www.getwsodownload.
com
www.getwsodownload.com
SALES WORKSHOP 2:
ENGINEERING THE
CONVERSION CONTEXT
Bootcamp 4 of 4
www.getwsodownload.com
www.getwsodownload.com
READY FOR THIS?
GRAB YOUR GREEN DRANK
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
TODAY'S BOOTCAMP IS PERFECT FOR YOU IF:
You attended Part 1 - Engineering the Conversion Context
Completed the Q's in your worksheet
Have a product (or a client's product) to sell
Have downloaded (or printed) the 10x Emails Template
Pack from the Resources section.
Feel EXCLUSIVELY EMPOWERED to invest the next 3
hours writing your highest converting sales emails yet.
www.getwsodownload.com
www.getwsodownload.com
TODAYS BOOTCAMP IS FOCUSED ON
WRITING the 3 "Big Lever" Emails from your
Sales Campaign - that will apply for:
1) Email Only "Launch"
2) Evergreen Sales Campaign
3) Webinar Sales Funnel
4) 3-Part Video Launch (Jeff Walker style)
5) Pretty much ANY type of launch for any sales
campaign for any type of product.
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
THE 10X EMAILS TEAM IS HERE FOR YOU
Discuss your plan with other students in our FB group
Ask a question here using the Control Panel
Joanna Wiebe: Conversion copywriter
Lance Jones: Growth consultant for SaaS
With Jon Lamphier: Creative copywriter
And Ry Schwartz: Email copywriter
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
HOW THIS 3 HR BOOTCAMP WILL ROLL
3 segments in the bootcamp (55-60 mins each)
3 x 20-minute sprints in each segment:
I teach for 20 minutes
You put it into play for 20 minutes (plus, ask Qs)
We review one volunteers output for 20 minutes
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
9:20:
11:10
Email 1: "Here's what
this says about you" Email 3: "Perfect for you
confirmation if" Close
10:15 Noon
9:00: Intro for Writing
Dya Email 2: "Upgraded Questions, Considerations
FAQ" Close & Closing Arguments.
www.getwsodownload.com
www.getwsodownload.com
Why these 3 Emails:
1. Typically the highest opened emails of the campaign
2. Most universal across ALL types of launches (or evergreen sales
emails)
3. Least reliant on hooks/stories.
4. Highest-Converting of a sales campaign (even if they're pre-
paving the sale).
www.getwsodownload.com
www.getwsodownload.com
SESSION 1:
THE "HERE'S WHAT THIS SAYS
ABOUT YOU" CONFIRMATION
(TEMPLATE 2 IN 10X EMAILS)
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
THE GOAL:
1. TO ADD MEANING BEHIND THE CLICK
2. FUTURE PACE OUTCOMES
3. OPEN THE CONSISTENCY LOOP
4. GENERATE CURIOSITY/EXCITEMENT FOR WHAT'S TO
COME
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
THE 5 C'S OF THE CONFIRMATION EMAIL:
1. Confidence and reassurance around decision
2. Confirm what it says about them (meaning of the click)
3. Clarity around outcomes to expect (future pace)
4. Curiosity around HOW the outcome will be delivered.
5. Credibility that you can deliver it.
www.getwsodownload.com
www.getwsodownload.com
Basic Template
www.getwsodownload.com
www.getwsodownload.com
SEE IT IN ACTION
P. 11 OF TEMPLATE PACK
www.getwsodownload.com
www.getwsodownload.com
YOUR TURN
EMAIL 1 - THE "WHAT THIS SAYS ABOUT YOU CONFIRMATION"
www.getwsodownload.com
www.getwsodownload.com
In the next 20 minutes, you will:
Reference the template
Reference answer Q2 in the worksheet
Ask any questions
Strong Draft your email.
www.getwsodownload.com
www.getwsodownload.com
Volunteer?
www.getwsodownload.com
www.getwsodownload.com
SESSION 2:
THE UPGRADED FAQ CLOSE
(TEMPLATE 1 IN 10X EMAILS)
EMAIL 2: THE UPGRADED FAQ CLOSE
www.getwsodownload.com
www.getwsodownload.com
What is this email "selling"?
Decisiveness
Identification as a "buyer".
Trust (that you understand everything in their context -
objections, hesitations, skepticism, etc.)
Ease in decision (through overcoming of objections)
www.getwsodownload.com
www.getwsodownload.com
The Upgraded FAQ Email (final 48 hrs):
Frames questions/objections as a POSITIVE thing. A pre-cursor
to the sale (ie. questions ppl asked before enrolling in X)
Subtly helps them identify as a BUYER (instead of a
procrastinator or skeptic).
Overcomes their biggest objections more powerfully (because
they see other BUYERS initially had the same objections).
For template & teardown, download the 10x Emails Template Pack
in Membership Area
http://training.copyhackers.com/courses/emails-that-sell/lectures/
1267122
www.getwsodownload.com
www.getwsodownload.com
Basic Template
www.getwsodownload.com
www.getwsodownload.com
Powerful Questions
www.getwsodownload.com
www.getwsodownload.com
SEE IT IN ACTION
P. 4 OF TEMPLATE PACK
www.getwsodownload.com
www.getwsodownload.com
YOUR TURN
EMAIL 2 - THE "UPGRADED FAQ" CLOSE
www.getwsodownload.com
www.getwsodownload.com
In the next 20 minutes, you will:
Reference the template on p.4
Reference answer's 1 and 2 in the "closing sequence"
part of your worksheet.
Ask any questions
Strong Draft your email.
EMAIL 2: THE UPGRADED FAQ
www.getwsodownload.com
www.getwsodownload.com
Reference these questions from your workbook:
www.getwsodownload.com
www.getwsodownload.com
Volunteer?
www.getwsodownload.com
www.getwsodownload.com
SESSION 3:
"THE PERFECT FOR YOU IF" CLOSE
(TEMPLATE 3 IN 10X EMAILS)
www.getwsodownload.com
www.getwsodownload.com
The "Perfect for you if" Email (final 48 hrs)
Take a stance against "right for you if"
Less about the product being "perfect" for them - and more
about THEM being in a perfect position to achieve X outcome.
ie. you're ready to achieve X if:
For template & teardown, download the 10x Emails Template Pack
in Membership Area
http://training.copyhackers.com/courses/emails-that-sell/lectures/
1267122
EMAIL 3: THE "PERFECT FORwww.getwsodownload.com
YOU IF" CLOSE
www.getwsodownload.com
What is this email "selling"?
Trust (that you're on their side)
Ease in decision (through identification with a "buyer")
Exclusive Empowerment
Distancing from Undesirable Traits
www.getwsodownload.com
www.getwsodownload.com
www.getwsodownload.com
www.getwsodownload.com
SEE IT IN ACTION
P. 15 OF TEMPLATE PACK
www.getwsodownload.com
www.getwsodownload.com
YOUR TURN
EMAIL 3 - THE "PERFECT FOR YOU IF CLOSE"
www.getwsodownload.com
www.getwsodownload.com
In the next 20 minutes, you will:
Reference the template on p.14
Reference answer's 4 and 5 in the "closing sequence"
part of your worksheet.
Ask any questions
Strong Draft your email.
EMAIL 3: THE "PERFECT FORwww.getwsodownload.com
YOU IF" CLOSE
www.getwsodownload.com
Reference these questions from your workbook:
www.getwsodownload.com
www.getwsodownload.com
Volunteer?
SALES WORKSHOP PT.2: www.getwsodownload.com
www.getwsodownload.com
TODAY YOU HAVE:
Drafted the 3 "high lever" emails of your sales campaign
Prepared yourself to:
1. Plug these emails into an existing campaign
2. Write the rest of your campaign
www.getwsodownload.com
www.getwsodownload.com
1. The Exclusively Empowered Call Out (1)
2. The "what this says about you" Email (1)
3. The Pre-Launch (2-3)
4. The Anti-Launch launch (1)
5. The Point of no return sales email (1)
6. Case Study/Story 1
7. Case Study/Story 2
8. The Upgraded FAQ
9. The Perfect for you if...
10. The final Warnings (2-3)
www.getwsodownload.com
www.getwsodownload.com
HOMEWORK
SALES WORKSHOP: ENGINEERING THE CONVERSION CONTEXT
www.getwsodownload.com
www.getwsodownload.com
YOUR HOMEWORK: COMPLETE THE REST OF YOUR SALES SEQUENCE
Finish your drafts for the 3 Big Levers from this workshop
Draft the Other 6-10 emails in your sequence
Reach out for help or feedback inside the facebook group
www.getwsodownload.com
www.getwsodownload.com
WELL HANG ON TO TAKE
ANY LAST QUESTIONS
Jo, Lance, Ry and Jon
www.getwsodownload.com
www.getwsodownload.com
APPENDIX
www.getwsodownload.com
www.getwsodownload.com
10X EMAIL TEMPLATE PACK
HTTP://TRAINING.COPYHACKERS.COM/
COURSES/EMAILS-THAT-SELL/LECTURES/
1267122
