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Comercial

The document outlines various retail display terms in both English and Spanish, such as 'collar necks' and 'floor graphic sticker.' It emphasizes the importance of planimetry in creating effective store layouts that enhance product visibility and encourage impulse buying. Additionally, it highlights key features like colors, illumination, and placement that can boost sales.

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MONICA
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27 views4 pages

Comercial

The document outlines various retail display terms in both English and Spanish, such as 'collar necks' and 'floor graphic sticker.' It emphasizes the importance of planimetry in creating effective store layouts that enhance product visibility and encourage impulse buying. Additionally, it highlights key features like colors, illumination, and placement that can boost sales.

Uploaded by

MONICA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 Collar necks: Cuellos de cuello

 Dum bin: Papelera


 Floor graphic sticker: Adhesivo gráfico de piso
 Gondola end: Extremo de la góndola
 Impulse strip: Tira de impulso
 Mobile hanger: Percha móvil
 Poster: Póster
 Standing sign: Signo permanente
 Shelf talkers: Habladores de estantería
 Translucent vinyl: Vinilo translúcido
 Wobbler: Wobbler
PLANIMETRY

Planimetry can be understood as the part of


the topography dedicated to the study of the
procedures and methods that are put in place
to achieve scale representation of the details
of a land on a flat surface. What the planimetry
does is dispense with the relief and altitude to
achieve a representation in the horizontal
direction.

Visual merchandising Store planning

This is the most effective way to present the the placement of the product, the use of
products with the best possible distribution of spaces to attract the attention of the target
space. customer.

With the correct distribution and preparation of


a planimetry the store acquires an added
value with the potentialization of the
advertising product so that the customer feels
the need to buy on impulse.
FEATURES

COLORS ILLUMINATION

PLACEMENT SENSES

POTENTIATE

WITH THE PREVIOUS


ELEMENTS THE SALE OF THE
PRODUCT IS POWERED

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