Contact
alisha0622@hotmail.com
Alisha Shibli
Sr. Content Marketing & Communication Specialist at Radix Registry
www.linkedin.com/in/alishashibli (Directi Group)
(LinkedIn) Mumbai Suburban
alishashibli.wordpress.com (Blog)
Top Skills
Summary
Social Media Marketing Writer, editor, marketer - I’ve built my career in that order.
Blogging
Email Marketing Dedicated to empowering businesses to communicate intelligently
and effectively.
Languages
Hindi (Native or Bilingual)
Urdu (Limited Working) Experience
English (Native or Bilingual)
Radix
2 years 7 months
Certifications
Hubspot Content Marketing Senior Content Marketing & Communication Specialist
July 2019 - Present (1 year 4 months)
Search Engine Optimization
Mumbai Area, India
Advance Creative Writing
• Conceptualize, produce, and manage the execution of storytelling for Radix’s
Publications brands across all digital channels.
• Work on a multi-channel communication strategy and editorial plans
Parsi Cuisine – Evolution and
Influences for marketing campaigns that drive Radix’s brand strategy and business
Travel Destinations To Explore In objectives.
2017 • Ensure that every piece of communication that goes out meets best practices
Freedom Pipe Leaks Corruption |
in the copy and aligns with internal strategy including brand guidelines, tone-
Udaipur Times
of-voice, and SEO needs.
Anna on Ann Shan: End Discussion
Save Nation | Udaipur Times • Oversee a team of external writers and contributors to create meaningful
Tips To Travel With Your Pets content that is valuable to Radix’s brands and its strategic partners.
• Use data and analytics to evaluate the effectiveness of internal and external
marketing campaigns and drive future communication strategies from the
learnings.
• Established a process for requesting, creating, editing, and publishing
content and copy across all of Radix’s brands.
• Foster long-term content relationships with Radix’s strategic partners in the
industry for mutually beneficial content exchanges.
• Research emerging best practices and technologies to create innovative,
leading campaigns.
Page 1 of 6
• Work with Creative and Social Media teams to develop messages and
creatives that are effective and in-line with brand guidelines.
• Review communications across the organization to develop, maintain, and
communicate standards for communications, focusing on clarity, simplicity,
style, consistency as well as brand identity and delivery.
Content Marketing Specialist
April 2018 - Present (2 years 7 months)
Mumbai Area, India
• Own and manage the registrar content partnership.
• Serve as the key contact person between Radix and registrar marketing
teams. Maintain relationships and engage in content partnerships with over 70
registrars across geographies.
• Create, plan, and develop strategic content marketing assets such as the
Year-End Registrar piece.
• Work with cross-functional teams to develop ideas from scratch, support and
sometimes write original content – blog posts, case studies, articles, white
papers, infographics, and more – that can be utilized across multiple marketing
channels.
• Develop product positioning and core messaging for Radix’s TLDs using
a data-driven, user-centric approach to explain the product’s values and
benefits.
• Collaborating with design and digital marketing teams to promote and share
content across the appropriate channels.
• Recommend, create, and repurpose content that's relevant, differentiated,
and actionable.
What I've accomplished:
• Built, converted, and retained partnerships through content
• Produced high-quality content to support the organization's annual goals
• Demonstrated an innovative approach to content development through social
media campaigns and audio/visual content formats
• Scaled content creation efficiently
Windchimes Communications Pvt Ltd
Creative Copywriter
December 2016 - March 2018 (1 year 4 months)
Mumbai Area, India
• Develop copy for websites, graphics, email, social and other media. Create
content strategically by utilizing SEO best practices.
Page 2 of 6
• Understand the difference between marketing fluff and product-focused copy
and write clever, user-friendly copy as demanded by the brief.
• Editing and proofreading content as and when required by the teams.
• Handle all copy-related needs for brands like Della Adventure & Sports, YES
Bank, Organic India, ITC Hotels and J&K Bank.
• Collaborate with the Creative Director, Marketing and Content Production
teams during the writing, editing, iterating, reviewing and publishing processes.
• Co-ordinate with teams across different cities for projects and managed strict
timelines.
• Assist in business development by working on new pitches.
Qrious Digital Marketing
Social Media Community Manager
June 2015 - October 2016 (1 year 5 months)
Dubai Media City
• Worked on the launch campaign of Batiste Arabia in the Middle East
• Work closely with the social media management team and client to develop
editorial calendars for multiple channels
• Provide community management support for multiple social channels incl.
Twitter, Instagram and Facebook for Viacom ME (Colors ME, MTV India ME,
Rishtey Asia)
• Create (copy & design) engaging content for various campaigns of Viacom
ME (Colors ME, MTV India ME, Rishtey Asia)
• Identify community insights and spot trends to inform content strategy and
recommendations in collaboration with Social Media Manager
• Work with paid media teams to amplify posts in real-time
• Contribute to creation of communications plans that meet client objectives
• Manage multiple projects from conception to completion and ensuring
deadline.
• Build relationship with clients and colleague at all levels
• Consistently produce high quality internal and external communications
content
• Commit to continuous learning; set and pursue stretch goals
Health Products For You
Social Media Analyst (Part Time)
October 2013 - September 2015 (2 years)
• Evaluating day to day opportunities to create compelling and topical
content on various social media platforms. Building an online audience and
Page 3 of 6
encouraging interaction using platforms such as Facebook, Pinterest, Google
Plus Twitter and Instagram.
• Writing original healthcare articles and product related articles for the
Company Blog.
• Mining data and insights to derive learnings and present meaningful reports.
• Achieved significant follower growth and interaction through those strategies.
Tonic Worldwide
Content Strategist
December 2014 - May 2015 (6 months)
Mumbai
• Develop quality content for a dynamic and engaging web presence
• Develop an online content strategy for movies like Paddington, Whiplash and
Wild Tales
• Developing content for Twitter and Facebook accounts of one of the leading
English Movie Channels
• Planning and executing campaigns and contests for Twitter and Facebook
Lens Flare
Marketing Manager (Internship)
April 2012 - June 2012 (3 months)
Mumbai Area, India
- Communicating with prospective sponsors, generating ideas for promotional
events and managing them.
- Using social media channels to promote the event.
- Successful in securing two deals and also organised a Mother’s Day Event
(on Mother Earth theme) in Mumbai (Marine Drive).
- Brand development | Website Traffic Growth | Advertising Revenue | SMM |
SEO
Instastudio
Freelance Writer
November 2011 - December 2011 (2 months)
Wrote on various genres like health, lifestyle and gardening. It was more like
an informational style of writing. My major purpose for doing this was to polish
my writing skills and get my articles published on various websites.
UdaipurTimes.com
Freelance Writer
August 2011 - September 2011 (2 months)
Page 4 of 6
Wrote 3 articles for this online magazine. It was for specific occasions such as
Friendship's Day and Independence Day. It was one of my best works. Was
appreciated by my professors and colleagues for my effort.
Network18 Media & Investments Limited
Live Blogger
April 2011 - May 2011 (2 months)
- Live blogging for MTV's Reality Show Crunch. Gained an insight into
corporate business. Learned time-management, quality content creation and
effective storytelling.
- Created compelling stories and communicated them effectively encouraging
maximum interaction from the viewers.
Brand N' Buzz
PR Executive
February 2010 - April 2010 (3 months)
Major responsibilities included communicating with newspapers, magazines
and journalists and creating compelling content to promote TV Celebrities.
Also handled the social media pages for celebrities.
Learning Catalyst
Summer Intern
May 2009 - June 2009 (2 months)
I was offered this internship on completion of my SEO course. I was expected
to put in practice the skills I learned during the course to optimise the
company's website. I worked with them on Google local and other local search
engines. Apart from that I also wrote Press Releases for them and did some
content writing for the website. I learned how link building works and got myself
familiarised with Google AdWords. I also learned keyword analysis and wrote
blogs that were keyword rich.
Education
Leeds University Business School (LUBS)
MA Advertising and Marketing, Advertising and Marketing · (2013 - 2014)
K C College, Mumbai
Bachelors of Mass Media (Specialization in Advertising), Communication and
Media Studies · (2010 - 2013)
Page 5 of 6
Gundecha Education Academy
Page 6 of 6
