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Value Ladder Worksheet

The document outlines a value ladder for marketing offers with increasing levels of engagement and cost. It begins with free lead magnets like checklists and webinars. The initial paid offer is a DIY course for $249. Higher levels include group coaching for $500/month, monthly one-on-one coaching for $1,000/month, and a VIP package with added support for $2,000/month. The value ladder is intended to help clients map out their own scaling of offers.

Uploaded by

Diego Pérez Abascal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
1K views5 pages

Value Ladder Worksheet

The document outlines a value ladder for marketing offers with increasing levels of engagement and cost. It begins with free lead magnets like checklists and webinars. The initial paid offer is a DIY course for $249. Higher levels include group coaching for $500/month, monthly one-on-one coaching for $1,000/month, and a VIP package with added support for $2,000/month. The value ladder is intended to help clients map out their own scaling of offers.

Uploaded by

Diego Pérez Abascal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Value Ladder Worksheet

Instructions
Click ‘Make a copy’ on the File menu above so you can save a copy of this document.

Once you’ve created your copy use the example and structure to map out your own value
ladder of offers. Enjoy :)

Overview

Name Description Cost

Lead Magnets Checklist, Webinar, Mini-Course $Free

Initial Offer DIY Course $249

Silver Group Coaching $500 per month

Gold Monthly One on one $1,000 per month

Platinum VIP One on One $2,000 per month

www.colinscotland.com
www.colinscotland.com
Lead Magnets

Name Description and Format Cost


Benefits

Conversion Marketing 10- Step Checklist PDF $Free


Checklist ●

Content Marketing Planner Planning Template Spreadsheet $Free


●

Lead Generation Webinar Training Webinar Video/Webinar $Free


●

Initial Offer

Name Description and Format Cost


Benefits

How To Build A Lead ● Online Course $249


Generating Sales Funnel
For Coaches and
Consultants

www.colinscotland.com
Silver

Name Description and Format Cost


Benefits

Group Coaching Program ● Course + $500 per


Zoom month
sessions

Gold

Name Description and Format Cost


Benefits

Monthly Private Coaching ● Zoom $1,000 per


month

www.colinscotland.com
Platinum

Name Description and Format Cost


Benefits

VIP Coaching ● Zoom + $2,000 per


Support month

www.colinscotland.com

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