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Indus Motor's Strategic Outlook

Indus Motor Company Ltd. faces both strengths and weaknesses in its SWOT analysis, as well as opportunities and threats in the market. The document outlines IMC's strategy to address challenges by introducing an advanced new Toyota Corolla model, working with Toyota to secure new product offerings, and engaging with the government on policies around imports, trade, and promoting local production of hybrid electric vehicles. IMC aims to develop its workforce and vendors through training, skill development, and incentives to build a cohesive team ready to tackle challenges.

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1K views3 pages

Indus Motor's Strategic Outlook

Indus Motor Company Ltd. faces both strengths and weaknesses in its SWOT analysis, as well as opportunities and threats in the market. The document outlines IMC's strategy to address challenges by introducing an advanced new Toyota Corolla model, working with Toyota to secure new product offerings, and engaging with the government on policies around imports, trade, and promoting local production of hybrid electric vehicles. IMC aims to develop its workforce and vendors through training, skill development, and incentives to build a cohesive team ready to tackle challenges.

Uploaded by

hammadmajeed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Indus Motor Company Ltd.

Organization
Chart

SWOT Analysis

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Strengths Weaknesses
1. Brand Name 1. Weak Supply Chain
2. Over 500000 vehicles produced 2. High Debt Burden
3. Kaizen culture practiced 3. High Staff Turnover
4. Strong Management 4. Lack of Scale
5. Financial Leverage
6. Customer Loyalty
SWOT
Opportunities Threats
1. Good market for medium size car 1. Imported Cars
2. Innovation 2. Bad Economy
3. New Technology 3. Mature Markets
4. New Markets 4. Political Risk
5. International Expansion 5. Substitute Products

Strategy to face challenges

Indus Motor Company has challenged itself to capture and exceed on the lost market share. The
introduction and repositioning of the new model Toyota Corolla with a wide variety of cutting
edge industry first features, sleek body design and superb engineering is sure to catch the
attention of our existing and potential customer base. Besides its elegant looks, the new Corolla
has set a new benchmark for enhanced localization, a further testimony of Toyota’s and IMC
commitment towards indigenization for growth of the local supplier industry through technology
transfer. The whole IMC team has worked dedicatedly over last two years to bring the most
advanced Corolla to Pakistan. Now moving forward, the company aims to work closely with
Toyota to secure a few new exciting products that further strengthen our existing product slate to
provide a wider choice to customers and with the government on the new auto policy and trade
with India to ensure that the policy framework is enabling and geared towards providing auto
industry with sustainable growth and value creation.

The Government’s decision to provide extraordinary tax concession to the Hybrid Electric
Vehicles (HEV) as a means of promoting fuel-efficient technology has not only failed to
demonstrate any significant merit but it has hurt the local industry with commercial importers.
IMC has been educating the policy makers on the pitfalls and its ramifications on the widening
trade deficit and the local industry. The government will do well to encourage local production

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of HEVs by introducing a concessionary duty regime for its CKDs and discourage imports of
used vehicles by restricting its age limit to 3 years and impose stricter measures to curb misuse
of import policy that is meant for overseas Pakistani and not for commercial imports.

IMC’s customer centric approach demands high-level of contribution, dedication and efficiency
from every level in the company, while also necessitating the development of the capabilities of
its vendors through technology transfer. The company will ensure the professional development
of its team through training and skill development as well as providing appropriate incentives
through its reward system. The cohesive, motivated work force at IMC is ready to face the
challenges ahead.

Additionally, Indus Motor Company will continue to retain focus on road safety, technical
education, protection of environment and responding to natural disasters.

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