence.
10. Communication is a progress
 Several stages of
communication take place
when people exchange or
share ideas with one another.
Each stage involves elements
with different functions.
11. Communication is ethical
  Any communication event is
expected to apply rules, moral
values, and beliefs agreed
upon by societal members.
Guided by these standards
determined by the cultural
group you belong to, your
community communication
becomes ethical, good or
desirable.
12. Communication is influenced by
media and technology
 Now, you are in the era of
knowledge explosion or
modern technology. This
period is characterized by an
instant global exchange of
knowledge, services and
technology. Using modern
electronic communication
devices, an exchange of ideas
occurs just in seconds or
minutes regardless of the
distance between or among
the participants. With the
speedy turn out of varied
modern media and devices of
communication like the e-mail,
cellphone, webcam, internet
and other computer-run
gadgets find interaction with
anyone in any corner of the
world easily and quickly.

ETHICS IN COMMUNICATION

 The principle governing

communication, the right and wrong
aspects of it, the moral- immoral
dimensions relevant to
Interpersonal communication are
called the ethics of Interpersonal
communication.
 Maintaining the correct balance
between the speaking and
listening the legitimacy of fear and
emotional appeal degree of
 criticism and praise
 A death or an overdose of either of
the factors could result in
unfavorable consequences. The
principle of honesty on both sides
should be completely applied
because any amount of insincerity
from either the listener or the
speaker would not be prudent.

Principles of Ethical
Communication

 Advocate truthfulness accuracy,

honesty, and reason as essential to
the integrity of communication.
 Endorse freedom of expression,
diversity of perspective, and
tolerance of dissent to achieve the
informed and responsible decision
making fundamental to a civil
society.
 Strive to understand and respect
other communicators before
evaluating and responding to their
messages.
 Promote access to communication
resources and opportunities as
necessary to fulfill human potential
and contribute to the well-being of
families, communities, and society.
 Promote communication climates of
caring and mutual understanding
that respect the unique needs and
characteristics of individual
communicators.
 Condemn communication that
degrades individuals and humanity
through distortion, intimidation,
coercion, and violence, and through
the expression of intolerance and
hatred.
 Being committed to the courageous
expression of personal convictions
in pursuit of fairness and justice.
 Advocate sharing information,
opinions, and feelings when facing
significant choices while also
 respecting privacy and
confidentiality.
 Accept responsibility for the short-
and long- term consequences for
our own communication and expect
the same of others.

13. Student Presentation

14. Exercises

15. Assignment

References:

https://www.slideshare.net/Kitlaserna/communication-ethics#:~:text=COMMUNICATION%20ETHICS
%EF%82%A2%20The%20principle,the%20ethics%20of%20Interpersonal%20communication.

https://www.studocu.com/ph/document/our-lady-of-fatima-university/purposive-
communication/other/communication-processes-principles-and-ethics/6290396/view (2019)

Prepared by: Checked/Approved by: Approved by:

PROF. ABIEKHAY CAMILLEE U. LAVASTIDA ENGR. RANDIE IAN A. VILLATUYA PROF. RUBEN F. MACALINAO, MBA, MM

Faculty Academic Head President/Director

Date Submitted:___________________ Date:_____________________ Date: ____________________