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Digital Marketing: Mr. Shawn Matthew

Digital advertising is facing challenges from widespread use of ad blockers. The "Acceptable Ads" initiative aims to address this by filtering out only disruptive and unwanted ads, rather than blocking all ads. This could help balance the needs of users, publishers, and advertisers. The study examines the impact of ad blocking, initiatives by blockers to maintain ecosystem balance, and what the future may hold for the industry. Exact figures on the effects of programs like Acceptable Ads are difficult for participating publishers to obtain.

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Sakshi Shah
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31 views2 pages

Digital Marketing: Mr. Shawn Matthew

Digital advertising is facing challenges from widespread use of ad blockers. The "Acceptable Ads" initiative aims to address this by filtering out only disruptive and unwanted ads, rather than blocking all ads. This could help balance the needs of users, publishers, and advertisers. The study examines the impact of ad blocking, initiatives by blockers to maintain ecosystem balance, and what the future may hold for the industry. Exact figures on the effects of programs like Acceptable Ads are difficult for participating publishers to obtain.

Uploaded by

Sakshi Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing

Synopsis: Is Acceptable Ads the new way forward?

Submitted To:
Mr. Shawn Matthew

Submitted By: Group 7


Aastha Tulsyan (190201002)
Akshay Sharma (190201011)
Amartya Roy (190201014)
Rahul Mittal (190201074)
Ritvik Jaiminy (190201081)
Sakshi Shah (190201089)
Utsav Sharma (190201120)
Title: Is Acceptable Ads the new way forward?

Background and Overview

Adblockers play an important role in the advertising ecosystem, they contribute to all the parties
involved from the publisher, advertiser and the user.

With the coming of acceptable ads initiative are we moving towards Ad filtering from Ad blocking?
What does it mean for the publishers, advertisers and users?

This study aims at understanding the impact of Ad-Blocking on the sustainable development of the
digital advertising ecosystems and the latest solutions.

Problem definition

How are the ad blockers moving forward and keeping up in the constantly changing digital space?

Research Questions

What is the approach of ad blockers in the current advertising ecosystem? What initiatives are they
taking to maintain the balance of the digital advertising ecosystem? What does the future hold for this
industry?

Scope
1. What are ad blockers and how do they work?
2. The need for Ad blocker.
3. The impact of ad blockers and their initiatives on publishers, advertisers and users.
4. Impact of Counter Ad Blocking strategies.
5. Acceptable ads vs Better ads.

Problems and limitations


Exact figures for impressions, clicks and revenue might be difficult to find for publishers opting on
the acceptable ads platform to understand the exact impact.

Conclusion
Various ad blockers are combining to negate the counter ad blocking strategies adopted by publishers
to negate the impact and provide the users with a more balanced digital ecosystem which can benefit
all the parties involved right from the users to the publishers, providing them with moderated ads for
users, generating a new revenue stream for publishers and providing the advertisers with an untapped
market.

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