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Nike and Ford IE Matrix Analysis

The document summarizes the IE matrix analysis of Nike Company. The IE matrix plots the total weighted score from an External Factor Evaluation matrix on the y-axis and the total weighted score from an Internal Factor Evaluation matrix on the x-axis. Scores are divided into weak, average, and strong categories. The point where the horizontal and vertical lines intersect determines the strategic implications - grow and build, hold and maintain, or harvest/exit. For Nike, the analysis found the company should follow a grow and build strategy based on their positioning in the matrix.

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Shereen Alobinay
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559 views5 pages

Nike and Ford IE Matrix Analysis

The document summarizes the IE matrix analysis of Nike Company. The IE matrix plots the total weighted score from an External Factor Evaluation matrix on the y-axis and the total weighted score from an Internal Factor Evaluation matrix on the x-axis. Scores are divided into weak, average, and strong categories. The point where the horizontal and vertical lines intersect determines the strategic implications - grow and build, hold and maintain, or harvest/exit. For Nike, the analysis found the company should follow a grow and build strategy based on their positioning in the matrix.

Uploaded by

Shereen Alobinay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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IE Matrix of Nike Company

High 3-4

EFE

Medium 2-2.99

Low 1-1.99

Strong 3-4 Average 2-2.99 Weak 1-1.99

IFE

The IE matrix is based on the following two criteria, these are the Score from the EFE matrix --

this score is plotted on the y- axis and in the Score from the IFE matrix -- plotted on the x-axis

The IE matrix works in a way that you plot the total weighted score from the EFE matrix on the

y axis and draw a horizontal line across the plane. Then you take the score calculated in the IFE

matrix, plot it on the x axis, and draw a vertical line across the plane. The point where your

horizontal line meets your vertical line is the determinant of your strategy. This point shows the

strategy that your company should follow.


On the x axis of the IE Matrix, an IFE total weighted score of 1.0 to 1.99 represents a

weak internal position. A score of 2.0 to 2.99 is considered average. A score of 3.0 to 4.0 is

strong.

On the y axis, an EFE total weighted score of 1.0 to 1.99 is considered low. A score of

2.0 to 2.99 is medium. A score of 3.0 to 4.0 is high. Your horizontal and vertical lines meet in

one of the nine cells in the IE matrix. You should follow a strategy depending on in which cell

those lines intersect.

Based on the result of the analysis the company should grow and build strategy. This

means intensive and aggressive tactical strategies is not really good in the operation of the

company.
IE Matrix of Ford motor Company

Hold and Maintain

The IE matrix can be divided into three major regions that have different strategy

implications. Cells I, II, and III suggest that grow and build strategy. This means intensive and

aggressive tactical strategies. Your strategies should focus on market penetration, market

development, and product development. From the operational perspective, a backward

integration, forward integration, and horizontal integration should also be considered.

Cells IV, V, and VI suggest the hold and maintain strategy. In this case, your tactical

strategies should focus on market penetration and product development.

Cells VII, VIII, and IX are characterized with the harvest or exit strategy. If costs for

rejuvenating the business are low, then it should be attempted to revitalize the business. In other

cases, aggressive cost management is a way to play the end game.


Based on the plot of ford cmpany should maintain their strategy.
IFE Matrix
Key Internal Factors Weights Rating Weighted
Score
  0.0 to 1, 2, 3
1.0 or 4
Internal Strengths   3 or 4  
Strong and globally positioned brand names 0.13 4 0.52
Large employee base with highly educated engineers and good 0.09 3 0.27
R&D department
One of the largest automotive manufacturer (along with a long 0.06 3 0.18
history)
1285% increase in net cash 0.09 3 0.27
Huge increase in total equity 0.11 4 0.44
Internal Weaknesses   1 or 2  
A lot of time spent to actually put the product on the market 0.1 2 0.2
Recording continuous losses (net income) from 2006 0.12 1 0.12
Low quality of new products (recalls - causing losing customers) 0.12 1 0.12
Bad management of the company 0.08 2 0.16
EPS very bad - in negative numbers (unattractive for the 0.1 1 0.1
investors)
Totals 1   2.38

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