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By Peter J. Thompson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

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 do we deliver
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This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: scale
Negotiation
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, Economies
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Excel implementation by: Neos Chronos Limited (https://neoschronos.com/) Management
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 Single, clear
Designed for: Designed
and by: Date: Version: Documentation:

The Lean Canvas Top 3

problems
Top 3 features
compelling
message that
Can't be
easily copied
Target Read Instructions
CustomersWatch YouTube video
states why or bought. Target Users
you are
different and
Problem Solution Unique Value Prop. Unfair Advantage
worth buying. Customer Segments This is a post it! Copy
and paste it to the
Top 3 problems Top 3 features Single, clear and compelling message that states Can't be easily copied or bought. Target Customers canvas.
why you are different and worth buying. Target Users

This is a post it! Copy

and paste it to the
canvas.

Key activities Path to

you measure customers

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
Key activities you measure Path to customers
canvas.

This is a post it! Copy

and paste it to the
canvas.
Customer
acquisition Revenue
costs Model
Distribution Life Time
costs Value
Hosting Revenue
People Gross Margin
Etc.
Cost Structure Revenue Streams
Customer acquisition costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People Gross Margin
Etc.

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

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 Designed for: Designed by: Date: Version:

Customer Personas

Persona Name Persona Name Persona Name

Provide here a one line description of the persona: job title, demographic, Provide here a one line description of the persona: job title, demographic, Provide here a one line description of the persona: job title, demographic,
business information, ... business information, ... business information, ...

Attributes DESCRIPTION DESCRIPTION DESCRIPTION

A1 A1 A1

A2 A2 A2

A3 A3 A3

A4 A4 A4

A5 A5 A5

A6 A6 A6

A7 A7 A7

A8 A8 A8

A9 A9 A9

A10 A10 A10

A11 A11 A11

A12 A12 A12

A13 A13 A13

A14 A14 A14

A15 A15 A15

Designed by: Neos Chronos Limited

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Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

 Designed for: Designed by: Date: Version:

Channel Implementation Canvas

List the in- List the in- List the in-
List the List the List the List the List the List the
house house house
activities to partners to activities to partners to activities to partners to
resources you resources you resources you
execute in contract in execute in contract in execute in contract in
Segment order to
will need in
order to
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will need in
order to
Segment order to
will need in
order to
order to order to order to
implement a implement a implement a implement a implement a implement a
Provide here a one line description of the segment. implement a Provide here a one line description of the segment. implement a Provide here a one line description of the segment. implement a
phase of the phase of the phase of the phase of the phase of the phase of the
phase of the phase of the phase of the
channel for channel for channel for channel for channel for channel for
channel for channel for channel for
this customer this customer this customer this customer this customer this customer
CHANNEL KEY ACTIVITIES KEY RESOURCES this
KEY customer
PARTNERS KEY ACTIVITIES KEY RESOURCES this
KEY customer
PARTNERS KEY ACTIVITIES KEY RESOURCES this
KEY customer
PARTNERS
segment. segment. segment. segment. segment. segment.
segment. segment. segment.

AWARENESS

EVALUATION

PURCHASE

DELIVERY

AFTER SALES

Designed by: Neos Chronos Limited

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Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

 Designed for: Designed by: Date: Version: Documentation:

The Value Proposition Canvas Read Instructions

This is a post it! Copy

Product Customer and paste it to the
canvas.

This is a post it! Copy

and paste it to the
canvas.

Benefits Wants
This is a post it! Copy
Experience Fears and paste it to the
canvas.
Features Needs

This is a post it! Copy

and paste it to the
canvas.

Enter value in the -- Designed for: -- box

Company Substitutes

Product

Ideal Customer
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
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 Single, clear
Designed for: Designed
and by: Date: Version: Documentation:

The Lean Canvas Top 3

problems
Lean
Top Canvas
3 features Ash
compelling
Maurya
message that
Can't be
01 easily
January
copied2010 1.0 Target
Read Instructions
customersWatch YouTube video
states why or bought.
you are
different and
Problem Solution Unique Value Prop. Unfair Advantage
worth buying. Customer Segments This is a post it! Copy
and paste it to the
Business models needs Lean Canvas Helps startups raise Personal Authority canvas.
Startup Founder (Creators)
to be more portable theirs odds of success
Advisors / Investors (Collaborators)
Measuring progress is Progress Dashboard
"Expert" endorsements
hard work

Communicating learning Sharing Learning

is critical This is a post it! Copy
and paste it to the
canvas.

Key activities Path to

you measure customers

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
Create Lean Canvas Github meets Weight- 1. Blog / Book / Workshops Familiarity with Lean Startups,
canvas.
Intuition, business plan, watchers for business
spreadsheets Track Experiment models. 2. Startup / Acelerators / Investors Customer Development,

Invite Collaborator Startup report card Business Model Canvas.

This is a post it! Copy

and paste it to the
canvas.
Customer
acquisition Revenue
costs Model
Distribution Life Time
costs Value
Hosting Revenue
People Gross Margin
Etc.
Cost Structure Revenue Streams
Hosting Costs - heroku (currently $0) 30-day Free trial @ $14/mo
People Costs - 40hrs & $65/hr - $10K/month (1 private canvas / 3 collaborators)

Break-even point: 743 customers

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.