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Intercultural Communication: Communicating With People Having Different Cultural Backgrounds

Intercultural communication involves communication between people from different cultural backgrounds. It describes the processes and problems that arise in organizations and social contexts with individuals from diverse religious, social, ethnic, and educational backgrounds. Understanding different cultural perspectives is important for developing caring and ethical business leaders, especially as workplaces and interactions globally become more diverse. Effective intercultural communication requires cultural awareness, avoiding ethnocentrism and stereotyping, clear messaging, and overcoming barriers like biases, perceptions, and conflicting beliefs or values through cooperation and intercultural competence.

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95 views14 pages

Intercultural Communication: Communicating With People Having Different Cultural Backgrounds

Intercultural communication involves communication between people from different cultural backgrounds. It describes the processes and problems that arise in organizations and social contexts with individuals from diverse religious, social, ethnic, and educational backgrounds. Understanding different cultural perspectives is important for developing caring and ethical business leaders, especially as workplaces and interactions globally become more diverse. Effective intercultural communication requires cultural awareness, avoiding ethnocentrism and stereotyping, clear messaging, and overcoming barriers like biases, perceptions, and conflicting beliefs or values through cooperation and intercultural competence.

Uploaded by

Lady AnnE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Intercultural Communication

Communicating with people having different cultural backgrounds


Intercultural Communication
• The communication between (at least) two people from different cultures

• It is used to describe the wide range of communication processes and


problems that naturally appear within an organization or social context
made up of individuals from different religious, social, ethnic, and
educational backgrounds.
Intercultural Communication

• Sometimes used synonymously with cross-cultural communication

• It seeks to understand how people from different countries


and cultures act, communicate, and perceive the world around them.
Sender considering the cultural
background of receiver

MESSAGE
Receiver considering the
cultural background of
sender
Encoding
MESSAGE CHANNEL
MESSAGE
Decoding
MESSAGE

Context
Relevance of studying intercultural communication
• Increasing interaction between people due
to globalization

• Increasing diversity in workplaces

• Increasing need to develop caring,


responsible and ethical business leaders
Culture
• Culture refers to the cumulative deposit of knowledge, experience, beliefs,
values, attitudes, meanings, hierarchies, religion, notions of time, roles,
spatial relations, concepts of the universe, and material objects and
possessions acquired by a group of people in the course of generations
through individual and group striving.
Culture
• Culture is the systems of knowledge shared by a relatively large group of
people.

Culture is communication,
communication is culture.
Fundamental Characteristics of Culture
Shapes attitude and Prescribes
Learned behavior
It is not biological. We learn
it unconsciously. Culture shapes one’s attitude towards people. We are more
likely to think and behave in certain ways.

Shared Dynamic Plural


Since we share culture with Cultures interact and
It has several diverse
other people, we can act in change. One culture can be
elements.
socially appropriate ways. affected by another culture.
Things to remember!
• Develop a sense of cultural awareness Believing that an
individual’s own
• Do not be ethnocentric
cultural group is
• Listen genuinely when others speak superior
Things to remember!
• Do not switch to your own language while in the presence of others who do
not speak it.

• Take responsibility for the communication (e.g., if miscommunication


happens, it is not always the other person’s fault).

• Do not STEREOTYPE.
Significance of Intercultural Communication
• Helps you respect people as part of a group and as individuals

• Knowing that it is not about interaction between national cultures only

• Helps you deliver your messages clearly, appropriately and persuasively

• Enables you, as a business leader, to contribute to a just and equitable


world
Strategies for communicating across cultures

• Maintain formality
• Show respect
• Communicate clearly
Language
Culture
Conflict

Perceptions

Barriers in
intercultural
communication
Beliefs Personal Values

Discrimination Stereotypes

Bias Prejudice
Overcoming the barriers
• Increase flexibility and cooperation
• Increase intercultural communication competence
• Understand national cultures with notice of individual differences and
personal multiple identities
• Apply effective communication skills (i.e., active listening, inquiry,
advocacy and reflection).

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