creative HRM
HR SWOT Analysis
Shaping Ideas quickly
Aligning teams and building team spirit
How to use SWOT Analysis for the successful and
effective HR Management
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Content
(1) SWOT Analysis: The basics
(2) HR SWOT Analysis: Common Use
(3) HR SWOT Analysis: Benefits
creative HRM
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SWOT Analysis:
The Basics
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SWOT Analysis: Background
• SWOT Analysis was introduced in 60’s by marketing
guys for the quick and accurate description of the
competitive landscape (find out more here)
• SWOT Analysis quickly spread to other business
functions due its simplicity and ease to use and
amazing results when used properly
• Today, it is one of the most common tools used to
design a new product, introduce a new process or
improve products and services
• The analysis is one of the best tool to set and shape
goals and objectives
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SWOT Analysis: Key Principles
• SWOT Analysis has to be conducted for the
defined topic
• SWOT discovers and names internal and
external factors which influences the defined
topic
• SWOT Analysis has a defined process and
rules, which have to be followed to achieve
best results
• SWOT Analysis should be short to produce
most significant results
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SWOT Analysis: Areas
Strenghts Weaknesses
• represent the factors, which • represent existing factors, which
makes the competitive advantage can be used as the competitive
advantage
• they exist and build the
differentiation from competitors • some clients do refuse to make a
deal because of them
• it can be built on and continue in
a positive development • the team can identify them and
work on the improvement
• the team is proud of
Opportunities Threats
• represent the factors, which do • represent factors, which can
not exist fully at the moment and change the industry or the
can be used as a source of the process
competitive advantage • the team cannot control
• the team belives this can be a • it has to make the solution ready
future trend for or it can decide to ignore risks
due their insignificance
• the team can implement
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SWOT Analysis in HR:
Common Use
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HR SWOT Analysis: Usage
1.Introduction of the new HR Model or
the new HR Strategy.
2.Aligning employees around updated
goals and objectives.
3.Introduction of new HR Processes or
redesigning current ones.
4.Designing the communication strategy.
5.Improving the team spirit.
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HR SWOT Analysis:
HOW?
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HR SWOT Analysis: HOW?
1. SWOT Analysis is a tool for aligning people; invite the
entire team to the exercise.
2. Shape the definition of the problem. Do not expect
everyone to understand it using few non-descriptive
words.
3. Define and approve ground rules for the team
exercise.
4. Brainstorm... and do not evaluate. One sector after
the other. Provoke storming.
5. Record all ideas. Agree rules for assigning priorities.
6. Prioritize. Approve the final list. You are done.
creative HRM
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About creative HRM
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About
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