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Logistics Batingan1

The document is a case study analysis of Lazada, an e-commerce company in Southeast Asia. It discusses Lazada's logistics and supply chain functions, including storing, picking, transferring, and delivering goods efficiently. It also identifies Lazada's strategy of taking control of 75% of parcel sorting and 70% of logistics and transportation. Finally, it proposes ways for Lazada to maintain its leader position by being more fast, flexible, granular, accurate, and efficient through concepts of Supply Chain 2.0 and Industry 4.0 like demand forecasting, automation, and end-to-end transparency.

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2K views2 pages

Logistics Batingan1

The document is a case study analysis of Lazada, an e-commerce company in Southeast Asia. It discusses Lazada's logistics and supply chain functions, including storing, picking, transferring, and delivering goods efficiently. It also identifies Lazada's strategy of taking control of 75% of parcel sorting and 70% of logistics and transportation. Finally, it proposes ways for Lazada to maintain its leader position by being more fast, flexible, granular, accurate, and efficient through concepts of Supply Chain 2.0 and Industry 4.0 like demand forecasting, automation, and end-to-end transparency.

Uploaded by

Beya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: Batingan, Bea Rebecca F.

Sec: BSBM411
Subject: Logistics Management
Date Submitted: 9/20/20

1.) Recognize and define the functions of logistics and supply


chain present in the case study.
- Based on the case study, Lazada is good when storing a
product, faster picking, transfer and delivering of goods. Lazada is
focused on delivering an excellent customer experience. They
also managed the inventory. Lazada is known as the biggest
online shopping and selling platforms throughout Southeast Asian
countries and continue to lead the E-commerce business.
According Tothe Company’s CEO for logistics Juan Pavez that
the “DNA” of Lazada is its logistics and fulfillment center.
- Lazada offers the widest range or products in categories from
beauty, fashion and consumer electronics to household goods,
toys and etc. The company have various types of products to offer
to the consumers and procurement is responsible for acquiring
the goods and services.

2.) Identify and describe the strategy groups present in Lazada’s


logistics and supply chain.
- To improve regional logistics, Mr Poignant said Lazada is taking
full control of its own supply chain and logistics network. Already
75% of parcels are sorted by Lazada warehouses and 70%.
Logistics and transportation managers are tasked with making the
movement of freight between trade partners easier, cheaper, and
more efficient. Maintaining high levels of customer service,
Lowering costs, Improving efficiencies and productivity in logistics
operations, Attaining the ability to target logistics initiatives that
drive business growth, Improving Asset Utilization.

3.) Propose ways on how Lazada will be able to maintain its


leader position in logistics and supply chain using the concept of
Supply Chain 2.0 and Industry 4.0
- Lazada should be more faster when approaching of product
distribution. Lazada should be more flexible to changing demand
or supply situations. Lazada should be more granular, the
demand of customers for more and more individualized products
is continuously increasing. Lazada should be more accurate, the
next generation of performance management systems provides
real-time, end-to-end transparency throughout the supply chain.
And Lazada should be more efficient, efficiency in the supply
chain is boosted by the automation of both physical tasks and
planning.

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