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Consumer Behavioure

Business ethics involves following the cultural rules and values that a society deems acceptable. It includes principles of justice, accountability, loyalty and following legal standards while conducting business in an ethical manner. Business ethics helps companies achieve employee satisfaction, build a strong reputation, and increase market share. For example, Pepsi engages in corporate social responsibility activities to operate ethically, such as banning child labor and reusing waste. Marketers create artificial needs in customers by promoting products as important for daily life and linking them to desirable social attributes. This has led to more materialistic societies where marketing attracts people to purchase advertised goods. For instance, while miswak was traditionally used as a toothbrush, toothpaste companies emerged and convinced

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55 views1 page

Consumer Behavioure

Business ethics involves following the cultural rules and values that a society deems acceptable. It includes principles of justice, accountability, loyalty and following legal standards while conducting business in an ethical manner. Business ethics helps companies achieve employee satisfaction, build a strong reputation, and increase market share. For example, Pepsi engages in corporate social responsibility activities to operate ethically, such as banning child labor and reusing waste. Marketers create artificial needs in customers by promoting products as important for daily life and linking them to desirable social attributes. This has led to more materialistic societies where marketing attracts people to purchase advertised goods. For instance, while miswak was traditionally used as a toothbrush, toothpaste companies emerged and convinced

Uploaded by

tayyab malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Tayyab l1s17bbam0024

Consumer behaviour

Section A

Quiz 1

Q1
Business ethics is simply defined that follow the rules of what most people like in there
culture that is suitable to them , business ethics includes justice accountability and loyality
Culture is a set of beleifes and values these culture values also influence the acceptability
In the society , business ethics is also defined as the way of doing right work in an ethical
way to follow the rules of accoyntabaility , business ethics also follow the rules of wrong and
illigal actions business ethics incluedes ethical consideration for employes customer
enviroment stockholder and society business ethics helps in achieveing employe
satisfaction reputation of company and market share
Example : pepsi is selling poison in an ethical way ie they are also part of many CSR activities
and most of the company baned the child labour and most of companies reuse the waste to
avoid the inconvinience

Q1 :

Markitters creates artificial needs by provoiding their product in a way that made
preceptoon in the customer mind to set there product important for the daily use of life
Markiters link the products to desireable social attributes they develop materilastic sociery
where they attract the people towards there marketting product for example in old time
people use miswak as toot brush but now days many toothpaste companies came into being
as the need for the society , marketters basically do this to survive in market for example in
my oppinion coke is best example where consumer prefer to drink coke rather than water in
most cases

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