Indus Motor Company Ltd.
Company Profile
Indus Motor Company Limited (IMC) was incorporated in
1989 as a joint venture company between the House of
Habib of Pakistan, Toyota Motor Corporation and Toyota
Tsusho Corporation of Japan. The company manufactures
and markets Toyota brand vehicles in Pakistan. The main
product offerings include several variants of the flagship
‘Corolla’ in the passenger cars category, ‘Hilux’ in the light
commercial vehicles segment and ‘Fortuner’ in Sport
Utility Vehicle (SUV) segment. The Company also sells
limited units of Daihatsu brand vehicles.
The manufacturing facility and offices are located at a 105 acre site in Port Qasim, Karachi,
while the product is delivered to end customers nationwide through a strong network of
39 independent 3S dealerships spread across the country. In its 25 years history since inception,
IMC has sold more than 500,000 CBU/CKD vehicles and has demonstrated an impressive
growth, in terms of volumetric increase from a modes beginning of 20 vehicles per day
production in 1993 to 220 units daily at present through the development of human talent
embracing the ‘Toyota Way’ of quality and lean manufacturing. Over the years, IMC has made
large scale investments in enhancing its own capacity and in meeting customer requirements for
new products. Today, Corolla is the largest selling automotive brand model in Pakistan and it
also has the distinction of being number one in Toyota’s Asian market.
The company invests heavily in 2,000 plus workforce of team members and management
employees and creating a culture of high performing empowered teams working seamlessly
across processes in search of quality and continuous improvement (kaizen). The core values of
the company encourage employees to pursue high standards of business ethics and safety;
communicate candidly by giving bad news first and respect for people. The company has played
a major role in the development of the entire value chain of the local auto industry and has
directly created thousands of job opportunities.
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Vision and Mission
Vision:
“To be the most respected and successful enterprise, delight customers with a wide range of
products and solutions in the automobile industry with the best people and best technology.”
Mission:
Mission of Toyota is to provide safe & sound journey. Toyota is developing various new
technologies from the perspective of energy saving and diversifying energy sources.
Environment has been first and most important issue in priorities of Toyota and working toward
creating a prosperous society and clean world.
Slogan:
ACT#1: Actions, Commitment and Teamwork to become No.1.
Core Values
World class production quality
Achieving the ultimate goal of complete customer satisfaction
Being seen as the best employer
Fostering the spirit of teamwork
Inculcating ethical and honest practices
Toyota Guiding Principles
The Toyota business is guided by seven principles:
1. Honor the language and spirit of the law of every nation and undertake open and fair
corporate activities to be a good corporate citizen of the world.
2. Respect the culture and customs of every nation and contribute to economic and social
development through corporate activities in the communities.
3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life
everywhere through all our activities.
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4. Create and develop advanced technologies and provide outstanding products and services
that fulfill the needs of customers worldwide.
5. Foster a corporate culture that enhances individual creativity and teamwork value, while
honoring mutual trust and respect between labor and management.
6. Pursue growth in harmony with the global community through innovative management.
7. Work with business partners in research and creation to achieve stable long-term growth and
mutual benefits, while keeping ourselves open to new partnerships.
Strategic Objectives
Achieving market leadership by delivering value to customers
Bringing Toyota quality to Pakistan
Optimizing cost by Kaizen
Respecting our people
Becoming a good corporate citizen
