Accepted Manuscript: 10.1016/j.appet.2017.01.030
Accepted Manuscript: 10.1016/j.appet.2017.01.030
PII:             S0195-6663(17)30111-3
DOI:             10.1016/j.appet.2017.01.030
Reference:       APPET 3312
Please cite this article as: Paddock J., Warde A. & Whillans J., The changing meaning of eating out in
three English cities 1995–2015, Appetite (2017), doi: 10.1016/j.appet.2017.01.030.
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                               ACCEPTED MANUSCRIPT
The changing meaning of eating out in three English Cities 1995- 2015
Jessica Paddock*
Alan Warde
Jennifer Whillans
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*(corresponding author)
                                                               RI
The Sustainable Consumption Institute
                                                       SC
188 Waterloo Place
Oxford Road
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Manchester                               AN
M13 9PL
jessica.paddock@manchester.ac.uk
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                                                                        PT
 8
 9   follow-up in-depth interviews with some of the respondents. We focus on the changing
10   reasons and meanings of the activity as breadth of experience in the population augments
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11   and eating main meals outside the home becomes less exceptional or special. What we call
12   ‘ordinary’ events have become more prevalent, and we delineate two forms of ‘ordinary’
13   occasions; the ‘impromptu’ and the ‘regularised’. We describe the consequences for popular
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14   understanding of the social significance of eating out in 2015, its informalisation and
15   normalisation.
16
17
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     Keywords: change 1995-2015, eating out, England, meal occasions, ordinary consumption
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18
19      1. Introduction
20
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21   The use of restaurants and cafes has increased steadily over the last 50 years. Although
22   modern life sometimes demands that meals be eaten away from home, the rise in eating
23   out in the West is mostly a matter of discretion rather than necessity. This paper teases out
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25   conducted in 1995 (Warde and Martens, 2000), we contrast current practice with results
26   from 20 years ago, focusing on ‘ordinary’ events.
27
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28
29   While the sociology of food and eating has grown exponentially in recent years, the
30   attention devoted to eating away from home is limited. Some excellent monographs
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31   describe owning and working in restaurants in the US, (Fine, 1996; Leidner, 1993) and the
32   UK (Gabriel, 1988). Recent studies across Europe and the US tell more about up-market
          AC
33   restaurants and their oft-times celebrity chefs (Lane, 2011; Leschziner, 2015; Rao Monin &
34   Durand, 2003), but with limited information about customers. We know rather a lot about
35   what is cooked and sold in restaurants and cafes across the globe, there being a special
36   interest in the significance of the spread of commercial enterprises purveying different
37   national, ethnic and regional cuisines and their connection with processes of migration
38   (Berris and Sutton, 2007; Panayi, 2008; Ray, 2007, 2011). There is a minor interest in food
39   connoisseurs in Canada (Johnston and Baumann, 2010) and a somewhat dated literature on
40   the more basic experience of eating out in Europe and the US (Finkelstein, 1991; Wood,
41   1995; Warde and Martens, 2000; Warde, 2016). These works show that eating out facilitates
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42   commensality and conviviality, with family and friends (see also Julier, 2013) and is a means
43   to maintain social connections. In the words of Mary Douglas (1966), meals are sites to
44   observe patterns of social involvement. The limited scholarly literature regarding eating out
45   is supplemented by market research, which concentrates on identifying commercial trends
46   across the UK market. For example, Mintel (2015) point to modest growth in the eating out
47   market at 3.1% in 2015, to £34.5 billion, while the number of people deeming eating out as
48   ‘important’ shows a downward trend. This, they suggest, along with a rise in number of fast-
     food/casual dining venues such as burger bars, pasta and pizza chains and heavy discounting
                                                                              PT
49
50   by restaurants since the 2008 recession, contributes to what they call the ‘casualization’ of
51   eating out. But it is not clear what those changes might mean for the general population.
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52
53
54   One of the central findings of the earlier 1995 study (Warde and Martens, 2000) was that
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55   eating out was ‘special’. Not only did people eat out on special occasions, as part of
56   celebrations of anniversaries and rites of passage, but almost all events were considered an
57   exception to the quotidian, a source of pleasure and a highly valued opportunity for social
58
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     interaction. Warde and Martens (2000: 46-7) summed up what eating out typically meant in
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59   1995 on the basis of discussion with interviewees as ‘a specific socio-spatial activity, it
60   involves commercial provision, the work involved is done by somebody else, it is a social
61   occasion, it is a special occasion, and it involves eating a meal’. Importantly, ‘eating out’ did
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62   not include breakfast or snacks, it was associated with purchase in the commercial sector,
63   and it was, in individual interviewees’ words ‘“a change from the everyday”’ and most
64   typically ’“a special occasion, dining, in a restaurant or a café, or something”’ (ibid 45). This
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65   paper examines the extent to which main meals eaten out in restaurants remain special or
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66   extraordinary occurrences.1 After describing our methods (section 2), we analyse data from
67   the survey (section 3) and from qualitative interviews (in section 4) to explore why people
68   eat out, how they view differences between occasions, and how they organise their meal
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69   schedules to fit their social obligations. Section 5 discusses the social significance of the
70   ‘normalisation’ of eating out.
71
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72
         2. Methods
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73
74
75   This re-study of eating out behaviour uses three data sets. The first is a survey conducted
76   over four weeks in April 1995 (n=1001) which examined, inter alia, the frequency of eating
77   out at different types of restaurants, motivations and attitudes towards eating out in
78   commercial establishments and in the homes of others, and social and demographic
79   information about respondents. The sample was drawn from three English cities, Preston,
     1
      Commercial establishments where a main meal might be eaten come in many forms. In the project
     survey we asked about restaurants, hotels, pubs, pizza houses, fish and chip restaurants, cafes, and
     many others. For ease of reference in the paper we use the generic term ‘restaurant’ to refer to all.
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 80   Bristol and London (technical details of the methodology were published in Warde and
 81   Martens 2000: 228-232). The second, a repeat survey, also deriving from quota sampling,
 82   was conducted in the Spring of 2015 (n=1101) in the same three cities and asked many
 83   identical questions. 2 The design involved random location quota sampling of selected
 84   addresses for face to face interviews. Census Output Areas (OAs), typically comprising
 85   around 150 households, were selected at random in proportion to size and stratified by
 86   Census estimates of the proportion of residents in social grade AB. Quotas based on age and
      working status interlocked with sex were selected to reflect the demographic profile of each
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 87
 88   OA.3 The social characteristics of the sample of respondents are summarised in Appendix 1.
 89   The third tranche of data arises from 31 follow-up, in-depth, semi-structured interviews
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 90   conducted with respondents to the most recent survey, in each of the three cities.
 91   Interviewees representing a range of social characteristics and positions were selected from
 92   survey respondents who had reported that they were engaged to some degree in eating out,
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 93   entertaining and cooking at home.4 These interviews explored in more detail, among other
 94   things, understandings and experiences of eating out and the integration of their routines of
 95   eating out and eating at home. The characteristics of the interviewees are summarised in
 96   Appendix 2.5
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 97
 98
 99   The two surveys were amalgamated for purposes of analysis. Respondents aged over 65
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100   were excluded from the sample in order that the 2015 sample matched the age range
101   surveyed in 1995 (that is, 16 to 65); thus, responses from 973 respondents from 2015 and
102   1001 from 1995 remained which were analysed using STATA13. Respondents were asked to
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103   estimate the frequency of eating out in restaurants, pubs, cafes or similar establishments
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104   over the last 12 months and to describe in detail the last occasion upon which they ate a
105   ‘main meal’ away from home.6 Since the last meal out may have been taken at someone
106   else’s home, only the proportion eaten on commercial premises are relevant to the focus of
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      2
        The second survey was carried out by the National Centre for Social Research (NatCen) between
      March and May 2015.
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      3
        The quota fitted the proportion of men working full-time, men not working full-time, women employed
      and women not working to the composition of each OA population.
      4
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        Survey respondents who indicated that they never ate out at a restaurant or the home of a friend or
      relative or that they had no interest in food and cooking and who had not prepared the last main meal
      cooked at home were not approached for a follow-up interview. These criteria were imposed because
      we wanted to explore the relationship between eating out, eating at home and entertaining at home.
      We use the term ‘respondent/s’ when referring to survey data.
      5
        This aspect of the research design in 2015 differed from the earlier study where qualitative
      interviews were conducted in advance of the survey and only in Preston, and used primarily as a
      resource for designing an effective survey instrument. We use the term ‘interviewee’ when referring to
      data collected via follow-up interview.
      6
        The wordings of the questions were: ‘Overall how often have you eaten out in a restaurant, pub,
      café, or similar establishment during the last 12 months, excluding times when you were away on
      holiday (in the UK or abroad).’ and ‘I would now like you to consider the most recent occasion when
      you had a main meal away from home. This may have been at a friend’s or a relative’s home or in a
      public eating place, restaurant, pub, café, etc. Please exclude occasions when you ate at your
      workplace canteen or restaurant.’
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107   this paper; In 1995, 582 meals in a restaurant were described and in 2015, 723. There is
108   room for ambiguity about respondents’ understandings of the terms ‘main meal’ and ‘eating
109   out’, but interview data suggested that neither was confusing, that the meanings were
110   similar for respondents in both 1995 and 2015, and that responses to the survey questions
111   were based on common understandings.7
112
113
      The qualitative interviews were transcribed verbatim and, following several readings of the
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114
115   transcripts, were coded in a CAQDAS programme, Nvivo11. Features of main meals out
116   revealed by survey analysis guided exploration of interview data in order to explore
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117   similarities and differences. Special attention was paid to the types of occasion described
118   and the resulting experience.
119
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120
121       3. Results
122
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123   Changing reasons for eating out
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124
125   Identical questions asked in 1995 and 2015, requiring respondents to estimate frequency of
126   eating out in the last twelve months, produced very similar responses but showed only a
127   marginal increase in the total number of occasions on which the population eats out in
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128   restaurants. Respondents’ estimates imply mean frequency of eating a main meal out as
129   approximately once every 17 days. However, for the purpose of identifying changes in the
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130   meaning of eating out the survey question probing the most recent occasion upon which
131   the respondent ate out proved more valuable.8 We report below on several aspects of these
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135   Comparison across survey years indicates some significant changes portending
136   informalisation and simplification of eating out in restaurants. Table 1 shows that
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137   respondents tend not to dress up specially for the occasion as much as they did 20 years
138   ago. Neither are events planned as far in advance: there is a notable increase in deciding to
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139   eat out one hour before or on the day of the meal and a decline in deciding several weeks
140   or more before the occasion. Moreover, respondents are more likely to have returned to a
      7
        By main meal out interviewees understand that they sit down, to eat a meal, which contains at least
      one but often more substantial dishes, and which has equivalent status to what is in the domestic
      sphere usually called dinner. So although eating away from home includes potentially many different
      types of events, from take-away food eaten in the street to a picnic, , interviewees, when explaining
      what the term ‘eating out’ means to them, usually invoke a template of a meal eaten, usually for
      pleasure, in commercial outlets like a restaurant or pub, where people sit down to eat at least one
      substantial dish usually selected from a menu.
      8
        Equivalent data is not available for 1995, therefore the analysis of changing understanding of eating
      out is provided by inference from the survey results and from the interpretation offered in Warde and
      Martens (2000) regarding the meaning of eating out in 1995.
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141   restaurant previously visited (67 percent compared with 60 percent) and also more likely to
142   report that they would go back again in future. This perhaps suggests that people are more
143   likely to have favourite restaurants and are less concerned with visiting new or different
144   restaurants. Meals are also simplified as one course meals became more common and three
145   course meals much less common with fewer people having dessert and even fewer starters.
146   Moreover, people now spend less time eating their meal when in a restaurant; meals taking
147   less than one hour increased from 20 percent in 1995 to 35 percent in 2015. Finally, more
      people reported eating out alone and fewer people reported eating in very large groups.
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148
149
150
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151   Despite the apparent simplification of last main meals out, huge satisfaction with almost all
152   aspects of these occasions persist. However, although the level of enjoyment expressed
153   when eating at someone else’s home increased marginally, satisfaction with commercial
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154   provision has declined on several dimensions. The survey asked ‘please say how much you
155   enjoyed each of the different aspects of this eating occasion’, namely, ‘the food’, ‘the
156   company’, ‘the décor’, ‘the service’, ‘the conversation’, ‘the value for money’, ‘overall, the
157
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      total occasion’. Contentment with the conversation remained constant. However, ‘overall
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158   satisfaction’ was ‘liked a lot’ by 82 percent of respondents in 1995 but by only 77 per cent in
159   2015, and the proportion liking food, décor and service ‘a lot’ dropped by 8-9 percent, and
160   value for money by 14 percent.
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161
162
163   Table 1. Meal characteristics on last occasion and declaration that ‘liked a lot’ the different
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164   aspects of last meal in a restaurant, 1995, 2015 and change since 1995 (percentages)
165
                                  TE
       Company
                         EP
          Ate alone                                3          6          3
          20 people or more                        5          3         -2
               C
           Partner only                           23         16         -6
           Family only                            29         35          6
            AC
           Friends only                           23         21         -1
           Other combination                      23         21         -1
       Dressed up
           Yes                                    39         26       -13
       Day of the week
           Weekend (Fri-Sun)                      65         58         -7
       Decided in advance
           Walking past                           27         27          0
           One hour                               11         17          6
           On the day                             16         19          3
           Several weeks or more before           14          7         -7
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                                            ACCEPTED MANUSCRIPT
          Duration
              1 hour or less                               20          35           15
              1-2 hours                                    45          48            3
              2 or more hours                              35          18          -17
          Courses
              Starter                                      52          39          -14
              Dessert                                      41          30          -11
One course 35 43 8
                                                                                            PT
               Two courses                                 32          35            3
               Three course or more                        33          22          -11
          Returning customer
                                                                                          RI
               Been before                                 62          67             5
               Go again ('Very likely')                    55          64             9
          Satisfaction ('Liked a lot')*
                                                                               SC
               Food                                        81          72           -8
               Company                                     91          86           -5
               Décor                                       57          48           -9
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               Service                                     65          57           -8
               Conversation                                82          79           -3
                                                         AN
               Value for money                             69          56          -14
               Overall                                     82          77           -5
166   *Survey question: ‘How much did you enjoy … ‘ offering five responses, ‘liked it a lot’, ‘liked it a little’, ‘neither
167   liked it nor disliked it’, ‘disliked it a little’, ‘disliked it a lot’.
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168
169
      Changes in the reason for eating out offer some explanation of the identified shift toward
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170
171   informalisation and simplification, and the downgraded enjoyment of eating out. 9
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172   Respondents were asked whether the reason for their most recent eating out occasion was
173   for (1) A special occasion (SpOc); (2) Just a social occasion (JSO); (3) Convenience/quick meal
174   (C/Q); (4) Business meeting/meal; or (5) Other (specify). Figure 1 shows that between 1995
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175   and 2015 the proportion of last meals in restaurants that were described as special
176   occasions has fallen, the proportion described as ‘convenience/quick’ has increased, while
177   the proportion which are ‘just social occasions’ and ‘business’ remains largely unchanged.
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178   The shift in restaurant meals has been primarily from special occasions to
      convenience/quick events.
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179
180
181
182   Figure 1. Reasons given for eating out on the last occasion at a restaurant (percentages),
183   1995 and 2015
      9
       ‘I would now like you to consider the most recent occasion when you had a main meal away from
      home. This may have been at a friend’s or a relative’s home or in a public eating place, restaurant,
      pub, café, etc. Please exclude occasions when you ate at your workplace canteen or restaurant.
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                                                                                                            48
            Just a social occasion
                                                                                                             49
                                                                                     29
                 Special occasion
                                                                          22
                                                                     19
          Convenient/quick meal
                                                                                26
                                                                                              PT
                                              4
       Business or other occasion
                                          3
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                                     0              10           20               30          40            50    60
                                                                               SC
                                                  1995 (N=585)        2015 (N=723)
184
185
186
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187   Looking at the characteristics of meals of these four categories indicates that they are
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188   distinguishably different types of occasion (Table 2). The company varies by reason for the
189   meal occasion. Data from 2015 shows that C/Q meals are the most likely to be eaten alone
190   (19 per cent of C/Q occasions); if not eaten alone, the company at C/Q meals are most likely
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191   to be family or partner only. Meals described as special occasions (SpOc) tend to be shared
192   with a larger number of people, and ‘just social occasions’ were especially likely to feature
193   only friends.
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194
195
                                     TE
        20 people or more                                     1                        10              1
           AC
         Partner only                                        22                        10             16
         Family only                                         31                        47             32
         Friends only                                        18                        11             29
         Other combination                                    9                        32             21
      Dressed Up
         Yes                                                     7                     62             21
      Day of the week
         Weekend (Fri-Sun)                                   54                        58             61
      Decided in advance
         Walking past                                        43                        10             25
         One hour                                            26                         4             18
         Several weeks or more before                         2                        17              5
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      Duration
         1 hour or less                              63              12             31
         1-2 hours                                   30              52             54
         2 or more hours                              7              36             15
      Courses
         Starter                                     25              53             40
         Dessert                                     19              42             30
One course 61 27 42
                                                                            PT
         Two courses                                 29              37             36
         Three course or more                         9              36             22
      Returning customer
                                                                          RI
         Been before                                 76              62             66
         Go again ('Very likely')                    68              64             62
      Satisfaction ('Liked a lot')*
                                                                SC
         Food                                        66              75             75
         Company                                     80              85             90
         Décor                                       41              59             47
                                                  U
         Service                                     53              62             58
         Conversation                                70              82             83
                                               AN
         Value for money                             54              60             55
         Overall                                     69              85             78
197      • See note to Table 1.
198
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199   The temporality and relatedly the composition of the meal also vary by type of occasion. For
      C/Q last meals respondents say that they decided as they are walking past or about an hour
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200
201   before, whereas SpOc last meals tended to be planned several weeks or more in advance.
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202   JSOs fall between the two. Respondents also spent less time eating at C/Q meals, where 63
203   percent took less than an hour compared with 12 percent of SpOc’s, and 31 percent of
204   JSO’s; however, almost a third of C/Q meals took 1-2 hours indicating that convenience does
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205   not always imply shortage of time. The most prolonged meals are SpOc’s, while JSO’s, again,
206   fall between the two. One explanation for the variation in duration of the meal is the
207   number of courses consumed: C/Q meals are the most likely to comprise a single course and
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208   SpOc meals least likely. SpOc’s are the most likely to contain starters and desserts.
            AC
209
210
211   Examining satisfaction with the different components of the meal by our four reasons for
212   eating out revealed that, value for money apart, a C/Q meal was inferior on measures of
213   sociability, company, conversation and overall rating. People were much less prepared to
214   say that they liked such a meal ‘a lot’. SpOc’s, compared with JSO’s, were ‘liked a lot’ in all
215   aspects beside the company and conversation, presumably because special occasions bring
216   in a wider group of people not necessarily known intimately by all in the party. Overall then
217   eating out in restaurants meets with generally strong approval, but the C/Q type is generally
218   least appealing. Thus declining satisfaction may be attributed to many quick and convenient
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219   meals being taken in less congenial circumstances, in less smart surroundings and with more
220   casual service or self-service than in 1995 and thus reducing the intrinsic pleasure of the
221   occasion.
222
223
224   Comparison of meal characteristics within each of these four categories, between 1995 and
225   2015, reveals a broader shift. Even the most special of eating out occasions – SpOc’s –
      reflect these trends. There is a slight decline in large groups and fewer respondents dressed
                                                                                  PT
226
227   up for the occasion. SpOc meals are less likely to contain a starter (10 percent decrease) or a
228   dessert (21 percent decrease) thus they tend to contain fewer courses than 20 years ago (a
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229   13 percent decrease). Special occasions appear to mirror the same trend towards
230   simplification as convenient and social events. The notion of having familiar ‘go-to’
231   restaurants is also reflected by SpOc meals in 2015, where slightly more had been to the
                                                                       SC
232   restaurant before and also said they were ‘very likely’ to eat there again than in 1995.
233   Satisfaction with all aspects of the SpOc meal has declined: the food, company, décor,
234   service, conversation, value for money, and the overall experience.
235
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                                                    AN
236
237   Finally, we turn briefly to a separate set of questions on attitudes, which reaffirms a shift
238   toward informalisation and simplification of eating out. The proposition that ‘I only eat out
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239   on special occasions’ found greater agreement in 1995 (by 10 percent).10 In 1995, 32 per
240   cent of respondents ‘strongly agreed’ with the statement ‘I would like to eat out more often
241   than I do now’, a level falling to 16 per cent by 2015. Agreement with the statement ‘When I
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242   eat out I feel I am on show a little bit’ fell from 37 to 25 per cent. This implies that a greater
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243   proportion of people are comfortable and familiar in restaurants. More broadly, this shift
244   may reflect the normalisation of eating out; that is, that eating out is increasingly
245   incorporated into people’s daily lives as a mundane mode of food provisioning rather than
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249   In sum, the results of the 2015 survey suggests that while frequency of eating meals out on
250   commercial premises has not increased much, the reasons for eating out and the nature of
            AC
251   the experience have altered. The restaurant meal is somewhat less pleasing overall than in
252   1995, and is less exceptional an event. This impression is confirmed and enhanced by
253   evidence from interviews which reveal some of the institutional, experiential and practical
254   foundations for changes revealed by the surveys.
255
256
257
      10
        Responses to attitude questions were on a five point scale: ‘agree strongly’, ‘agree slightly’, ‘neither
      agree nor disagree’, disagree slightly, disagree strongly’.
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258   ‘Ordinary’ meals out– distinguishing ‘impromptu’, ‘regularised’ and ‘special’ occasions
259
260   Accounts of meals reported in qualitative follow-up interviews also suggest that dining out is
261   less special than in 1995. Among many questions pertaining to domestic life, routines and
262   habits, interviewees were asked to describe what a ‘main meal’ means to them and what
263   counts as ‘eating out’. This prompted accounts of both usual and unusual eating events in
264   and outside the home, which were located in relation to the routines and rhythms of their
265   daily life. What we call ‘ordinary’ meals out are contrasted with special occasions, which
                                                                                      PT
266   interviewees describe as related to events such as birthdays, anniversaries, the marking of a
267   life event, or simply ‘treating’ oneself to a more elaborate dining out experience than usual,
      as with Arlie (London) 11 describing a “posh restaurant”. Such meals are often booked
                                                                                    RI
268
269   weeks or even months in advance and, for some, provide the opportunity to dress up more
270   than is usual. For Douglas (London):
                                                                          SC
271           Well it’s a memorable event, a special occasion. It’s a chance to go out and do something that we all
272           dress up a bit. It’s nice. It means that none of [us] have to do the cooking and be slaving over a hot
273           stove, it gives you a choice and a taste that you wouldn’t normally have.
274
                                                         U
      On these occasions, typically more than one course is ordered and rules of everyday eating
                                                      AN
275   temporarily suspended. Menus are sometimes perused online and a decision about what to
276   eat made in advance (Penny, London). Such occasions are described in ways that suggest
277   anticipation of both the meal itself and the atmosphere of the restaurant. For Simon
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278   (Preston) the special occasion might be a birthday or an anniversary, and involves going out
279   with his wife for what he describes as a fine dining experience;
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280           I suppose it’s the experience of, you know, the level of service. I suppose it’s the atmosphere. It’s not
                                     TE
281           being pressured. It feels like you’re being I suppose waited on without being kind of hurried […] I
282           suppose it’s got to be the […] quality of the food and the drinks, […] food that I know I can’t turn out
283           at home, you know, because for me if it’s home cooking, then to me that’s not fine dining.
                           EP
284   The quality of the food and drink is more important on these occasions. While no one is ever
285   content to receive poor quality of food while dining on any occasion, interviewees
286   commonly refuse to accept disappointment with any aspect of a special event. The
               C
287   atmosphere and service is of equal if not greater importance, for it is an occasion out of the
288   ordinary.
            AC
289
290   While special meals should be “memorable event(s)” (Douglas, London), most of those
291   described by interviewees are less exceptional. These ‘ordinary’ meals, as we call them, are
292   shaped and inspired by myriad related practices and are unremarkable and un-exceptional;
293   fewer are planned in advance, they are tied to everyday activities and they are related to
294   everyday responsibilities like ‘feeding work’ (DeVault, 1991). They are more informal and
      11
         Interviewees are referred to by name, followed by the city in which they were interviewed as a
      follow-up to the survey. All interviewees quoted in this paper were interviewed in Spring 2015.
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295   also more affordable. Nevertheless, they are central to repertoires of eating and sociability.
296   Several respondents across all three cities use ‘special price menus’ and dining out discount
297   and membership cards to discover deals and promotions and bring down costs. Angela
298   (Preston) finds that pubs offer an affordable, convenient alternative to the “nice restaurant”;
299          My favourite would be a nice restaurant with nice food but just the way life is and things, it’s not
300          something we’d go to very often. We more regularly go to a pub kind of place which has nice food just
301          for convenience I think. Really nice restaurants are expensive, so just time and circumstance, we just
302
                                                                                      PT
             would more go to a nice pub out of the city. I suppose it’s less informal as well. Because I suppose as
303          well, what you pay, if you went to a really nice restaurant you pay so much more. So we would just go
304          to a nice pub more than a restaurant definitely.
                                                                                    RI
305   Miranda (Bristol) notes the transformation of many establishments that previously primarily
306   sold drinks into places for eating informal and simple meals. One could argue that they offer
                                                                          SC
307   a compromise between the “nice restaurant” (Angela, Preston) and the public house by
308   combining dining room service with informality and what is relatively understood as
309   inexpensive meals yet served with alcohol;12
                                                        U
310          So that’s another thing, you know, pubs have become restaurants now and/or eateries. And quite
311          often I think people will go there sort of seven o’clock and have a pint and a bite to eat, not
                                                     AN
312          necessarily always three courses, a lot more sort of, you know, whatever it is they do serve, meat and
313          salad or whatever.
                                                    M
314   One uniting feature across all forms - the special and ordinary characterisations – is that
315   interviewees consider all types of eating event enjoyable. It is not an obligation to eat out,
316   and routinisation does not detract from pleasures derived. Asking Crispin (Bristol) to explain
                                       D
318          I don’t know. I don’t know. I think it’s because we don’t do it every day and the kids get to choose
319          what they eat and it’s sort of… it’s seen as a bit of an occasion, so… and there might be nice food
320          even. I don’t think… it’s not like it’s an amazing treat, sort of like we all … It’s just something nice.”
                          EP
321   Meals out being “just something nice” rather than “an amazing treat” sums up the meanings
322   of these less exceptional and less special meals. The changes identified by the survey – that
323   eating out for special occasions has declined, while convenience and quick meals have
               C
324   increased in frequency – are corroborated. Two types of ordinary meal out can be detected,
            AC
326
327   The impromptu meal out is not planned in advance and is a response to particular
328   circumstances or events. It is a form of ‘ordinary consumption’ which takes place as the
329   result of other daily life demands and does not necessarily involve overt conspicuous display
      12
        UK fast-food venues and cafeterias do not serve beer and wine as in many other European
      countries, such as Spain and Germany.
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330   (Gronow and Warde, 2005).13 For example, hunger might strike suddenly, or the inclination
331   to cook might be lacking, or there may be insufficient ingredients in the cupboard to make a
332   satisfactory meal; in such circumstances the availability of meals in a nearby restaurant
333   suggests an impromptu meal out. Pete (London) will eat out spontaneously if he is hungry
334   and willing to give in to temptation, such as when he gave in to the smell of pie and mashed
335   potato while shopping for a new pair of shoes. Isaac (London) reported that he uses digital
336   technologies to locate a venue and make last-minute arrangements with dining companions.
                                                                                    PT
337
                                                                                  RI
339   otherwise not occur. Without a smart phone to co-ordinate last-minute arrangements with
340   multiple friends, or to check nearby provision and the availability of any promotions, a last-
                                                                         SC
341   minute social meal occasion might have easily been “something on toast” (Noah, London) in
342   front of the television. Mal (Bristol) lives alone and claims that meals are for him “a social
343   thing” which he prefers to take in company. In this way, he will “call people and be like,
                                                        U
344   ‘come and have lunch with me’.” Also several men described nights out in bars with their
345   male friends, eating burgers or steaks in a pub or from an outlet “en route” to the next
                                                     AN
346   venue. Edward (London) describes this as food to fill you up so that you “don't fall over”.
347   Echoing the survey results, Tyler (Preston) notes that a convenience or quick meal with his
348   friends will often involve “just a main”.
                                                    M
349           Sometimes I’ll eat out with my mates but that’s more of a burger and beers eating out. […] Yeah,
350           there’s no planning. It might just be we’re going for a couple of drinks and then go to a
                                       D
351           Wetherspoon’s and get some food there because we fancy it. Or we might just be out and someone
352           might fancy something to eat so we might go across. But that’s more of a small portion rather than
                                    TE
353 sitting down and eating a full three course meal. It’s just a main really.
354   Commercial casual venues provide last minute opportunities and satisfy immediate
355   requirements. As the landscape of provision has altered, with for example changes to the
                           EP
356   opening hours of kitchens in public houses, meals can be consumed away from home
357   throughout the day and impromptu meals more readily be synchronised with other
                C
359
      13
        Although there are identifiable cultural and social lines of differentiation in tastes for particular types
      and styles of cuisine.
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366   prepare a meal. Better to take time to sit in each other’s company and to “have a natter”
367   (Enid, Preston), or discuss issues otherwise neglected in the flurry of activity associated with
368   accomplishing day-to-day tasks (Edward, London). Interviewees speak of release from the
369   labour of food preparation as well as other domestic obligations and chores competing for
370   their attention. For example, Nicola (Bristol) explains that as she turns her mind to thinking
371   about preparing the evening meal she will say to her self “I can’t be bothered, so let’s go out.
372   It’s just easier.” Similarly Lara (London), who suffers with an on-going illness, does not
      always feel well enough to cook and instead takes her family out to a ‘carvery’ restaurant,
                                                                                   PT
373
374   making “sure that the family gets together”. Labour is also avoided when Cheryl’s (Bristol)
375   husband convinces her it is not worth the effort unless their grown-up children visit as
                                                                                 RI
376   planned.
377 By the time you go and buy a piece of beef that’s 10 pound. By the time you go and get all the veg
                                                                       SC
378          then you’ve got to cook it, then you’ve got to wash all up and it’s 3 o’clock in the afternoon before
379          you’ve done all that. He says ‘well, we’ll go have a natter, a lunch’. He says it’s no more expensive.
380 Replacing the home-cooked with an impromptu meal in a restaurant reduces effort and cost.
381
                                                       U
                                                    AN
382   Being able to call into a restaurant on a whim to satisfy one’s fancy in the moment might be
383   considered a pure case of consumer freedom. However, despite occurring on the spur-of-
      the-moment, most such events are expected, reported as ‘tending’ to happen. They have
                                                   M
384
385   happened before and are likely to happen again. Couples describe meals out with their
386   children as part of a family day out of the house. It is time out together, where the meal
                                      D
387   removes the need to arrive home in time to prepare, cook and clean up after a meal. For
388   Simon (Preston), stopping for a carvery meal extends the family Sunday out and allows him
                                   TE
389   and his partner to return home ready to prepare for the week ahead. For Siobahn (London)
390   meals taking place as part of a family day out enhance the potential enjoyment for all family
391   members, because no one has to stay behind to cook.
                          EP
392
               C
393   Not all ‘ordinary’ meals out can be characterised as impromptu. Accounts are peppered with
394   references to appointments made with family or friends. What we call regularised meals
            AC
395   take place at intervals by agreement that this is how those living outside the household stay
396   in touch with each other, or are said to have emerged over time as a pattern of sociability.
397   For Gerald (Preston), “there’s four of us usually go out together […] friends of ours, we
398   usually go out with them once a month or something like that, different restaurants”. Such
399   meals are not exactly routinized but take place with some regularity, albeit not always
400   spaced at equal intervals. For Penny (London), lunchtimes and early evenings are key
401   moments to eat out with friends who work nearby but who live at opposite edges of the city.
402   It is a way to meet friends whom she would otherwise struggle to see. It also provides the
403   opportunity to take a proportion of her weekday meals in company rather than alone at
                                                                                                               13
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404   home, which she manages to do at least three times per week. Planned social events are
405   therefore, unsurprisingly, key features of regularised ‘ordinary’ meals out. While
406   interviewees appear to derive great pleasure form these events, they are not special
407   occasions. Describing one such event, Simon (Preston) reports that his wife and other
408   married couples have an agreement to meet at least once every six months without their
409   respective children being present. The opportunity to get out of the house and to socialise
410   with friend is not confined to couples with children, for restaurants offer a space to meet up
      in ways that remove obligations of both hosting and being a guest. In another instance, now
                                                                                   PT
411
412   that her children have left home, Enid (Preston) prefers going to restaurants for regular
413   sociable meals with her husband and their friends, which she previously would have catered
                                                                                 RI
414   at home. She can then enjoy all aspects of the occasion, including food which she has not
415   had to prepare herself, for “by the time you’ve done everything and everything is ready, by
416   the time you get to it you don’t want it.”
                                                                       SC
417
                                                      U
418
419   Sociability and friendship are central to accounts of regularised meals out, particularly
                                                   AN
420   among women. For some, meals out in restaurants are central to maintaining female
421   friendships. Miranda (Bristol) recounts get-togethers with her female friends whom she calls
422   her ‘Thursday Girls’. These meetings tend to take place in restaurants, where one benefit is
                                                  M
423   that she can taste cuisines her husband is reluctant to eat; “we’ve got lots of exciting things
424   to try, unfortunately it doesn’t always appeal to him, so I don’t get to try them, but I try
                                      D
425   them with my Thursday Girls”. Enid (Preston) similarly recounts going for a meal with ‘the
426   girls’ once a month as a way of keeping in touch;
                                   TE
427
428          we go for a catch up about once a month because there’s only four of us. So we just usually go to one
429          of the local Italians just for dinner and that’s it. See what’s going on.
                         EP
430
431   For Penny (London), her last meal out was on a Sunday afternoon in a pizza house with a
432   group of female friends, as a ‘get-together’ – “we had quite a lot of catching up to do. It was
               C
433   relaxed, informal and probably the right sort of restaurant for us on Sunday”. Indeed, the
434   restaurant offers a space where women can relax (a word most commonly used by women
            AC
435   describing same-sex eating out experiences), and where no-one has responsibility for
436   hosting guests. It is an opportunity to spend time comfortably with each other without the
437   routine domestic chores encroaching on time reserved for leisure (Gershuny, 2003; Sullivan
438   1997), where their tastes can be indulged without catering to the tastes of their families
439   (Charles and Kerr, 1988) and where the social world of their table cannot be so easily
440   interrupted by anyone other than waiting staff. Whereas the alcohol-centred night-time
441   economy can be a sexualised space where women experience unwanted attention from
442   other patrons (Sheard, 2011; Brooks, 2014), the restaurant offers an alternative.
443
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444   4. Discussion
445
446   London, Bristol and Preston over the last twenty years have seen a shift towards people
447   eating out on commercial premises more informally and routinely. While in 1995 exactly the
448   same proportion of last meals were reported as being ‘just social occasions’ there was a
449   minor increase in those allocated to the category of ‘quick/convenient’. While the meaning
450   of those terms probably has not changed, the substance of such events may have. Extended
451   open ended interviews reveal distinct types of ordinary meals. These are structured
                                                                           PT
452   differently and offer greater variation in social situation than special occasions. The ordinary
453   dinner is occurring more often than 20 years earlier, the special less. Quick or convenient
                                                                         RI
454   meals are especially likely to be unplanned, and perhaps embarked upon on the spur of the
455   moment. This is partly because it is easier to eat more cheaply, which encourages more
456   small events. The measured fall in the level of pleasure delivered by restaurant meals may
                                                                SC
457   result from them having become, smaller, more casual, and generally less elaborate. So
458   although eating out is still highly esteemed, it is not reserved for special occasions.
                                                  U
459
                                               AN
460   As the collective experience of eating out in restaurants increases, ways to deal with it
461   change. It becomes more normal and more familiar to more people. It becomes acceptable
462   to stop off on the way home from work or while shopping to eat a meal (of whatever size).
                                              M
463   Indeed, eating out is at times considered to be economical in the face of cooking the same
464   dish at home, suggesting that dietary norms might be maintained rather than broken by
465   eating out for the sake of ‘convenience’. As noted above, the roast dinner usually taken on a
                                    D
466   Sunday with family or household members may be taken outside of the home in a quasi-
                                 TE
467   public setting should dining companions no longer be available. Or, if living alone, an outing
468   might be arranged with friends in order to ensure companionship over a full meal rather
469   than eating alone as a snack or intermediary meal of “something on toast” or an “omelette”
                        EP
471
               C
472   Eating out in a more informal manner is more common than twenty years ago. The
            AC
473   companies and marketers who sell commodities have, as so often, captured a social
474   tendency in their own jargon, the ‘casual dining restaurant’. As potential custom for
475   unplanned and ordinary dining away from home increases, so the supply grows, and
476   captures a bigger share of the market (Mintel, 2015). A lot of people find it more congenial
477   now to walk into a restaurant to buy dinner than in 1995.
478
479   Arguably another main change in the last twenty years has been a growth in familiarity and
480   knowledge of the practice of eating out among the population. Then, many older people
481   had only recent experience, for until the 1970’s it had been uncommon for anyone on a
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482   moderate or low income to eat out except on holiday or at mid-day in the working week
483   (Caplan, 1997; Jacobs and Scholliers, 2003). More people have more experience than in
484   1995. Thus the experience of eating out might still seem special, for even though it was
485   almost as frequent as today it was not yet taken-for-granted. Another twenty years of
486   regular and normalised eating out has meant that almost everyone is familiar with the
487   activity. The practice has matured along with a population which has more or less a life-time
488   of experience of eating meals out on commercial premises.
                                                                         PT
489
490 Given the pleasure derived from a practice which also offers a convenient solution to some
                                                                       RI
491   day-to-day struggles in scheduling of competing practices, the replacement of meals
492   prepared at home by eating out can be welcomed. While many interviewees speak warmly
                                                              SC
493   of meals cooked and eaten at home, eating out gives more time to spend with each other
494   away from associated chores – it is ‘time out with the family’ (Karsten et al. 2013).
495   Restaurants provide an opportunity for extended conversation and discussion among those
                                                 U
496   at the same table. A restaurant meal may oil the wheels of familial and friendship
497   interaction, giving an extended period of co-presence, an unusually extensive context for
                                              AN
498   conversation, and probably a time spent more focused on mutual communication than is
499   usual when distracted at home, especially for women (Sullivan, 1997). It might be seen as a
500   high point of sociability and commensality (Sobal and Nelson, 2003), because there is no
                                             M
501   escape from extended interaction and conversation. That may be one reason for its appeal
502   to those who live alone, but also for those who share family meals, for, as in 1995, family
                                   D
503   members or a partner are present in the majority of meals eaten away from home.
                                TE
504
505   The café and the restaurant have long welcomed women as customers, but still in 1995 men
506   reported eating out more frequently than women (see Martens, 1997). The reverse was the
                        EP
507   case in 2015. In neither instance was the effect statistically significant, but qualitative
508   interviews attest to the importance of eating out for female friendships and sociability
509   outside the home. A restaurant is a location where women may feel comfortable whether or
              C
511
512   Avoidance of burdensome domestic labour and reciprocal social obligations - a
513   responsibility still falling mostly to women (Meah and Jackson, 2013) - captures one
514   especially meaningful aspect of eating out for women. Impromptu and regular social meals
515   out represent convenient and rewarding ways to feed oneself and others. Competition and
516   anxiety around domestic entertaining sometimes mars female friendships (Mellor et al.
517   2010), so eating out offers the opportunity for leisurely relaxation away from both domestic
518   demands and the social obligations of hosting and reciprocity. It also gives women freedom
519   from compromises often made in favour of the tastes and preferences of their partners and
520   children, as highlighted above by Miranda (Bristol). Moreover, restaurants are relatively
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521   protected spaces where it is unusual for customers to be harassed by other clients. It seems
522   likely that the cause is not so much that employed women have the financial resources to
523   eat out more, nor that this signals the avoidance of cooking, but rather the
524   acknowledgement by interviewees that a restaurant is a very congenial location for relaxed
525   and uninterrupted conversation. The restaurant is key to the management of female
526   interviewee’s friendship networks outside of the home, both for their own friendships and
527   circles of friends shared with their partners.
                                                                          PT
528
529   The driving forces of change are not simply shifts in meaning. Increase in ordinary meals
530   which are described as quick and convenient reflects the changing nature of market
                                                                        RI
531   provision. There are more restaurants in total and greater availability of places designed for
532   informal dining. Provision and patterns of consumption co-evolve. Nevertheless, there is
533   also change in how events are approached. Eating a meal out continues to occur to
                                                                SC
534   celebrate special occasions in much the same way as before; such events are likely to be
535   mildly ritualised, planned in advance, include a relatively elaborate meal and involve a core
536   group of companions, the selection of whom is not open to discretion. However, more
                                                  U
537   events now diverge from this particular template or idea of eating out. In 1995 most eating
                                               AN
538   out events were considered ‘special’ regardless of their provenance, perhaps because eating
539   out was still a relatively new experience for much of the population. . That template,
540   indicating a format suitable to a socially special occasion, continues to define the ideal form
                                              M
541   of eating out, but performances very often diverge from the ideal. Many of the last main
542   meals eaten out in the commercial sector comprise only one course, eaten quickly, and
543   without much apparent consideration given to the company involved. More people now
                                   D
544   seem aware of a greater range of purposes which might be served by eating out.
                                TE
545
546   One axis of differentiation among ordinary meals is whether or not the same companions
                        EP
547   are involved on each occasion. Some impromptu meals involve companions who would in
548   any case necessarily (in the socially imperative sense) eat together on that day. So the event
549   is a means of coordination for these particular people, occurring occasionally though not at
               C
550   precisely predictable intervals. Many impromptu meals are not unexpected; couples decide
            AC
551   that they are too tired to cook and so eat out instead – even if not on the same day each
552   week; a family extends Sunday outings with the children by sometimes appending a meal
553   even though there was no prior plan to do so. The impromptu event does not, however,
554   necessarily involve the same people on each separate occasion. Sometimes it is merely an
555   individual feeling hungry dropping into an immediately accessible restaurant, but it may also
556   involve using a cell phone to rustle up companions at very short notice. There is no obvious
557   expectation or obligation that these companions should eat together, and there is no easy
558   prediction about what sort of a venue will be chosen. This last type of event is perhaps
559   especially new.
                                                                                                  17
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560
561   Although the boundaries are somewhat blurred, these two types of impromptu event differ
562   from regularised meals because they involve less long term anticipation or planning. The
563   ‘Thursday girls’ do not eat at precise intervals, but the same group assembles on a regular
564   basis, and involves some sense of long term bonding. Other planned events – most
565   obviously the large parties associated with ritual celebrations like a wedding or a Christmas
566   dinner among colleagues, where a limited pool of people qualify for an invitation – are not
                                                                         PT
567   defined by who turns up as the personnel is variable.
568
                                                                       RI
569   In conclusion, over twenty years the meaning of the practice of eating out has altered. It has
570   become more ordinary as impromptu and regularised social meals provide alternative
                                                               SC
571   formats. The normalisation of eating out, partly steered by cultural intermediaries, alters
572   understandings, and facilitates new opportunities for sociability. While the frequency of
573   eating out has increased only moderately, the meanings of this shift potentially carry
                                                 U
574   greater significance. Traditional sociability moves to new settings where women, notably,
                                              AN
575   can relax and enjoy the freedom not only from cooking but also from other domestic tasks
576   competing for their simultaneous attention. Practice has matured as diners adapt, via
577   normalisation and specialisation, to a new phase of eating out in the UK as the
                                             M
578   understanding of the practice has matured, mellowed and spread. The process is slow but
579   perceptible. As people eat out more, they begin to take it for granted. It becomes easier to
580   go out more often. Permutations of special, impromptu, and regularised social meals
                                   D
581   fashion means to achieve commensality and conviviality. Crucially, the informalisation and
                                TE
582   normalisation of eating out do not signify its waning importance, but instead signal the
583   shifting purpose and meaning of meals out of the home for English households.
584
                        EP
585   Acknowledgments
              C
586   This research was funded by the Sustainable Consumption Research Institute at The
587   University of Manchester and builds upon research undertaken in 1995 as part of an
           AC
588 Economic and Social Research Council programme ‘The Nation’s Diet’.
589
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590
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Highlights
The changing meaning of eating out in three English Cities 1995- 2015
   •   This paper examines aspects of the experience of eating out in 2015 and its change
       over time. In 2015 we repeated an earlier study of eating out in three cities in
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       England in with similar coverage of topics and mostly with identically worded
       questions, and conducted follow-up in-depth interviews with some of the
       respondents.
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   •   Comparison across survey years indicates some significant changes portending
       informalisation and simplification of eating out in restaurants.
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   •   Despite the apparent simplification of last main meals out, huge satisfaction with
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       almost all aspects of these occasions persist. Accounts of meals reported in
       qualitative follow-up interviews also suggest that dining out is less special than in
                                        AN
       1995.
       experience in the population augments and eating main meals outside the home
       becomes less exceptional or special.
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   •   What we call ‘ordinary’ events have become more prevalent, and we delineate two
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   •   The informalisation and normalisation of eating out do not signify its waning
       importance, but instead signal the shifting purpose and meaning of meals out of the
       home for English households.