1.
International economic environment is the result of economic factors operating at the
level.
a. local
b. national
c. international
d. business
2. International marketing environment is
a. stable
b. static
c. flexible
d. fluid and flexible
3. IFC is one of world bank.
a. sister institution
b. affiliate
c. financial agency
d. advisory
4. One objective of IMF is to promote
a. exchange rate stability
b. industrial growth
c. infrastructure development
d. stable interest rates
.
5. India is a of International Finance Corporation (IFC).
a. founding member
b. associate member
c. full dialogue partner
d. shareholder
6. EU is the best example of
a. economic union
b. free trade area
c. customs union
d. common market
7. Legal environment relater to laws which govern
a. political activities
b. economic activities
c. business activities
d. social activities
8. Democracy is regarded as the political system.
a. worse
b. best
c. most ineffective
d. corrupt
9. Traditions, customs, and culture are used as base for law.
a. civil
b. theocratic
c. common
d. criminal
10. Dumping is a practice for entry in foreign markets.
a. fair
b. unfair
c. easy
d. freely allowed
11. Cultural environment is
a. static
b. flexible
c. stable
d. None of above
12. International marketing research deals with markets.
a. domestic
b. foreign
c. local
d. retail
13. International marketing research facilities
a. initial entry in foreign market
b. large scale imports
c. expansion of domestic marketing
d. none of these
14. The International Finance Corporation, an affiliate of the World Bank was established in
a. 1960
b. 1982
c. 1953
d. 1956
15. ______ structure violates principle of unity of command.
a. Matrix
b. Networked
c. Product
d. Line
16. Strategic control includes aspects.
a. audit
b. evaluation
c. functional
d. none of these
17. ______ indicates that the product is unique.
a. Adaptation
b. Positioning
c. Differentiation
d. All of above
18. Situation Analysis
a. Review of Current Business
b. Value Orientation
c. Useful Planning
d. Marketing Mix
19. Marketing Strategy
a. Useful Planning
b. Marketing Mix
c. No Duplication of Task
d. Few Products
20. International Division Structure
a. No Duplication of Task
b. Few Products
c. Value Orientation
d. Useful Planning
21. Worldwide Functional Structure
a. Administrative Bureaucracy
b. Huge Overhead Cost
c. Breaks Harmony
d. Easy to Track Performance
22. Product Division Organisation
a. No Duplication of Task
b. Huge Overhead Cost
c. Breaks Harmony
d. Value Orientation
23. Matrix Structure
a. Huge Overhead Cost
b. Useful Planning
c. Review of Current Business
d. Breaks Harmony
24. Networked Structure
a. Value Orientation
b. Few Products
c. Administrative Bureaucracy
d. Matrix Structure
25. Geographic Area Structure
a. Review of Current Business
b. Useful Planning
c. Marketing Mix
d. Easy to Track Performance
26.International marketing is simply the application of principles to more than one
country
a) Human Resources
b) Finance
c) Marketing
d) Research
27.___________process starts from local market to national market
a. Multinational
b. Unilateral
c. Domestic
d. Local
28. International marketing is dominated by countries
a. Poor
b. Developing
c. Developed
d. Rich
29. In there is a view that overseas operations is secondary to domestic operations
a. Geocentrism
b. Ethnocentrism
c. Polycentrism
d. Regiocentrism
30.International marketing shows utilisation of resources
a. Minimum
b. Maximum
c. Normal
d. Different
31.International marketing is always conducted on a
a. Medium
b. Large scale
c. No scale
d. Small scale
32.Direct exporting ensures
a. High profit market
b. High profit margin
c. Normal profit margin
d. Low Profit margin
33.International marketing is very in character
a. Sensitive
b. Insensitive
c. Stagnant
d. Inflexible
34.Trade barriers are obstacles imposed on imports from other countries
a. Natural
b. Artificial
c. Political
d. Revenue
35.In there is a view that overseas operations is different from domestic operations
a. Geocentrism
b. Ethnocentrism
c. Polycentrism
d. Regiocentrism
36. Quota system is a type of barrier
a. Tariff
b. Non-tariff
c. Revenue
d. Non revenue
37. International marketing is needed for developing closer economic and cultural cooperation
between
a. Similar countries
b. Closer countries
c. Different countries
d. Distant Countries
38.Trading blocs give benefits to countries
a. Member
b. Non-member
c. Rich
d. Poor
39.International marketing is very in nature
a. Flexible
b. Inflexible
c. Neutral
d. Impartial
40. Franchising is a form of
Exporting
Licensing
Merger
Strategic Alliance
41.In merger of two companies come together and survives
a. Only one
b. Both
c. New company
d. Both don’t survive
42. ______ is needed to bridge the gap between developed and developing Nations
a. International trade
b. Trade
c. International marketing
d. Domestic marketing
43.Non-tariff barriers additional revenue to the government
a. Provide
b. Do not provide
c. Provide Limited
d. Provide Unlimited
44. In International marketing leads to price of goods and services all over the world due to
specialisation
a. Decrease
b. Increase
c. Constant
d. Neutral
45.The headquarters of European Union is at
a. London
b. Paris
c. Berlin
d.Brussels
46. International marketing is very ___
a. In sensitive
b. Competitive
c. Non effective
d. Un profitable
47. Customs regulations are barriers
a. Tariff
b. Non-tariff
c. Economic
d. Social
48. _______ is when a firm expands domestically to have complete control over its overseas
operations by the way of hundred percent ownership in the new entity
a. Wholly owned subsidiary
b. Contract Manufacturing
c. Importing
d. Licensing
49. Regionalism in trade should be replaced by
a. Multilaterism
b. Free Trade
c. Trading blocs
d. Unilaterism
50. _______ is a form of licensing in which a parent company grants and other independent
entity the right to do business in a prescribed the manner
a. Branding
b. Outsourcing
c. Franchising
d. Contract manufacturing
51. OPEC is an organisation of countries
a. Software producing
b. Steel producing
c. Oil producing
d. Cement producing
52 _____are the association of countries situated in a particular region
a. Trading blocs
b. Trade barriers
c. Non-Trade barriers
d. Trading agreement
53. Trade barriers are to the growth of international trade
a. Useful
b. Harmful
c. Supportive
d. Neutral
54 _______ are the artificial restrictions on the free movement of goods among the countries of the
world
a. Non-Trade barriers
b. Limitations
c. Boundaries
d. Trade barriers
55.Contract manufacturing is a type of
a. Outsourcing
b. Made-to-order agreement
c. Assembling activity
d. Franchising
56.In India all foreign currency transactions are regulated by the
a. Foreign exchange reserves
b. Foreign exchange management act
c. Foreign exchange accounting standards
d. Foreign exchange market
57.International marketing is marketing carried on across
e) Local boundaries
f) Domestic boundaries
g) Regional boundaries
h) National boundaries
58.The flow of funds from one country to another country with the motive to earn profit is known
as __________
a. Foreign direct investment
b. Foreign Institutional Investment
c. Direct investment
d. Indirect investment
59 ___________ is the performance of business activities designed to plan price promote and
direct the flow of companies goods and services to consumers
a. International marketing
b. Local Marketing
c. Domestic Marketing
d. Regional Marketing
60.Under the a firm in one country permits firm in other country to use its assets
a. Wholly owned subsidiary
b. Contract Manufacturing
c. Importing
d. Licensing
61. ______views entire world as single market
a. Geocentrism
b. Ethnocentrism
c. Polycentrism
d. Regiocentrism
62.For practical purposes, the difference between the concept of international marketing and the
concept of multinational marketing is
a. Significant
b. Insignificant
c. Meaningful
d. Adequate
63.Included in group of the factors affecting the international marketing are-
a. Social factors
b. Economic factors
c. Political factors
d. All of these
64.Which one of the following is not the impact of globalisation?
(a) Development of Social consciousness
(b) Technological change
(c) Global form of business
(d) Reduction in casteism
65. _______ is international price discrimination.
a) Counter trade
b) Buyback
c) Dumping
d) Target
66. Entering a new price slot and a new market segment is called line
a. Stretching
b. Down
c. Filling
d. Brand
67.Promotional expenditure is limited in pricing.
a. Skimming
b. Penetration
c. Differential
d. Discount
68.Product gives confidence to customers.
a. Standardization
b. Adaptation
c. Pruning
d. Stretching
69. _____Pricing indicates product benefits.
a. Target
b. Value
c. Discount
d. Revenue
70 ___________ innovation requires similar, culture & economic conditions.
a. Scientific
b. Local
c. Overseas
d. Standard
71 __________ cost is a part of marginal cost pricing.
a. Maintenance
b. Variable
c. Transfer
d. Package
72.Packaging requires both and mandatory changes.
a. Compulsory
b. Regulatory
c. Discretionary
d. Confidence
73. Product life cycle is an factor influencing pricing.
a. Internal
b. External
c. Insider
d. Outsider
74.Health & Safety warnings are included in
a. Packaging
b. Branding
c. Labeling
d. Processing
75.Smartphone is marketing through positioning.
a. Special
b. Interest
c. High-tech
d. Product user
76. has the advantage of modifying it for each local market.
a. Packaging
b. Branding
c. Labeling
d. Processing
77.Market Segmentation is better than market
Targeting
Positioning
Aggregation
Regulatory
78. __________ strategy can cater to large number of customers.
Undifferentiated
Multi Segment
Micro Segment
Differentiated
79. Segmentation has become highly popular.
Geographic
Gender
Psychographic
Demographic
80.Want for a specific product backed by an ability to pay is called
Demand
Need
Want
Customer
81.The following is not a type of Marketing Concept
The production concept
The selling concept
The societal marketing concept
The Supplier Concept
82. ______________are products bought by individuals and organizations for further processing or for
use in conducting a business.
Consumer products
Speciality products
Industrial products
Personal Products
83. means dividing the market of potential customers into homogeneous sub-groups.
Pricing
Distribution
Market Segmentation
Product
84._ is the process of deciding the price to be quoted in the export market in order to
achieve pricing objectives.
Export Pricing
Distribution
Market Segmentation
Market Price
85. in foreign markets is much more severe than in the domestic market.
Sales
Distribution
Segmentation
Competition.
86.The term ‘marketing mix’ describes:
a composite analysis of all environmental factors inside and outside the firm.
a series of business decisions that aid in selling a product.
the relationship between a firm’s marketing strengths and its business weaknesses.
a blending of strategic elements to satisfy specific target markets.
87.When customer expectations regarding product quality, service quality, and value-based price are
met or exceeded, is created.
customer satisfaction
planning excellence
a quality rift
a value line
88.After concept testing, a firm would engage in which stage for developing and marketing a new
product?
Marketing strategy development
Business analysis
Product development
Test marketing
89.Which of the following marketing mix activity is most closely associated with newsletters,
catalogues and invitations to organization-sponsored events?
Pricing
Promotion
Distribution
Product
90.Which one of the following sets represents 4C’s of the marketing mix?
Customer solution, cost, convenience, communication
Customer, cost, convenience, comfort
Convenience, communication, coverage, cost
Cost, coverage, communication, consultancy
91.What does this statement show “Trade of value between two parties”?
Competition
Transaction
Exchange
Need
92.Customer’s evaluation of the difference between all the benefits and all the costs of a marketing
offer relative to those of competing offers refers to which of the following options?
Customer perceived value
Marketing myopia
Customer relationship management
Customer satisfaction
93.Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
94.If a firm is practicing , the firm is training and effectively motivating its
customer-contact employees and all of the supporting service people to work as a team to provide
customer satisfaction.
double-up marketing
interactive marketing
service marketing
internal marketing
95.Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
96.When a company distributes its products through a channel structure that includes one or more
resellers, this is known as .
Indirect marketing
direct marketing
multi-level marketing
integrated marketing
97.The four unique elements to services include:
Independence, intangibility, inventory, and inception
Independence, increase, inventory, and intangibility
Intangibility, inconsistency, inseparability, and inventory
Intangibility, independence, inseparability, and inventory
98.The task of any business is to deliver at a profit.
customer needs
customer value
products and services
improved quality
99.Which of the following is more effective tool for promotion process?
Advertisement
Personal Sale
Publicity
Sales promotion
100.____________ Marketing offers standardized products and services.
Transnational marketing
Multi-domestic marketing
Global marketing
None of above
