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Commercial Display of A Product Aprendiz Adriana Alexandra Garcia Contreras COD. 1094276823 FICHA 2104653

A planogram is a tool that defines the location and quantity of products in a store. It helps achieve sales objectives and improve merchandise placement. A planogram is also a communication mechanism that can influence customer purchasing decisions. Effective store planning considers floor space, product placement, and traffic flow. Floor space creates harmony between the store image and marketing goals. Product placement ensures commitment to sales figures and individual items. Traffic flow allows customers to be followed throughout their shopping experience. Common store design grids include linear aisles, race track layouts that circle merchandise, and free flow designs that differentiate product types and sections.

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55 views1 page

Commercial Display of A Product Aprendiz Adriana Alexandra Garcia Contreras COD. 1094276823 FICHA 2104653

A planogram is a tool that defines the location and quantity of products in a store. It helps achieve sales objectives and improve merchandise placement. A planogram is also a communication mechanism that can influence customer purchasing decisions. Effective store planning considers floor space, product placement, and traffic flow. Floor space creates harmony between the store image and marketing goals. Product placement ensures commitment to sales figures and individual items. Traffic flow allows customers to be followed throughout their shopping experience. Common store design grids include linear aisles, race track layouts that circle merchandise, and free flow designs that differentiate product types and sections.

Uploaded by

Eduar Pimiento
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COMMERCIAL DISPLAY OF A PRODUCT

APRENDIZ
ADRIANA ALEXANDRA GARCIA CONTRERAS
COD. 1094276823
FICHA 2104653

PLANIMETRY

Your goal is to create a sample to

What is it?

Instrument for measuring flat surfaces.


A planogram defines the location of
the products and their quantity.

How skins work

Visual Marketing Store planning

It is a tool to achieve sales, objectives Space is the most expensive and limited
and improve merchandise on the floor. aspect that the establishment has, it is
Also in a mechanism to communicate important that the design and the general
appearance of the store work together to
with customers and influence their attract customers and motivate them to buy.
purchasing decisions.

To organize it it is necessary to
consider

Floor Space: Creates harmony between the


image store and marketing purposes.
Product Placement: Commitment to items
regarding sales and figures for the individual.
Traffic Flow: Follow up with customers.

Grid Design Circuit or Free Flow


It consists of Race Track Design It is to
a linear Design It differentiate
shelving allows buyers the
system to to walk merchandise of
create aisles around and articles,
throughout explore the product
the store. merchandise categories and
as they portamentos.
follow it.

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