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Sales Page Formula Worksheet

This document provides a worksheet to help structure sales pages by outlining key sections including the chain of beliefs, features and benefits, crafting the sales page sections, and CTA text. It recommends considering what prospects need to believe and the logical order of those beliefs. It also suggests describing features and detailing the functional, emotional, and copy benefits for each. Finally, it lists the typical sections and elements included in an effective sales page.

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Diego Pérez Abascal
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394 views3 pages

Sales Page Formula Worksheet

This document provides a worksheet to help structure sales pages by outlining key sections including the chain of beliefs, features and benefits, crafting the sales page sections, and CTA text. It recommends considering what prospects need to believe and the logical order of those beliefs. It also suggests describing features and detailing the functional, emotional, and copy benefits for each. Finally, it lists the typical sections and elements included in an effective sales page.

Uploaded by

Diego Pérez Abascal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Sales Page Formula Worksheet

Check out ​this blog post​ for commentary and examples of what to
include in each of the sections.

Make a copy of this worksheet [File - Make a copy ] and complete it for
each of your Sales Pages.

Enjoy :)

The Chain of Beliefs

What Do Your Prospects Need To Believe


To Buy?
➔ About You?
➔ About Themselves?
➔ About The Solution?
➔ About Other Solutions?

What Is The Logical Order For These 1.


Beliefs?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Features & Benefits of Your Solution

Feature Benefit - Function Benefit - Emotion Benefit - Copy

Blueprint and Save time and Wake up every day Your sales pages

www.colinscotland.com
instructions to make more money filled with will captivate and
create a compelling by creating confidence and compel more
Sales Page. compelling sales excitement, people to buy from
pages faster. knowing that your you. Your sales
sales process is on AND your
point and working confidence as an
for you. entrepreneur will
increase!

Features and Benefits

● Features​ - Characteristics that ​describe​ your product.


● Benefits​ - What ​benefit​ or ​value​ does the feature bring? Why does it matter? What
will that feature do for me? How will it make my life better, easier? How will it make
me feel?
a. Function​ What the feature ​does​ for the prospect.
b. Emotion​ Spell-out how the benefit is going to make the prospect ​feel​.
c. Copy​ Combine the functional and emotional aspects of the benefits to paint a
vivid picture​ of what experiencing the benefit will look and feel like. Bring the
benefit to life.

Crafting Your Sales Page

Product Name

The Big Outcome

Hero Section
● Pre-Header
● Headline
● Sub-Headline
● CTA Text

Video Sales Letter and


Caption

The Problem

Imagine The Feeling...

www.colinscotland.com
Ethos and Credibility

Here’s How It Works


(The Solution)
● Features
● Benefits
a. Function
b. Emotion
c. Copy

Here’s What You Will


Get (Deliverables)

Risk Reversal

Bonuses

Frequently Asked
Questions

Social Proof

Urgency/Scarcity

CTA Text

Price

www.colinscotland.com

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