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IE Matrix: Strong Average Weak

The document classifies businesses into 9 cells based on their market strength and business stage. Cells I-III are for growing businesses and recommend strategies like expanding markets and developing new products. Cells IV-VI are for stable businesses and suggest maintaining markets and products. Cells VII-IX are for declining businesses, advising retrenchment, divestment, and reducing business areas. The document also analyzes Krispy Kreme's sales across regions, finding its largest market is the US followed by Asia Pacific and others.

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Jay-ar Castillo Watin Jr.
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78 views1 page

IE Matrix: Strong Average Weak

The document classifies businesses into 9 cells based on their market strength and business stage. Cells I-III are for growing businesses and recommend strategies like expanding markets and developing new products. Cells IV-VI are for stable businesses and suggest maintaining markets and products. Cells VII-IX are for declining businesses, advising retrenchment, divestment, and reducing business areas. The document also analyzes Krispy Kreme's sales across regions, finding its largest market is the US followed by Asia Pacific and others.

Uploaded by

Jay-ar Castillo Watin Jr.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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IE Matrix

Classification of cells
* I, II, and III classified as: Grow and Build
Backward, Forward and Horizontal Integration
Market Penetration
Market Development
Product Development

* IV, V, and VI classified as: Hold and Maintain


Market Penetration
Product Development

* VII, VIII, and IX classified as: Harvest and Divest


Retrenchment
Divestiture

Strong Average Weak


3.0 to 4.0 2.0 to 1.99 1.00 to 1.99

High I II III
3.0 to 4.0

Medium IV V VI
2.0 to 2.99

Low VII VIII IX


1.0 to 1.99 Krispy Kreme

The IE Geographic matric show sales by region, with the Krispy Kreme's largest share of
sales being in the US, followed by the Asia Pacific, Middle East other North American
countries and lastly Europe. Moreover, US rapid service industry as a whole is thoroughly
economical and price sensitive. Krispy Kreme’s presence internationally is currently feeble
and greater focus needs to be placed on increasing its market share in the growing Asia
Pacific regions.

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