Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
STEP 1 – IDENTIFY INTELLECTUAL PROPERTY AS AN ASSET
STUDENTS:
GERMAN ELIECER SIERRA – 1.053.337.570
MAURO ALEJANDRO JARAMILLO –
YURY ANDREA GUALTEROS GIL – 1.032.423.899
TUTOR: ANDRÉS ALBERTO OSORIO
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA “UNAD”
BASIC SCIENCES TECHNOLOGY AND ENGINEERING
INDUSTRIAL ENGINEERING
2020
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
INTRODUCTION
The present written work is oriented to recognize the concepts and generalities about
intellectual property such as the Copyrights, Patents, Trademarks, Industrial designs and
Commercial secrets having as reference the support elements present in the Knowledge
Environment of Unit 1; from which the exercises described in the Activity Guide are
developed, based on the creation of a Problem Tree Diagram and then generate the problem
definition.
The purpose of the work focuses on the importance that exists as future professionals we
can appropriate and master the issues related to the concepts of Intellectual Property and its
importance in the development of work activities carried out daily in companies.
In the same way, for the correct development of the Valuation and Negotiation of
Technology course, it is necessary to have some bases that allow to understand each of the
relevant topics of the same; This is how the present work also aims to identify the main
aspects for the correct development of the course.
In this way, the present work was been developed in a collaborative way following each of
the steps indicated and established in the activities guide and evaluation rubric of Step 1;
performing the indicated bibliographic consultation and creating the following written work
from this.
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
OBJECTIVES
GENERAL OBJECTIVE
Analyzes the importance of intellectual property rights protection, as a
differentiating factor to stand out in the competitive markets.
SPECIFIC OBJECTIVES
Identify the main causes that the average companies must implement the digital
transformation in their processes.
Recognize some of the effects generated by the low promotion of digital
transformation in Colombian companies.
Identify intellectual property as an asset.
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
TABLE OF CONTENTS
Introduction.............................................................................................................................3
Objectives................................................................................................................................3
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
GENIALLY VIDEO PRESENTATION
Andrea Gualteros
https://view.genial.ly/5e5c8d7b6d4f1922e51ed753/video-presentation-valoracion-y
negociacion-de-tecnologia-step-1
German Eliecer Sierra
https://view.genial.ly/5e603695e857da50baf75ce2/video-presentation-copyright-german-
eliecer-sierra-buitra
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
SCREENSHOT OF THE GOOGLE FORM SUBMISSION FOR EACH
STUDENT
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
CONCEPT MAP FOR EACH STUDENT
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
RESEARCH PROBLEM DESCRIPTION DIAGRAM ONE PER GROUP
Group number 212032_15
How to promote digital
transformation in
Colombian enterprises?
Problem description According to a study by Dell Technologies on digital transformation, lack of
budget and resources, lack of skills and internal expertise, Lack of
On paragraph maximum 200
appropriate technologies to work at business speed and concern for privacy
words (Only one per group)
and data security , are some of the main problems of digital transformation
References ComputerWorld, C. (25 de 04 de 2019). Obtenido de Transformacion Digital en
Use APA guidelines Colombia: https://computerworld.co/transformacion-digital-en-colombia/
digital-en-colombia/
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Universidad Nacional Abierta y a Distancia – UNAD
Course: Valuation and Negotiation of Technology
REFERENCES
Kuada, J. E. (2012). Research Methodology : A Project Guide for University
Students. Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
Delong, J. V., & Palmer, T. G. (2018). Proposition: Intellectual Property Must Be
Protected. The reason, Retrieved from: http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=f5h&AN=131307271&lang=es&site=eds-live&scope=site
ComputerWorld. (25 de Abril de 2019). Transformación Digital en Colombia.
Obtenido de https://computerworld.co/transformacion-digital-en-colombia/
Montes Cadavid, J. C. (18 de Abril de 2019). La Transformación Digital en
Colombia. Obtenido de La República: https://www.larepublica.co/analisis/juan-
carlos-montes-cadavid-2551471/la-transformacion-digital-en-colombia-2853070
PORTAFOLIO. (30 de Junio de 2019). Colombia está quedada en Transformación
digital. Obtenido de https://www.portafolio.co/economia/colombia-quedada-en-
transformacion-digital-532068
